India Market Statistics

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1 India Market Statistics August 2017

2 Welcome India: Market Statistics factsheet provides the latest data and trends on the volume and value of visitors from India to Scotland from the International Passenger Survey (IPS). Visitors from India to the UK and Scotland in 2016 UK KEY FACTS SCOTLAND Total visits 415,000 34,000 Visits by purpose 33% holiday 31% VFR 29% business 43% holiday* 34% VFR 18% business Total nights 9,969, ,000 Total spend 432 million 17 million Top towns visited London** Birmingham Edinburgh Glasgow Leicester Edinburgh** Glasgow Inverness Average length of stay 24 nights 13.1 nights* Average spend per day 43 35* Average spend per visit * * 3 years average ( ) Source: IPS, 2016 ** Small sample size (<30) Source: IPS, 2016 In 2016, India was the UK s 19th largest source market measured by number of visits 9th largest by number of nights 14th largest by expenditure In 2016, India was Scotland s 17th largest source market measured by number of visits 16th largest by number of nights 22th largest in terms of expenditure 1

3 Visitors from India to Scotland Compared to Other Overseas Markets: TRIPS SPEND NIGHTS 000s % m % 000s % USA % % 4,109 19% Germany % % 2,725 13% France 152 6% 75 4% 1,160 5% Canada 149 5% 130 7% 1,370 6% Poland 138 5% 20 1% 885 4% Australia 132 5% 102 6% 1,354 6% Italy 123 4% 92 5% 901 4% Netherlands 115 4% 62 3% 884 4% Irish Republic 96 3% 25 1% 295 1% Sweden 89 3% 43 2% 372 2% India 34 1% 17 1% 334 2% Rest of World % % 6,841 32% Total % % 21, % Source: IPS,

4 Latest Information Visitors from India to Scotland INDICATORS KEY FACTS Total visits to Scotland 34,000 trips Total nights in Scotland 334,000 Total spend in Scotland 17 million Average length of stay in Scotland ( ) 13.1nights Average spend per day ( ) 35 Average spend per visit ( ) 427 Duration of stay Purpose of travel 1-3 nights (4%) 4-7 nights (11%) 8-14 nights (31%) 15+ nights (55%) Holiday (43%) Business (18%) VFR (33%) Seasonality Jan-Mar (6%) Apr-Jun (61%) Jul-Sep (41%) Oct-Dec (11%) Top towns visited Edinburgh* Glasgow Inverness *Small Sample Size (<30) Source: IPS,

5 INSIGHT DEPARTMENT: INDIA MARKET STATISTICS Trends Information Visitors from India to Scotland VISITORS FROM INDIA TO SCOTLAND: Total visit/nights/spend Total Visits (000s) Total Nights (000s) Total Spend ( m) Source: IPS,

6 2. Volume/Value trend Visits (000s) Spend ( m) Linear (Visits (000s)) Source: IPS, 2016 India is currently the fastest growing economy of any of the G20 countries. Net national income per capita however remains low meaning that only a small proportion of the population are able to travel abroad. Fluctuation in visitor numbers and spend have been experienced over the past few years but overall the visitor volume trend appears to be positive. With the population of India and the growth currently being experienced in the country, the number of people able to travel abroad looks set to increase. Due to the small sample size available for this market, this indicated increase should be treated with caution. 5

7 Connectivity Airline seat capacity between India and the UK has been fairly stable over the last few years. London Heathrow is by far the biggest UK gateway, while most flights depart India from either Mumbai or Delhi. The major airlines operating between India and the UK are British Airways, Air India, Jet Airways and Virgin Atlantic. 6

8 APPENDIX: International Passenger Survey 2016 USING AND INTERPRETING STATISTICAL DATA Source: Data is sourced from the Office for National Statistics International Passenger Survey (IPS). Information about the survey can be found on the VisitBritain website (Insights & Statistics section) or the Office for National Statistics website Sample Sizes: Analysis of sub-groups, such as trips by purpose or demographic group, relies on small sample sizes that can be unreliable. Where this is a particular issue, methods to aggregate data, such as using a 3-year average instead of single-year data, have been used. Before using the data, it is important to recognise the limitations of using a small sample size. Further information, including methodology and sample sizes, can be found on the VisitBritain website (Insights & Statistics section). CONTACT US Insight Department VisitScotland Ocean Point One 94 Ocean Drive Edinburgh EH6 6JH August 2017 visitscotland.com visitscotland.org Disclaimer: VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any error or omissions. Images VisitScotland

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