NEWSQUEST BASINGSTOKE
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1 NEWSQUEST BASINGSTOKE When looking at options in Hampshire there is only one publisher that can provide maximum coverage of Basingstoke. Newsquest Basingstoke is able to tailor-make an advertising schedule with the highest degree of flexibility and understanding of your needs; If it s mass penetration with free weekly newspapers, we can do it. If it s the readership appeal of well established, community led paid weekly newspapers, we can do it. No other publisher can give you the coverage or the variety of paid/free publications like Newsquest Basingstoke.
2 Average Weekly Distribution ABC Jul-Dec 12: 21,958 Average Weekly Readership JICREG Oct 13; 32,713 Established 1980 Frequency Weekly (Wednesday PM) Cover price Free Content Property Classified Recruitment Motoring Trades & Services Postal Sector Breakdown (coverage) Sector Area Distribution RG22 4 Brighton Hill, Hatch Warren 4,804 RG22 5 Kempshott. Buckskin 1,907 RG22 6 South Ham 1,892 RG23 8 Winklebury 2,158 RG24 7 Old Basing 1,120 RG24 8 Lychpit, Chineham (inc Sherfield Park) 3,087 RG24 9 Popley 2,678 RG26 3 Tadley, Pamber Heath 2,163 RG26 4 Tadley Total: 1,499 21,308 Current door to door distribution as of October 13 *ABC Jul-Dec 10 & Experian Ltd/TGI 2009
3 Readership Analysis Readership by demographic group Adults Men Women Age Age Age Age Age Age 65+ ABC1 C2DE 32,713 15,585 17,128 3,692 5,629 6,461 6,251 4,602 6,078 20,096 12,617 48% 52% 11% 17% 20% 19% 14% 19% 61% 39% Readerships by location & demographics Location Adult AIR AIR % Men Women age age age age age age age 75+ ABC1 C2DE Circulation Basingstoke Kingsclere Tadley Source: JICREG October 2013
4 Area Demographics BE UK Count % Count % Index AGE RANGE , ,802, , ,810, , ,102, , ,915, , ,715, , ,797, SOCIAL GRADE ABC1 38, ,418, C2DE 36, ,726, GENDER Male 36, ,494, Female 37, ,650, MARITAL STATUS Single 10, ,174, Married 49, ,628, Wid/div/sep 13, ,342, CHILDREN IN HOUSEHOLD No Children 55, ,382, child 9, ,762, children 7, ,282, children 2, ,717, HOUSEHOLD SIZE (Base: households) 1 person 8, ,621, people 16, ,961, people 6, ,371, people 5, ,410, people 2, ,747, COMBINED HOUSEHOLD INCOME (Base: households) Up To 9,999 5, ,094, ,000-16,999 8, ,854, ,000-22,999 5, ,857, ,000-29,999 5, ,536, ,000-39,999 6, ,589, ,000+ 7, ,178, PERSONAL INCOME 6,999 or less 13, ,829, ,000-12,999 17, ,509, ,000-19,999 11, ,734, ,000-26,999 10, ,769, ,000-36,999 6, ,348, ,000-49,999 3, ,717, ,000 or over 1, ,455, None 9, ,781, Source: Experian Ltd/TGI 2012 Base: Adults 15+, unless otherwise stated
5 Average Weekly Circulation ABC Jan-Dec 12; 12,942 Average Weekly Readership JICREG Oct 13; 36,017 Established 1878 Frequency Weekly (Thursday) Cover price 1.00 Content Homes and Gardens Business Leisure Jobs Wheels Home Services Sport
6 Postal Sector Breakdown Sector Area Circulation Sector Area Circulation GU14 6 South Farnborough, Farnborough 2 RG21 6 Hamilton Close 228 GU14 7 Farnborough (in Farnborough Park) 2 RG21 7 Alencon Link 1,300 GU14 9 Cove, Fox Lane, Farnborough 1 RG21 8 Winchester Road 1,047 GU15 3 London Road, Camberley 1 RG22 4 Basingstoke (Inc Beggarwood, Hatch Warren) 1,648 GU16 7 Frimley 2 RG22 5 Basingstoke (Inc Worting, Kempshott) 790 GU46 6 Cricket Hall, Yateley 4 RG22 6 Pinkerton Road, Basingstoke 731 GU46 7 Yateley Green, Yateley 7 RG23 7 Oakley, Malshanger, Newfound 326 GU51 3 Pondtrail, Fleet 16 RG23 8 Basingstoke (inc Wooton St Lawrence, Worting) 369 GU51 5 Fleet (Inc Church Crookham, Crookham Village) 1 RG24 7 Old Basing, Mapledurwell 412 GU52 0 Nether Vell-Mead, Fleet 2 RG24 8 Chinham, Lychpitt 1,043 GU52 6 Church Crookham, Fleet, Hampshire 9 RG24 9 Basingstoke (Inc Sherborne St John) 718 GU52 7 Fleet (Inc Church Crookham) 1 RG25 1 Basingstoke 33 PO15 5 Fareham (Inc Titchfield, Segensworth West) 1 RG25 2 North Waltham, Upton Grey 53 RG 1 1 Friar Street, Reading 5 RG25 3 Overton, Steventon, Ashe 311 RG 1 2 Southampton Street, Reading 9 RG26 3 Tadley (inc Pamber Heath, Pamber Green) 722 RG 1 8 Cardiff Road, Reading 1 RG26 4 Franklin Avenue 237 RG 2 9 Arborfield, Shinfield 4 RG26 5 Bramley, Baughurst, Little London 216 RG 4 8 Emmer Green, Caversham 1 RG27 0 Sherfield-on-loddon, Eversley 275 RG 5 3 Woodley 5 RG27 8 tley Wintney, Winchfield 44 RG 6 1 Earley, Woodley 9 RG27 9 Hook (Inc Rotherwick, Newnham) 420 RG 6 5 Earley, Lower Earley 2 RG28 7 Whitchurch (Inc Laverstoke) 158 RG 7 1 Spencers Wood 10 RG29 1 Odiham, North Warnborough 161 RG 7 3 Burghfield Common 21 RG31 5 Tilehurst (West), Reading 2 RG 7 4 Aldermaston, Theale, Sulhamstead 3 RG40 1 London Road, Wokingham 1 RG10 9 Twyford, Charvill, Ruscombe 22 SO20 6 Kings Somborne, Chilbolton 1 RG12 1 High Street, Bracknell 10 SO21 3 South Wonston, Sutton Scotney 3 RG12 8 Bracknell (Inc Binfields, Great Hollands) 2 SO22 4 Stanmore Lane, Winchester 1 RG14 1 Newbury (Inc Speen, Speenhamland, Shaw 7 SO22 6 Winchester (Inc Littleton, Headbourne Worthy) 2 RG14 5 Craven Road, Newbury 7 SO23 7 Winchester (Inc Kings Worth, Headbourne Worth) 3 RG14 6 Newbury (inc Enborne, Wash Common) 4 SO23 9 Winchester (Inc St Cross) 9 RG14 7 Newtown Road, Newbury 28 SO24 0 Ropley, Cheriton, Bramdean 1 RG17 0 Hungerford (Inc Chilton Foliat) 7 SO24 9 Alresford (Inc Old Alresford) 5 RG19 3 Thatcham (Inc Benham Hill) 5 SP10 1 Vigo Road, Andover 43 RG19 8 Headley, Greenham 38 SP10 2 Old Winton Road, Andover 17 RG20 5 Kingsclere 96 SP10 3 Andover (Inc Charlton) 17 RG20 9 Woolton Hill, Burghclere, Highclere 3 SP10 4 Andover (Inc Charlton, Knights Enham) 2 RG21 1 Basingstoke 76 SP11 6 St Mary Bourne, Enham, Alamein 4 RG21 3 Culver Hill, Basingstoke 364 SP11 7 Abbotts Ann, Anna Valley 6 RG21 4 Norn Hill, Basingstoke 238 RG21 5 Normanton Road 557 Total 12,942 Source: ABC Jan-Dec 12
7 Readership Analysis Readership by demographic group Adults Men Women Age Age Age Age Age Age 65+ ABC1 C2DE 36,017 17,648 18,369 4,162 6,279 6,660 7,170 5,124 6,622 22,750 13,267 49% 51% 12% 17% 18% 20% 14% 18% 63% 37% Readerships by location & demographics Location Adult AIR AIR % Men Women age age age age age age age 75+ ABC1 C2DE Circulation Andover Andover Rural Basingstoke Hook Kingsclere Tadley Source: JICREG October 2013
8 Area Demographics BG UK Count % Count % Index AGE RANGE , ,802, , ,810, , ,102, , ,915, , ,715, , ,797, SOCIAL GRADE ABC1 93, ,418, C2DE 79, ,726, GENDER Male 84, ,494, Female 88, ,650, MARITAL STATUS Single 24, ,174, Married 115, ,628, Wid/div/sep 33, ,342, CHILDREN IN HOUSEHOLD No Children 132, ,382, child 19, ,762, children 16, ,282, children 4, ,717, HOUSEHOLD SIZE (Base: households) 1 person 19, ,621, people 39, ,961, people 13, ,371, people 12, ,410, people 5, ,747, COMBINED HOUSEHOLD INCOME (Base: households) Up To 9,999 13, ,094, ,000-16,999 19, ,854, ,000-22,999 13, ,857, ,000-29,999 12, ,536, ,000-39,999 13, ,589, , , ,178, PERSONAL INCOME 6,999 or less 32, ,829, ,000-12,999 41, ,509, ,000-19,999 26, ,734, ,000-26,999 23, ,769, ,000-36,999 15, ,348, ,000-49,999 7, ,717, ,000 or over 4, ,455, None 20, ,781, Source: Experian Ltd/TGI 2012 Base: Adults 15+, unless otherwise stated
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