Profile of overseas visitors who went hiking/hillwalking in 2011

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1 Profile of overseas visitors who went hiking/hillwalking in 2011 Revised July 2013

2 Table of Contents Table 1 Overseas participants in hiking/hillwalking (000s)...1 Table 2 Market distribution of overseas visitors (%)...1 Table 4 Purpose of visit- overseas visitors (%)...1 Table 5 Route of entry (%)...1 Table 6 Month of arrival (%)...2 Table 7 Length of stay (%)...2 Table 8 Experience of Ireland (%)...2 Table 9 Social class (%)...2 Table 10 Party composition (%)...3 Table 11 Respondent age (%)...3 Table 12 Use of car (%)...3 Table 13 Nights by region (%)...3 Table 14 Regions visited (%)...4 Table 15 Accommodation nights (%)...4 Table 16 Type of arrangement (%)...4 Table 17 Breakdown of spend (%)...4 Table 18 Regions activity engaged in - overseas visitors (%)...5 Table 17 Length of walks overseas visitors (%)...5 Table 18 Accompanied by a guide overseas visitors (%)...5

3 Overseas visitors who went hiking and or hillwalking while in Ireland spent an estimated 660 million in Table 1 Overseas participants in hiking/hillwalking (000s) Table 2 Market distribution of overseas visitors (%) Britain Mainland Other Areas 7 6 Table 4 Purpose of visit- overseas visitors (%) All Britain Mainland Holiday Visiting friends & relatives Business Other Table 5 Route of entry (%) Sea from Britain Sea from Mainland Air from Britain Air from Mainland Transatlantic air

4 Table 6 Month of arrival (%) January-March April May June July August September October-December Table 7 Length of stay (%) 1-3 nights nights nights nights nights Average length of stay (nights) Table 8 Experience of Ireland (%) Irish-born First visit Repeat Table 9 Social class (%) Managerial/professional (AB) White collar (C1) Skilled worker (C2) Unskilled worker (DE)

5 Table 10 Party composition (%) Alone Couple Family Other adult party Table 11 Respondent age (%) years years years years years years Table 12 Use of car (%) Car brought Car hired Car not used Table 13 Nights by region (%) Dublin East & Midlands South-East South-West Shannon West West

6 Table 14 Regions visited (%) Dublin East & Midlands South-East South-West Shannon West West Table 15 Accommodation nights (%) Hotels Guesthouse/ B&Bs Caravan/camping Rented Friends/ relatives Hostels Other Table 16 Type of arrangement (%) Package* n.a Independent n.a * Prepaid an inclusive price for fares to/from Ireland and at least one other element of the holiday. Table 17 Breakdown of spend (%) 4 Bed and board Other food and drink Sightseeing/entertainment Internal transport Shopping Miscellaneous

7 Table 18 Regions activity engaged in - overseas visitors (%) All Britain Mainland Dublin East & Midlands South East South West Shannon West West Table 17 Length of walks overseas visitors (%) All Britain Mainland Up to 5km More than 5 km More than 10 km Don t know Table 18 Accompanied by a guide overseas visitors (%) All Britain Mainland Yes No Estimates are based on information from the CSO's Country of Residence Survey (CRS) and Fáilte Ireland's Survey of Overseas Travellers Notes to Tables: Note 1: are defined as visitors who stated that their main reason for visiting Ireland was a holiday. Note 2: Respondent age - This refers to the age of visitors/holidaymakers stating that they have engaged in this activity. Note 3: Regions visited - where visitors/holidaymakers spent at least one overnight. Note 4: In the tables, * means less than 0.5%, - means 0%. 5

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