Urban Design Meets Economic Regeneration. Weston Civic Pride Initiative. Weston Civic Pride Initiative. Weston Civic Pride Initiative

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1 Art & Lighting The contribution to economic regeneration in Weston-super-Mare : Urban Design Meets Economic Regeneration Presentation by Mark Luck Leicester 5 July 2007 Project Overview introduction Project Overview public realm masterplan In 2001 the South West RDA launched the Civic Pride Initiative. A programme designed to complement the Government s urban renaissance policies North Somerset recognised the opportunity offered by the Initiative to help deliver Connecting Spaces, Places and People The bid document included a public realm masterplan providing a vision for enhancing key public routes and spaces. Project Overview public realm projects Project Overview brownfield sites North Somerset Council are contracted to deliver 11 public realm schemes in five years. The contract with the South West RDA includes an obligation for North Somerset Council to demonstrate its efforts to attract 100,000 of brownfield site development over the next 10 years

2 Project Overview The Civic Pride contract takes the form of a partnering agreement in which the two main parties have agreed to work together to achieve the project objectives. partnership working Total Project Fund 11,000,000 South West RDA 5,000,000 (45%) NSC Capital 1,988,000 (18%) Private sector 1,315,000 (12%) Local Transport Plan 715,000 (6%) Section ,000 (5%) DEFRA 500,000 (5%) Costed officer time 402,000 (4%) HLF 240,000 (2%) SRB6 240,000 (2%) NOF 100,000 (1%) Developing a Strategy: Connecting Places, People and Spaces area identity pedestrian movement There is a need to enhance local distinctiveness by recognising and reinforcing the existing and positive qualities of the town. An efficient system relies on defining priority routes that link and connect to the places where people want to go. The wider project area is made up of a number of distinct areas. Ten areas have been identified: primary pedestrian network key strategies materials Material specification aims to reinforce local distinctiveness and provide cohesion, whilst achieving standards that are sustainable and maintainable. standard approach primary routes Four key strategies were commissioned in order to assess more detailed design issues and establish quality standards. public spaces distinct quarters

3 pedestrian wayfinding lighting The signage strategy seeks a hierarchy of pedestrian information components that reinforce the legibility of the town for all users. The lighting strategy aims to create a more attractive and safer pedestrian environment within which the night-time economy can thrive. primary pedestrian network future links kiosk information cluster primary information point directional post welcome point enhanced street lighting building façade lighting landscape lighting landmark buildings views / vistas The work of artists offers a significant contribution. The integration of art inspires, creates identity and makes public spaces more attractive and memorable. public art Implementation: Current Projects visitor experience business areas residential areas gateways parks key locations

4 The project aims to create a high quality public space connecting the busy High Street shopping area with Orchard Meadows, Regent Street and High Street South Funding Regional Development Agency 384,000 North Somerset Council 386,000 LTP 40,000 Costed Officer Time 5,000 Project Budget 815,000 The project aims to combine public art, lighting and pedestrian information through an arts led design commission that will create a landmark focus for the town centre. Funding Regional Development Agency 165,000 Single Regeneration Budget 98,500 Weston Tourism 33,500 North Somerset Council 20,000 Town Council 17,000 Costed Officer Time 15,000 Project Budget 350,000

5 Design by Wolfgang and Heron Sand Glass Light

6 The project aims to restore the historic buildings and spaces on the island, and revitalise it as a place to live, visit and relax. Public Realm Funding South west RDA 800,000 Redrow Homes (SW) 450,000 Project Budget 1,250,000

7 reinforcing wayfinding reinforcing wayfinding

8 reinforcing wayfinding reinforcing wayfinding The existing system is based on a wide variety of components. These have built up over the years, and are generally uncoordinated, not updatable and confusing to pedestrians. The system will be information lead, being legible and usable by a broad range of people, both during he day and at night. The system will be accurate, attractive, maintainable and updated. Funding South West RDA 117,000 North Somerset Council 60,000 Single Regeneration Budget 40,000 LTP 30,000 Costed Officer Time 13,000 Project Budget 260,000 signage plan product design The pedestrian signage and information project proposes a hierarchy of components that reinforce the legibility of the town centre, and provide a seamless and co-ordinated system. information hub welcome map town map directional sign installation Art & Lighting The contribution to economic regeneration in Weston-super-Mare Presentation by Mark Luck Leicester 5 July 2007