2014 IMS PRESENTATION
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1 2014 IMS PRESENTATION 18 SEPTEMBER
2 Forward-Looking Statements Disclaimer The information contained in this presentation has not been independently verified and this presentation contains various forward-looking statements that reflect management s current views with respect to future events and financial and operational performance. The words anticipate, target, expect, estimate, intend, plan, goal, believe and similar expressions or variations on such expressions identify certain of these forward-looking statements. Others can be identified from the context in which the statements are made. These forward-looking statements involve known and unknown risks, uncertainties, assumptions, estimates and other factors, which may be beyond Merlin Entertainments plc s (the Group s ) control and which may cause actual results or performance to differ materially from those expressed or implied from such forward-looking statements. All statements (including forward-looking statements) contained herein are made and reflect knowledge and information available as of the date of preparation of this presentation and the Group disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events or results or otherwise. There can be no assurance that forwardlooking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements due to the inherent uncertainty therein. Nothing in this document should be construed as a profit forecast. 2
3 Agenda Trading Summary and Outlook Strategic Highlights Strategic Outlook (2015+) 3
4 Summary Group Performance YTD 14 1 YTD 13 1 Like-for-like revenue growth 6.7% 7.1% Total revenue growth (Constant FX) 9.3% 9.0% Total revenue growth (Actual FX) 3.8% 11.3% Strong like for like growth, ahead of long term trajectory NBD contribution from new Midway attractions and accommodation in line with expectation Reported results adversely impacted by currency Continued strong growth driven by existing estate and NBD contribution 1 YTD represents trading up to and including week 36 (2014, to 6 September) 4
5 LEGOLAND Parks YTD 14 1 YTD 13 1 Like-for-like revenue growth 13.8% 5.4% Total revenue growth (Constant FX) 16.4% 10.1% Total revenue growth (Actual FX) 9.3% 14.0% Continued strong performance from LEGOLAND Parks LEGO brand awareness from The LEGO Movie and association promotions Well received high-year capex ( Chima waterpark) at LLC Success of new accommodation projects: LLC hotel in 2013 King s Castle hotel at LLD in 2014 Hotel extension at LLB in 2014 Strong momentum underpinned by capital investment 1 YTD represents trading up to and including week 36 (2014, to 6 September) 5
6 Midway Attractions YTD 14 1 YTD 13 1 Like-for-like revenue growth 3.2% 10.5% Total revenue growth (Constant FX) 6.6% 16.1% Total revenue growth (Actual FX) 0.5% 16.8% Summer trading improved versus H1, reflecting: Later high-year capex projects H1 impacted by extreme weather in North America Ski-fields improvement offsets continued impact from Bangkok Five new attractions opened to date in 2014 MT Singapore to open in mid-q4 Improved summer trading in line with long-term trajectory 1 YTD represents trading up to and including week 36 (2014, to 6 September) 6
7 Resort Theme Parks YTD 14 1 YTD 13 1 Like-for-like revenue growth 4.2% 5.2% Total revenue growth (Constant FX) 5.2% 5.5% Total revenue growth (Actual FX) 2.4% 8.6% Marginal growth during summer trading, against strong 2013 comparative Successful launch of CBeebies Land at Alton Towers and Flight of the Demons at Heide Park Encouraging early signs of growth at Gardaland Successful first year of Thorpe Park Shark Hotel and Warwick Medieval Glamping following trials in 2013 Trading in line with full year expectations 1 YTD represents trading up to and including week 36 (2014, to 6 September) 7
8 2014 Outlook Group continues to trade broadly in line with full year expectations The balance of the year typically represents 20-25% of full year revenues 1 Seasonal attractions typically close at the start of November Key trading periods around Halloween (Parks and Midway) and Christmas holiday weeks (Midway) Q4 like for like comparatives more normal Full year 2014 EBITDA margin expected to be similar to 2013 levels Pre-close statement on 2 December 2014 Confident in full year outcome trading to week 36 represented 77% of full year revenue 8
9 Strategic Highlights 9
10 Strategic Progress Summary Existing Estate capex Strategic Synergies Destination Positioning Mid-single digit LFL EBITDA growth + Target 15% ROIC on Accommodation 4 Midway Roll out 6-7 new sites p.a. Target 20% ROIC 5 New LEGOLAND Parks At least 1 every 3 years Target 20% ROIC 6 Strategic Acquisitions Synergised target 20% ROIC Continued Execution execution of Strategy 10
11 2014 Midway roll out San Francisco the first Dungeon outside of Europe, opened 26 June 2014 Each Dungeon is adapted to the local horrible history Early indications that brand has translated well to the US market Strong guest feedback Potential further US roll out of the brand Strong reception of first non-european Dungeon provides confidence for long term roll out 11
12 Resort Positioning Azteca Hotel Azteca Hotel Chessington World of Adventures Opened in August 2014 Addition of 2 nd hotel to Chessington Resort 69 room themed hotel experience Complements Safari Hotel (150 rooms) in supporting delivery of Wild Adventure short breaks Occupancy and ARR 1 ahead of management expectations since opening 1 Average Room Rate 12
13 Strategic Synergies Ticketing Trial Objective: to improve customer purchase journey Particularly mobile enhancement Online upsell and cross-selling capabilities Better integrate promotional activities with online ticketing Mobile POS and ticketing scanning to manage admissions process Ticketing trial at SEA LIFE Birmingham The results: Trial progressing well Outcomes currently under review Limited incremental capex requirement Benefits factored in to existing growth assumptions Ticketing trial progressing well; Investment and associated returns reflected in assumptions 13
14 Strategic Outlook
15 Existing Estate Capex 2015/16 20% ROIC Summary Major Capex Projects % Revenues In line Depreciation Midway Attractions Including: SEA LIFE Birmingham Amsterdam Dungeon Including: MT London MT Shanghai Including: Chang Feng Oceanworld Shanghai, London Eye LEGOLAND Parks California Billund Windsor (High) Florida (Med) Billund California Resort Theme Parks Heide Park Gardaland Thorpe Park Strong Existing Estate Capex pipeline 15
16 Gardaland Case Study 2010 Inferis 2011 Raptor 2012 Ice-Age 4D 2013 Madagascar Live 2014 Prezzemolo Land 2015 Oblivion New Dive coaster Bolliger & Mabillard design Similar to successful rides at: Alton Towers Resort Oblivion Heide Park Krake Opening Spring 2015 = High year capex Gardaland first high year capex for 4 years 16
17 Existing park / hotel Expansion opportunity Source Market Milan Venice Munich Zurich Drive time 1.5 hours 1.5 hours 4 hours 5 hours 1 NBD investment to focus on resort development Key: 1 Existing Park 2 Existing Hotel 3 Car Park 4 SEA LIFE 3 4 Accommodation options include second hotel and lodges Second gates and family attractions will support overnight stay offering 2 Long term aim of being one of Europe s top short break destinations Note: boundaries are approximate only
18 Destination Positioning Alton Towers Lodges LEGOLAND Florida Hotel Addition of 125 lodge Holiday Village Targeting new & discrete consumer segments Premium Treehouses and Lodges Complements existing hotel accommodation and increases Resort room stock to > room hotel to open in June 2015 Park well established with local market, but opportunity to capture overnight tourist market 98% occupancy in peak season at California hotel 76% of surveyed guests would be interested in staying in a themed hotel Continued development of theme parks in to resorts across both Operating Groups 18
19 Midway Roll-out Michigan London Istanbul Osaka Targeting 7 openings in 2016, of which at least 3 in APAC 1 Attraction still to be announced for 2015 Orlando Primary focus remains on cluster opportunities 19
20 Orlando Cluster Orlando cluster The Orlando Eye Madame Tussauds SEA LIFE Scheduled to open in spring 2015 Orlando Eye operated under management contract Located on International Drive Cluster anchored by 400ft Orlando Eye Part of wider retail and dining development Opportunity to cross sell with LEGOLAND Florida Significant new cluster in Orlando 20
21 Summary Positive trading over the summer period Continued execution of strategy 2015 development plans well progressed Well placed to deliver on expectations 21
22 Q&A 22
23 Appendix 23
24 Attraction Count UK Cont. Europe Americas Asia Pacific Group 28 June 2014 Mov t 6 Sep June 2014 Mov t 6 Sep June 2014 Mov t 6 Sep June 2014 Mov t 6 Sep June 2014 Mov t 6 Sep 2014 SEA LIFE Madame Tussauds Dungeons LDC Eye Other Midway LLP RTP Group
25 Glossary Key terms ARR Cluster LDC Lead price LFL LLB LLC LLD LLF LLM LLP LLW Midway ROIC Resident Market Definition Average Room Rate A group of attractions located in a city close to one another LEGOLAND Discovery Centre Face value of a ticket, which may then be discounted Like for like like for like growth is based on the constant currency growth of those sites owned and operated at the beginning of 2013, using 2014 exchange rates LEGOLAND Billund Resort LEGOLAND California Resort LEGOLAND Deutschland Resort LEGOLAND Florida Resort LEGOLAND Malaysia Resort LEGOLAND Parks Operating Group LEGOLAND Windsor Resort Midway Attractions Operating Group Average EBITDA over the first five years divided by total development capex The total population living within a two-hour drive of the attractions 25
26 Glossary Key terms RPC RTP Second Gate SLC Definition Revenue per Cap, defined as Visitor Revenue dividend by number of visitors Resort Theme Parks Operating Group A visitor attraction at an existing resort with a separate entrance and for which additional admission fees are charged SEA LIFE Centre 26
27 27
28 28
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