IGI Wallcoverings Sales Statistics. Operations in Report to Member Companies. 15 July Contents. Introduction 3

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1 IGI Wallcoverings Sales Statistics Operations in 2013 Report to Member Companies 15 July 2014 Contents Introduction 3 Summary of results for Sales by type of wallcovering 9 Sales by category of wallcovering 13 Sales in value terms and sales per person 17 Sales by country 19 Exports by country 48 GDP statistics & population data 49 Reporting form used IGI - The Global Wallcoverings Association Chaussée de Louvain Ohain Brussels Belgium Tel: +32 (0) info@igiwallcoverings.org Website. Produced by Whittle Industry Data on behalf of IGI. Tel: +44 (0) Fax: +44 (0) john.dixon@wid.co.uk Copyright July 2014 IGI.

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3 IGI Wallcovering Sales Statistics for Operations in 2013 Introduction This report shows data on sales of wallcoverings for various major countries over the last five years to the end of 2013 using data supplied directly by individual country representatives within various IGI member companies. The report has been compiled by Whittle Industry Data on behalf of IGI and the information shown is available to IGI member companies only. The report shows sales rollage of wallcoverings for the period 2009 to 2013 for countries where we have data from regular providers of information mainly in Europe and Asia as shown in the list opposite. In addition, we have also tried to include data on other countries although in these cases the data is currently more limited - this information is shown on page 4. The statistics have two main objectives: to provide estimates of the size of national markets and an indication of sales by major product category. to assist IGI member companies in assessing movements in sales over time and to allow firms to compare their own performance with the industry as a whole. Definitions used Our aim has been to collect information from all countries on as consistent a basis as possible using a standardised reporting form. To help achieve this the reporting forms sent to country representatives were accompanied by written definitions explaining in detail the information required and how it should be provided. Layout of the report The tables show estimated market sales in rolls for all countries that have provided data. These tables show the following information: Domestic market sales + imports = total home market sales Export sales The countries for which we have data are shown below: Belarus 20 Benelux 22 China 24 Denmark 26 Finland 28 France 30 Germany 32 Great Britain 34 Italy 36 Japan 38 Korea 40 Norway 42 Russia 44 Sweden 46 Exports 48 Sources of data Data for the report is drawn from individual sources within each country with information based upon either internal company estimates of the market or alternatively being derived from government or trade association sources. -3-

4 IGI Wallcovering Sales Statistics for Operations in 2013 Where reference is made to detailed import and export statistics, this is sourced mainly from official government statistics. This data can be found in the separate IGI document called Wallcovering International Trade Statistics for 2013 which is being sent with this report. Note: Some members have also supplied more detailed export statistics and these are shown at the end of this report. Some of these statistics may vary from the official government numbers. Tables and charts Most of the data in this report is shown in terms of 000s of rolls, but there is also some value information for certain countries. In some cases data has been revised since this time last year but any s are generally small. The report is also available on the members area of the IGI website at www. igiwallcoverings.org The market is thought to be 80 professionally applied with DIY being about 20. Ukraine - sales of wallcoverings are currently thought to be about 35m to 40m rolls. Contact point If you have any queries regarding these statistics please contact Whittle Industry Data, Oak House, 10 Brook Street, Wivenhoe, Colchester, Essex CO7 9DS, England. Telephone: +44 (0) , fax +44 (0) , john.dixon@wid.co.uk or Géraldine de Limelette at IGI. 15 July 2014 Additional countries for 2013 We are always trying to include as many countries as possible in the report but sometimes detailed information is not always available so this section of the report shows data on these other countries. This information is more limited and often based on consensus or opinion rather than facts which can be difficult to obtain. Iran - we understand the market in Iran is estimated by one source at approximately 30m to 40m rolls. Much of this is believed to be supplied from Turkey and Korea. Turkey - opinions on the size of the market in 2012 ranged from 8m rolls to 20m rolls but it could be as high as 25m rolls. Home production is believed to have grown significantly with exports going to the middle east and CIS. Paper remains popular at 70 of the market with paintable whites being imported from Germany. Korean havy paper-backed vinyl is also very popular. -4-

5 IGI Wallcovering Sales Statistics for Operations in 2013 Summary of results for 2013 Home market sales Most countries showed lower sales of wallcoverings in 2013 with the most notable exception of China where the market showed a sharp increase. In terms of sales by region, Western Europe, the Nordic area and Russia were all well down but Eastern Asia continued to grow. In total, wallcovering sales for the 14 countries covered by IG s latest report showed an increase of 4 in 2013 but if we exclude China then sales were down by -4. All countries in Western Europe showed lower sales with Germany (down 7) and France (down 8) both sharply lower but with the UK (down 3) being less badly hit. The Nordic countries were also well down falling -6 in total. Exports In total, export sales were slightly higher in 2013 due mainly to higher exports by China. For China exports increased by 21 in 2013 with Korea also showing a good increase. Exports from Italy also increased in the last year. Elsewhere, exports by Germany, the UK, France and Russia were all lower in July 2014 For Russia (still the biggest country despite the rise of China) total sales fell 6.5 in The only growth countries were in Eastern Asia with China up massively by 34 in the last year but with Japan (up 2) and Korea (up 3) showing only small improvements. No data is available for the USA but opinions suggests the market for residential wallcoverings was either flat or slightly higher in The commercial wallcoverings market in the US is thought to have improved significantly in the last year. -5-

6 DOMESTIC SALES (000s rolls) IMPORTED SALES (000s rolls) Belarus 9,500 9,800 7,500 6,800 3, Benelux 11,200 10,500 9,900 9,500 8, China 80, , , , , ,025 13,800 16,870 19,800 16, Denmark 1,135 1, ,594 2,219 3,800 4,389 4, Finland ,210 1,160 1, France Germany (excluding woodchips) 33,392 35,141 35,807 30,291 28, Great Britain 23,097 22,890 20,798 20,070 19, ,083 11,865 12,779 17,340 17, Italy 1,600 1,550 1,510 1,250 1, Japan 121, , , , , Korea 36,490 37,789 49,646 45,054 46, Norway ,552 1,504 1,468 1,440 1, Russia 65,500 69,600 72,420 79,220 75, , , , , , Sweden 6,000 5,900 5,650 4,900 4, ,100 2,050 1,950 1,825 1, Total for last two years 450, , , , Total excluding China 323, , , , Constant sample for 5 years 389, , , , , , , , , , Index for 5 year constant sample Constant sample excluding China 309, , , , , , , , , , Index for 5 year constant sample Constant sample for Western Europe* 69,289 70,081 68,015 61,111 57, ,383 12,315 13,249 17,770 17, Index for 5 year constant sample Russia and Belarus ** 75,000 79,400 79,920 86,020 79, , , , , , Index for 5 year constant sample Denmark, Finland, Norway & Sweden 7,565 7,515 6,880 5,575 4, ,456 6,933 8,282 8,618 8, Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

7 Table 1 TOTAL HOME SALES (000s rolls) EXPORT SALES (000s rolls) Belarus 9,500 9,800 7,500 6,800 3, ,000 30,000 22,800 27,250 21, Benelux 11,200 10,500 9,900 9,500 8, China 84, , , , , ,500 45,300 55, Denmark 3,729 3,404 4,600 4,689 4, ,381 2,355 1,482 1,185 1, Finland 1,640 1,590 1,494 1,339 1, France 39,115 36,771 33,878 31,080 28, ,000 7,200 5, Germany (excluding woodchips) 33,392 35,141 35,807 30,291 28, ,100 57,240 62,350 62,070 61, Great Britain 23,097 22,890 20,798 20,070 19, ,739 8,451 7,543 7,890 7, Italy 1,900 2,000 1,980 1,680 1, ,900 14,950 15,630 18,750 19, Japan 121, , , , , ,091 1, Korea 37,105 38,289 50,097 45,482 46, ,184 5,612 8,551 8,162 11, Norway 1,552 1,504 1,468 1,440 1, Russia 160, , , , , ,500 5,500 4,500 5,000 4, Sweden 8,100 7,950 7,600 6,725 6, ,450 1,480 1,350 1,350 1, Total for last two years 623, , , , Total excluding China 477, , , , Constant sample for 5 years 536, , , , , , , , , , Index for 5 year constant sample Constant sample excluding China 452, , , , , , , , , , Index for 5 year constant sample Constant sample for Western Europe* 108, , ,363 92,621 86, ,739 80,641 92,523 95,910 92, Index for 5 year constant sample Russia and Belarus 170, , , , , ,500 35,500 27,300 32,250 26, Index for 5 year constant sample Denmark, Finland, Norway & Sweden 15,021 14,448 15,162 14,193 13, ,861 3,863 2,860 2,560 2, Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

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9 IGI Wallcovering Sales Statistics for Operations in 2013 Sales by type of wallcovering The following tables show sales data on home market sales in our various countries in terms of the following substrates. Paper base Non-woven base Fabric base Total sales -9-

10 Total Home Sales, 000s rolls PAPER NON-WOVEN Belarus Benelux 7,800 7,000 6,000 2,400 2, ,400 3,500 3,900 7,100 6, China Denmark 1,440 1,130 1,054 1, ,325 1,291 2,508 2,714 2, Finland 1,155 1,105 1, France - 18,936 16,246 14,029 12, ,835 17,632 17,051 15, Germany (excluding woodchips) 11,267 10,580 10,218 8,714 7, ,043 24,516 25,502 21,520 20, Great Britain 20,575 19,727 17,399 16,683 16, ,522 3,164 3,377 3,371 3, Italy Japan Korea 37,105 38,289 50,097 45,482 46, Norway ,102 1,154 1,158 1,140 1, Russia Sweden - - 3,650 2,875 2, ,950 3,850 3, Total for last two years 92,467 90, ,150 53, Total excluding China 92,467 90, ,150 53, Constant sample for 5 years 79,792 78,181 86,123 75,563 74, ,877 34,110 36,894 36,249 34, Index for 5 year constant sample Constant sample excluding China 79,792 78,181 86,123 75,563 74, ,877 34,110 36,894 36,249 34, Index for 5 year constant sample Constant sample for Western Europe* 39,642 37,307 33,617 27,797 25, ,965 31,180 32,779 31,991 30, Index for 5 year constant sample Russia and Belarus ** Index for 5 year constant sample Denmark, Finland, Norway & Sweden 3,045 2,585 6,059 5,159 4, ,912 2,930 4,115 4,258 4, Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

11 Table 2 Total Home Sales, 000s rolls FABRIC TOTAL SALES Belarus ,500 9,800 7,500 6,800 3, Benelux ,200 10,500 9,900 9,500 8, China , , , , , Denmark , , ,729 3,404 4,600 4,689 4, Finland ,640 1,590 1,494 1,339 1, France ,115 36,771 33,878 31,080 28, Germany (excluding woodchips) ,392 35,141 35,807 30,291 28, Great Britain ,097 22,890 20,798 20,070 19, Italy ,900 2,000 1,980 1,680 1, Japan , , , , , Korea ,105 38,289 50,097 45,482 46, Norway ,552 1,504 1,468 1,440 1, Russia , , , , , Sweden ,100 7,950 7,600 6,725 6, Total for last two years 998 1, , , Total excluding China 998 1, , , Constant sample for 5 years 1,046 1,028 1, , , , , , , Index for 5 year constant sample Constant sample excluding China 1,046 1,028 1, , , , , , , Index for 5 year constant sample Constant sample for Western Europe* , , ,363 92,621 86, Index for 5 year constant sample Russia and Belarus ** , , , , , Index for 5 year constant sample Denmark, Finland, Norway & Sweden ,021 14,448 15,162 14,193 13, Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

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13 IGI Wallcovering Sales Statistics for Operations in 2012 Sales by category of wallcovering The following tables show sales data on home market sales in our various countries in terms of the following types of wallcoverings. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-embossed Paintable (and white embossed) Digital All other wallcoverings Total sales Sales by value where available Sales per person in rolls -13-

14 Total Home Sales, 000s rolls Flat Printed Vinyl coated and embossed Belarus Benelux 3,800 3,500 3, ,400 2, China Denmark 1, Finland France Germany (excluding woodchips) 5,917 6,367 6,744 3,575 3, ,536 3,030 3,374 3,744 3, Great Britain (excluding imports) 6,102 6,674 6,680 7,151 7, ,038 2,360 1,860 1,780 1, Italy Japan Korea 20,070 21,417 24,181 23,564 24, ,035 16,762 25,841 21,853 22, Norway Russia Sweden Total for last two years 36,620 37, ,093 30, Total excluding China 36,620 37, ,093 30, Constant sample for 5 years 37,855 39,839 42,582 36,620 37, ,006 22,527 31,424 27,693 28, Index for 5 year constant sample Constant sample excluding China 37,855 39,839 42,582 36,620 37, ,006 22,527 31,424 27,693 28, Index for 5 year constant sample Constant sample for Western Europe* 15,819 16,541 16,624 11,326 11, ,574 5,390 5,234 5,524 5, Index for 5 year constant sample Russia and Belarus ** Index for 5 year constant sample Denmark, Finland, Norway & Sweden 1,966 1,881 1,777 1,730 1, Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

15 Table 3 Total Home Sales, 000s rolls Vinyl or acrylic expanded non-embossed Paintable (and white embossed) Belarus Benelux 7,400 7,000 6,700 6,500 5, China Denmark ,339 2,193 3,485 3,425 3, Finland France Germany (excluding woodchips) 22,036 22,448 22,237 21,090 18, ,821 3,251 3,365 1,825 1, Great Britain (excluding imports) 7,127 7,709 7,010 6,751 6, ,630 6,013 5,120 4,288 3, Italy Japan Korea Norway Russia Sweden Total for last two years 34,594 31, ,538 9, Total excluding China 34,594 31, ,538 9, Constant sample for 5 years 36,855 37,452 36,222 34,594 31, ,790 11,457 11,970 9,538 9, Index for 5 year constant sample Constant sample excluding China 36,855 37,452 36,222 34,594 31, ,790 11,457 11,970 9,538 9, Index for 5 year constant sample Constant sample for Western Europe* 36,563 37,157 35,947 34,341 31, ,451 9,264 8,485 6,113 5, Index for 5 year constant sample Russia and Belarus ** Index for 5 year constant sample Denmark, Finland, Norway & Sweden Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

16 Table 3 (continued) Total Home Sales, 000s rolls Digital All other Belarus Benelux China Denmark Finland France Germany (excluding woodchips) Great Britain (excluding imports) Italy Japan Korea Norway Russia Sweden Total for last two years Total excluding China Constant sample for 5 years Index for 5 year constant sample Constant sample excluding China Index for 5 year constant sample Constant sample for Western Europe* Index for 5 year constant sample Russia and Belarus ** Index for 5 year constant sample Denmark, Finland, Norway & Sweden Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

17 Table 3 (continued) Total Home Sales, 000s rolls All sales Belarus 9,500 9,800 7,500 6,800 3, Benelux 11,200 10,500 9,900 9,500 8, China 84, , , , , Denmark 3,729 3,404 4,600 4,689 4, Finland 1,640 1,590 1,494 1,339 1, France 39,115 36,771 33,878 31,080 28, Germany (excluding woodchips) 33,392 35,141 35,807 30,291 28, Great Britain 23,097 22,890 20,798 20,070 19, Italy 1,900 2,000 1,980 1,680 1, Japan 121, , , , , Korea 37,105 38,289 50,097 45,482 46, Norway 1,552 1,504 1,468 1,440 1, Russia 160, , , , , Sweden 8,100 7,950 7,600 6,725 6, Total for last two years 623, , Total excluding China 477, , Constant sample for 5 years 536, , , , , Index for 5 year constant sample Constant sample excluding China 452, , , , , Index for 5 year constant sample Constant sample for Western Europe* 69,589 70,531 68,485 61,541 57, Index for 5 year constant sample Russia and Belarus ** 170, , , , , Index for 5 year constant sample Denmark, Finland, Norway & Sweden 15,021 14,448 15,162 14,193 13, Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

18 Sales in native currencies (millions) Total Sales per person in rolls Belarus Benelux China Denmark Finland France Germany (excluding woodchips) Great Britain Italy Japan Korea Norway Russia Sweden Total for last two years Total excluding China Constant sample for 5 years Index for 5 year constant sample Constant sample excluding China Index for 5 year constant sample Constant sample for Western Europe* Index for 5 year constant sample Russia and Belarus ** Index for 5 year constant sample Denmark, Finland, Norway & Sweden Index for 5 year constant sample * Excluding Nordic area. ** For Russia, total home sales include sales made by Ukrainian companies in Russia. For Great Britain, total home sales do not include imports made by companies outside our sample group

19 IGI Wallcovering Sales Statistics for Operations in 2012 Sales by country Belarus 20 Benelux 22 China 24 Denmark 26 Finland 28 France 30 Germany 32 Great Britain 34 Italy 36 Japan 38 Korea 40 Norway 42 Russia 44 Sweden 46 Exports

20 Belarus Summary Production and sales in Belarus fell sharply in 2013 with the important export sector also showing a big fall. In total, production was down 24.9 at 25.6m rolls. Exports, accounting for 85 of all production, fell sharply being down 20. Domestic sales in Belarus were 45 lower at 3.8m rolls in 2013 compared with 9.5m rolls 5 years ago. Imports and exports According to official import and export statistics for Belarus, exports are mainly to Russia and these fell 21 in 2013 with the value of sales 26 lower. Some 80 of exports go to Russia with the second and third biggest customers being Ukraine and Kazakhstan. Imports into Belarus were 6 lower in 2013 with most countries showing decreases apart from Russia from where imports were up by a third at just under 3,000 tonnes. Belarus s imports are now more than double the level of 5 years ago. Ukraine is the biggest supplier followed by Russia, Germany and Italy. -20-

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22 Benelux Summary Our latest figures for Benelux show a poor year in 2013 with sales showing another sharp decrease. In total, the market is estimated to be down more than double the rate of decline seen in the previous year. Paper based sales fell 15 but the previously more robust non-woven sector also showed a setback although this does follow a very large increase in the previous year. Non-wovens fell 7 in 2013 but are still almost twice the level of 5 years ago. In total, the market for Benelux is estimated at 8.7m rolls in Imports and exports According to official Eurostat statistics on imports and exports, Belgium and the Netherlands remain big exporters of wallcoverings with total exports of 16,888 tonnes for Belgium and 7,747 tonnes for the Netherlands being about two-and-a-half times the size of the total home market for Benelux as a whole (assuming 1 tonne is 1,000 rolls approximately). Belgium For Belgium, exports in 2013 were up 5.6 by volume and 8 higher by value. France was easily the biggest market followed some way behind by Russia, the UK, Turkey and Germany with exports to the UK and Turkey both up sharply in the last year. Imports to Belgium were just 1 higher by volume but -11 lower in value in In the main these came from Germany, the Netherlands and to a lesser extent France and Italy. For these countries there was little apart from imports from the Netherlands which were up 11 in the last year. The Netherlands For the Netherlands, export volumes were up nearly 3 in 2013 continuing the modest improvement seen in Russia was the main destination being 24 higher. Sales to France, Germany and the UK also increased but with exports to Belgium lower. Expanded sales

23 Benelux Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed 3,600 3,200 2, ,600 3,200 2, Vinyl coated and embossed Vinyl or acrylic expanded non-emb. 4,200 3,800 3, ,200 3,800 3,200 1,600 1, Paintable (and white embossed) 5. Digital 6. All other wallcoverings 7. Total 7,800 7,000 6, ,800 7,000 6,000 2,400 2, Non-woven 1. Flat printed Vinyl coated and embossed ,800 1, Vinyl or acrylic expanded non-emb. 3,200 3,200 3, ,200 3,200 3,500 4,900 4, Paintable (and white embossed) 5. Digital 6. All other wallcoverings 7. Total 3,400 3,500 3, ,400 3,500 3,900 7,100 6, Fabric based 1. Flat printed 2. Vinyl coated and embossed 3. Vinyl or acrylic expanded non-emb. 4. Paintable (and white embossed) 5. Digital 6. All other wallcoverings 7. Total Total 1. Flat printed 3,800 3,500 3, ,800 3,500 3, Vinyl coated and embossed ,400 2, Vinyl or acrylic expanded non-emb. 7,400 7,000 6, ,400 7,000 6,700 6,500 5, Paintable (and white embossed) 5. Digital 6. All other wallcoverings 7. Total (000s rolls) 11,200 10,500 9, ,200 10,500 9,900 9,500 8, on previous year Total sales value in m Borders in 000s coils Borders in Note: These latest figures include some significant revisions to the balance of sales between paper and non-woven sales for No data on exports was available although both Belgium and the Netherlands were major exporters according to the official import and export statistics

24 IGI Wallcovering Sales Statistics for Operations in 2013 China Summary Figures for China show total sales up 34 in 2013 at an estimated 170m rolls but with imported sales of finished wallcoverings falling -16 in the last year. The figures are based on the amount of paper used in 2013 with data on actual wallcovering sales rollage being uncertain. The current increase in sales takes no account of inventory s which could be significant. Other figures for China show the total supply of wallcoverings up 31 at 311m rolls for 2013 with this new figure being much higher than any previously quoted statistics. Exports of wallcoverings from China were 21 higher in 2013 at 55,000 tons equivalent with strong growth being seen in exports to most countries. Exports to Western Europe were up 38 at 3m rolls but slower sales to Russia meant sales to Eastern Europe were only 5 higher at 4m rolls. Sales to Australasia, although small, were up 49 and Africa 68 higher. For China s largest market of Asia (accounting for 50 of all exports from China) sales were up 19 with the Middle East (22 of all sales) being 23 higher. Big increases were reported for sales to the Gulf States. Exports to the Americas were 6 higher largely due to a big increase in sales to Brazil but the US and our category of other South America were both lower. More information on exports is shown on page 48 of this report and in the official import and export statistics for China. -24-

25 China Estimated Sales Totals (000s rolls) Domestic Sales 80, , , , , Imported Sales 4,025 13,800 16,870 19,800 16, Total Home Market Sales 84, , , , , Export Sales (supplied in tons) 52,500 45,300 55, Sales Values (Euros - millions ) Import Sales Export Sales Import sales in US$ $

26 IGI Wallcoverings Sales Statistics for Operations in 2013 Denmark Summary Sales in Denmark showed a small (2.3) fall in 2013 but in general the market has held up better than other countries in the last two years largely due to a resilient paintable sector. The market is overwhelmingly supplied by imported sales with some of the industry having relocated to lower cost countries in Europe in recent years. At 4.6m rolls, the total market is just below the 2012 peak of 4.7m rolls. Non-woven sales account for just under 60 of all sales and were down 3 in 2013 but paper based sales fell 28. Exports were small at 1.4m rolls but still increased 20 in the last year. According to the data provided to us by our IGI contact in Denmark, in the main these were to Western Europe and especially Sweden but also to the Netherlands, Poland, France and Germany. Exports to China increased sharply in 2013 with China now being Denmark s 6th largest market. See page 48 for more details. -26-

27 Denmark Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed , Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total , ,440 1,130 1,054 1, , Non-woven 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) ,650 2,000 2, ,000 2,000 2, Digital All other wallcoverings Total ,958 2,564 2, ,325 1,291 2,508 2,714 2, , Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) , , , , Digital All other wallcoverings Total , , , , Total 1. Flat printed , ,786 1,440 1, Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) ,759 1,663 3,135 3,425 3, ,339 2,193 3,485 3,425 3, Digital All other wallcoverings Total (000s rolls) 1,135 1, ,594 2,219 3,800 4,389 4, ,729 3,404 4,600 4,689 4, ,381 2,355 1,482 1,185 1, on previous year Total sales value in m Borders in 000s coils Borders in

28 Finland Summary At 1.3m rolls the market is small and again declined in 2013 falling by 3.7 although this was much less than in Nearly 70 of sales are paper based with the non-woven market being just 30. Flat printed sales account for 58 of all sales with the remainder being vinyl coated and embossed and expanded sales. Most of the market is supplied by imports with the separate official import and export statistics showing the main suppliers to be Germany and Sweden. The latest figures include some revisions to the data for

29 Finland Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total , ,155 1,105 1, Non-woven 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Total 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total (000s rolls) ,210 1,160 1, ,640 1,590 1,494 1,339 1, on previous year Total sales value in m Borders in 000s coils Borders in

30 France Summary Data on France is complicated by some major structural s to the industry in 2013 but the general consensus is that sales are down by about 8 on a year ago. On the basis of previous data this would suggest a market of about 28.6m rolls in 2013 although some members feel 25m is more realistic. Sales value is estimated to be about 6 lower in 2013 although there is some uncertainty about the exact figure. We know from previous years that about 55 of all sales are non-woven and 45 paper based. Border sales fell sharply in 2013 with the estimate provided to us being down 33 on the previous year. Exports are estimated at about 5.3m rolls for 2013 being down about 26 on the previous year which is a rate of decrease broadly in line with the 18 fall shown by the official export statistics. Imports and exports The official figures show export sales to France s major market of the UK (accounting for 40 of all exports) being up 8 in 2013 but elsewhere sales were generally lower and particularly to France s smaller overseas markets. Exports fell sharply to Belgium, Russia, Spain and the Netherlands but there were good increases to Sweden, Turkey, the USA and Poland. The official data shows exports of 9,036 tonnes in 2013 being up from 7,538 tons five years ago. In terms of imports to France, Germany was easily the biggest supplier (accounting for 54 of all sales weight) and showing an increase of 3.5 in 2013 according to the Eurostat figures for France but in general imports from other countries were lower. Imports from Belgium fell 2 with sales from Italy down 14, the Netherlands down 28 and the UK 2 lower. -30-

31 France TOTAL SALES PAPER-BACKED Paper wall coverings 5,682 4,889 4,121 Coloured blown vinyls 10,406 9,295 8,244 White blown vinyls Tiling on a roll Embossed blown vinyls & compact vinyls 1, non-woven gravure printed Total paper 18,936 16,246 14, NON-WOVEN Paper wall coverings Coloured blown vinyls 13,360 12,869 11,919 White blown vinyls 2,666 2,692 2,740 Tiling on a roll Embossed blown vinyls & compact vinyls 1,345 1,709 2, non-woven gravure printed Total non-woven 17,835 17,632 17, TOTAL Paper wall coverings 6,010 5,203 4,305 Coloured blown vinyls 23,767 22,163 20,163 White blown vinyls 3,106 3,054 3,042 Tiling on a roll 1, Embossed blown vinyls & compact vinyls 2,765 2,522 2, non-woven gravure printed Total 36,771 33,878 31,080 28, TOTAL SALES - FRANCE 39,115 36,771 33,878 31,080 28, YEAR ON YEAR CHANGE TOTAL BORDERS 2,094 1,682 1, EXPORT SALES 0 0 7,000 7,200 5,

32 IGI Wallcovering Sales Statistics for Operations in 2013 Germany Summary Sales for Germany are complicated by membership s in the German Association (VDT) but on a like-for-like basis the total market (excluding woodchips) is down 7.4 in This compares with a fall of 3.5 a year ago and small increases in the previous 3 years. The total market (excluding woodchips) was 28m rolls with non-wovens being 20.2m rolls and paper based sales 7.8m rolls. Both were lower in 2013 with non-wovens down 6 and paper based sales falling 11. By product, expanded vinyl sales fell sharply by 11 while flat printed sales were 7.4 lower. There was better news for vinyl coated and embossed sales which continued to improve being up 4.8 in the last year while paintable sales also showed an increase of 5. Export sales were just slightly lower in 2013 being down 1.7 at 61m rolls and being more than double the German domestic market of 28m rolls. Exports of expanded vinyls were down 8.8 with paintables 5 lower but vinyl coated (+5) and flat printed (+10) both improved. In terms of the export data provided by VDT, exports to Western Europe showed a good increase (+8.8) but lower sales to Russia and Ukraine meant Eastern Europe was -8.4 lower. See page 48 for details. Imports and exports In terms of the official export statistics, Germany s exports were down -4 in 2013 compared with a fall of -1.7 reported by VDT. For imports, figures from Eurostat show these down -16 at 5,200 tonnes and 28m in

33 Germany Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed 4,192 4,002 3,972 3,265 3, ,192 4,002 3,972 3,265 3, ,700 5,000 5,780 5,985 6, Vinyl coated and embossed ,000 5,700 5,200 4,690 4, Vinyl or acrylic expanded non-emb. 6,463 6,010 5,737 4,970 4, ,463 6,010 5,737 4,970 4, ,100 9,800 9,160 8,805 8, Paintable (and white embossed) Digital All other wallcoverings Total 11,267 10,580 10,218 8,714 7, ,267 10,580 10,218 8,714 7, ,800 20,500 20,140 19,480 19, Non-woven 1. Flat printed 1,725 2,365 2, ,725 2,365 2, ,800 2,000 2,750 1,275 1, Vinyl coated and embossed 1,924 2,462 2,865 3,265 3, ,924 2,462 2,865 3,265 3, ,500 10,300 13,130 15,130 16, Vinyl or acrylic expanded non-emb. 15,573 16,438 16,500 16,120 14, ,573 16,438 16,500 16,120 14, ,800 18,200 19,390 19,285 16, Paintable (and white embossed) 2,821 3,251 3,365 1,825 1, ,821 3,251 3,365 1,825 1, ,900 6,000 6,440 6,545 6, Digital All other wallcoverings Total 22,043 24,516 25,502 21,520 20, ,043 24,516 25,502 21,520 20, ,000 36,500 41,710 42,235 40, Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Total 1. Flat printed 5,917 6,367 6,744 3,575 3, ,917 6,367 6,744 3,575 3, ,500 7,000 8,530 7,260 7, Vinyl coated and embossed 2,536 3,030 3,374 3,744 3, ,536 3,030 3,374 3,744 3, ,500 16,000 18,330 19,820 20, Vinyl or acrylic expanded non-emb. 22,036 22,448 22,237 21,090 18, ,036 22,448 22,237 21,090 18, ,900 28,000 28,550 28,090 25, Paintable (and white embossed) 2,821 3,251 3,365 1,825 1, ,821 3,251 3,365 1,825 1, ,900 6,000 6,440 6,545 6, Digital All other wallcoverings Total (000s rolls) 33,392 35,141 35,807 30,291 28, ,392 35,141 35,807 30,291 28, ,100 57,240 62,350 62,070 61, on previous year Total sales value in m na Borders in 000s coils Borders in

34 IGI Wallcovering Sales Statistics for Operations in 2013 Great Britain Summary Again this year the statistics for Great Britain are complicated by the uncertain quality of data on the official import statistics for the country and therefore we have focused our report on data collected directly from wallcovering manufacturers in Great Britain who take part in the British Coatings Federation s Wallcovering Sector Council statistics. These statistics show total rollage down 2.6 in 2013 with the value of sales also slightly lower. By comparison, if we include total imports from official sources then the market is down 1 in volume terms. Paper based sales fell 3.6 in 2013 but non-wovens were 2.6 higher. By product, flat printed sales increased 3.4 in the last year but elsewhere sales were lower. Border sales fell 14 in 2013 continuing the downward trend of recent years but with exports of borders seeing an increase of 19. Exports of wallcoverings had a difficult year falling 9 in 2013 in rollage terms offsetting all of the growth seen in 2012 but the value of exports was just 2 lower. Imports and exports Official figures show imports to Great Britain amounting to 17,547 tonnes in 2013 although some knowledgeable sources have expressed doubt about these figures and we are working to try and resolve these concerns. The official figures show a large increase in 2011 but no significant in Imports from Germany were lower in 2013 (-22 in weight terms) but this was largely offset by higher sales from France (+30) and Italy (+11). Higher imports were also seen from China, Poland, Korea and Spain. In terms of exports, Great Britain s biggest markets were the Netherlands, France, the USA and Russia. Other significant destinations were China, Germany, Ireland and Sweden all of which showed significant increases. Sales to the UAE were slightly lower in 2013 but still up six-fold on 5 years ago. -34-

35 Great Britain Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed 5,795 6,129 5,831 6,413 6, ,795 6,129 5,831 6,413 6, Vinyl coated and embossed 2,411 1,891 1,571 1,491 1, ,411 1,891 1,571 1,491 1, Vinyl or acrylic expanded non-emb. 5,636 5,747 4,972 4,534 4, ,636 5,747 4,972 4,534 4, Paintable (and white embossed) 6,614 5,912 4,991 4,226 3, ,614 5,912 4,991 4,226 3, Digital All other wallcoverings Total 20,575 19,727 17,399 16,683 16, ,575 19,727 17,399 16,683 16, Non-woven 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb. 1,491 1,962 2,038 2,217 2, ,491 1,962 2,038 2,217 2, Paintable (and white embossed) Digital All other wallcoverings Total 2,522 3,164 3,377 3,371 3, ,522 3,164 3,377 3,371 3, Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Total 1. Flat printed 6,102 6,674 6,680 7,151 7, ,102 6,674 6,680 7,151 7, ,427 1, Vinyl coated and embossed 3,038 2,360 1,860 1,780 1, ,038 2,360 1,860 1,780 1, ,236 1,205 1, Vinyl or acrylic expanded non-emb. 7,127 7,709 7,010 6,751 6, ,127 7,709 7,010 6,751 6, ,827 5,272 4,681 4,799 4, Paintable (and white embossed) 6,630 6,013 5,120 4,288 3, ,630 6,013 5,120 4,288 3, , Digital All other wallcoverings Total (000s rolls) 23,097 22,890 20,798 20,070 19, ,083 11,865 12,779 17,340 17, ,180 34,758 33,577 37,410 37, ,739 8,451 7,543 7,890 7, on previous year Total sales value in m Borders in 000s coils 1,517 1, ,517 1, ,553 1, Borders value in m Note: Import detail not available at substrate level, therefore the total home sales by substrate figures relate to sales by firms that take part in the WSC Sales Statistics only. Sales value is in Sterling and not as last year

36 IGI Wallcoverings Sales Statistics for Operations in 2013 Italy Summary For Italy sales in the domestic market are small scale at just under 2m rolls but with exports dominating the industry at 19.5m rolls in The market in Italy was down 6 in 2013 but the important export sector grew by 4 following a 20 increase in Exports now stand at a record high being some 5.6m rolls above the 2009 low point following 4 years of growth. Export sales value was up 9.4 in 2013 being more than double the growth in volume. Imports and exports The official export figures show a somewhat lower rate of volume growth with sales weight being up 1.9 in 2013 and value 4.7 higher. Sales to Russia (Italy s biggest market) were up 2.6 at 8,160 tonnes but Lithuania was down sharply by 17 at 5,235 tonnes although Latvia and Estonia increased sharply. Adding all 4 countries together shows total sales of 15,452 tonnes in 2012 and 15,806 tonnes in 2013 giving an increase of 2.3 in total. Italy s other big markets were somewhat lower with a small decrease being reported for the UK (-0.3), France (-7) and China (-5) although with some other smaller markets showing useful increases, For example, Turkey was again higher being up 6 at 1,093 tonnes, the Ukraine up 14 at 975 tonnes and Libya up 24 at 532 tonnes. For imports, the official figures show higher sales from Germany (Italy s biggest supplier), France and especially from China although the amounts were small at just 343 tonnes. Imports from Belgium were also higher in the last year. -36-

37 Italy Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Non-woven 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Total 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total (000s rolls) 1,600 1,550 1,510 1,250 1, ,900 2,000 1,980 1,680 1, ,900 14,950 15,630 18,750 19, on previous year Total sales value in m Borders in 000s coils Borders in

38 Japan Summary Sales growth in Japan slowed down sharply in 2013 but wallcovering sales were still up nearly 2 making this the third year in a row to show sales growth. In rollage terms, sales were 127.7m rolls compared with a low of 111.5m rolls back in PVC wallcoverings were the dominant market sector in Japan accounting for 90 of all sales. Exports were very small and continued to fall being down 17.5 in 2013 according to the Japan Wallcoverings Association. Official statistics show that China was easily the biggest market for exports from Japan followed by the Philippines, Hong Kong and the USA. Imports remain very small, although double the level of 5 years ago, and are mainly from China, Belgium and Germany. -38-

39 Japan Deliveries Year to end of March each year Deliveries Year to December 000s square meters # s square meters # 2013 Paper wallpaper 5,246 4,734 4,500 4,586 4, Paper wallpaper 4,789 Textile wallpaper 2,577 1,892 2,081 1,699 1, Textile wallpaper 1,559 PVC wallpaper 599, , , , , PVC wallpaper 617,277 Plastic wallpaper 27,748 22,088 21,122 40,369 56, Plastic wallpaper 73,422 Inorganic wallpaper 7,777 6,541 7,226 6,069 4, Inorganic wallpaper 5,232 Miscellaneous wallpaper Miscellaneous wallpaper 669 Total 642, , , , , Total 702,948 s Deliveries in equivalent Year to end of March each year Deliveries in equivalent Year to rollage terms (000s) rollage terms December (5.3 square meters per roll) (5.3 square meters per roll) Paper wallpaper Paper wallpaper 904 Fabric wallpaper Fabric wallpaper 294 PVC wallpaper 113, , , , , PVC wallpaper 116,467 Plastic wallpaper 5,236 4,168 3,985 7,617 10, Plastic wallpaper 13,853 Mineral wallpaper 1,467 1,234 1,363 1, Mineral wallpaper 987 Miscellaneous wallpaper Miscellaneous wallpaper 126 Total 121, , , , , Total 132,632 s s - EXPORT SALES Year to EXPORT SALES December 2013 Paper wallpaper Paper wallpaper 248 Fabric wallpaper Fabric wallpaper 512 PVC wallpaper PVC wallpaper 349 Plastic wallpaper Plastic wallpaper 85 Mineral wallpaper Mineral wallpaper 167 Miscellaneous wallpaper Miscellaneous wallpaper 8 Total sales rollage 1,091 1, Total sales rollage 1,368 # Japanese standard rolls are 1m wide x 50m in length. Normally data for Japan covers the year up to the end of March but this year we also have figures for the year to end of December 2013 as well. All figures are shown on a delivery basis. Imports are thought to be small

40 Korea Summary Sales in Korea increased 3 in 2013 with the growing export market showing a 35 improvement on the previous year. For Korea, the total market was 46.9m rolls divided fairly equally between flat printed and vinyl coated sales. Imports remained very small. For exports, sales increased sharply in 2013 resuming the rapid growth seen in the period before In total, Korea exported 11m rolls in 2013 being up 35 largely due to new exports of non-woven products. Export sales increased sharply to Asia, the Middle East and the Americas. For Asia, sales to China, India, Indo-China and Indonesia were all sharply higher. In the Middle East big increases were seen for the UAE and Saudi Arabia. In the Americas, the USA and Brazil were well up in the last year. Sales to Russia fell 64. Imports and exports The official import and export figures show a somewhat slower rate of growth in the last year but with both tonnage and value still showing a good improvement. Over the last 5 years exports are up 4 times. -40-

41 Korea Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed 20,025 21,377 24,143 23,528 24, ,070 21,417 24,181 23,564 24, Vinyl coated and embossed 16,465 16,302 25,428 21,461 22, ,035 16,762 25,841 21,853 22, ,080 5,500 8,551 8,162 9, Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total 36,490 37,789 49,646 45,054 46, ,105 38,289 50,097 45,482 46, ,184 5,612 8,551 8,162 9, Non-woven 1. Flat printed Vinyl coated and embossed , Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total ,630 Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Total 1. Flat printed 20,025 21,377 24,143 23,528 24, ,070 21,417 24,181 23,564 24, Vinyl coated and embossed 16,465 16,302 25,428 21,461 22, ,035 16,762 25,841 21,853 22, ,080 5,500 8,551 8,162 10, Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total (000s rolls) 36,490 37,789 49,646 45,054 46, ,105 38,289 50,097 45,482 46, ,184 5,612 8,551 8,162 11, on previous year Total sales value in billions of KRW Borders in 000s coils Borders in millions of KRW

42 Norway Summary Sales in Norway fell 11 in 2013 being somewhat worse than the decreases seen in Norway s Nordic neighbours and noticeably steeper than the falls seen in recent years. The total market is now estimated at 1m rolls and 18m with sales value showing a similar fall to rollage. All sales are now imported. In the main these are believed to be from Sweden, Germany, the Netherlands and Belgium. -42-

43 Norway Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-embo Paintable (and white embossed) Digital All other wallcoverings Total Non-woven 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-embo Paintable (and white embossed) Digital All other wallcoverings Total ,102 1,154 1,158 1,140 1, ,102 1,154 1,158 1,140 1, Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-embo Paintable (and white embossed) Digital All other wallcoverings Total Total 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-embo Paintable (and white embossed) Digital All other wallcoverings Total (000s rolls) ,552 1,504 1,468 1,440 1, ,552 1,504 1,468 1,440 1, on previous year Total sales value in m Borders in 000s coils Borders in

44 IGI Wallcoverings Sales Statistics for Operations in 2013 Russia Summary Sales in Russia fell 6.5 in 2013 offsetting much of the improvement seen in the previous year. The total market is now just under 180m rolls with 75.9m rolls being manufactured locally and 104m rolls being imported from overseas. Domestic manufacture fell 4 in 2013 with imports down 8 in the year. In terms of sales by type of product, wallpaper sales were 50.6m rolls being down 10 with vinyls 129m rolls and down 5. Exports from Russia fell 6 in 2013 to 4.7m rolls being broadly in line with previous years. Imports and exports For the official statistics on imports no data is yet available for 2013 but we hope this will be published by late September For the latest available year, Ukraine was the main supplier (60 of all imports) followed by Germany (12), Belarus (11) and Italy (7). Exports were mainly to Ukraine and Kazakhstan and to a lessor extent Azerbaijan and Belarus. For Russia we are advised that total home sales include some sales made by Ukrainian wallpaper companies in Russia. -44-

45 Russia Manufacture in m rolls < excludes exports > Wallpapers Hot embossed vinyl + chemically embossed vinyl Blown vinyl (paper base) Blown vinyl (non-woven base) Total rollage Total value in $US na na na na na na Imported sales in m rolls Wallpapers Hot embossed vinyl Blown vinyl Total rollage Total value in $US na na na na na na Total Domestic sales + Imports in m rolls Wallpapers Vinyls Total rollage on previous year Export sales in m rolls Wallpapers Hot embossed vinyl Blown vinyl Total rollage Total value in $US na na na na na na

46 Sweden Summary Sales in Sweden were again sharply lower in 2013 falling 9 following a revised decrease in 2012 and making this the 5th consecutive annual fall in total sales. The market is now estimated at 6.1m rolls being down from 8.1m rolls 5 years ago. Sales value was down nearly 7 in the last year. Paper based sales account for 42 of the market with non-woven on 58. Imports were 1.7m rolls out of the total market of 6.1m and have also been falling steadily over the last 5 years. Exports were down 7 at 1.3m rolls although sales value was less badly affected being 4 lower in Imports and exports According to the figures provided for this year s survey, nearly 90 of exports were to Western Europe with Finland, Norway and to a lesser extent Denmark being the main customers. China was Sweden s 4th biggest export market. The official import and export statistics for Sweden show a small increase in exports in 2013 but with the Nordic area and China still being the biggest customers. On imports, the official figures show the main supplier countries being Poland, Germany, the Netherlands and France but with the UK, Belgium and Denmark also being significant. Please note that the figures for 2012 have been slightly revised since last year s report. -46-

47 Sweden Domestic sales (000s rolls) Imported sales (000s rolls) Total home market sales (000s rolls) Export sales (000s rolls) Paper based Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total - - 3,350 2,600 2, ,650 2,875 2, Non-woven 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total - - 2,300 2,300 2, ,650 1,550 1, ,950 3,850 3, Fabric based 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total Total 1. Flat printed Vinyl coated and embossed Vinyl or acrylic expanded non-emb Paintable (and white embossed) Digital All other wallcoverings Total (000s rolls) 6,000 5,900 5,650 4,900 4, ,100 2,050 1,950 1,825 1, ,100 7,950 7,600 6,725 6, ,450 1,480 1,350 1,350 1, on previous year Total sales value in m Borders in 000s coils Borders in

48 Export Sales in millions of rolls - as supplied by our sources in contributing member companies. Western Europe/ EU Denmark Germany Country of Destination Austria Belgium & Lux ,460 1,845 1, , , Denmark ,085 15, Finland ,031 22, France ,680 13,595 13, , , Germany , , Great Britain ,790 4,060 4, , , Hungary ,228 8, Italy , , Netherlands ,030 2,355 2, , , Norway ,159 15, Poland ,040 2,720 2, , , Portugal , , Spain , , Sweden ,811 22, Switzerland ,762 21, Other countries not included above ,485 1,215 3, , , Western Europe/ EU - Total 1,369 1,080 1, ,707 28,643 31, ,095 2,270,740 3,122, Korea Sweden China in kgs Eastern Europe 1. Belarus ,000 1,350 1, , Russia ,000 18,210 16, , ,255,247 1,882, Ukraine ,900 3,140 3, , , Other countries not included above ,050 4,110 3, ,048 1,196, Eastern Europe - Total ,950 26,810 24, , ,900,560 4,086, Americas Asia Middle East 1. United Arab Emirates ,343 1, ,259,727 1,934, Bahrain - 34, , Qatar 2-215, , Oman - 32,225 70, Kuwait , , Saudi Arabia , ,505 1,386, Other countries in Middle East ,380 1, ,392,390 8,212, Middle East - Total ,380 1, , ,179,254 12,470, Afghanistan China ,520 1,860 1, ,992 2,887 3, India ,711,396 1,658, Indo-China ,986,955 6,815, Indonesia ,003,229 3,287, Jahkistan ,989,444 2,259, Japan , , Kazakhstan ,882,138 2,583, Korea (South) , , Kyrgystan ,516,045 1,238, Pakistan - 192,554 32, Turkmienistan - 117,815 21, Uzbekistan , , Other countries in Asia ,895 2,135 1, ,097 1,186 1, ,297,073 7,819, Asia - Total ,415 3,995 3, ,620 4,979 6, ,344,858 26,540, Australasia - Total , , Africa - Total ,738,509 4,594, Canada , , USA ,298, , Central America 3 210, , Brazil ,012 1,633, Other South America ,493, , Americas - Total , ,596,993 3,831, Rest of world Grand Total 1,481 1,183 1, ,350 62,069 61, ,551 8,162 11, ,250 45,216,350 54,921,

49 Gross Domestic Product (US$, billions) Country Belarus Belgium China 1,454 1,641 1,932 2,257 2,713 3,494 4,520 4,991 5,930 7,322 8,229 9,181 10,028 10,940 11,879 12,908 13,997 14,839 Denmark Finland France 1,457 1,796 2,058 2,140 2,258 2,586 2,845 2,626 2,570 2,785 2,613 2,737 2,886 3,021 3,154 3,308 3,472 3,646 Germany 2,014 2,428 2,730 2,771 2,905 3,329 3,641 3,307 3,311 3,631 3,428 3,636 3,876 4,082 4,264 4,464 4,664 4,871 Great Britain (UK) 1,624 1,877 2,222 2,324 2,487 2,858 2,710 2,217 2,297 2,465 2,484 2,536 2,828 2,992 3,156 3,340 3,543 3,757 Italy 1,230 1,517 1,738 1,789 1,875 2,130 2,318 2,117 2,059 2,198 2,014 2,072 2,171 2,263 2,353 2,452 2,547 2,648 Japan 3,981 4,303 4,656 4,572 4,357 4,356 4,849 5,035 5,495 5,906 5,938 4,902 4,846 5,021 5,165 5,372 5,540 5,718 Korea , ,015 1,114 1,130 1,222 1,308 1,396 1,494 1,610 1,739 1,874 Luxembourg Netherlands ,048 Norway Poland Russia ,300 1,661 1,223 1,525 1,894 2,004 2,118 2,092 2,109 2,202 2,271 2,365 2,498 Sweden Ukraine na na na na na na United States 10,980 11,512 12,277 13,095 13,858 14,480 14,720 14,418 14,958 15,534 16,245 16,800 17,528 18,366 19,283 20,240 21,180 22,090 (shown in current prices, USD) GDP - Percentage at constant prices in national currencies Country Belarus Belgium China Denmark Finland France Germany Great Britain (UK) Italy Japan Korea Luxembourg Netherlands Norway Poland Russia Sweden Ukraine na na na na na na United States (shown in current prices, US$) Data Source: International Monetary Fund; - data as at April 2014 from World Economic Database. Estimates start after 2013 for most countries

50 POPULATION (millions) Country Belarus Belgium Benelux China 1, , , , , , , , , , , , , , , , , ,401.8 Denmark Finland France Germany Great Britain (UK) Italy Japan Korea Luxembourg Netherlands Norway Poland Russia Sweden Ukraine na na na na na na United States Total 2, , , , , , , , , , , , Population percent vs previous year Belarus Belgium Benelux China Denmark Finland France Germany Great Britain (UK) Italy Japan Korea Luxembourg Netherlands Norway Poland Russia Sweden Ukraine United States Total Data Source: International Monetary Fund; - data as at April 2014 from World Economic Database. Estimates start after 2013 for most countries

51 IGI Sales Statistics Reporting Form: COUNTRY January to December 2013 Sales Please would representatives fill in the yellow boxes on the attached worksheets. On sheet 1. Please show your country's sales rollage and sales value of wallcoverings for the following sections. q q q q Your country's domestic sales. Imports to your country in total. Your total domestic and imported sales combined (i.e. total home market sales). Your country's exports. Domestic and imported sales should be all those sales within your country's national borders. Exports are those sales made outside your country. In all cases sales are defined as sales of completed wallcoverings placed on the market by the companies operating within your country. The figures you show should be in terms of sales rollage in 000s of rolls and sales value in terms of 000s units of your country's own currency at manufacturers own selling prices. Sales volume for non-standard lengths should be converted to equivalent standard rolls at 5.3 square metres per roll. On sheet 2. Please enter the same sales data as sheet 1, but in terms of metreage. To assist with completing the section the data has been copied across from sheet 1, and multiplied by the value found in cell O3. Please enter the correct conversion for your country in the cell, or if the conversion rate differs by product, then simply type the correct numbers directly into the sheet. On sheet 3. For your EXPORT sales, please enter sales data in terms of rollage by destination. Return of data Please return your reporting form by 30 March 2014 to Géraldine de Limelette at IGI, but if you have any queries please contact John Dixon of Whittle Industry Data, who is compiling the data on behalf of IGI. Géraldine de Limelette John Dixon Secretary General Whittle Industry Data Ltd IGI Secretariat Oak House Greenstraat 7 10 Brook Street 1831 Diegem Wivenhoe Belgium Colchester Essex CO7 9DS England Tel: + 32 (0) Tel: + 44 (0) Fax: + 32 (0) Fax: + 44 (0) info@igiwallcoverings.org john.dixon@wid.co.uk Web: Web: What currency have you used? Any comments about your data?

52 IGI Sales Statistics Reporting Form: COUNTRY Market Estimated Sales of Wallcoverings Please show all sales of residential wallcoverings in terms of sales rollage in 000s. Please complete the yellow boxes only. 000 rolls Paper based 1. Flat printed 2. Vinyl coated and embossed 3. Vinyl or acrylic expanded non-embossed 4. Paintable (and white embossed) 5. Digital 6. All other wallcoverings not shown above 7. Total Domestic sales + Imported sales = Total home market sales Exports rolls Non-woven 1. Flat printed 2. Vinyl coated and embossed 3. Vinyl or acrylic expanded non-embossed 4. Paintable (and white embossed) 5. Digital 6. All other wallcoverings not shown above 7. Total Domestic sales + Imported sales = Total home market sales Exports rolls Fabric based 1. Flat printed 2. Vinyl coated and embossed 3. Vinyl or acrylic expanded non-embossed 4. Paintable (and white embossed) 5. Digital 6. All other wallcoverings not shown above 7. Total Domestic sales + Imported sales = Total home market sales Exports rolls Total 1. Flat printed 2. Vinyl coated and embossed 3. Vinyl or acrylic expanded non-embossed 4. Paintable (and white embossed) 5. Digital 6. All other wallcoverings not shown above 7. Total Domestic sales + Imported sales = Total home market sales Exports Total sales value in 000 Borders in 000s coils + = Borders in = Please convert non-standard widths to equivalent standard rolls at 5.3 square metres per roll.

53 IGI Sales Statistics Reporting Form: COUNTRY Exports by Country of Destination Please show your country's export sales rollage of wallcoverings (in 000s rolls) to the countries shown. Please complete the yellow boxes only Western Europe/ EU 1. Austria 2. Belgium & Lux 3. Denmark 4. Finland 5. France 6. Germany 7. Great Britain 8. Hungary 9. Italy 10. Netherlands 11. Norway 12. Poland 13. Portugal 14. Spain 15. Sweden 16. Switzerland 17. Other countries not included above 18. Total Eastern Europe 1. Belarus 2. Russia 3. Ukraine 4. Other countries not included above 5. Total Middle East 1. United Arab Emirates 2. Bahrain 3. Qatar 4. Oman 5. Kuwait 6. Saudi Arabia 7. Other countries in Middle East 8. Total Asia 1. Afghanistan 2. China 3. India 4. Indo-China* 5. Indonesia 6. Malaysia 7. Japan 8. Kazakhstan 9. Korea (South) 10. Kyrgystan 11. Pakistan 12. Turkmienistan 13. Uzbekistan 14. Other countries in Asia 15. Total Australasia Total Africa Total Americas 1. Canada 2. USA 3. Central America 4. Brasil 5. Other South America 6. Total Rest of world Any unalocated countries Grand Total * Cambodia, Laos, Vietnam, Burma and Thailand. Please convert non-standard widths to equivalent standard rolls at 5.3 square metres per roll. Please ensure the total exports figure is the same as that on the previous worksheet.

54 IGI Sales Statistics: Definitions Please show your country's sales rollage and value of wallcoverings for the following sections. Domestic sales in your country by product. Imported sales by product. Total sales in your country by product. Export sales by product. Domestic and imported sales should be all those sales within your country's national borders. Exports are those sales affected outside your country. In all cases sales are defined as sales of completed wallcoverings placed on the market by the companies operating within your country. The figures you show should be in terms of sales rollage in 000s rolls and sales value in terms of 000s units of your country's own currency. Please state the currency you have used. Sales are to be sales of perfect wallcoverings only and should not include any seconds. End of line sales and clearances should be included provided these sales are not imperfect in which case they should be considered as seconds and excluded. Sales volume for non-standard widths and lengths should be converted to equivalent standard rolls at 5.3 square metres per roll. If you prefer to provide data in terms of metres please do so and let us know. Sales are to be reported as gross invoiced sales by the company placing the finished product onto the final market before any reduction for rebates and buybacks. Sales are to be exclusive of VAT. Export sales are to be valued at free on board (fob) prices. Sales of finished products imported are to be included where shown on the reporting form as should any pattern book material. No return should be made for sales of lining papers which are defined as wallcoverings applied in roll form for hanging onto walls and ceilings as a preparation or foundation layer prior to the application of the finished wallcovering. 1. Flat printed Directly printed by either gravure, flexographic, surface printing or screen printing. 2. Vinyl coated and embossed 100 PVC coated. Gravure printed and hot embossed. Solid vinyl and compact vinyl. 3. Vinyl or acrylic expanded non-embossed Screen printed plastisol expanded in an oven. Blown vinyl. This should include products such as tiling on a roll. 4. Paintable Wallcoverings for subsequent decoration including white embossed, woodchips and glass fibre but not lining paper. 5. Digital 6. All other wallcoverings Finished wallcoverings such as grasscloth, cork or granulates. To include textile wallcoverings and wallstrand. Also to include metalics. February 2013.