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1

2 THANK YOU TO OUR SPONSOR

3 THANK YOU TO OUR HOST

4 POPULATION

5 POPULATION GROWTH St. Petersburg & Pinellas County Population Growth Rate 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% -0.50% -1.00% -1.50% Growth Pinellas County: 5.0% - 45,461 St. Petersburg: 7.8% - 18,999 St. Petersburg Pinellas County -2.00% Source: BEBR ; US Census 2010

6 POPULATION GROWTH BY MUNICIPALITY Pinellas County: % 13.2% 8.0% 41.8% St. Petersburg Clearwater Largo Pinellas Park Unincorporated Other 9.5% 13.3% Source: BEBR, ; US Census 2010

7 5-YEAR POPULATION GROWTH Orlando Miami Durham Ft. Worth Tampa Jacksonville Tampa-St. Pete MSA St. Petersburg St. Paul 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% Source: BEBR; American Community Survey, 1 Year Estimates

8 FOREIGN BORN POPULATION St. Petersburg 30,000 25,000 20,000 15,000 10,000 Northern America Latin America Oceania Africa Asia Europe 5, Source: American Community Survey, 1 Year Estimates

9 NET MIGRATION % 2.0% 1.5% 1.0% 0.5% 0.0% Florida MSA Pinellas County Hillsborough County % Net Migration - Domestic % Net Migration - International Source: American Community Survey, 1 Year Estimates

10 SOCIOECONOMICS

11 Source: American Community Survey, 1 Year Estimates; US Census

12 ST. PETERSBURG AGE BREAKDOWN years and over 65 to 74 years 60 to 64 years 55 to 59 years 50 to 54 years 45 to 49 years 40 to 44 years 35 to 39 years 30 to 34 years 25 to 29 years 20 to 24 years 15 to 19 years 10 to 14 years 5 to 9 years Under 5 years -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% Male Female years and over 65 to 74 years 60 to 64 years 55 to 59 years 50 to 54 years 45 to 49 years 40 to 44 years 35 to 39 years 30 to 34 years 25 to 29 years 20 to 24 years 15 to 19 years 10 to 14 years 5 to 9 years Under 5 years -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% Male Female Source: American Community Survey, 1 Year Estimates; US Census

13 ST. PETERSBURG AGE BREAKDOWN Ages Population 76,000 74,000 72,000 70,000 68,000 66,000 64,000 62,000 60,000 58,000 29% 28% 27% 26% 25% 24% Percent of Total Populatoin 56, % Ages % of Total Population Source: American Community Survey, 1 Year Estimates

14 PEER CITY AGE BREAKDOWN Ages Percent of Total Population Orlando Durham St. Paul Miami Tampa Ft. Worth Jacksonville St. Petersburg Tampa-St. Pete MSA Source: American Community Survey, 1 Year Estimates 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

15 95.0% EDUCATION ATTAINMENT RATES High School 90.0% 85.0% 80.0% 75.0% 70.0% 65.0% St. Petersburg Tampa-St. Pete MSA Jacksonville Orlando Tampa Durham St. Paul Ft. Worth Miami Source: American Community Survey, 1 Year Estimates

16 EDUCATION ATTAINMENT RATES BA/BS+ Degree 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Durham St. Paul Orlando Tampa St. Petersburg Tampa-St. Pete MSA Jacksonville Ft. Worth Miami Source: American Community Survey, 1 Year Estimates

17 EDUCATION ATTAINMENT RATES BA/BS+ Degree % 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Durham Orlando Tampa St. Paul Miami St. Petersburg Tampa-St. Pete MSA Ft. Worth Jacksonville Source: American Community Survey, 1 Year Estimates

18 EDUCATION ATTAINMENT RATES Graduate or Professional Degree 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Durham St. Paul Tampa Orlando St. Petersburg Miami Tampa-St. Pete MSA Ft. Worth Jacksonville Source: American Community Survey, 1 Year Estimates

19 MEDIAN HOUSEHOLD INCOME 2016 Growth Ft. Worth St. Paul Durham St. Petersburg Jacksonville Tampa-St. Pete MSA Tampa Orlando Miami St. Petersburg Tampa Miami Durham Ft. Worth Tampa-St. Pete MSA Orlando Jacksonville St. Paul $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60, % 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Source: American Community Survey, 1 Year Estimates

20 POVERTY RATE St. Petersburg Tampa-St. Pete MSA Jacksonville Durham Ft. Worth St. Paul Orlando Tampa Miami 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Source: American Community Survey, 1 Year Estimates

21 POVERTY RATE CHANGE Orlando Tampa Tampa-St. Pete MSA Jacksonville St. Paul Miami Ft. Worth Durham St. Petersburg -30.0% -25.0% -20.0% -15.0% -10.0% -5.0% 0.0% Source: American Community Survey, 1 Year Estimates

22 AFRICAN AMERICAN POVERTY RATE CHANGE Durham Orlando Ft. Worth St. Paul Jacksonville Tampa Tampa-St. Pete MSA St. Petersburg Miami -45% -40% -35% -30% -25% -20% -15% -10% -5% 0% Source: American Community Survey, 1 Year Estimates

23 UNEMPLOYMENT RATE YTD 12.0% 11.0% 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% St. Petersburg Tampa-St. Pete MSA Florida US Source: Bureau of Labor Statistics

24 REVENUE GENERATORS

25 $800,000,000 TOTAL CONSTRUCTION VALUE & PERMITS ISSUED St. Petersburg 35,000 $700,000,000 30,000 $600,000,000 25,000 $500,000,000 Construction Value $400,000,000 20,000 15,000 Total Permits Construction Value Permits Issued $300,000,000 $200,000,000 10,000 $100,000,000 5,000 $ Source: City of St. Petersburg Development Services Division

26 Source: City of St. Petersburg Development Services Division

27 DOWNTOWN DWELLING UNITS Permitted Under Construction Source: City of St. Petersburg Planning & Economic Development Department

28 REVISED PERMIT FEES COMPARISON Demolition Reroof AC Equal Changeout Water heater changeout Solar Pool Heating Photovoltaic Systems Residential Electric Service Change St. Petersburg (prior Oct. 1, 2017) St. Petersburg (adopted) Pinellas County Source: Municode.com

29 LAND DEVELOPMENT REVIEW CODE CHANGES

30 Billions $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 TAX VALUES IN PINELLAS COUNTY % 23.5% 23.0% 22.5% 22.0% 21.5% 21.0% 20.5% 20.0% Percent of Total Taxable Value St. Petersburg Pinellas County St. Pete % of County Total Source: Pinellas County Property Appraiser

31 15.00% TAXABLE VALUE GROWTH RATE % 8.69% 7.90% 8.43% 8.30% 9.61% 5.00% 4.03% St. Petersburg Growth Rate 0.00% % Clearwater Pinellas County -5.00% -6.18% -6.48% % % % % Source: Pinellas County Property Appraiser

32 $2,500,000 SALES TAX COLLECTED PER 1,000 RESIDENTS Florida Counties $2,000,000 $1,500,000 $1,000, $500,000 $0 Pinellas County (7%) Hillsborough County (7%) Orange County (6.5%) Duval County (7%) Miami-Dade County (7%) Source: Florida Department of Revenue; BEBR

33 Source: Pinellas County CVB

34 Source: Pinellas County CVB

35 REAL ESTATE

36 CITYWIDE CLASS A OFFICE SPACE 6,000, % 5,000, % 12.0% 4,000, % Square Feet 3,000, % Vacancy Rate 2,000, % 4.0% Total SF Citywide Vacancy 1,000, % % Source: CoStar

37 DOWNTOWN ST. PETERSBURG OFFICE SPACE 3,500,000 CLASS A OFFICE SPACE 35.0% 3,500,000 CLASS B & C OFFICE SPACE 35.0% 3,000, % 3,000, % 2,500, % 2,500, % Square Feet 2,000,000 1,500,000 1,000, % 15.0% 10.0% Vacancy Rate Square Feet 2,000,000 1,500,000 1,000, % 15.0% 10.0% Vacancy Rate 500, % 500, % % % Square Feet Class A Vacancy Total Vacancy Square Feet Class B & C Vacancy Total Vacancy Source: CoStar 2017

38 DOWNTOWN TENANT MIX % 50.0% 40.0% 30.0% 1. "Other" includes professional services 2. Buildings used in analysis: Priatek Plaza, First Central, City Center, & Morgan Stanley Tower 20.0% 10.0% 0.0% Financial Legal Creative Life Sciences Retail Tech Other Source: CoStar; St. Petersburg City Directories

39 GATEWAY OFFICE SPACE CLASS A CLASS B & C 3,500, % 3,500, % 3,000,000 2,500, % 16.0% 14.0% 3,000,000 2,500, % 16.0% 14.0% Square Feet 2,000,000 1,500,000 1,000, , % 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Vacancy Rate Square Feet 2,000,000 1,500,000 1,000, ,000 0 Gateway SF % 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Vacancy Rate Gateway Vacancy Source: CoStar

40 GROW SMART OPPORTUNITY SITES

41 TANGERINE PLAZA

42 DEUCES UNDERPASS LIGHTING PROJECT

43 SKYWAY MARINA DISTRICT

44 ST. PETERSBURG RETAIL SPACE 16,000, % 14,000, % Total Retail SF 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000, % 20.00% 15.00% 10.00% 5.00% % Total SF Citywide Vacancy Main Streets Vacancy SMD Vacancy Source: CoStar

45 TOP 10 TAXPAYERS IN ST. PETERSBURG BY TOTAL TAX VALUE TAX VALUE PER ACRE Tyrone Square Mall Raymond James Beacon 430 TGM Bay Isle AER Apartments Cottonwood Bayview Bayfront Health Trellis at the Lakes Vinoy Franklin Templeton Cottonwood Bayview AER Apartments Beacon 430 Bayfront Health Vinoy Tyrone Square Mall Raymond James Franklin Templeton TGM Bay Isle Trellis at the Lakes Commercial Residential $- $50,000,000 $100,000,000 $150,000,000 $- $15,000,000 $30,000,000 $45,000,000 Source: Pinellas County Property Appraiser

46 $25,000 HOME SALES PRICE November % $20, % 10.0% Home Value $15,000 $10, % 6.0% Percent Change 4.0% $5, % $- Tampa-St. Pete MSA St. Paul St. Petersburg Jacksonville Tampa Ft. Worth Durham Orlando Miami 0.0% Change $ Change %' Source: Redfin

47 Source: City of St. Petersburg Planning & Economic Development

48 Source: City of St. Petersburg Planning & Economic Development

49 REDUCTION IN VACANT AND BOARDED HOUSING : South St. Petersburg CRA South St. Petersburg CRA Citywide (ex. CRA) Source: City of St. Petersburg Planning & Economic Development

50 CHANGE IN TAXABLE PROPERTY VALUES : South St. Petersburg CRA $1,200 $1,000 $800 In $ millions $600 $400 $200 $ South St. Petersburg CRA Source: Pinellas County Property Appraiser

51 HOUSING + AFFORDABILITY

52 TROPICANA FIELD SITE

53 ST. PETERSBURG POLICE HQ

54

55 BUSINESS DEVELOPMENT

56 Source: City of St. Petersburg Business Tax Division

57 ST. PETERSBURG EMPLOYMENT % % % TOTAL EMPLOYMENT % 1.0% 0.5% 0.0% EMPLOYMENT GROWTH RATE % % Total Employment Employment Growth rate -1.5% Source: City of St. Petersburg Planning & Economic Development Source: City of St. Petersburg Planning & Economic Development

58 14,000 GROW SMARTER INDUSTRIES EMPLOYMENT % 12,000 10, % 80.0% # of Jobs 8,000 6, % 40.0% 20.0% Percent Change 4, % 2, % 0 Marine & Life Sciences Specialized Manufacturing Financial Services Data Analytics Creative Arts & Design -40.0% Change Source: City of St. Petersburg Planning & Economic Development

59 GROW SMARTER

60 AVERAGE ANNUAL PAY COMPARISON Hillsborough County Miami-Dade County Duval County Tampa-St. Pete MSA Pinellas County Orange County $44,000 $45,000 $46,000 $47,000 $48,000 $49,000 $50,000 $51,000 $52,000 Source: Bureau of Labor Statistics, QCEW

61 Employment Increase 3,000 2,500 2,000 1,500 1, TOP OCCUPATIONAL GROWTH PROJECTIONS Pinellas County, Percent Increase 0 Office & Adminstrative Support Sales Food Preparation & Serving Healthcare Practitioners Retail 0.0 Employment Increase Percent Change Source: Florida Department of Economic Opportunity

62 GREENHOUSE PERFORMANCE DATA

63 PATENTS PER 10,000 RESIDENTS 2016 Durham St. Paul Miami Orlando Tampa St. Petersburg United States Ft. Worth Tampa Bay Florida Jacksonville Source: US Patent Office; BEBR

64 Source: City of St. Petersburg Planning & Economic Development

65 TRANSPORTATION

66 TRANSPORTATION INITIATIVES Ongoing Projects

67 Source: City of St. Petersburg Transportation Division

68 ACCESSIBILITY WALK SCORE DOWNTOWN WALK SCORE Miami St. Paul Tampa Tampa-St. Pete MSA St. Petersburg Orlando Ft. Worth Durham Jacksonville St. Paul Orlando Miami St. Petersburg Durham Tampa Ft. Worth Jacksonville Source: WalkScore

69 ACCESSIBILITY BIKE SCORE TRANSIT SCORE St. Paul Miami St. Petersburg Tampa-St. Pete MSA Tampa Orlando Ft. Worth Durham Jacksonville Miami St. Paul St. Petersburg Orlando Tampa-St. Pete MSA Tampa Durham Ft. Worth Jacksonville Source: WalkScore

70 AVERAGE COMMUTE TIME Tampa Durham St. Petersburg St. Paul Jacksonville Orlando Tampa-St. Pete MSA Ft. Worth Miami Source: American Community Survey, 1 Year Estimates

71 QUALITY OF LIFE

72 SUSTAINABILITY INITIAITVES

73 COST OF LIVING INDEX Ft. Lauderdale-Pompano Beach Miami-Miami Beach Minneapolis-St. Paul-Bloomington MN US AVERAGE Fort Worth - Arlington TX Vero Beach-Sebastian Orlando-Kissimmee Jacksonville Daytona Beach-Deltona Tampa-St. Petersburg Durham-Chapel Hill NC Source: C2ER, 2017

74 PIER DISTRICT

75 PIER DISTRICT UPDATE

76 NEW MUSEUMS James Museum of Western Wildlife Art Opening 2018 Museum of the American Arts & Crafts Movement Anticipated Completion Fall 2019 Imagine Museum Grand Opening January 23 rd, 2018

77 COMPETITIVE ADVANTAGES COMPETITIVE ADVANTAGE

78 AREAS OF IMPROVEMENT

79

80

81 DAVE GOODWIN EXCELLENCE IN DEVELOPMENT AWARD

82 MAYOR KRISEMAN S LOOK FORWARD

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