30 degrees in the shade Ideal Conditions For Growth. Corporate Brochure
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1 30 degrees in the shade Ideal Conditions For Growth Corporate Brochure
2 Our Vision......is to fill the gap in the North Cyprus hotel market, by making it accessible to multigenerational visitors desiring experiential travel, through the provision of value driven and ethical hotel projects to investors.
3 Discovering opportunities in North Cyprus Company introduction Having worked with lifestyle and residential property in North Cyprus, members of the management team were fully aware how beautiful the country was and what it had to offer to holidaymakers. Wanting to share this experience with their young family and grandparents, they were disappointed at the choice and standard of hotel accommodation that would suit their group s needs. The Casino hotels generally lacked a sandy beach and activities, and felt too formal for younger children; yet the beach hotels felt like soul-less giants. So through our passion to give other families and travellers the chance to enjoy this amazing part of the world, the concept for Secret Hills Resort was born! With our valued and respected partners in North Cyprus, our journey of research and due diligence began to find a great location, draw up designs and obtain planning permission. With several projects under our team-belt, our journey is now well underway we are pleased to tell you a little more about what we do in this brochure. For further information on the company, please contact enquiries@secret-hills.com or ( )
4 Index Company introduction North Cyprus and Tourism Expanding the market Secret Hills Resort Resort Management Development and Construction Summary Contact Us
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6 North Cyprus, a Blossoming Market
7 North Cyprus and Tourism If Cyprus is the jewel of the Mediterranean, then North Cyprus is the sparkle. Unspoilt and largely undiscovered by all but the most enterprising traveller, it is a land inhabited by a hospitable and friendly people, whose natural warmth is a reflection of the wonderful climate. Here one can sunbathe and swim in a sea as crystal clear as it is clean and warm. Heroic mountains clad in pine and cypress forests guard the olive and citrus groves that sweep down to empty, pristine beaches. This island of Aphrodite has so much to offer its visitors that keeps them returning year after year to discover its fascinating historical and archaeological sites, cultural experiences, picturesque fishing harbours and superb beaches. In fact, its climate, terrain and relaxed atmosphere mean that North Cyprus is perfectly placed for walking holidays, historical tours, health and wellness treatments, activity breaks, beach holidays and dining experiences at almost any time of the year. Government, the EU and investors have contributed millions to the development of infrastructure, bringing roads, communication and facilities to the region, including a 500 berth marina and championship class golf course. These improvements, along with the natural and historical attributes of North Cyprus, make this an excellent foundation for a new destination resort. The number of visitors to the country has grown each year since 2009 despite the global economic climate during this time. In the main visitors come from mainland Turkey, the UK and many other parts of Europe, Russia and Middle East. Visitors to North Cyprus can fly into Ercan airport to the east of Nicosia/Lefkosia, which is around a 45 minute drive from Secret Hills, or there is a large choice of operators flying into Larnaca in the south of the island; the drive from Larnaca to Secret Hills is simple and takes about an hour.
8 Expanding the market The tourism industry in North Cyprus has historically been mainly gaming or sea, sun and sand tourism, owing to the presence of numerous beautiful and safe beaches combined with a long summer season (from mid- April until November) and a dry Mediterranean climate. Furthermore, MICE (Meeting, Incentive, Convention and Events) groups are attracted to the region, and represents approximately 30% of total arrivals to the island. The location of Secret Hills Resort provides access to beautiful beaches, places of historical interest, lovely countryside and activities. However independent research has identified a distinct lack of non-gaming 4- to 5-Star Hotels in the area and Secret Hills is designed to fill this gap, by providing a more informal and family orientated atmosphere. International tourism in the region is mainly driven through a range of tour operators in the local market. The installation of an International Hotel Brand at the Resort would open up new routes through global tour operators which would serve to put North Cyprus more firmly on the map as a destination for the global traveller. We believe there also exists huge potential to expand North Cyprus tourism to offer the experiential holidays that are becoming so popular. This will encompass the growing market for wellness and medical tourism, therefore a range of these facilities are planned at Secret Hills Resort.
9 Visit the wonders of the Island of Aphrodite
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11 A holiday experience to Repeat & Recommend Secret Hills Resort There is a distinct gap in the North Cyprus hotel market for good quality family holidays and activity holidays, and Secret Hills Hotel & Spa Resort is designed to fill that gap. The Resort is located in an ideal position to give access to facilities including beaches, the spectacular countryside and mountains, many historical sites and the Karpaz Peninsular. At Secret Hills Resort, we want our guests to enjoy a holiday experience that they will want to repeat and recommend. Whatever the type or age of their group, the stylish but comfortable accommodation and personal service will make guests feel welcome and relaxed right from the start. The superb variety of facilities and activities in the Resort, along with the natural beauty and interest in the locality, will enable them to create the perfect holiday for every member of the party. Beach-lovers can head down to the Beach Club, with its café and bar, changing facilities and watersports. As a destination resort Secret Hills will take full advantage of the surrounding natural resources and countryside to provide an exceptional range of activities and experiences. For total relaxation the wellness centre, spa and beauty area will supply guests with all the pampering they need before the day comes to a close and they head down to the first class restaurant and bars for the evening.
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13 Destination Resort managed by An Experienced Team Resort Management North Cyprus is undergoing big changes in infrastructure and world awareness, this is likely to make the region a hotspot for tourism over the coming years. With this backdrop, the Secret Hills resort is getting interest from various branded operators and management companies, worldwide companies along with local companies that are already successful in Cyprus. With all of these opportunities available, the management team are reserving judgment on who will be in the best position to run the resort and negotiations are underway to achieve the best for our guests and the stakeholders. Ultimately all the stakeholders, which includes our partners, directors and the hotel management companies will all be working towards the common aim of a profitable Resort.
14 Development and Construction The Company and management team has been formed to ensure we achieve the exceptional standards expected by hotel guests, our partners and the hotel operator. The team has worked with experienced and knowledgeable architects and analysts, to complete the environmental studies and gain zoning permission on the site, which the Company owns unencumbered. Market research and comprehensive studies have been carried out to ascertain the finer details of the Resort prior to construction, to ensure all points are considered. The resort construction company is experienced and well established in North Cyprus and their extensive property portfolio includes many apartment and villa developments, offices, shops and a leisure complex. The company is currently building a luxury casino hotel on the north coast and Secret Hills Resort will benefit from their experience is this area.
15 The foundation of an Exceptional Development
16 30 Degrees in the shade Ideal Conditions For Growth
17 Summary North Cyprus Unspoilt and beautiful destination Much to offer visitors, giving market longevity Excellent climate for year-round guests Emerging market for tourism Attracting interest from investors and travel professionals Easily accessible for international travellers Secret Hills Resort Destination Resort for family and activity-based holidays Superb facilities onsite and in the area Fills a gap in the current market Introducing wellness and experiential tourism Managed by experienced international hotel brand Modern, stylish and comfortable accommodation
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20 Visit North Cyprus Love North Cyprus For more information please contact: (0) Company Registered office: Secret Hills (IOM) Ltd St Mary s, The Parade, Castletown, Isle of Man, IM9 1LG
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