2009 AGM President s Report

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1 2009 AGM President s Report

2 New Auditors PMT Chartered Accountants Williams Lake, BC

3 2008 Activities 2008 Regional Education Workshops Industry Insights Winnipeg Gatineau Vancouver

4 2009 LSC Directory distribution reaching over 300,000 readers 80,000 LSC Directories went in the seatbacks with Enroute Magazine on Air Canada flights in March. 5,000 LSC Directories can be found in select Air Canada lounges Tourism Offices Across the Country Direct Mail to Consumer Database LSC Member Facilities Website Promotion & Fulfillment

5 Milk & VIA Rail Canada yourhealthyweight.com campaign with Milk & Via Rail saw the LSC logo on 35 million milk cartons in May 8 million visitors to the yourhealthyweight.com site Winners received spa/rail packages worth over $10,000

6 In 2008, Leading Spas of Canada launched a new website with more features and resources for our members, offering both a consumer & industry site. Visit

7 Association Marketing Watch for our Association advertorial promoting our amazing Canadian Spa Experiences in Spa Magazine World Wide Guide for 2009, currently available.

8 Ongoing Programs o CIBC Aventura LSC Gift Certificate program o Reid Marketing National Brand Marketing Check for more information and register as a participant. o Group & Business Insurance Program Initiative o Attendance at Rendezvous Canada & GoMedia

9 NEW! Employee Health Benefits LSC has partnered with HED Insurance and Risk Services to offer members access to HED s TotalGUARD employee benefits program. The program is available for any sized spa, including those with as few as 5 employees. In today s competitive job market, having a dependable and affordable employee benefits program is critical to attracting and retaining employees. Regardless of whether or not you currently have an employee benefits program in place, HED s TotalGUARD program can help save you premium dollars.

10 Launching April 15, Promote your spa, product or service to spa enthusiasts on the new LSC spa auction website Spa-Bay.com. Each item is posted for one month with a description of item and up to 5 photos. The launch and ongoing auction will be promoted with media releases, e-blasts to 8,000+ database and a link from the LSC homepage which receives 430 hits on average per day. Donate today! See Dawn in Silent Auction area for more details.

11 New in 2009 Join the conversation online with LSC Social Media Marketing with Links are available from the website or search for Leading Spas on Facebook Canadian Tourism Commission Spa Marketing Initiative Quality Assurance Pilot Program Launch

12 New in 2009 Canadian Tourism Commission Spa Marketing Initiative Quality Assurance Pilot Program Launch

13 Quality Assurance Quality Assurance Program The process and experience of verifying that the services an organization provides meet basic standards of quality and in so doing assure the public that they merit their trust and confidence.

14 Quality Assurance Program Pilot Spas 100 Fountain Spa Niagara-on-the-Lake, ON Ambiance Day Spa Saint John, NB Amerispa Chateau Bonne Entente, QC Amerispa Sheraton Laval, QC Au Naturel Spa at Brookstreet Ottawa, ON Corona Rejuvenation Centre & Spa Edmonton, AB Eau Spa at the Old Orchard Inn Wolfville, NS Essence of Life Brentwood Bay, BC Fayez Spa London, ON Haven Spa at Sidney Pier Sidney, BC Holtz Spa Ottawa, ON Riverstone Spa Winnipeg, MB Rosewater Spa Oakville, ON Santé Spa Bear Mountain Victoria, BC Santé Spa Calgary, AB Secret Garden Spa Niagara-on-the-Lake, ON Shear Elegance Salon & Spa London, ON Temple Gardens Mineral Spa Moose Jaw, SK Ten Spa Winnipeg, MB The Grotto Spa at Tigh-Na-Mara Parksville, BC The Spa at Fox Harb r Wallace, NS The Spa Magnolia Victoria, BC The Spa Ritual Calgary, AB Vida Wellness Spa Vancouver, BC Wakefield Inn & Spa Wakefield, QC

15 Criteria to join the LSC Board Potential Board members must be industry leaders, eager to commit time, energy, talent and passion to shape our industry for the future; Must be members of Leading Spas of Canada, willing to attend up to three board meetings per year held in different regions of the country. They must be dedicated to the success of LSC and the Canadian Spa Industry Have the ability to serve a 2 year term and must be nominated by another member of the Leading Spas of Canada Association

16 2009 LSC Board of Directors Louise Brossoit - Amerispa Ken Fisher - Canadian Rockies Hot Springs Donna Holtom - Holtz Health & Beauty Spa Sherina Jamal - Ancient Secrets Spa Products Ron Jean - Pevonia Dee Ann Lensen - Advanced Spa Technologies Lorna Mochinski - La Donna Fina Spa Jack Morrison - Elmcrest College Deb Thorn - Temple Gardens Mineral Spa Dianne Sparrow - Riverstone Spa Roger Solanki - Book4time Frank Pitsikalis - Resort Suites Pascal Riou - Briezh Salon Services,

17 President s Award Pat Corbett

18 Association Award Cidalia Paiva

19 Industry Leadership Award Wendy Smeltzer

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