New Challenge & 22 Years Experiences of Consumer Products in Vietnam

Transcription

1 New Challenge & 22 Years Experiences of Consumer Products in Vietnam

2 Thai Corp Core Value To be one of the strongest Thai Sales & Distribution Organization in Vietnam 2

3 About TCIG Thai Corp Network HCMC Information TCI 320 Distribution Dealers cover in 64 provinces 17 trucks directly distribute to the market in HCM & Ha Noi. Other 62 provinces deliver by outsources who deliver products directly from province to province Warehouse: HCM City: 2,800m2 QAD system to manage sales process and information Ichiban Factory Tofu Production Capacity: 100,000 pcs/day Cold Storage Capacity: 700 tons Hanoi Information TCI Warehouse: Location in Ha Noi City: 1,000 m2 Ichiban Tofu Factory Tofu Production capacity: 50,000 pcs/day Cold Storage Capacity: 400 tons 3

4 About TCIG Beverage Foods Household Snack Tofu New Products 4

5 About TCIG Chill Tofu Food & Dessert 5

6 TCI Network Sales Force and Network Area & Coverage Information NORTH CENTRAL 17 trucks / vans to distribute products directly to wholesalers and retailers in HCM & Ha Noi. Other 64 provinces deliver by outsources who deliver products directly from province to province Warehouse: Location in Ha Noi City area is 1,000 m2 & HCM City area is 2,800m2 Coverage expands across all 64 provinces and 36,599 sales outlets. Province Sales Breakdown Coverage by Area HCMC 25-35% 4,222 EASTERN HIGHLAND Mekong Delta 20-25% 15,540 Eastern & Highland 10-15% 10,284 MEKONG DELTA Central 10-15% 4,010 North 10-15% 2,543 Total 36,

7 TCI Network Sales Force and Network Dealer and Wholesaler Network Lam Dong 7 Dak Lak 4 Highland Dak Nong 2 Gia Lai 3 Kon Tum 1 Total 5 17 Long an 6 Tien Giang 4 North Mekong Ben Tre 1 Vinh Long 3 Tra Vinh 4 Dong Thap 7 Total 6 25 Can Tho 5 Soc Trang 2 Hau Giang 1 South Mekong An Giang 6 Kien Giang 4 Bac Lieu 2 Ca Mau 6 Total 7 26 Ho Chi Minh North Mekong 6 25 South Mekong 7 26 Eastern 5 37 Highland 5 17 East Coast 5 16 Central 6 17 North Total North Quang Ngai 4 Quang Nam 4 Central Da Nang 1 Hue 2 Quang Tri 4 Quang Binh 2 Total 6 17 Binh Thuan 6 Khanh Hoa 2 East Coast Ninh Thuan 2 Binh Dinh 3 Phu Yen 3 Total 5 16 Dong Nai 15 Vung Tau 5 Eastern Binh Duong 4 Tay Ninh 5 Binh Phuoc 8 Total 5 37 HCM City

8 Lam Dong Dak Lak Highland Dak Nong Gia Lai Kon Tum Total Long an Tien Giang North Mekong Ben Tre Vinh Long Tra Vinh Dong Thap Total TCI Network Sales Force and Network Sales Organization TT (264) North Quang Ngai Quang Nam Central Da Nang Hue Quang Tri Quang Binh Total Binh Thuan Khanh Hoa East Coast Ninh Thuan Binh Dinh Phu Yen Total Can Tho Soc Trang Hau Giang South Mekong An Giang Kien Giang Bac Lieu Ca Mau Total Dong Nai Vung Tau Eastern Binh Duong Tay Ninh Binh Phuoc Total Area Province ASM SUP SR EX SR TT Ho Chi Minh North Mekong South Mekong Eastern Highland East Coast Central North Total Area District ASM SUP SR EX SR TT Ho Chi Minh City 1,3, ,7,8,NB ,9, BTH Thu Duc , , , TP, BT, BC , Go Vap TB, PN HC,CC Banh Mi HCMC

9 EAST COAST DONG NAI PROVINCE Ref City District name Populatio n P hu Do T huy T rang M o ng N go x Dealer Coverage Khanh A nh T huy C uo ng N go c Sang B ach Lo an 1 Bien Hoa City 470,500 x x x 2 Long Khanh 130,600 x 3 Dinh Quan 199,600 x x 4 Long Thanh 188,700 x 5 Nhon Trach 105,700 x x 6 Tan Phu 101,300 7 Thong Nhat 142,600 x x 8 Vinh Cuu 96,600 x x 9 Xuan Loc 195,000 x 10 Cam M y 146,600 x x 11 Trang Bom 177,400 x Average monthly actual sales Bach Loan 1. Phu Do 2. Thuy Trang 3. Mong Ngoc 6. Ngoc Sang 5. Thuy Cuong 4. Khanh Anh 9

10 TCI Network Secondary Customer WS and RT Ref Shop name No Address Street/Market Tel. No. Ward/subdist. District / Town / City Province WS RT 155 gr 1 Tuyết Loan 37 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 2 Ngọc Thành TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x x x x 3 Vĩnh Phát 13 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x x 4 Kim Loan TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 5 Mẫn Thoa 5 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 6 Anh Bé 187 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 7 Chị TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 8 Ngọc Mai 14 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 9 Dì Gái 127 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 10 Anh Sâm 123 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 11 Huệ Hương 152 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 12 Tuyền 134 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x 13 Loan 116 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 14 Sang 110 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 15 Út Hoàng TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x 16 Sáu Trâm 192 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 17 Oanh 76 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x x 18 Chị Thiêu 145 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 19 Anh Lạc 177 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 20 Toàn Viện TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x x x 21 Kim.Anh 162 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x 22 Sinh Đường 60 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x x 23 L.Anh 150 TP Tân An P1 Tân An LONG AN NORTH MEKONG x x x Kind of shop I 48 Luc ky Sar din e Secr ow Lily n Canned fish (pack) Three Lady Cooks PATAYA FoodTech Ba Bep Sie u Y Ta Nha Thr ee me Co Ba Bab eco Ba Bep Su Oth mac er o Red Bull VN Red Bull TH Energy drink can (ctn) Imit Nu atio LIP mb STI n OVI er NG pro TAL One duc 10 SA Oth MU er RAI

11 Route To Market Modern Trade-724 Stores (C&C,Hyper,SPM) 84/91 32/ /29 43/

12 Vietnam at Glance Traditional Trade Outlet 12

13 Thai Fair 2014 Exhibition & Marketing Activity 13