Revenue Management in Tokyo. JR-EAST (East Japan Railway Company)

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1 Revenue Management in Tokyo JR-EAST (East Japan Railway Company)

2 Outline of presentation Overview of Railways in Japan Congestion in Tokyo Fare system in Japan Upper Grade Cars Through Train Operation Suica (Super Urban Intelligent CArd) Conclusion

Overview of Railways in Japan Japanese railways in the World Running distance of trains (passenger-km) are not too long but Russia and CIS Europe 15% Japan 9% 7% Africa 2% North and

3 Overview of Railways in Japan Japanese railways in the World Running distance of trains (passenger-km) are not too long but Russia and CIS Europe 15% Japan 9% 7% Africa 2% North and South America 1% Asia Pacific and Middle East 67% Railway Passenger-km in 2012 World Total 2,867,065 million Copyright 2014 East Japan Railway Company ALL Rights Reserved. (Source: UIC) 3

4 Overview of Railways in Japan Japanese railways in the World The number of customers is extremely big. Russia and CIS 5% Europe 27% Africa 4% North and South America 2% Asia Pacific and Middle East 33% Japan 29% Railway Passenger Carried in 2012 World Total 30,696 million Copyright 2014 East Japan Railway Company ALL Rights Reserved. (Source: UIC) 4

5 Overview of Railways in Japan Japan Railways Group (JR)

6 Rail Network (JR EAST) (JR EAST only)

7 Rail Network (JR & Others) (All in Region)

8 Congestion in Tokyo

9 Congestion in Tokyo Peak hour congestion rate Tokyo Nagoya Osaka Congestion rate measure

10 Congestion in Tokyo Worst peak congestion lines 1:Tokyo Metro - Tozai Line 200%(7:50~ 8:50 ) 2:JR EAST - Keihintouhoku Line 197%(7:50~ 8:50 ) 3:JR EAST -Yokosuka Line 192%(7:34~ 8:34 ) 4:JR EAST - Chuo Line 191%(7:54~ 8:54 ) 5:Odakyu - Odawra Line 189%(7:46~ 8:48 ) 6:Tokyu - Denentoshi Line 185%(7:50~ 8:50 ) 7:JR EAST - Tokaido Line 182%(7:39~ 8:39 ) 8:Tokyo Metro - Chiyoda Line 178%(7:45~ 8:45 ) 9:JR EAST - Soubu Line (Rapid) 178%(7:34~ 8:34 ) 10:Tokyo Metro - Hnazoumon Line 172%(8:00~ 9:00 ) 11:Tokyu Toyoko Line 168%(7:50~ 8:50 ) 12:Keio - Keio Line 163%(7:40~ 8:40 ) 13:JR EAST - Joban Line (Rapid) 163%(7:30~ 8:30 ) 14:Tokyo Metro - Yurakucho Line 160%(7:45~ 8:45 ) 15:JR EAST - Joban Line (Local) 160%(7:23~ 8:23 ) 16:Tokyo Metro - Hibiya Line 159%(7:50~ 8:50 ) 17:Tokyo Metro - Marunouchi Line 159%(8:00~ 9:00 ) 18:Seibu - Ikebukuro Line 157%(7:25~ 8:24 ) 19:Tokyo Metro Ginza Line 156%(8:00~ 9:00 ) 20:Seibu - Shinjuku Line 155%(7:37~ 8:36 )

11 Congestion in Tokyo Delay Status Congestion and Temperature Trains Indicator

12 Fare System in Japan Basically Fares & Surcharges The price depends on the distance

13 Fare System in Japan 円 4$ 3$ JR Trunk JR Tokyo JR Center Other Rail A Other Rail B Other Rail C Subway (BasicTicket) 2$ 1$ キロ 13

14 Fare System in Japan 220$ (Monthly Pass) 200$ 180$ 160$ 140$ 120$ JR Trunk JR Tokyo JR Center Other Rail A Other Rail B Other Rail C Subway 100$ 80$ 60$ 40$ 14

15 Upper Grade Cars

16 Upper Grade Cars Happy start from the morning Good to business talks Upgrade your vacation Treat yourself on the way back

Upper Grade Cars Utsunomiya Line 2004, 06 2004 Shonan Shinjuku Line Shinjuku Utsunomiya Line 2004, 06 Joban Line 2007 Narita Ito Line Tokaido Line Tokyo Sobu- Yokosuka

17 Upper Grade Cars Utsunomiya Line 2004, Shonan Shinjuku Line Shinjuku Utsunomiya Line 2004, 06 Joban Line 2007 Narita Ito Line Tokaido Line Tokyo Sobu- Yokosuka Line Green Car Service Utsunomiya/Takasaki Line +16,000 Shonan Shinjuku Line +11, million$ / year In total, +13 million$ / year Expecting to expand to Chuo Line in 2020

18 Upper Grade Cars (trains/day) Oume Liner 3 Chuo Liner 5 Shonan Liner 9 Home liner Chiba 4 Shinjuku Home Liner Odawara 2 Shinjuku Home Liner Chiba 1 Swallow Akagi 8

19 Through Service Shonan Shinjuku Line - tentative service started construction completed 2004

20 Through Service Shonan Shinjuku Line Ueno Tokyo Line Shonan Shinjuku Line 76 trains / day 128 trains / day + 60, , million$ + 5 million$

21 Through Service Ueno Tokyo Line - construction completed

22 Through Service - Shonan Shinjuku Line ( 01~) - Ueno Tokyo Line ( 15~) Ueno Ueno Tokyo Shinagawa Ueno Tokyo Shinagawa Service started in Ueno Tokyo Line + 1 million$

23 Through Service Tobu and JR EAST

24 Through Service Sotetsu and JR connection Sotetsu-JR in 2018 Sotetsu-Tokyu in 2019 Sotetsu-Tokyu Sotetsu-JR

25 Through Service All rail km in the Greater Tokyo region 2,470km 35% of it offers through service (870km)

Smartcard Interoperability in Japan Ten IC Cards

3 JR West (ICOCA) Kinki, Okayama and Hiroshima area

968stations 1,300 buses Fukuoka City Transportation

operators 441 stations JR Hokkaido (Kitaca) 1

metropolitan, Sendai and Niigata area 8 operators

1,285 stations 14,800 buses Nishi-Nippon Railroad

Kyushu (SUGOCA) 1 operator 272 stations JR Central

26 Smartcard Interoperability in Japan Ten IC Cards start interoperations on JR West (ICOCA) Kinki, Okayama and Hiroshima area Surutto Kansai Association (PiTaPa) 15 operators 968stations 1,300 buses Fukuoka City Transportation Bureau (Hayakaken) 1 operator 35 stations 2 operators 441 stations JR Hokkaido (Kitaca) 1 operator 55 stations JR East (Suica) Tokyo metropolitan, Sendai and Niigata area 8 operators 914 stations 532 buses PASMO (PASMO) 94 operators 1,285 stations 14,800 buses Nishi-Nippon Railroad (nimoca) 14 operators 107 stations 3,200 buses JR Kyushu (SUGOCA) 1 operator 272 stations JR Central (TOICA) Tranpass IC Association (manaca) 5 operators 390 stations 1,618 buses 1 operator 149 stations

27 Smartcard Suica

28 History of Suica Suica started operation Suica w/credit card Suica e-money Mobile w/ Suica Interoperability with PASMO Interoperability with All major transport IC

29 Possibilities with Suica e-money Suica e-money works for a variety of services e-money easy payment tool = Just one card: so many functions! Links to other tranportation Taxi 交通手段 Bus Parking lots Shopping with card, not cash Shops Restaurants Vending machines Other uses Coin Locker Amusement 4.6 million transaction / day, 290,000 shops participated ( ) Possibilities of connecting to other services Expanding business links

History of Suica Apr/'13 Jan/'13 Oct/'12 Jul/'12 Apr/'12 Jan/'12 Oct/'11 Jul/'11 Apr/'11 Jan/'11 Oct/'10 Jul/'10 Apr/'10 Jan/'10 Oct/'09 Jul/'09 Apr/'09 Jan/'09 Oct/'08 Jul/'08 Apr/'08 Jan/'08

30 History of Suica Apr/'13 Jan/'13 Oct/'12 Jul/'12 Apr/'12 Jan/'12 Oct/'11 Jul/'11 Apr/'11 Jan/'11 Oct/'10 Jul/'10 Apr/'10 Jan/'10 Oct/'09 Jul/'09 Apr/'09 Jan/'09 Oct/'08 Jul/'08 Apr/'08 Jan/'08 Oct/'07 Jul/'07 Apr/'07 Jan/'07 Oct/'06 Jul/'06 Apr/'06 Jan/'06 Oct/'05 Jul/'05 Apr/'05 Jan/'05 Oct/'04 Jul/'04 Apr/'04 Jan/'04 Oct/'03 Jul/'03 Apr/'03 Jan/'03 Oct/'02 Jul/'02 Apr/'02 Jan/'02 Oct/' (million) 20 million in circulation on 9 Apr PASMO area on 18 Mar million in circulation on 26 Oct ICOCA area on 1 Aug Suica Debut on 18 Nov Jan manaca and PiTaPa area on 23 Mar million in circulation on 12 July 2012 SUGOCA, Hayakaken and nimoca area on 13 Mar million in circulation on 15 Oct Kitaca area on 14 Mar About 10 years Jan Jan Jan Jan Jan Jan TOICA area on 29 Mar Jan Jan Jan Jan Jan- 2013

31 Smartcards issued by Public Transport Smartcard Brand Number of issue (million) Year of start Total (million) As of March2016

Conclusion Intensive competition in Tokyo region brought in new services to enhance the revenue Competition is also for to protect the revenue Not

32 Conclusion Intensive competition in Tokyo region brought in new services to enhance the revenue Competition is also for to protect the revenue Not only competition, but also cooperation among the transit companies are growing Smartcard is becoming a true infrastructure spreading out of transit system

Thank you for your kind attention Contact information e-mail:

33 Thank you for your kind attention Contact information Website: April 2016

Development of Transportation Networks

Development of Transportation Networks 1 Development of Railway Networks We promote the improvement of railway networks. Some of our activities include the construction of new shinkansen lines to develop the axis of national transportation,