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1 1 C U R R I C U L U M V I TA E Name FORLANI FABIO fabio.forlani@unipg.it Nationality Italian Date of birth 25 May 1973 ACADEMIC EXPERIENCE Dates 01/04/2016 onwards Name and address of employer University of Perugia, Department of Economics, Via A. Pascoli n 20, Perugia Occupation or position held Researcher and Assistant Professor of Marketing and Management (SECS-P/08) Main activities and Main research topics: Events and urban tourism for the revitalization of the economies of the historic center. Training and academic courses: Marketing of tourist companies, (SECS-P/08), 9 CFU Dates June 2016 onwards Name and address of employer University of Perugia, Department of Economics, Via A. Pascoli n 20, Perugia Occupation or position held Research project Territorial promotion of the municipality of Orvieto commissioned by Municipality of Orvieto Main activities and Scientific manager and researcher Dates 10/2006 9/2007; 10/2007-9/2008; 10/2008-9/2009; 10/2009-9/2010; 10/2010-9/2011; 10/2011-9/2012; 10/2012-9/2013; 10/2013-9/2014; 10/2014-9/2015; 10/2015 9/2016. Department of International Studies, History, Languages and Cultures Occupation or position held Contract teacher, teaching Economics and Management of Tourist Companies (SECS-P/08), 8 CFU Main activities and Teaching Dates 10/2011-9/2012; 10/2012-9/2013; 10/2013-9/2014; Department of International Studies, History, Languages and Cultures Occupation or position held Contract teacher, teaching Business Communication (SPS/08), 8 CFU Main activities and Teaching Dates 10/2005-9/2006; 10/2006 9/2007; 10/2007-9/2008; 10/2008-9/2009; 10/2009-9/2010; 10/2010-9/2011; 10/2011-9/2012; Faculty of Literature and Philosophy, Degree in Design and Fashion disciplines Occupation or position held Contract teacher, teaching Marketing (SECS-P/08) - 4 CFU Main activities and Teaching
2 2 Dates 16/03/ /03/2008 Faculty of Economics Occupation or position held Research contract Main activities and Research program PADMALAB Pan Adriatic Destination Management learning Laboratory. Research fields: a) understanding the role of territorial and tourism branding in a systemic-vital perspective; b) analysis of the strategic governance practices of some Adriatic destinations; c) analysis of the problems related to internal territorial communication Dates 1/09/ /01/2007 Faculty of Economics Occupation or position held Research contract Main activities and Researcher in the Urbino research unit, coordinated by prof. Tonino Pencarelli, as part of the Research Project of National Interest (PRIN 2004) "The management of Local Tourist Systems: strategies and tools for creation, development and governance" Dates 1/07/ /06/2006 Faculty of Economics Occupation or position held Research contract Main activities and Researcher; Research project The innovations to be introduced in small and medium-sized service companies and the nautical sector for the development of the territory, coordinator prof. Tonino Pencarelli, research program CIPE OTHER ACADEMIC ACTIVITIES Member of International Place Branding Association (IPBA) Member of Società Italiana di Marketing (SIM) Member of Cluster nazionale di management del turismo e del territorio Member and Regional Delegate for the Umbria of the Società Italiana di Scienze del Turismo (SISTUR) Referee for Journal of Research in Interactive Marketing Referee for Mercati e Competitività Referee for Piccola Impresa Small Business Referee for Sinergie Italian Journal of Management Referee for ImpresaProgetto - Electronic Journal of Management OTHER EXPERIENCE Dates Name and address of employer Occupation or position held Main activities and onwards ITS Marche, IMPRENDERE-Confartigianato di Macerata, FORMACONF di Pesaro, Assindustria Consulting di Pesaro, ABC formazione e turismo di Pesaro, Fondazione Pergolesi Spontini di Jesi, IFOA Ancona, Comunità Montana del Montefeltro, Confcommercio di Pesaro e Urbino, CESCOT Pesaro. Teacher Teaching of: Marketing, Service Marketing, Tourist Marketing and Place Marketing, Experiential Marketing, Tourist communication Dates Name and address of employer Municipality of Mondaino (RN), Piazza Maggiore 1, Mondaino (RN) Occupation or position held Mayor Main activities and Political manager and legal representative
3 3 Dates Name and address of employer Unione della Valconca, Via Colombari, 2, Morciano di R. (RN) Occupation or position held Political role Main activities and Councilor for Tourism Dates Name and address of employer Associazione Turistica Pro Loco, Via Secondaria Levante Mondaino (RN) Occupation or position held President and artistic director Main activities and Marketing director of the association and artistic director of the "Palio de lo Daino" event, medieval historical re-enactment of national importance EDUCATION AND TRAINING Dates Name and type of organization providing education and training Principal subjects/occupational skills covered Title of qualification awarded PhD in "Business and Market" XVII cycle at the University of Genoa (PhD consortium member Universities of Florence, Genoa, Parma, Pisa, Urbino). Disciplinary sector SECS-P/08 - Economics and Business Management Title of the doctoral thesis: "Experiences, Marketing & Territory". Topics dealt with: Economics of experience, Tourism marketing, Marketing and management of local tourism systems and territorial systems. Research Doctor (PhD) Dates 2001 Name and type of organization Degree in Economics and Business at the University of Urbino Carlo Bo, Faculty providing education and training of Economics, 110/110 cum lode Principal subjects/occupational Thesis title: "Tourism marketing in the perspective of the economy of experiences" skills covered Title of qualification awarded University degree ANNEXES List of scientific publications; List of the participations in scientific conferences I hereby authorize the Personal data processing ([IT] Dlgs.196/2003 e s.m.i.) I hereby declare to be aware of penal consequences deriving from producing false certifications and documents ([IT] DPR 445/2000 e s.m.i.) Mondaino, 20 March 2018 Firma
4 4 PUBLICATIONS Il marketing delle esperienze turistiche. Un modello di analisi e gestione per le imprese e i sistemi d offerta, Forlani F., Aracne, Roma, 2018 The Experience Logic as a New Perspective for Marketing Management Pencarelli T., Forlani F. (eds), Springer International, 2018 Experiential Perspective in Management Literature: A Systematic Review Forlani F., Buratti A., Pencarelli T. In Pencarelli T., Forlani F. (eds) The Experience Logic as a New Perspective for Marketing Management, Springer International, 2018 Marketing in an Experiential Perspective: From Goods and Service Logic to Experience Logic Pencarelli T., Forlani F., In Pencarelli T., Forlani F. (eds) The Experience Logic as a New Perspective for Marketing Management, Springer International, 2018 The Tourist Offer of the Destination in an Experience Logic Perspective Forlani F., Pencarelli T., In Pencarelli T., Forlani F. (eds) The Experience Logic as a New Perspective for Marketing Management, Springer International, 2018 Sustainable Management of Events in an Experiential Perspective Gregori GL., Pencarelli T., Temperini V., Splediani S., Forlani F., In Pencarelli T., Forlani F. (eds) The Experience Logic as a New Perspective for Marketing Management, Springer International, 2018 Experience Logic: The New Challenge for Trade Fairs Pencarelli T., Cioppi M., Curina I., Forlani F., In Pencarelli T., Forlani F. (eds) The Experience Logic as a New Perspective for Marketing Management, Springer International, 2018 Marketing of Traditional-Local Products in the Experience Logic Perspective Pencarelli T., Forlani F., Dini M., In Pencarelli T., Forlani F. (eds) The Experience Logic as a New Perspective for Marketing Management, Springer International, 2018 "Fundraising e marketing delle ONLUS. Un'indagine esplorativa della situazione italiana, Forlani F., Picciotti A., Bufo C., Atti del XIV Convegno Sim 2017 "Il Marketing di successo. Imprese, Enti e Persone", Università di Bergamo, I concetti di visibilità, reputazione e popolarità online quali elementi definitori della presenza online: una review della letteratura, Cioppi M., Curina I., Forlani F., Pencarelli T. In Cioppi M Web 2.0 e visibilità online. Un modello di misurazione per il settore turistico, FrancoAngeli, Milano, L importanza del web 2.0 nel marketing della ristorazione: il caso dei ristoranti di Pesaro e Urbino, Pencarelli, T., Cioppi, M., Curina, I., Forlani, F., Proceedings of Sinergie XXIX Annual Conference "Value Co-Creation: management challenges for business and society", University of Napoli Federico II, Marketing of touristic districts-viable systems in the experience economy, Pencarelli, T., Forlani, F., Sinergie Italian Journal of Management, Vol. 34, n 101, La visibilità online nel comparto retail, Pencarelli, T., Cioppi, M., Curina, I., Forlani, F., Atti del XIII Convegno Sim 2016 "Marketing & Retail nei mercati che cambiano", University of Cassino, La visibilità on-line delle imprese alberghiere: un possibile modello di misurazione, Cioppi M., Curina I., Forlani F., Pencarelli T., Piccola Impresa Small Business, n 1, The importance of brand architecture in business networks. The case of tourist network contracts in Italy, Aureli S., Forlani F., Qualitative Market Research: An International Journal, Vol.19, Iss. N 2, Il marketing dei prodotti tipici locali nella prospettiva esperienziale. Il caso del tartufo, Pencarelli T., Forlani F., Dini M., Economia Agro-alimentare, n 2, L impatto del Web 2.0 sul marketing delle piccole imprese alberghiere, Pencarelli T., Cioppi M., Forlani F., Piccola Impresa Small Business, n 2, 2015.
5 5 "Network brand management. Issues and opportunities for small-sized hotels", Aureli S., Forlani F., Pencarelli T., International Journal of Management Cases, Vol. 17, n 4, "The effects of formal networks on territorial tourism offers. Current usage of network contracts in Italy", Aureli S., Forlani F., The European Journal of Tourism Research, N 10, "Marketing of traditional-local products in the experiential perspective: the case of the truffle market", Pencarelli T., Dini M., Forlani F., in Vrontis D., Weber Y., Tsoukatos E., Maizza A., (eds), Book of Proceedings Contemporary Trends and Perspectives in Wine and Agrifood Management, University of Salento, Lecce, January "Il contratto di rete come strumento di networking per superare la frammentazione dell offerta turistica italiana, Aureli S., Forlani F. In Baldarelli M.G. (eds), Le aziende turistiche in «rete», Aracne, Roma, "Brand management in the hotel industry: from company to network brand. Opportunities and limits of networking for small-sized hotels", Aureli S., Forlani F., Pencarelli T. In Jayachandran C., Gregori G.L. (eds), 13th International Conference of the Society for Global Business and Economic Development Managing the Intangibles : Business and Entrepreneurship Perspectives in a Global Context, Università Politecnica delle Marche, July "La marca turistica e territoriale", Betti D., Forlani F., Pencarelli T., In Pencarelli T., Gregori G.L. (eds) "Comunicazione e branding delle destinazioni turistiche", FrancoAngeli, "La comunicazione non convenzionale nel turismo", Forlani F., In Pencarelli T., Gregori G.L. (eds), "Comunicazione e branding delle destinazioni turistiche", FrancoAngeli, "Immagine e posizionamento dei brand turistici. Il caso del Mare Adriatico e delle sue destinazioni turistiche", Forlani F., In Pencarelli T., Gregori G.L. (eds) "Comunicazione e branding delle destinazioni turistiche", FrancoAngeli, "Destination branding. Il caso del brand Adriatico", Betti D., Cioppi M., Forlani F., Pencarelli T., In Andreani J.C., Collesei U. (eds), Atti dell'ottavo Congresso Internazionale sulle Tendenze del Marketing, Parigi, January 2009; "Caratteri e potenzialità degli eventi come «esperienze mediterranee»: Il caso «Palio de lo Daino»", Bartolazzi F.V., Forlani F., Fortezza F., Mercati e Competitività, n 4, "Creation and management of the «Adriatic» brand: a common opportunity?", Betti D., Forlani F., Omobono S., Pencarelli T., Agronomski n.70, , Turismo nautico e porti turistici. Quali prospettive nelle Marche?, Pencarelli T., Forlani F. (eds), QuattroVenti; Urbino, "I Sistemi Turistici Locali nelle province di Pesaro e Urbino e Macerata", Cerquetti M., Forlani F., Montella M., Pencarelli T., In Sciarelli S. (eds), "Management dei sistemi turistici locali: strategie e strumenti per la creazione, lo sviluppo e la governance", Giappichelli, Torino, "I porti turistici nella Regione Marche: potenzialità e limiti, Forlani F., In Pencarelli T., Forlani F. (eds), "Turismo Nautico e Porti Turistici. Quali prospettive nelle Marche?, QuattroVenti; Urbino, Analisi del sistema d'offerta dei porti turistici, Forlani F., In Pencarelli T., Forlani F. (eds),"turismo Nautico e Porti Turistici. Quali prospettive nelle Marche?, QuattroVenti; Urbino, Il settore nautico, i porti turistici e le problematiche innovative, Forlani F., Fortezza F., In Pencarelli T., Forlani F. (eds), "Turismo Nautico e Porti Turistici. Quali prospettive nelle Marche?, QuattroVenti; Urbino, 2007.
6 6 Il marketing dei prodotti tipici nella prospettiva dell economia delle esperienze, Pencarelli T., Forlani F., In Andreani J.C., Collesei U. (eds), Atti del Quinto Congresso Internazionale sulle Tendenze del Marketing, Venezia, January 2006; Esperienze, Marketing e Territorio, Forlani F., PhD dissertation Impresa e mercato XVII cycle, University of Genova, 2005; Marketing e management delle destinazioni turistiche. L esperienza di alcuni S.T.L. italiani, Pencarelli T., Forlani F., In Andreani J.C., Collesei U. (eds), Atti del Quarto Congresso Internazionale sulle Tendenze del Marketing, Parigi, January 2005; L attività di ricerca di informazioni per la scelta del prodotto turistico, Pencarelli T., Betti D., Forlani F., Sinergie n 66, 2005; I Sistemi Turistici Locali nella Provincia di Pesaro e Urbino: luci ed ombre, Pencarelli T., Forlani F., Prisma n. 29, 2004; Il marketing dei distretti turistici-sistemi vitali nell economia delle esperienze (versione ampliata), Pencarelli T., Forlani F., In Pencarelli T. (eds), Letture di economia e management delle organizzazioni turistiche, Edizioni Goliardiche, Udine, Il marketing dei distretti turistici-sistemi vitali nell economia delle esperienze, Pencarelli T., Forlani F., Sinergie n.58, 2002;
7 7 CONFERENCE PROCEEDINGS Il Marketing di successo. Imprese, Enti e Persone, XIV SIM Conference 2017, University of Bergamo, Bergamo, October, 2017 Paper: Fundraising e marketing delle ONLUS. Un'indagine esplorativa della situazione italiana, Forlani F., Picciotti A., Bufo C. Value co-creation: le sfide di management per le imprese e per la società, Sinergie-SIMA Conference 2017, University Napoli Federico II, Napoli, June 2017 Paper: L importanza del web 2.0 nel marketing della ristorazione, Pencarelli, T., Cioppi, M., Curina, I., Forlani, F. Inaugural Conference of International Place Branding Association, Middlesex University, London (UK), 8-9 December 2016 Paper: The importance of brand architecture for the place brand management: the case of Orvieto, Forlani, F., Splendiani, S. 8 Riunione scientifica - Società italiana di scienze del turismo (SISTUR), San Marino; 18 November 2016 Paper: "Il ruolo critico del front-line nella "messa in scena" delle esperienze. Il caso della ristorazione", Forlani F., Belletti N.; Marketing & Retail nei mercati che cambiano, XIV SIM Conference 2016, University of Cassino, Cassino, 25/26 October 2016, La visibilità online nel comparto retail, Pencarelli, T., Cioppi, M., Curina, I., Forlani, F., Atti del XIII Convegno Sim 2016 I processi innovativi nelle piccole imprese. Re-positioning of SMEs in the Global Value System, University of Urbino Carlo Bo, Urbino, September Paper: "La visibilità On-Line delle imprese Alberghiere: un possibile modello di misurazione" Cioppi M., Curina I., Forlani F., Pencarelli T. Contemporary Trends and Perspectives in Wine and Agrifood Management, University of Salento, Lecce, January 2015 Paper: "Marketing of traditional-local products in the experiential perspective: the case of the truffle market", Pencarelli T., Dini M., Forlani F. 13th International Conference of the Society for Global Business and Economic Development Managing the Intangibles : Business and Entrepreneurship Perspectives in a Global Context, Università Politecnica delle Marche, July Paper: "Brand management in the hotel industry: from company to network brand. Opportunities and limits of networking for small-sized hotels", Aureli S., Forlani F., Pencarelli T. 5 Riunione scientifica - Società italiana di scienze del turismo (SISTUR), University of Bologna - Rimini Campus; 29 November 2013 Paper: "Web 2.0 e turismo: nuovo paradigma di marketing o semplice revisione dei canali e delle tecniche di comunicazione?", Cioppi M., Forlani F., Pencarelli T. 4 International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations, University of Valle d'aosta - Hotel Mont Blanc Village - La Salle (Ao), 06 September 2013 Paper:"The role of network contracts in place brand management. Current usage and future possibilities of this new Italian legislative instrument", Aureli S., Forlani F.; Ottavo Congresso Internazionale sulle Tendenze del Marketing, Parigi, January 2009 Paper: "Destination branding. Il caso del brand Adriatico", Betti D., Cioppi M., Forlani F., Pencarelli T. Quinto Congresso Internazionale sulle Tendenze del Marketing, Venezia January 2006 Paper: Il marketing dei prodotti tipici nella prospettiva dell economia delle esperienze, Pencarelli T., Forlani F. Quarto Congresso Internazionale sulle Tendenze del Marketing, Parigi January 2005 Paper: Marketing e management delle destinazioni turistiche. L esperienza di alcuni S.T.L. italiani, Pencarelli T., Forlani F.
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