LAS VEGAS VISITOR PROFILE

Transcription

1 LAS VGAS VISIO OFIL esearch that works nd Street Suite 4 San Francisco, A 9417 elephone: (415) Facsimile: (415) alendar Year 217 Booking Method Version San Francisco Las Vegas repared for: Las Vegas onvention and Visitors Authority By: GLS esearch

2 AKOWLDGMS he Las Vegas onvention and Visitors Authority and GLS esearch extend thanks to the Las Vegas community for their cooperation on this research project. Special appreciation is noted for cooperation and assistance received from the hotel, motel, and casino industry. Appreciation is also extended to the interviewers and Las Vegas visitors, without whose dedicated cooperation this study could not have been completed. VISIO OFIL SUDY LAS VGAS OVIO AD VISIOS AUHOIY SIO XUIV SAFF DMB 31, 217 hief xecutive Officer ossi. alenkotter resident/oo Steven Hill hief Financial Officer dward Finger hief Human esources Officer Barbara Bolender hief ommunications and ublic Affairs Officer Jacqueline eterson hief Marketing Officer athy ull Senior Vice resident of Operations erry Jicinsky SAH xecutive Director Kevin M. Bagger Director Scott ussell Senior esearch Analyst Matt Seltzer esearch Analyst Gina Zozaya esearch Analyst Jill eynolds LAS VGAS OVIO AD VISIOS AUHOIY BOAD OF DIOS OMMISSIO LAW WKLY hair M. HALS BOWLIG Vice-hair M. BILL OOA Secretary OMMISIO LAY BOW reasurer OUILWOMA MIHLL FIO MAYO AOLY G. GOODMA M. OM JKI MAYO O M GGY LAVI M. GGOY L MAYO JOH L OUILMA JOH MAZ OUILMA GOG ASO MS. MAY BH SWALD M. MAUI WOOD 315 aradise oad Las Vegas, V (72) LVVA.com VisitLasVegas.com VegasMeansBusiness.com VisitLaughlin.com VisitMesquite.com ii

3 ABL OF OS XUIV SUMMAY... 1 IODUIO... 6 MHODOLOGY... 7 age SUMMAY OF FIDIGS... 9 ASOS FO VISIIG... 9 AVL LAIG I HAAISIS AD XDIUS GAMIG BHAVIO AD BUDGS AIM AIUDIAL IFOMAIO VISIO DMOGAHIS iii

4 ABL OF FIGUS age ASOS FO VISIIG FIGU 1: First Visit vs. epeat Visit...9 FIGU 2: Frequency Of Visits In ast Year (All Visitors)... 1 FIGU 3: Frequency Of Visits In ast Year (epeat Visitors) FIGU 4: rimary urpose Of urrent Visit (All Visitors) FIGU 5: rimary urpose Of urrent Visit (epeat Visitors) FIGU 6: rimary urpose Of urrent Visit (First-ime Visitors) FIGU 7: onventions/rade Shows/Associations/orporate Meetings FIGU 8: Interest In Attending onventions, rade Shows, Associations Or orporate Meetings In Las Vegas FIGU 9: Whether Brought Someone lse Who Did ot Attend onventions, rade Shows, Associations Or orporate Meetings In Las Vegas AVL LAIG FIGU 1: Advance ravel lanning FIGU 11: ransportation o Las Vegas FIGU 12: Local ransportation... 2 FIGU 13: When Decided Where o Stay FIGU 14: When Decided Where o Gamble FIGU 15: When Decided Which Shows o See FIGU 16: ravel Agent Assistance FIGU 17: ravel Agent Influence And Use FIGU 18: ools Used In lanning rip o Las Vegas FIGU 19: Social Media And ravel eview Apps Used In lanning rip o Las Vegas FIGU 2: How Booked Flight o Las Vegas FIGU 21: Website Or App Used o Book Fight FIGU 22: Social Media Apps Or Websites Used o lan Activities In Las Vegas... 3 FIGU 23: Whether Visited Downtown Las Vegas FIGU 24: Main eason For Visiting Downtown Las Vegas FIGU 25: Main eason For ot Visiting Downtown Las Vegas FIGU 26: Visits o earby laces FIGU 27: Other early laces Visited I HAAISIS AD XDIUS FIGU 28: Adults In Immediate arty FIGU 29: ersons In arty Under Age FIGU 3: ights Stayed iv

5 ABL OF FIGUS (continued/2) age FIGU 31: Days Stayed FIGU 32: Day Of Arrival FIGU 33: ype Of Lodging... 4 FIGU 34: Location Of Lodging FIGU 35: Advance Booking Of Accommodations FIGU 36: ype Of oom ates FIGU 37: ackage urchasers FIGU 38: ost Of ackage er erson FIGU 39: Lodging xpenditures Average er ight FIGU 4: How First Found Out About oom ate FIGU 41: umber Of oom Occupants FIGU 42: Average rip xpenditures On Food & Drink And On Local ransportation (Including Visitors Who Spent othing) FIGU 43: Average rip xpenditures On Food & Drink And On Local ransportation (Among Spenders)... 5 FIGU 44: Average rip xpenditures On Shopping, Shows, And Sightseeing (Including Visitors Who Spent othing) FIGU 45: Average rip xpenditures On Shopping, Shows, And Sightseeing (Among Spenders) GAMIG BHAVIO AD BUDGS FIGU 46: Whether Gambled While In Las Vegas FIGU 47: Hours Of Gambling Average er Day FIGU 48: umber Of asinos Visited FIGU 49: umber Of asinos Where Gambled FIGU 5: rip Gambling Budget FIGU 51: Where Visitors Gambled AIM FIGU 52: ntertainment Attendance FIGU 53: ypes Of ntertainment... 6 FIGU 54: Average umber Of Shows Attended FIGU 55: Main eason For ot Attending Any Shows FIGU 56: Whether Has Been o Other aid Attractions FIGU 57: Whether Has Been o ightclubs, Bars, And Lounges FIGU 58: Whether Visited A Spa AIUDIAL IFOMAIO FIGU 59: Satisfaction With Visit FIGU 6: Why ot ompletely Satisfied With Visit v

6 ABL OF FIGUS (continued/3) age VISIO DMOGAHIS FIGU 61: Visitor Demographics FIGU 62: Visitor Demographics... 7 vi

7 XUIV SUMMAY he Las Vegas Visitor rofile Study is conducted monthly and reported annually to provide an ongoing assessment of the Las Vegas visitor and trends in visitor behavior over time. his report presents the findings from the 3,6 personal interviews conducted by GLS esearch throughout calendar year 217. he various booking methods visitors used to book their accommodations in Las Vegas are the focus of this report. he tables and charts in this report show data for all visitors and for four visitor subgroups based on booking method: HOL ALLS 11% of all visitors. HOL WBSI BOOKS 19% of all visitors. AVL AG BOOKS 9% of all visitors. HID-AY WBSI BOOKS (SUH AS XDIA O HOLS.OM) 37% of all visitors. he remaining 24% of visitors (those who booked in person, those who booked by calling through a third party, those who did not know how their room was booked and day trippers) are included in the totals for all visitors but not included in the visitor subgroups due to small sample sizes. his section presents the research highlights. he findings are presented in detail beginning on page 9.

8 age 2 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 HOL ALLS hose visitors who booked their accommodations by phoning the hotel directly were the most likely to: Have visited Las Vegas before (95%). Made the most visits to Las Vegas in the past 12 months (mean of 2.4 visits). Be visiting Las Vegas primarily to gamble (22%). Have travelled to Las Vegas by ground transportation (64%), and to have used their own vehicle while in Las Vegas (62%). Have planned their trip to Las Vegas less than a month in advance (52%). Have lodged in outlying areas (24%). Book their accommodations in Las Vegas less than one month in advance (59%). Have gambled during their visit (83%), have spent the most hours per day gambling (mean of 3.5 hours), and have the highest average gambling budget (mean of $1,885.25). Be retired (32%). Be visiting from the U.S. (94%), particularly from Southern alifornia (35%) and Arizona (12%). Be 4 or older (77%). During their visit to Las Vegas, Hotel allers spent an average of: $429.8 on food and drink. $ on shopping. $6.19 on shows and entertainment.

9 GLS esearch age 3 alendar Year 217 Booking Method Version Las Vegas Visitor rofile HOL WBSI BOOKS hose visitors who booked their accommodations through a hotel website were the most likely to: Have received a special room rate (28%). Have used offers in planning their trip to Las Vegas (1%). Have arrived in Las Vegas on a Sunday (21%). During their visit to Las Vegas, Hotel Website Bookers spent: an average of $ on food and drink. $135.6 on shopping. $54.14 on shows and entertainment.

10 age 4 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 AVL AG BOOKS hose visitors who booked their accommodations through a travel agent were the most likely to: Be making their first visit to Las Vegas (53%). Be visiting Las Vegas for a convention or corporate meeting (2%). Have travelled to Las Vegas by air (75%). Have used a variety of transportation methods during their visit including taxi (47%), bus (3%), hotel/motel shuttle (23%), and rental car (25%). Have planned their trip to Las Vegas more than 9 days in advance (53%). Have lodged on the Strip orridor (89%). Book their accommodations in Las Vegas more than 9 days in advance (49%). Have received a package room rate (5%). Have stayed the longest in Las Vegas (mean of 5. days and 4. nights). Have consulted reviews at hotel or show venue sites (28%) or used ripadvisor (22%) to plan their activities while in Las Vegas. Have seen Las Vegas attractions for which they had to pay (4%) during their stay. Be visiting from a foreign country (6%). During their visit to Las Vegas, ravel Agent Bookers spent: an average of $ on food and drink. $ on shopping. $94.9 on shows and entertainment.

11 GLS esearch age 5 alendar Year 217 Booking Method Version Las Vegas Visitor rofile HID-AY WBSI BOOKS hose visitors who booked their accommodations via a thirdparty website were the most likely to: Have used web sites (91%), social media (5%), or apps (25%), or relied on word of mouth (58%) to help in planning their trip to Las Vegas. Have visited Downtown Las Vegas (67%). Have received a regular room rate (62%). Have arrived in Las Vegas on a Friday (29%). Have used Google (74%), Facebook (23%), and consulted reviews at online travel agents (7%) in planning activities while in Las Vegas. Have seen a celebrity DJ during their stay (13% among those who saw shows during their visit) Have gone to a hotel bar or lounge with no cover charge (79%), a free-standing bar or lounge with no cover charge (47%) a hotel nightclub with a cover charge (18%), or a pool party or day club (9%). Be employed (8%). Have some college or trade school education (43%). Be single (19%). Be 21 to 29 years old (25%). Be in a household with an annual income of $4, or more (89%). During their visit to Las Vegas, hird-arty Website Bookers spent: an average of $ on food and drink. $ on shopping. $66.54 on shows and entertainment.

12 age 6 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 IODUIO he Las Vegas Visitor rofile Study is conducted monthly, and reported annually, to provide an ongoing assessment of the Las Vegas visitor and trends in visitor behavior over time. More specifically, the Las Vegas Visitor rofile aims: o provide a profile of Las Vegas visitors in terms of sociodemographic and behavioral characteristics. o monitor trends in visitor behavior and visitor characteristics. o supply detailed information on the vacation and gaming habits of different visitor groups, particularly gaming and non-gaming expenditures. o allow the identification of market segments and potential target markets. o provide a basis for calculating the economic impact of different visitor groups. o determine visitor satisfaction levels.

13 GLS esearch age 7 alendar Year 217 Booking Method Version Las Vegas Visitor rofile MHODOLOGY In-person interviews were conducted with 3,6 randomly selected visitors. hree-hundred (3) interviews were conducted each month for 12 months from January through December 217. Qualified survey respondents were visitors to Las Vegas (excluding residents of lark ounty, evada) who were at least 21 years of age. In addition, only visitors who planned to leave Las Vegas within 24 hours were asked to complete the survey. he results of the Las Vegas Visitor rofile have been weighted to more accurately reflect actual visitors to Las Vegas in terms of mode of transportation, lodging location, and month of visit. Specifically, the mode of transportation weight is derived from a compilation of data provided by the LVVA, Mcarran International Airport, and the evada Department of ransportation. he lodging location weight is derived from geographic area specific occupancy rates from independent surveys conducted by the LVVA. he month of visit weight is derived from monthly room nights occupied data, also from independent surveys conducted by the LVVA as part of their ongoing room occupancy audit. Visitors were intercepted in the vicinity of Las Vegas casinos, hotels, motels, and V parks. o assure a random selection of visitors, different locations were utilized on each interviewing day, and interviewing was conducted at different times of the day. Upon completion of the interview, visitors were given souvenirs as thank you s. Verification procedures were conducted throughout the project to assure accurate and valid interviewing. Interviews were edited for completeness and accuracy, and entered into a computerized database for analysis. he information was then analyzed using statistical software packages available to GLS esearch. hroughout this report, bar charts are used to illustrate the data. he data presented in these charts are based on the total sample of respondents for 217. In charts using proportions, those proportions may not add to 1% because of rounding or because multiple responses were permitted. When we note that a difference between subgroups on a particular measure is significant or statistically significant, we mean that there is a 95% or better chance that the difference is the result of true differences between the subgroup populations and is not due to sampling error alone. When we note that a difference between subgroups is not significant or not statistically significant, we mean that there is less than a 95% chance that the difference is the result of true differences between the subgroups. his report presents the results of the 217 study. Statistically significant differences in the behavior, attitudes, and opinions of Hotel allers (those who

14 age 8 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 called a property directly to book their room), Hotel Website Bookers (those who used a property s website to book their room), ravel Agent Bookers (those who used a travel agent to book their room) and hird-arty Website Bookers (those who used a travel agent website such as xpedia or Hotels.com to book their room) are pointed out in the text of the report. he tables and charts in this report show data for all visitors and for the four subgroups. he remaining subgroups (those who booked in person, those who booked by calling a property through a third party, those who did not know how their room was booked and day trippers) are included in the total for all visitors but not included in the visitor subgroups due to small sample sizes. In order to maintain a questionnaire of reasonable length, some questions in the Las Vegas Visitor rofile Study were not asked in alendar Year 217. hese questions will be rotated back into the questionnaire in alendar Year 218 and subsequently asked every other year. hese questions are noted in the text accompanying the figures in the body of this report. Details on the findings and conclusions of the survey are presented in the following sections of this report.

15 GLS esearch age 9 alendar Year 217 Booking Method Version Las Vegas Visitor rofile ASOS FO VISIIG SUMMAY OF FIDIGS FIGU 1 First Visit vs. epeat Visit 95 9 First visit epeat visit alled Direct Hotel Website ravel Agent 3rd arty Website OAL Hotel allers (95%) were the most likely to say they had visited Las Vegas before, followed by Hotel Website Bookers (9%), who in turn were more likely than hird-arty Website Bookers (76%) to be repeat visitors, while ravel Agent Bookers (47%) were the least likely to be repeat visitors to Las Vegas.

16 age 1 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 2 Frequency Of Visits In ast Year (Among All Visitors) 6 3 One wo to three Four to five More than five alled Direct Hotel Website ravel Agent rd arty Website OAL (Means: alled Direct=2.4, Hotel Website=1.5, ravel Agent=1.3, 3 rd arty Website=1.3, OAL=1.6) Hotel allers (61%) were the most likely to have visited Las Vegas more than once during the past year, followed by Hotel Website Bookers (27%), then hird- arty Website Bookers (17%), while ravel Agent Bookers (13%) were the least likely to have visited more than once in the past 12 months. he average number of visits during the past year was higher for Hotel allers (mean of 2.4 visits) than for Hotel Website Bookers (1.5 visits), while ravel Agent Bookers and hird- arty Website Bookers (1.3 visits each) made the fewest visits.

17 GLS esearch age 11 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 8 FIGU 3 Frequency Of Visits In ast Year (Among epeat Visitors) One wo to three Four to five More than five alled Direct Hotel Website ravel Agent rd arty Website OAL (Base Sizes: alled Direct=36, Hotel Website=61, ravel Agent=152, 3 rd arty Website=122, OAL=2839) (Means: alled Direct=2.4, Hotel Website=1.5, ravel Agent=1.6, 3rd arty Website=1.3, OAL=1.8) Looking at the frequency of visits in the past year among repeat visitors, the average number of visits during the past year was highest for Hotel allers (2.4), followed by ravel Agent Bookers (1.6) and Hotel Website Bookers (1.5), while hird-arty Website Bookers (1.3) made the fewest visits.

18 age 12 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 4 rimary urpose Of urrent Visit (Among All Visitors) 4 2 Vacation/ pleasure Gambling onvention/corp. mtg. Friends/ relatives Other business assing through Special event Wedding Other alled Direct Hotel Website ravel Agent rd arty Website OAL Looking at the primary purpose of the current visit among all visitors, hird-arty Website Bookers (58%) and ravel Agent Bookers (57%) were both more likely than Hotel Website Bookers (46%) and Hotel allers (39%) to say they had travelled to Las Vegas for vacation or pleasure. Hotel allers (22%) were the most likely to say they came to Las Vegas primarily to gamble, while Hotel Website Bookers (6%) and ravel Agent Bookers (4%) were also more likely than hird-arty Website Bookers (1%) to give this response. ravel Agent Bookers (2%) were more likely than Hotel Website Bookers (12%), hird-arty Website Bookers (9%) and Hotel allers (5%), to say they were attending a convention or corporate meeting. Hotel allers (12%), Hotel Website Bookers (1%), and hird-arty Website Bookers (8%) were all more likely than ravel Agent Bookers (2%) to say they were visiting friends or relatives. Hotel Website Bookers (9%) and hird-arty Website Bookers (7%) were more likely than Hotel allers (4%) and ravel Agent Bookers (2%) to be visiting Las Vegas for a special event. hird-arty Website Bookers (6%) were more likely than Hotel allers (3%) and ravel Agent Bookers (2%) to say they were attending a wedding or getting married.

19 GLS esearch age 13 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 6 FIGU 5 rimary urpose Of urrent Visit (Among epeat Visitors) onvention/corp. Vacation/ pleasure Gambling mtg. Friends/ relatives Other business assing through Special event Wedding alled Direct Hotel Website ravel Agent rd arty Website OAL Other (Base Sizes: alled Direct=36, Hotel Website=61, ravel Agent=152 3 rd arty Website=122, OAL=2839) Looking at repeat visitors primary purpose for their current visit, hird-arty Website Bookers (53%) were the most likely to say they had travelled to Las Vegas for vacation or pleasure, while Hotel Website Bookers (43%) were also more likely than ravel Agent Bookers (34%) to give this response. Hotel allers (22%) were the most likely to say they were visiting Las Vegas to gamble, while only ravel Agent Bookers (7%), Hotel Website Bookers (6%) and hird- arty Website Bookers (1%) to give this response. ravel Agent Bookers (35%) were more likely than Hotel Website Bookers (13%), hird-arty Website Bookers (1%) and Hotel allers (5%), to say they were attending a convention or corporate meeting. Hotel allers (13%), Hotel Website Bookers (11%), and hird-arty Website Bookers (1%) were all more likely than ravel Agent Bookers (3%) to say they were visiting friends or relatives. Both Hotel Website Bookers (9%) and hird-arty Website Bookers (8%) were more likely than Hotel allers (4%) and ravel Agent Bookers (2%) to say they were attending a special event.

20 age 14 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 FIGU 6 8 rimary urpose Of urrent Visit* (Among First-ime Visitors) Vacation/ pleasure onvention/corp. mtg. Friends/ relatives assing through Other business Wedding Special event Gambling alled Direct Hotel Website ravel Agent rd arty Website OAL (Base Sizes: alled Direct*=21, Hotel Website=71, ravel Agent=173, 3 rd arty Website=327, OAL=761) Other We also looked at what first-time visitors to Las Vegas said was the purpose of their current visit. Overall, two-thirds (66%) of first time visitors said they were visiting Las Vegas for vacation or pleasure. hird-arty Website Bookers were more likely than ravel Agent Bookers to say they were attending a special event (6% vs. 2%), attending a wedding or getting married (5% vs. 2%), or visiting friends or relatives (3% vs. 1%). ** ote small base size for Hotel allers.

21 GLS esearch age 15 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 7 onventions/rade Shows/Associations/orporate Meetings alled Direct Hotel Website ravel Agent 3rd arty Website OAL Only yes responses are reported in this figure. Visitors were asked if they had participated in or attended a convention, trade show, association, or corporate meeting while in Las Vegas. leven percent (11%) said they had. ravel Agent Bookers (2%) were more likely than Hotel Website Bookers (13%), hird-arty Website Bookers (1%) and Hotel allers (5%), to have done so.

22 age 16 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 FIGU 8 Interest In Attending onventions, rade Shows, Associations Or orporate Meetings In Las Vegas * (Among Visitors Who Attended A onvention, rade Show, Association Or orporate Meeting) More Interested Less Interested o Difference alled Direct Hotel Website ravel Agent rd arty Webite OAL (Base Sizes: alled Direct=19*, Hotel Website=86, ravel Agent=66, 3 rd arty Website=132, OAL=387) onvention visitors were asked if holding a convention, trade show, association or corporate meeting in Las Vegas made them more or less interested in attending or if it made no difference. Overall, 48% said it made them more interested in attending, while 51% said it made no difference. here were no significant differences among the four subgroups on this measure. ** ote small base size for Hotel allers.

23 GLS esearch age 17 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 44 FIGU 9 Whether Brought Someone lse Who Did ot Attend onventions, rade Shows, Associations Or orporate Meetings In Las Vegas* (Among Visitors Who Attended A onvention, rade Show, Association Or orporate Meeting) alled Direct Hotel Website ravel Agent 3rd arty Website OAL (Base Sizes: alled Direct=19*, Hotel Website=86, ravel Agent=66, 3 rd arty Website=132, OAL=387) Only yes responses are reported in this figure. onvention visitors were asked if they had brought a spouse, family member, or friend who was not attending or working at the convention, trade show, association or corporate meeting with them. hirty-five percent (35%) said they had. here were no significant differences among the four subgroups on this measure. ** ote small base size for Hotel allers.

24 age 18 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 AVL LAIG 56 FIGU 1 Advance ravel lanning Less than 1 week 7-14 days 15-3 days 31-6 days 61-9 days >9 days alled Direct Hotel Website ravel Agent rd arty Website OAL More than half (53%) of ravel Agent Bookers planned their trip to Las Vegas more than 9 days in advance, compared to a lower 24% of hird-arty Website Bookers and 22% of Hotel Website Bookers. Hotel allers (13%) were the least likely to plan their trip that far in advance. Hotel allers (41%) were more likely than Hotel Website Bookers (25%), hird-arty Website Bookers (18%) and ravel Agent Bookers (17%), to plan their trip one week to one month in advance. Hotel allers (12%) were also more likely than Hotel Website Bookers (3%), hird-arty Website Bookers (5%), and ravel Agent Bookers (6%) to plan their trip less than one week in advance.

25 GLS esearch age 19 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 8 FIGU 11 ransportation o Las Vegas Air Auto/Bus/V alled Direct Hotel Website ravel Agent rd arty Website OAL ravel Agent Bookers (75%) were more likely to have traveled to Las Vegas by air than hird-arty Website Bookers (49%) and Hotel Website Bookers (46%), while Hotel allers (36%) were the least likely to have done so.

26 age 2 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 12 Local ransportation 5 25 Own vehicle service axi Bus Shuttle ental car Monorail idesharing Limousine alled Direct Hotel Website ravel Agent rd arty Website OAL Multiple responses permitted Visitors were asked what types of local transportation they had used while in Las Vegas. Hotel allers (62%) were more likely than both Hotel Website Bookers (48%) and hird-arty Website Bookers (44%) to have used their own vehicle. Hotel allers (7%) were also more likely to have used a limousine than any of the other subgroups. ravel Agent Bookers were the most likely to have used a variety of transportation options. ravel Agent Bookers (47%) were more likely than hird-arty Website Bookers (36%), Hotel Website Bookers (25%) and Hotel allers (2%), to have used a taxi. ravel Agent Bookers (23%) were more likely than hird-arty Website Bookers (17%) and Hotel Website Bookers (14%) to have used a hotel shuttle. Both ravel Agent Bookers (16%) and hird- arty Website Bookers (15%) were more likely than Hotel Website Bookers (8%) and Hotel allers (7%) to have used the Monorail. ravel Agent Bookers were also more likely than all other types of visitors to have used a bus (3%) or a rental car (25). hird-arty Website Bookers (21%) were more likely than Hotel allers (13%) to have used a ride sharing service.

27 GLS esearch age 21 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 1 FIGU 13 When Decided Where o Stay* * (Among hose Who Stayed Overnight) Before arrival After arrival alled Direct 97 3 Hotel Website 1 ravel Agent rd arty Website 99 1 OAL 98 2 (Base Sizes: alled Direct=624, Hotel Website=54, ravel Agent=379, 3 rd arty Website=1233, OAL=3597) he vast majority (98%) of visitors who stayed overnight in Las Vegas decided where to stay before they arrived. Hotel Website Bookers (1%), ravel Agent Bookers (99%), and hird-arty Website Bookers (99%) were all more likely than Hotel allers (97%) to say they decided where to stay before they arrived. ** hese results are from 216. his question is asked every other year and was not asked in 217.

28 age 22 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 FIGU 14 8 When Decided Where o Gamble** (Among hose Who Gambled) Before arrival After arrival alled Direct Hotel Website ravel Agent rd arty Website 41 6 OAL (Base Sizes: alled Direct=476, Hotel Website=369, ravel Agent=275, 3 rd arty Website=894, OAL=2483) Forty-four percent (44%) of visitors who gambled while in Las Vegas said they decided where to gamble before arriving in Las Vegas. Hotel allers (61%) were more likely than Hotel Website Bookers (52%), hird-arty Website Bookers (41%) and ravel Agent Bookers (21%), to say they decided where to gamble before their arrival. * hese results are from 216. his question is asked every other year and was not asked in 217.

29 GLS esearch age 23 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 15 8 When Decided Which Shows o See** (Among hose Who Saw Shows) Before arrival After arrival alled Direct Hotel Website ravel Agent rd arty Website 39 6 OAL (Base Sizes: alled Direct=258, Hotel Website=269, ravel Agent=27, 3 rd arty Website=727, OAL=1865) More than six in ten (62%) visitors who saw shows while in Las Vegas said they decided which shows to see after their arrival. here were no significant differences among the various subgroups on this measure. ** hese results are from 216. his question is asked every other year and was not asked in 217.

30 age 24 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 16 ravel Agent Assistance alled Direct Hotel Website 3rd arty Website OAL Only yes responses are reported in this figure. en percent (1%) of all visitors said they used a travel agent to help plan their trip to Las Vegas. * here were no significant differences among Hotel allers, Hotel Website Bookers, and hird-arty Website Bookers (1% each) on whether they were assisted by a travel agent in planning their trip. * early all respondents (96%) who said they booked their room through a travel agent used a travel agent to plan their current trip.

31 GLS esearch age 25 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 17 8 ravel Agent Influence And Use** (Among hose Who Used A ravel Agent) Booked transportation Influenced accommodations Influenced destination alled Direct Hotel Website ravel Agent rd arty Website OAL *Multiple responses permitted (Base Sizes: alled Direct=3*, Hotel Website=9*, ravel Agent=31, 3 rd arty Website=18*, OAL=355) All travel agent bookers (1%) who used a travel agent to plan their trip to Las Vegas said the travel agent booked their accommodations*. early threequarters of ravel Agent Bookers (74%) said the travel agent booked their transportation and two-thirds (66%) said the agent influenced their choice of accommodations. ** ote small base sizes for Hotel allers and 3 rd arty Website Bookers. By definition all ravel Agent Bookers booked their accommodations with a travel agent.

32 age 26 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 18 ools Used In lanning rip o Las Vegas Website Word of mouth Social Media Apps ravel agent mail offers asino/ Hotel hosts Mags/papers Brochures/ guides alled Direct Hotel Website ravel Agent rd arty Website OAL Visitors were asked what tools they used to plan their trip to Las Vegas. hird- arty Website Bookers were more likely than Hotel Website Bookers, ravel Agent Bookers and Hotel allers to say they used a or an app. hird-arty Website Bookers were also more likely than Hotel Website Bookers, ravel Agent Bookers and Hotel allers, to say they relied on word of mouth or used social media. ravel Agent Bookers were more likely than the other three subgroups to say that they referred to magazines or newspapers (9%) or printed brochures or travel guides (13%) while Hotel Website Bookers were the most likely to say that they used offers (1%). Hotel allers (2%) were the most likely to say that they consulted with casino or hotel hosts when planning their trip.

33 GLS esearch age 27 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 19 Social Media And ravel eview Apps Used In lanning rip o Las Vegas (Among hose Who Used Websites, Social Media, Or Apps o lan rip) Google Online rav. Agcy. Venue Sites Vegas. com Hotel- Facebook rip- Advisor Snapchat Instagram Las vegas.com witter Other alled Direct Hotel Website ravel Agent rd arty Website OAL *Multiple responses permitted (alled Direct=143, Hotel Website=442, ravel Agent=146, 3 rd arty Website=1246, OAL=2488) Among those visitors who said they used websites, social media platforms, or apps to plan their trip, nearly three-quarters (73%) said they used Google, four in ten (43%) said they consulted reviews at online travel agencies, and three in ten (31%) said they consulted reviews at hotel or show venue sites. ravel Agent Bookers (82%) were more likely than hird-arty Website Bookers (76%) and Hotel Website Bookers (73%) to say they used Google. ravel Agent Bookers (65%) were more likely than Hotel allers (47%) and Hotel Website Bookers (39%) to say they consulted reviews at hotel or show venue sites. hird-arty Website Bookers (59%) were more likely than Hotel allers (39%), Hotel Website Bookers (27%) and ravel Agent Bookers (23%), to say they consulted reviews at online travel agencies. Hotel Website Bookers (29%), hird-arty Website Bookers (28%), ravel Agent Bookers (25%) were all more likely than Hotel allers (6%) to say they used Facebook.

34 age 28 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 2 How Booked Flight o Las Vegas Website or App ravel Agent By hone Other o Answer alled Direct Hotel Website ravel Agent rd arty Website OAL (Base Sizes alled Direct=138, Hotel Website=311, ravel Agent=243, 3 rd arty Website=66, OAL=1671) Visitors who arrived in Las Vegas by air were asked how they booked their flight. hreequarters (75%) said they used a website (74%) or an app (1%). Sixteen percent (16%) said they used a travel agent, and 4% said they booked their flight by phone.

35 GLS esearch age 29 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 21 Website Or App Used o Book Flight * (Among hose Who Used A Website Or App o Book heir Flight o Las Vegas) Airline website xpedia ravelocity riceline Orbitz Kayak. com alled Direct Hotel Website ravel Agent rd arty Website OAL Other (Base Sizes alled Direct=96, Hotel Website=299, ravel Agent=6*, 3 rd arty Website=648, OAL=1249) Among those visitors who booked their flight to Las Vegas via the Internet, six out of 1 (62%) used an airline website. en percent (1%) used xpedia, while 4% each used ravelocity or riceline. Hotel Website Bookers (88%), ravel Agent Bookers (85%), and Hotel allers (83%) were all more likely than hird- arty Website Bookers (42%) to have used an airline website. hird-arty Website Bookers (15%) and Hotel allers (1%) were more likely than Hotel Website Bookers (2%) to have used xpedia. hird-arty Website Bookers were more likely than any of the other subgroups to have used ravelocity (7%), riceline, Orbtiz, or Kayak (5% each). * ote small base size for ravel Agent Bookers.

36 age 3 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 FIGU 22 Social Media And ravel eview Apps Used During urrent rip o Las Vegas Google Vegas.com Venue Sites Online rav. Agcy. Open able Hotel- Facebook ripadvisor Snapchat Instagram Other one of these alled Direct Hotel Website ravel Agent rd arty Website OAL *Multiple responses permitted Visitors were asked which, if any, social media and travel review apps they used during their trip to Las Vegas. Over one-half (54%) mentioned Google, about one in five said they used Vegas.com (22%), hotel venue sites (2%) or Facebook (18%). hree in ten visitors (3%) said that they did not use social media apps or sites to plan their activities. hird-arty Website Bookers (74%) were more likely than ravel Agent Bookers (49%) and Hotel Website Bookers (45%) to say that they used Google. Both hird-arty Website Bookers and ravel Agent Bookers (26% each) were more likely than Hotel Website Bookers (19%) and Hotel allers (18%) to say that they used Vegas.com. ravel Agent Bookers (28%) were more likely than hird-arty Website Bookers (22%) and ravel Agent Bookers (19%) to say they consulted reviews at hotel or show venue sites. Hotel allers (59%) were more likely than Hotel Website Bookers (42%) or ravel Agent Bookers (38%) to say that did not use any social media apps or sites to plan their activities, while only 11% of hird-arty Bookers gave this response.

37 GLS esearch age 31 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 23 Whether Visited Downtown Las Vegas alled Direct Hotel Website ravel Agent 3rd arty Website Only yes responses are reported in this figure. OAL early six in ten (58%) of all visitors said they visited Downtown Las Vegas. hird-arty Website Bookers (67%) were more likely to have visited Downtown than ravel Agent Bookers (55%) or Hotel Website Bookers (47%), while Hotel allers (38%) were the least likely to do so.

38 age 32 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 24 Main eason For Visiting Downtown Las Vegas (Among hose Who Visited Downtown) 6 3 Fremont St. xperience o sightsee o dine Lodging Downtown o gamble Other alled Direct Hotel Website ravel Agent rd arty Website OAL (Base Sizes: alled Direct=146, Hotel Website=323, ravel Agent=178, 3 rd arty Website=898, OAL=27) espondents who visited Downtown were asked why they did so. Overall, more than six in ten visitors (63%) said it was to see the Fremont Street xperience. ravel Agent Bookers (77%) were more likely than hird-arty Website Bookers (69%) or Hotel Website Bookers (51%), to say they went Downtown to see the Fremont Street xperience. Hotel allers (22%) and Hotel Website Bookers (16%) were more likely than ravel Agent Bookers (9%) and hird-arty Website Bookers (5%) to say they went Downtown to sightsee. Hotel Website Bookers (15%) were more likely than the other three subgroups to say they were dining Downtown. Hotel allers were the most likely to say that they were lodging (18%) or gambling (15%) Downtown.

39 GLS esearch age 33 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 25 Main eason For ot Visiting Downtown Las Vegas (Among hose Who Did ot Visit Downtown) ot enough time ot interested Unfamiliar with Downtown Inconvenient refer Strip Don't like Downtown alled Direct Hotel Website ravel Agent rd arty Website OAL Other (Base Sizes: alled Direct=235, Hotel Website=358, ravel Agent=146, 3 rd arty Website=45, OAL=1528) espondents who did not visit Downtown were asked why they did not. hird- arty Website Bookers (51%) and ravel Agent Bookers (49%) were more likely than Hotel Website Bookers (42%) and Hotel allers (18%) to say that they didn t have enough time. Hotel allers (69%) were more likely than Hotel Website Bookers (38%) and hird-arty Website Bookers (25%), to say that they had no interest in visiting Downtown. ravel Agent Bookers (3%) were more likely than hird-arty Website Bookers (21%) and Hotel Website Bookers (9%), to say that they were unfamiliar with the Downtown area. Hotel Website Bookers (6%) were more likely than hird-arty Website Bookers (1%) to say that the Downtown area was inconvenient or out of the way.

40 age 34 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 26 Visits o earby laces * alled Direct Hotel Website ravel Agent 3rd arty Website Only yes responses are reported in this figure. OAL One-fifth (21%) of all visitors said they had visited, or planned to visit, tourist destinations near Las Vegas on their current trip. ravel Agent Bookers (35%) were more likely to give this response than hird-arty Website Bookers (22%) and Hotel Website Bookers (21%) and Hotel allers (11%). * hese results are from 216. his question is asked every other year and was not asked in 217.

41 GLS esearch age 35 alendar Year 217 Booking Method Version Las Vegas Visitor rofile FIGU 27 Other earby laces Visited * * (Among hose Who Visited Or lanned o Visit Other laces) Grand anyon Hoover Dam Zion at'l ark Lake Mead Bryce anyon ed ock Death Valley Mt. harleston Laughlin Valley of Fire Other alled Direct Hotel Website ravel Agent rd arty Website OAL *Multiple responses permitted. (Base Sizes alled Direct=7, Hotel Website=112, ravel Agent=134, 3 rd arty Website=271, OAL=746) he Grand anyon (65%) and the Hoover Dam (57%) were by far the two most popular nearby destinations visited. ravel Agent Bookers were the most likely to have visited the Grand anyon (86%) or Lake Mead (21%). hey were also more likely than hird-arty Website Bookers or Hotel Website Bookers to have visited the Hoover Dam (69% vs. 55% and 49%). hird-arty Website Bookers were more likely than Hotel Website Bookers to have visited Mt. harleston (9% vs. 3%) or Laughlin (7% vs. 2%). hey were also more likely than ravel Agent Bookers to have visited ed ock (9% vs. 2%) or Death Valley (7% vs. 3%). * hese results are from 216. his question is asked every other year and was not asked in 217.

42 age 36 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 I HAAISIS AD XDIUS Seven in ten visitors (7%) traveled to Las Vegas in parties of two. he average party size among all visitors was 2.3 adults. he average party sizes for Hotel Website Bookers (2.4 adults) and hird-arty Website Bookers (2.3 adults) were higher than those for Hotel allers and ravel Agent Bookers (2.1 adults each). hird-arty Website Bookers (1%) were more likely than Hotel allers and ravel Agent Bookers (5% each) to say they were travelling in a party of four. Both Hotel Website Bookers (6%) and hird-arty Website Bookers (5%) were more likely than Hotel allers and ravel Agent Bookers (2% each) to say they were in a party of five or more. Hotel allers and ravel Agent Bookers (15% each) were more likely than hird-arty Website Bookers (8%) to say they were travelling alone. 8 FIGU 28 Adults In Immediate arty One wo hree Four Five or more alled Direct Hotel Website ravel Agent rd arty Website OAL (Means alled Direct=2.1, Hotel Website=2.4, ravel Agent=2.1, 3 rd arty Website =2.3, OAL=2.3)

43 GLS esearch age 37 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 9 FIGU 29 ersons In Immediate arty Under Age 21 (Among All Visitors) alled Direct Hotel Website ravel Agent 3rd arty Website Only yes responses are reported in this figure. OAL ight percent (8%) of all visitors said they were traveling with people under the age of 21 in their parties. here were no significant differences between the four subgroups on this measure.

44 age 38 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 3 ights Stayed Daytrip One wo hree Four Five or more alled Direct Hotel Website ravel Agent rd arty Website OAL (Means alled Direct=3.5, Hotel Website=3.4, ravel Agent=4., 3 rd arty Website =3.3; OAL=3.5) FIGU 31 Days Stayed One wo hree Four Five Six or more alled Direct Hotel Website ravel Agent rd arty Website OAL (Means: alled Direct=4.5, Hotel Website=4.4, ravel Agent=5., 3 rd arty Website =4.3; OAL=4.5) Visitors stayed in Las Vegas an average of 3.5 nights and 4.5 days. On average, ravel Agent Bookers (4. nights and 5. days) stayed the longest in Las Vegas, while Hotel allers (3.5 nights and 4.5 days) and Hotel Website Bookers (3.4 nights and 4.4 days) also stayed longer than hird-arty Website Bookers (3.3 nights and 4.3 days).

45 GLS esearch age 39 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 3 FIGU 32 Day Of Arrival 2 1 SU MO U WD HU FI SA alled Direct Hotel Website ravel Agent rd arty Website OAL All respondents were asked on what day of the week they arrived in Las Vegas. Hotel Website Bookers (21%) were the most likely to arrive on a Sunday with Hotel allers (19%) and ravel Agent Bookers (16%) to arrive on a Monday. hird-arty Website Bookers (18%) were more likely than ravel Agent Bookers (13%) to arrive on a hursday. hird-arty Website Bookers (29%) were the most likely to arrive on a Friday.

46 age 4 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 33 ype Of Lodging (Among hose Who Stayed Overnight) Hotel Motel V park Friends/ relatives alled Direct 95 5 Hotel Website 96 4 ravel Agent rd arty Website 97 3 OAL (Base Sizes: alled Direct=381, Hotel Website=681, ravel Agent=324, 3 rd arty Website=1348, OAL=3596) Among the vast majority of visitors who stayed overnight in Las Vegas, nine in ten (9%) lodged in a hotel, 3% lodged in a motel, and 6% stayed with friends or relatives. here were no significant differences among the four subgroups on this measure.

47 GLS esearch age 41 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 9 FIGU 34 Location Of Lodging (Among hose Who Stayed Overnight) 6 3 Strip orridor Downtown Boulder Strip Outlying Areas alled Direct Hotel Website ravel Agent rd arty Website OAL Other (Base Sizes: alled Direct=381, Hotel Website=681, ravel Agent=324, 3 rd arty Website=1348, OAL=3596) In terms of lodging location, nearly three-quarters (73%) of visitors stayed on the Strip orridor. ravel Agent Bookers (89%) were more likely than hird-arty Website Bookers (83%) and Hotel Website Bookers (79%) to have stayed on the Strip orridor while Hotel allers (65%) were the least likely. Both hird-arty Website Bookers and Hotel allers (7% each) were more likely than ravel Agent Bookers and Hotel Website Bookers (3% each) to have stayed Downtown. Hotel allers (24%) were more likely than Hotel Website Bookers (17%), hird- arty Website Bookers (9%) and ravel Agent Bookers (7%), to have stayed in outlying areas.

48 age 42 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year 217 FIGU 35 Advance Booking Of Accommodations (Among hose Who Stayed In A Hotel/Motel/V ark) Less than 1 week 7-14 days 15-3 days 31-6 days 61-9 days More than 9 days alled Direct Hotel Website ravel Agent rd arty Website OAL (Base Sizes alled Direct=381, Hotel Website=681, ravel Agent=324, 3 rd arty Website=1348, OAL=3284) Visitors were asked how far in advance they had booked their accommodations. Hotel allers (43%) were more likely than Hotel Website Bookers (26%), ravel Agent Bookers (18%) and hird-arty Website Bookers (17%) to say that they booked their accommodations between one week and one month in advance. Hotel allers (16%) were more likely than ravel Agent Bookers (9%) and hird- arty Website Bookers (7%) and Hotel Website Bookers (4%), to say they booked their accommodations less than one week in advance. hird-arty Website Bookers (76%) were more likely than ravel Agent Bookers (72%), Hotel Website Bookers (7%) and Hotel allers (42%), to say they booked their accommodations one month or more in advance.

49 GLS esearch age 43 alendar Year 217 Booking Method Version Las Vegas Visitor rofile 66 FIGU 36 ype Of oom ates (Among hose Staying In A Hotel Or Motel) egular asino comp. ackage onvention asino rate our group alled Direct Hotel Website ravel Agent rd arty Website OAL Other rate (Base Sizes: alled Direct=381, Hotel Website=681, ravel Agent=324, 3 rd arty Website=1348, OAL=329) Looking at the type of room rates received by hotel/motel lodgers, hird-arty Website Bookers (62%) were more likely than Hotel Website Bookers (45%), Hotel allers (33%) and ravel Agent Bookers (26%), to have received a regular room rate. Hotel allers were more likely than Hotel Website Bookers, ravel Agent Bookers and hird-arty Website Bookers, to have received a casino complimentary rate or a standard casino rate. ravel Agent Bookers (5%) were more likely than hird-arty Website Bookers (25%), Hotel Website Bookers (3%) and Hotel allers (1%), to have received a package rate. ravel Agent Bookers (9%) were also more likely than hird-arty Website Bookers (5%) to have received a convention rate. Hotel Website Bookers (7%) were also more likely than Hotel allers (1%) to have received this rate. Hotel Website Bookers (28%) were more likely than Hotel allers (12%), ravel Agent Bookers (8%), and hird-arty Website Bookers (5%) to have received some other kind of rate.

50 age 44 GLS esearch Las Vegas Visitor rofile Booking Method Version alendar Year FIGU 37 ackage urchasers (Among hose Staying In A Hotel Or Motel) alled Direct Hotel Website ravel Agent 3rd arty Website OAL (Base Sizes: alled Direct=381, Hotel Website=681, ravel Agent=324, 3 rd arty Website=1348, OAL=329) ravel Agent Bookers (54%) were more likely than hird-arty Website Bookers (26%) to be visiting Las Vegas as part of a tour group or package deal, while Hotel Website Bookers (3%) and Hotel allers (1%) were less likely to receive a package or tour group rate.