2016 RIDER SURVEY COMMUNITY DASH

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Blaise Cross
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1 2016 RIDER SURVEY COMMUNITY DASH October 19, 2016

2 RIDER SURVEY Examine, Trend Travel Characteristics, Rider Characteristics, Service Ratings Methodology matches prior tri-annual surveys New questions for TAP Card, LA Mobile App, priorities for service improvement

3 SURVEY METHODOLOGY Every other trip surveyed in each direction, for all service days Total of 5,903 riders competed questionnaires Weekday surveying completed during May, weekend work was May-July; no surveys on holidays or days with major public events

4 PRESENTATION Rider Profile Overall Service Rating by route Service Characteristic Ratings by route Priority ranking of service improvements by route TAP card, Mobile App Transferring

5 RIDE DASH 4+ DAYS A WEEK DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 69% 74% 76% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 72% 75% 73% 78% 64%

6 RIDE DASH 4+ DAYS A WEEK DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 73% 84% 80% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 75% 66% 61% 70% 71%

7 RIDE DASH 4+ DAYS A WEEK DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 76% 82% 59% 59% 70% 61% 66% 64%

8 RIDERS HOUSEHOLD INCOME: LESS THAN $20K DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 56% 75% 51% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 72% 75% 64% 73% 78%

9 RIDERS HOUSEHOLD INCOME: LESS THAN $20K DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 53% 64% 60% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 62% 46% 59% 76% 71%

10 RIDERS HOUSEHOLD INCOME: LESS THAN $20K DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 53% 55% 41% 36% 27% 23% 37% 61%

11 VEHICLE AVAILABILITY FOR TRIP ON DASH DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 12% 11% 10% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 6% 13% 4% 26% 2%

12 VEHICLE AVAILABILITY FOR TRIP ON DASH DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 20% 16% 14% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 15% 14% 12% 19% 8%

13 VEHICLE AVAILABILITY FOR TRIP ON DASH DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 8% 12% 16% 18% 14% 5% 22% 8%

14 OVERALL SERVICE RATING (EXCELLENT, VERY GOOD, GOOD) DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 92% 92% 95% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 92% 93% 89% 85% 97%

15 OVERALL SERVICE RATING (EXCELLENT, VERY GOOD, GOOD) DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 93% 93% 81% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 77% 84% 76% 78% 89%

16 OVERALL SERVICE RATING (EXCELLENT, VERY GOOD, GOOD) DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 93% 90% 96% 83% 93% 77% 93% 91%

17 OVERALL SERVICE RATING (PERCENT CHANGE FROM 2014) DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City -1% 0% 0% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 5% 6% 3% 3% 9% -20% -10% 0% 10% 20%

18 OVERALL SERVICE RATING (PERCENT CHANGE FROM 2014) DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park -1% 9% -3% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast -8% 0% -6% -7% 6% -20% -10% 0% 10% 20%

19 OVERALL SERVICE RATING (PERCENT CHANGE FROM 2014) DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown -1% -3% 16% -9% 13% -15% -1% -1% -20% -10% 0% 10% 20%

20 SERVICE CHARACTERISTIC RATINGS: SCORE OF 90% OR HIGHER DASH Valley Buses arriving on time Courtesy of drivers Cleanliness of buses Fare Availability of information about the service Days service is available Hours service is available Safety while riding Safety while waiting at stops Times between buses Ability to transfer to other transit services Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington

21 SERVICE CHARACTERISTIC RATINGS: SCORE OF 90% OR HIGHER DASH Central Buses arriving on time Courtesy of drivers Cleanliness of buses Fare Availability of information about the service Days service is available Hours service is available Safety while riding Safety while waiting at stops Times between buses Ability to transfer to other transit services Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast

22 SERVICE CHARACTERISTIC RATINGS: SCORE OF 90% OR HIGHER DASH Mid-City cont. Buses arriving on time Courtesy of drivers Cleanliness of buses Fare Availability of information about the service Days service is available Hours service is available Safety while riding Safety while waiting at stops Times between buses Ability to transfer to other transit services Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown

23 SERVICE CHARACTERISTIC RATINGS: GAIN OR LOSS OF 5% OR MORE DASH Valley Buses arriving on time Courtesy of drivers Cleanliness of buses Fare Availability of information about the service Days service is available Hours service is available Safety while riding Safety while waiting at stops Times between buses Ability to transfer to other transit services Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City -6% -14% -7% -20% -16% -7% +5% +5% +8% +6% -11% -7% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington +5% +6% +16% +10% +7% +9% +6% +7% +15% +19% +5% +7% +6% +10% -5% +5% +17% -7% +11% +10% +8% -10% +9% +9% +5% -7% +9% +11% +6%

24 SERVICE CHARACTERISTIC RATINGS: GAIN OR LOSS OF 5% OR MORE DASH Central Buses arriving on time Courtesy of drivers Cleanliness of buses Fare Availability of information about the service Days service is available Hours service is available Safety while riding Safety while waiting at stops Times between buses Ability to transfer to other transit services Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park +9% +9% +9% +7% +8% +5% +7% +19% +10% +12% +10% +5% +5% -9% -9% -14% -9% -11% +16% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast +6% -9% +5% +19% -5% -6% -9% -7% -7% -6% +6% -8% -7% -18% -5% +10% -7% -5% +5% +10% +10% +9% +7% +15%

25 SERVICE CHARACTERISTIC RATINGS: GAIN OR LOSS OF 5% OR MORE DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown Buses arriving on time -9% +13% -23% Courtesy of drivers Cleanliness of buses Fare Availability of information about the service -5% Days service is available -7% -14% Hours service is available +5% Safety while riding Safety while waiting at stops +5% Times between buses -20% +7% +5% +13% Ability to transfer to other transit services -9% -11% -9% -14% -9% -8% -10% -14% -19% -18% -15% -17% -12% -12% -22% -18% -17% -12% -5% -8% +10% +5% +6% +11% +5%

26 SERVICE IMPROVEMENT PRIORITIZATION ADD SUNDAY SERVICE (1 & 2 Priority) 1. Beachwood Canyon, Boyle Heights/East LA, Highland Park/Eagle Rock, Leimert/Slauson, Lincoln Heights/ Chinatown, Northridge/Reseda, Wilshire Center/ Koreatown, Pico Union/Echo Park, Vermont/Main 2. Crenshaw, King-East, Midtown, Hollywood, Van Nuys/ Studio City

27 SERVICE IMPROVEMENT PRIORITIZATION MORE SUNDAY SERVICE (1 & 2 Priority) 1. Wilshire Center/Koreatown, Pico Union/Echo Park 2. Southeast

28 SERVICE IMPROVEMENT PRIORITIZATION MORE FREQUENT SERVICE (1 & 2 Priority) 1. Fairfax, Hollywood/Wilshire, King-East, Lincoln Heights/ Chinatown, Los Feliz, Midtown, Panorama City/Van Nuys, Chesterfield Square, El Sereno/City Terrace, Hollywood, Southeast 2. Beachwood Canyon, Highland Park/Eagle Rock, Leimert/ Slauson, Watts, Wilmington, Vermont/Main

29 SERVICE IMPROVEMENT PRIORITIZATION LATER PM SERVICE (1 & 2 Priority) 1. Crenshaw, Panorama City/Van Nuys, San Pedro, Watts, Wilmington, Van Nuys/Studio City 2. Boyle Heights/East LA, Fairfax, Los Feliz, Northridge/ Reseda, Chesterfield Square

30 SERVICE IMPROVEMENT PRIORITIZATION OTHER IMPROVEMENTS More benches/shelters: San Pedro #2, El Sereno/City Terrace #2 Add Saturday service Hollywood/Wilshire #2 More Saturday service Pico Union/Echo Park #2, Wilshire Center/Koreatown #2

31 SERVICE IMPROVEMENT PRIORITIZATION +25% OR MORE OF THE RIDERS SELECTION More Frequent Service + Sunday Service + Saturday Service + Later PM Service Beachwood Canyon 25% Beachwood Canyon 32% Hollywood/Wilshire 25% Crenshaw 25% Fairfax 36% Highland Park/Eagle Rock 61% Pico Union/Echo Park 26% Van Nuys/Studio City 30% Hollywood/Wilshire 31% King-East 28% King-East 31% Leimert/Slauson 27% Lincoln Heights/Chinatown 29% Lincoln Heights/Chinatown 29% Los Feliz 31% Northridge/Reseda 33% Midtown 31% Pico Union/Echo Park 27% Chesterfield Square 28% Vermont/Main 67% Hollywood 27% Southeast 32%

32 DO YOU HAVE A TAP CARD DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 28% 20% 37% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 18% 47% 36% 61% 24%

33 DO YOU HAVE A TAP CARD DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 39% 30% 38% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 66% 55% 29% 27% 29%

34 DO YOU HAVE A TAP CARD DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 46% 26% 68% 43% 51% 37% 69% 39%

35 TAP CARD USE FOR DASH FARE DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 43% 47% 57% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 41% 72% 93% 71% 89%

36 TAP CARD USE FOR DASH FARE DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 55% 71% 65% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 55% 55% 36% 42% 44%

37 TAP CARD USE FOR DASH FARE DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 65% 57% 70% 73% 63% 70% 51% 80%

38 MOBILE APP AWARENESS DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 11% 14% 15% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 12% 27% 11% 35% 5%

39 MOBILE APP AWARENESS DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 17% 17% 14% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 26% 32% 25% 18% 18%

40 MOBILE APP AWARENESS DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 19% 13% 18% 9% 22% 16% 26% 13%

41 TRANSFER RATE DASH Valley Northridge/Reseda Panorama City/Van Nuys Van Nuys/Studio City 27% 26% 38% DASH South Chesterfield Square San Pedro Vermont/Main Watts Wilmington 29% 20% 64% 43% 21%

42 TRANSFER RATE DASH Central Boyle Heights/East LA El Sereno/City Terrace Pico Union/Echo Park 42% 28% 49% DASH Mid-City Crenshaw Leimert/Slauson Midtown King-East Southeast 60% 33% 31% 23% 30%

43 TRANSFER RATE DASH Mid-City cont. Highland Park/Eagle Rock Lincoln Heights/Chinatown Beachwood Canyon Fairfax Hollywood Hollywood/Wilshire Los Feliz Wilshire Center/Koreatown 46% 20% 28% 26% 39% 48% 57% 55%

44 DASH ACTION ITEMS IMPROVE ON TIME PERFORMANCE Northridge/Reseda,Van Nuys/Studio City, Leimert/Slauson, Midtown, King-East, Lincoln Heights/Chinatown, Hollywood/Wilshire, Los Feliz EXPAND SHELTERS AND BENCHES Work with Outfront/DeCaux to expand shelters and benches

45 DASH ACTION ITEMS INCREASE TAP CARD PURCHASE /UTILIZATION Significant number of routes where riders do not have a TAP card at all Schedule van trips and on board promotions

PROGRAM GUIDE APRIL 2019

PROGRAM GUIDE APRIL 2019 PROGRAM GUIDE A transportation program for seniors and qualified persons with disabilities living in the City of Los Angeles and designated areas of Los Angeles County. City of Los Angeles Department of