Canada Lodging Overview

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1 Canada Lodging Overview Randell A. Smith Chairman and Founder STR/ STR Global

2 Click on Industry Presentations

3 Agenda Global Hotel Trends Canada Hotel Trends Canada and the U.S. Scales and Markets Forecast

4 Global Regions Supply % change Europe YE 08 YE09 YE10 1.1% 1.2% 1.1% North America YE 08 YE09 YE10 2.4% 2.9% 1.9% Asia Pacific YE 08 YE09 YE10 3.4% 3.1% 2.8% Middle East & Africa YE 08 YE09 YE10 2.9% 4.2% 4.6%

5 Global Regions Construction / Active Pipeline as % of existing supply December % 6.3% 5.7% 5.2% 4.1% 3.3% 1.4% 1.8% 0.8% 0.7% North America Europe Asia Pacific Middle East/Africa Central/South America In Construction Active Pipeline

6 Global Regions Demand % change Europe YE 08 YE09 YE10-3.1% -5.5% 6.4% North America YE 08 YE09 YE10-2.3% -6.3% 7.5% Asia Pacific YE 08 YE09 YE10-4.6% -2.9% 12.1% Middle East & Africa YE 08 YE09 YE10 3.4% -8.2% 5.5%

7 Global Regions ADR % change Europe ( ) YE08 YE09 YE10-1.6% -10.7% 4.4% North America ($) YE08 YE09 YE10 3.0% -8.8% 0.4% Asia Pacific ($) YE08 YE09 YE10 9.6% -14.6% 10.7% Middle East & Africa ($) YE08 YE09 YE % -3.0% 3.3%

8 Global Regions RevPAR % change Europe ( ) YE 08 YE09 YE10-5.8% -16.6% 9.8% North America ($) YE 08 YE09 YE10-1.8% -16.9% 6.0% Asia Pacific ($) YE 08 YE09 YE10 1.1% -19.5% 20.6% Middle East & Africa ($) YE 08 YE09 YE % -14.5% 4.1%

9 Canada Overview

10 Canada - Key Statistics Full Year 2010 % Change Hotels 7,800 Room Supply 157 Million 1.2% Room Demand 95 Million 4.7% Occupancy 60.9% 3.5% A.D.R. $ % RevPAR $ % Room Revenue $12.3 bn 6.8%

11 Total Canada Room Supply/Demand Percent Change Twelve Month Moving Average 2007 to January Supply % Change Demand % Change 5.1% %

12 Total Canada Monthly Room Demand (Millions) Seasonally Adj and 12 Month Average 2005 to January Seas Adj 12 Month

13 Canada Monthly Room Demand (in Millions) and GDP (Billions Can $) 1998 to December 2010 GDP 14 Demand GDP Demand

14 Total Canada Occupancy Seasonally Adjusted and 12 Month Average 2005 to January % % 55 Seas Adj 12 Month

15 Total Canada ADR Seasonally Adjusted 2005 to January $128 $ Seas Adj Month

16 Total Canada Occupancy/ADR Percent Change Twelve Month Moving Average 2007 to January % 2.1% Occ % Chg ADR % Chg -7.7% -5.0%

17 Total Canada RevPAR Seasonally Adjusted and 12 Month Average 2005 to January $ Seas Adj 12 Month

18 Canada and U.S.

19 Canada and U.S. Monthly Room Demand 2005 to January 2011 US / 10,000,000 CAN / 1,000, U.S. Canada

20 Total United States and Canada Room Demand Percent Change Twelve Month Moving Average 2007 to January U.S. Canada 5.1% -7.0% %

21 Total Canada and U.S. Occupancy Seasonally Adjusted 2005 to January % % 55 Canada U.S

22 Total Canada and U.S. Occupancy Differential Seasonally Adjusted 2005 to January

23 Total Canada and U.S. ADR Seasonally Adjusted 2005 to January Canada U.S. $127 $

24 Total Canada and U.S. ADR Differential Seasonally Adjusted 2005 to January

25 Canada Key Performance Indicators Percent Change Twelve Months Ending December Supply Demand Occupancy ADR RevPAR

26 Canada Key Performance Indicators Percent Change January YTD Supply Demand Occupancy ADR RevPAR

27 Canada Segments and Markets

28 From Here On In Luxury AKA Andaz Colony Conrad Doyle Collection Edition Fairmont Firmdale Four Seasons Grand Hyatt Hotel Monaco Hotel Palomar InterContinental Jumeirah JW Marriott Langham Loews Luxury Collection Mandarin Oriental Mokara Park Hyatt Preferred Ritz-Carlton RockResorts Rosewood Sofitel St Regis Taj The Peninsula The Prince The Tides Trump International Collection Viceroy W Hotel Waldorf=Astoria Upper Upscale Affinia Autograph Collection Camino Real Club Quarters Dolce Doral Embassy Suites Gaylord Hard Rock Helmsley Hotel Hilton Hyatt Joie De Vivre Kimpton Le Meridien Marriott Marriott Conference Center Marriott Executive Apartments Millennium New Otani Nikko Omni Pan Pacific Red Carnation Renaissance Sheraton Hotel Starhotels Swissotel Westin Wyndham Upscale Adam`s Mark Miyako aloft Hotel Novotel Amerisuites NYLO Hotel Ascend O'Callaghan Aston Hotel Outrigger Caesars Entertainment Park Plaza Cambria Suites Prince Hotel Canad Inn Celebrity Resorts Radisson Club Med Residence Inn Coast Hotel Room Mate Courtyard Sonesta Hotel Crowne Plaza Springhill Suites Doubletree Staybridge Suites element Woodfin Hotel Fitzpatrick Hotel Four Points Great Wolf Lodge Hilton Garden Inn Homewood Suites Hotel Indigo Hotel Sierra Hyatt Place Hyatt Summerfield Suites Jolly Little America Melia

29 Upper Midscale 3 Palms Ayres BEST WESTERN PLUS BEST WESTERN PREMIER Chase Suites Clarion Comfort Inn Comfort Suites Doubletree Club Drury Inn Drury Inn & Suites Drury Plaza Hotel Drury Suites Fairfield Inn Golden Tulip Hampton Inn Hampton Inn Suites Holiday Inn Holiday Inn Express Holiday Inn Select Home2 Suites Isle of Capri Key West Inns & Suites Lexington Ohana Park Inn Phoenix Inn Ramada Plaza Scanticon Silver Cloud Sunspree Resorts TownePlace Suites Westmark Wyndham Garden Hotel Xanterra Midscale America`s Best Suites AmericInn Baymont Inns & Suites BEST WESTERN Cabot Lodge Candlewood Suites ClubHouse Country Inn & Suites Crossings by GrandStay Crystal Inn Drury Lodge GrandStay Residential Suites GuestHouse Inn Hawthorn Suites by Wyndham Heartland Inn Howard Johnson InnSuites Hotel Lakeview La Quinta Inn La Quinta Inn & Suites Lees Inn Of America Mainstay Suites Quality Inn (and Quality Suites) Ramada (and Ramada Limited) Red Lion Rode Inn Settle Inn Shilo Inn Signature Inn Sleep Inn Vagabond Inn Vista Wingate By Wyndham Economy 1st Interstate Inn Affordable Suites America`s Best Inn Americas Best Value Inn Budget Host Budget Suites of America Budgetel Country Hearth Inn Crestwood Suites Crossland Suites Days Inn Downtowner Inn Econo Lodge Extended Stay America Extended Stay Deluxe E-Z 8 Family Inn Good Nite Inn Great Western Homegate Homestead Home-Towne Suites Howard Johnson Express Inns of America InTown Suites Jameson Inn Key West Inn Knights Inn Master Hosts Inns Masters Inn Microtel Inn Motel 6 National 9 Passport Inn Pear Tree Inn Red Carpet Inn Red Roof Inn Roadstar Inn Rodeway Inn Savannah Suites Scottish Inn Select Inn Shoney`s Inn Studio 6 Studio Plus Suburban Extended Stay Sun Suites Super 8 Thriftlodge Travelodge Value Place Wellesley Inn

30 Chain Scale ADR January 2011 YTD $201 $ $123 $116 $105 $91 50 Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

31 Chain Scale Occupancy Percent Twelve Months Ended December Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

32 Chain Scales Supply / Demand Percent Change December YTD Supply Demand Luxury Upper Upscale Upscale Upper Midscale Midscale -2.1 Economy

33 Chain Scales Occupancy / ADR Percent Change December YTD Occupancy ADR Luxury Upper Upscale Upscale Upper Midscale Midscale -0.9 Economy

34 Chain Scales RevPAR / Room Revenue Percent Change December 2010 YTD RevPAR Room Revenue Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

35 Chain Scales Supply / Demand Percent Change January YTD Supply Demand Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

36 Chain Scales Occupancy / ADR Percent Change January 2011 YTD 10 Occupancy ADR Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

37 Total Canada and U.S. Luxury Occupancy Seasonally Adjusted 2005 to January Canada U.S

38 Total Canada and U.S. Luxury ADR Seasonally Adjusted 2005 to January Canada U.S

39 Total Canada and U.S. Upper Upscale Occupancy Seasonally Adjusted 2005 to January Canada U.S

40 Total Canada and U.S. Upper Upscale ADR Seasonally Adjusted 2005 to January Canada U.S

41 Selected Canadian Cities Occupancy %Year End 2010 Calgary, AB Edmonton, AB Halifax, NS Montreal Ottawa Quebec City Regina, SK Saskatoon, SK Toronto Vancouver Victoria, BC Winnipeg, MB

42 Selected Canadian Cities ADR Year End 2010 Calgary, AB Edmonton, AB Halifax, NS Montreal Ottawa Quebec City Regina, SK Saskatoon, SK Toronto Vancouver Victoria, BC Winnipeg, MB $80 $90 $100 $110 $120 $130 $140 $150 $160

43 Selected Canadian Cities RevPAR Year End 2010 Calgary, AB Edmonton, AB Halifax, NS Montreal Ottawa Quebec City Regina, SK Saskatoon, SK Toronto Vancouver Victoria, BC Winnipeg, MB $50 $60 $70 $80 $90 $100 $110

44 Toronto and New York Occupancy Seasonally Adjusted 2005 to January Toronto New York

45 Toronto and New York ADR Seasonally Adjusted 2005 to January Toronto New York

46 Forecasts

47 Canada Key Performance Indicator Outlook Scenario (% change vs. Prior Year) 2011P Hotel Industry Performance Scenarios 2011 Low Growth Forecast High Growth Supply Demand Occupancy ADR RevPAR

48 Canada Occupancy Percent P P

49 Canada Average Daily Rate (In Dollars) P $ $ $125 $ $ $ $ $ $ P

50

51

52

53 Takeaways Global Recovery Sustained Demand Increases Supply Pipeline Not a Factor Yield Management Discipline (???)

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