Lošinj Island of Vitality towards sustainable development. Katarina Golubović Tourist Board of the Town of Mali Lošinj Zagreb,

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1 Lošinj Island of Vitality towards sustainable development Katarina Golubović Tourist Board of the Town of Mali Lošinj Zagreb,

2 Europe Croatia Kvarner - Lošinj The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

3 Lošinj in numbers... Preserved environment on 5 islands of the archipelago Capacity beds inhabitants beds rated **** 500 beds rated ***** 2.2 million overnights and 285,000 guests per year Connections: boats, catamaran, ferry lines, small airport Town of Mali Lošinj Mali Lošinj Tourist Board s Partner Public-private partnership cooperation Sustainable and responsible tourism Quality in all tourism segments The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

4 Lošinj island of vitality Over 200 sunny days per year 280 km of walking and cycling routes Highest level of air quality Highest level of sea quality The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

5 Lošinj island of vitality 1200 plant species excellent biodiversity Thick pine forest Scented experience on five islands - aromatherapy centre Gastronomy local spices and herbs, sea food and lamb specialties The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

6 Lošinj island of vitality An archipelago of 200 bottlenose dolphins and marine research centre Blue world Active holiday throughout the year (walking / cycling / hiking / climbing / tennis / watersports / diving / sailing / sport fishing and angling / excursions) The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

7 Subprojects of the Development of the Sustainable Tourism Project of the Town of Mali Lošinj The Town of Mali Lošinj and Tourism Board of the Town of Mali Lošinj have entrusted the Tourism Institute with the preparation of the Sustainable Tourism Development of the Town of Mali Lošinj Project. The project precisely lists the goals of the projects planned for implementation in order to manage the destination so that it is geared towards sustainable development. The projects programs and goals are set to be implemented until 2020.

8 Subprojects of the Development of the Sustainable Tourism Project of the Town of Mali Lošinj 120 Projects to protect natural resources: protection of space and biodiversity The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

9 Subprojects of the Development of the Sustainable Tourism Project of the Town of Mali Lošinj Projects to protect socio-cultural resources: The protection of cultural identity 20. "No Barrier Lošinj" 19. Innovations in student scholarship system 18. "Lošinj centre of excellence in tourism" 17. Revitalisation of Osor 16. Preservation of authenticity The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

10 Subprojects of the Development of the Sustainable Tourism Project of the Town of Mali Lošinj Projects of economic sustainability: Integration of the local economy and tourism 30. Monitoring visitors and locals' attitudes towards tourism 29. Innovation of the system of footpaths and hiking trails 28. Cycling network 27. Improving the system of bathing area management 26. Eco marina(s) 25. Lošinj Airport 24. Development of a modern organisation of destination management of Town of Mali Lošinj 23. The masterplan for the development of tourism of the Town of Mali Lošinj by Revitalisation of medical tradition on Lošinj 21. "Lošinj eco cluster" The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

11 European Tourism Indicators System Mali Lošinj had become one of the first destination in Croatia that participated in the pilot project entitled European Tourism Indicator System. Lošinj, in addition to the compulsory indicators, has also started to measure noncompulsory indicators, and has included them in the founding document. Accepting it on the Town s Council of the Town of Mali Lošinj, ETIS became the basic document with binding on a comparison in previous years in each indicator.

12 Award of the European Commission for Sustainable Development Bruxelles, April 22nd 2016., Mali Lošinj won the prize of European Tourism Indicators System (ETIS) for sustainability and accessible tourism management, specifically for the width and depth of collected date of the practices of sustainable tourism on the island Ljubljana, Global Green Destinatons day, September 27th 2016., Sustainable Destinations TOP an award for responsible and sustainable development of tourism The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

13 The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

14 Future of ETIS within NECSTouR European Tourism Indicators System for sustainable destinations is an European Commission project, which after a successful pilot phase, continues to monitor the development of ETIS However, the development of ETIS and its further direction depends on the destinations and how will ETIS be legitimized ETIS Workshop, Ljubljanja , Global Green Destination Day NECSTouR Network of European Regions for a Sustainable and Competitive Tourism, created in 2008 and brings together regional tourism associations with universities and representatives of sustainable and responsible tourism tourist organizations. Joining NECSTouR as an associate member is the first step to create ETIS Destination Committee and thus to legitimize ETIS and to continue further development and cooperation in the field of sustainable tourism. EDC (ETIS Destination Committe) capitalize the experiences of measuring and monitoring sustainable tourism performances at destination level, using a common methodology and tool, such as ETIS - being able to compare and to do benchmarking among destinations The Present and the Future of Sustainable and Responsible Tourism, April, Zagreb

15 The Blue World Institute on island Losinj in cooperation with the Town of Mali Losinj and Tourist Board is contributing to the research and conservation of the marine environment through public awareness and education. The Blue World was formed with the direct intention to take over the research and public awareness actions of the Adriatic Dolphin Project (ADP) started and managed by Tethys Research Institute in Blue World was founded in 1999 by 10 founders, mostly local but all involved in ADP during previous years. Presently, Blue World carries out three major programs, research, conservation and education.

16 The current priorities are: - Continuation of the work of Adriatic Dolphin Project, the longest ongoing study of one resident bottlenose dolphin community in the Mediterranean Sea - Establishment and promotion of the Lošinj Dolphin Reserve, a marine reserve in Lošinj - Cres archipelago, sustainable development and integrated coastal management of the area - Management and continuous content development of the Lošinj Marine Education Center (LMEC), a local education and interpretation center on marine environment and bottlenose dolphin community inhabiting the area opened in Securing financial stability of the ADP and LMEC through activities, programs, donations and sponsorships - Creation of a public awareness team from the local community and expansion of the educational activities - Promotion and encouragement of sustainable use of the resources found within the Lošinj archipelago - Expansion of the research area and opening of new research and new field bases in Central and Southern Adriatic.

17 E D U C A T I O N Dolphin day

18 Dolphin watching Lošinj Dolphin-watching trip accompanied with an experienced skipper and dolphn researcher. Including: - A introductory lecture by researchers of Blue World Institute in Veli Losinj - Access to the Lošinj Marine Education Centre - A place on-board on our dedicated dolphinwatching vessel IMPORTANT: By joining dolphin-watching program you are directly supporting dolphin conservation of the Adriatic Sea as all profit from dolphin watching tour is donated to the Blue World Institute.

19 CODE OF CONDUCT CAUTION: Feeding, chasing or swimming with dolphins is PROHIBITED by Croatian law.

20 ADOPT A DOLPHIN! Do you or somebody you know love dolphins? Would you like to help protect them? Why not adopt a dolphin or give an adoption as the coolest gift! By adopting you are supporting the work of the Adriatic Dolphin Project and helping us protect the dolphins of the Lošinj archipelago and the Adriatic sea.

21 Town of Mali Lošinj Tourist Board of the Town of Mali Lošinj The Present and the Future of Sustainable and Responsible Tourism Tourist Board of the Town of Mali Lošinj Katarina Golubović

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