SPORTSKI TURIZAM U FUNKCIJI DMK RAZVOJA. Ivan Pukšar, UNPAH
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1 SPORTSKI TURIZAM U FUNKCIJI DMK RAZVOJA Ivan Pukšar, UNPAH
2 DMK destinacijska menadžment kompanija tvrtka koja koristi svoje opsežno poznavanje turističkih resursa, raspolaže sa stručnim djelatnicima te ima na raspolaganju potrebne resurse za osmišljavanje i izvedbu sadržaja i usluga u turističkoj destinaciji incoming (receptivna) turistička agencija koja nudi složeni proizvod (paket)
3 Aktivnosti DMK potiču razvoj sadržaja u destinacijama i same sudjeluju u stvaranju novog turističkog proizvoda vodeći računa o razvojnoj viziji destinacije u skladu sa održivim razvojem stvara specifični proizvod koji nudi na tržištu uz proaktivno djelovanje na traženju partnera i kupaca kroz razne kanale prodaje i paletu marketinških aktivnosti presudni faktor : ljudski resursi i njihova sposobnost djelovanja
4 SPORTSKI TURIZAM u funkciji razvoja DMK 3 bitna uvjeta: infrastruktura (hardware) stručnjaci u agenciji, ali i kod partnera (software) klimatski uvjeti (aktivnosti na otvorenom)
5 Sportske aktivnosti Natjecateljski sport Rekreativni sport ( zdravstveni, socijalni, natjecateljski i sl. ) Organizacija natjecanja Pripreme i treninzi sportaša
6 Potencijalni partneri u izvedbi Organizatori sportskih događanja Sportski savezi i razne sportske udruge Vlasnici objekata Proizvođači sportske opreme Sponzori, oglašivači, marketinške tvrtke Medijske kuće Zaštitari i policija Sportska i opća medicina
7 Atletika kraljica sportova Zanimljivosti... Hrvatska: oko trkača (procjena) Europa: oko 50 milijuna trkača (troše oko 10 mlrd godišnje!) trkači su najbolje i najjače sportsko tržište u Europi 31% Danaca aktivni ( rekreativni ) trkači - više od 50% žena! dobna skupina : % trkača je učlanjeno u neki od klubova...
8 Karlovački cener ulična utrka lipanj / petak navečer / start u 20 sati 10 km 4 kruga od m sve dobne skupine, obavezno startni broj i čip vremenski limit 1.30 broj trkača ograničen na 1200 štafetne utrke ( obiteljske, poslovne, klupske ) kotizacija 100 kuna
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10 Balkanijada trodnevno natjecanje (u rujnu e) 25 disciplina stadion, u 15 dobnih kategorija oko 750 atletičara iz 12 zemalja (međunarodno natjecanje) složena organizacija - oko 650 podjela medalja mjerenje i praćenje rezulata po strogim međ. standardima važnost dodatnih turističkih sadržaja
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16 European Masters Athletics Camp Pula & Medulin Croatia 2015
17 Stadium Uljanik Pula
18 Stadium in Medulin
19 Hotel Park Plaza Histria 4*, Pula Hotel Park Plaza Histria is situated only 4 kilometers away from the historic centre of the town of Pula, in the Verudela Resort (completely renovated in 2012). The hotel has an elegant lobby with reception, café bar with terrace above the sea, spacious sitting and reading areas, restaurants, congress halls, indoor and outdoor swimming pools and spa & wellness centre. The rooms are designed and furnished in a modern style. All rooms were completely renovated and offering excellent four-star facilities, fully equipped with a range of amenities, including WI-FI Internet access, LCD TV, mini bar, air condition, safe deposit box, room service, bathroom with shower (hairdryer, extended bath amenities). The hotel complex also has a restaurants & bars, terrace chill out, sport & recreation zone, parking (open or garage). The hotel offers free wireless internet access.
20 Hotel Park Plaza Belvedere 4*, Medulin PRICE LIST PRICE PER PERSON PER DAY / 1 NIGHT FB / DOUBLE ROOM 59 Eur SINGLE ROOM 75 Eur Price includes: 1 night per person in hotel Park Plaza Belvedere 4* FULL BOARD service (buffet breakfast, lunch and dinner) use of fitness center, gym and pool complex (heated indoor swimming pool, water line 25m with seawater), meeting rooms and video analysis use of space for sports equipment and for massages Sports representative on the spot tourist tax, free parking, self-service laundry Supplements: 7 per person per day for afternoon snack (coffee, tea, cookie, water)
21 HVALA NA PAŽNJI! Autori: Ivan Pukšar i Silvija Vitner Marković
PARK PLAZA HISTRIA PULA
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