A spotlight on tourism in CEE. Christopher Hinteregger, 14 th May 2012, Vienna

Transcription

1 Christopher Hinteregger, 14 th May 2012, Vienna

2 Table of Contents About Kohl & Partner Tourism in CEE a brief overview Key learnings from our projects 2

3 Who we are Independent and internationally operating consulting company specialized in the hotel and tourism industry Leading tourism consulting company in Austria with more than 30 years of experience 12 offices in nine countries (Austria, Germany, Switzerland, Italy, Hungary, Romania, Bulgaria, Macedonia and Albania) International team with more than 40 tourism experts 3

4 The 4 business areas of Kohl & Partner Hospitality Industry Tourism Destinations Tourism Infrastructure Seminars & Trainings Source of the pictures: Kohl & Partner 4

5 Tourism Development Program for Shahdag Mountain Resort, Azerbaijan Feasibility Study for an Aqua Park in Moscow, Russia Tourism Master Plan for South Kazakhstan Province, Kazakhstan Demand Analysis for a Sport & Entertainment Complex in Minsk, Belarus 5

6 Business Plan for a greenfield Mountain Resort in Arieseni, Romania Tourism Development Program for the city of Szolnok, Hungary Feasibility Study for a 4-star design hotel in Sofia, Bulgaria Tourism Master Plan for the Ionic Coast in Albania 6

7 Tourism Master Plan for the Mountain Resort Kopaonik, Serbia Feasibility Study for five hotels in Ulcinj, Montenegro Tourism Master Plan for the Region Split-Dalmatia, Croatia Business Plan for a greenfield Mountain Resort, Bosnia-Hercegovina 7

8 Table of Contents About Kohl & Partner Tourism in CEE a brief overview Key learnings from our projects 8

9 Tourism is a very important economic factor in some CEE countries in others it is currently not Travel & Tourism Total Contribution to GDP EE LT LV BY RU High importance Croatia (26,4 %) Albania (21,7 %) Montenegro (15,4 %) Bulgaria (12,8 %) Slovenia (12,8 %) Estonia (12,6 %) Hungary (10,4 %) CZ SI PL SK HU HR BA RS ME MK AL RO BG MD UA Medium importance Czech Rep. (8,4 %) Latvia (7,7 %) Bosnia-H. (7,4 %) Ukraine (7,4 %) Low importance Poland (4,8 %) Macedonia (4,7 %) Belarus (4,5 %) Serbia (6,0 %) Slovakia (5,9 %) Russia (5,8 %) Romania (4,4 %) Lithuania (4,2 %) Moldova (3,1 %) Source: WTTC 9

10 Croatia and Slovenia are the only countries with a contribution per inhabitant of above EUR Travel & Tourism Total Contribution to GDP per inhabitant (in EUR) HR SI EE CZ HU ME SK AL BG LV RU PL LT RO RS BA BY UA MK MD Source: WTTC 10

11 Croatia also generates the highest number of foreign arrivals among the CEE countries Arrivals of non-residents in all types of accommodation facilities (in million) Poland 6,3 4,1 Estonia 1,6 Latvia 0,9 Lithuania 0,8 Slovakia 1,3 Croatia (Brac) 3,5 Czech Rep. Hungary Slovenia 1,9 Moldova 0,1 9,1 Romania 1,3 Czech Republic (Prague) Serbia 0,7 Croatia Bosnia-H. 0,4 Macedonia 0,3 1,1 Montenegro Source: UNWTO no data available for the other five countries 11

12 Table of Contents About Kohl & Partner Tourism in CEE a brief overview Key learnings from our projects 12

13 Key learnings from our tourism projects in CEE countries Each country has its own peculiarities and needs specific know-how Competent local partners with a strong local network are important A good and personal relationship with the client is an advantage Important to identify the decision makers at the side of the client Regular meetings are more important than hundreds of report pages Be very flexible regarding your time schedule Successful development of tourism projects in CEE 13

14 Curonian spit, Lithuania Ohrid lake, Macedonia Albanian coastline A spotlight on tourism in CEE Carpathian Mountains, Romania Crimea, Ukraine Moscow, Russia Many fascinating places in CEE countries could be converted into successful international tourism destinations! 14

15 VILLACH VIENNA INNSBRUCK SOUTH TYROL MUNICH STUTTGART ZURICH BUCHAREST SOFIA BUDAPEST SKOPJE TIRANA