TOURISM IN NUMBERS. #ifeelslovenia

Transcription

1 217 TOURISM IN NUMBERS #ifeelslovenia

2 EDITORIAL TOURISM IN NUMBERS is a publication issued annually by the Slovenian Tourist Board. It includes statistical data and analyses which give an overview of Slovenian tourism in the past year. The main source of information for the publication is statistical data, gathered and published by the Statistical Office of the Republic of Slovenia. 217 was once again an exceptional year for Slovenian tourism. We observed more than 12.5 million overnight stays, which is 12.6% more than in 216, and almost 5 million tourist arrivals, which represents a 14.6% increase compared to the year before. Growth of tourist arrivals and overnight stays was especially high among foreign tourists. Important growth of tourism in Slovenia also reflects in economic indicators, since in 217, tourism contributed 11.9% to GDP and employed people (6.5% of all labour force). This year's issue of Tourism in numbers gives a general overview of tourism in Slovenia in 217, but it also portrays its image according to seasons and macro destinations. Structure of visitors and popularity of destinations change with the seasons more detailed data can be found in different chapters. 2 Editorial 3 Year in review 4 Slovenia at a glance 5 International tourism 6 Tourism in Slovenia in Macro destinations 12 Seasons 2 Green Scheme of Slovenian Tourism 21 Digital 22 Events and activities 23 Key markets 29 Definition of terms, abbreviations, references 2 #ifeelslovenia

3 YEAR IN REWIEW TOTAL +14,6% TOTAL +12,6% FOREIGN +18,3% FOREIGN +16,8% 2,5 DAYS 2,43 mrd EUR + 11% 11,9% GDP DOMESTIC +6,% DOMESTIC +4,7% Tourist arrivals and growth Overnight stays and growth Average length of stay Inflow related to travel and growth Total contribution of tourism to GDP 217, THE FOURTH CONSECUTIVE RECORD YEAR FOR SLOVENIAN TOURISM Increase in international tourist arrivals +18,3% +8,% Slovenia Europe +7,% World Number and share of employees in tourism sector ,5% Municipalities with the highest number of overnight stays and growth 217/ ,5% 6,8% 12,3% 2,% 26,3% 27,1% Growth Health (spa) resorts +4,6% Mountain resorts +19,2% Seaside resorts +1,5% Ljubljana +16,% Urban municipalities +11,9% Other municipalities +22,5% Overnight stays by type of accommodation facility and growth 217/ ,% 9,6% 13,4% 14,7% 57,3% Growth Hotels +8,9% Camping sites +2,9% Private accommodation +33,6% Apartment settlement +,% Other +13,2% Municipalities with the highest number of overnight stays 1 Piran Ljubljana Bled Source: WTTC, ; Banka Slovenije, 218 Countries with the highest number of overnight stays and growth 217/216 Italy ,9% Germany ,4% Austria ,9% Netherlands ,3% Croatia ,6% 3

4 Surface area Length of coastline Source: Government of the Republic of Slovenia, 218; ekataster jam, km² 46,6 km Population and average age ; 43,2 Population density (people per km2) Capital 12 people per km² Ljubljana Number of settlements Currency Neighbouring countries Type of government Official languages Religion Euro Italy, Austria, Croatia, Hungary Parliamentary republic Slovenian, Italian, Hungarian 58 % Roman Catholic Public holidays 1., 2. January, 8 February, 27 April, 1., 2 May, 25 June, 15 August, 31 October, 1. November, 25. December, 26. December Highest point SLOVENIA AT A GLANCE Basic data on Slovenia in 217 Triglav m Number of Karstic caves, longest show cave caves; Postojnska cave (24.12) Largest natural lake Number of protected areas and their surface area Lenght of watercourses, longest river Average monthly gross salary GDP and GDP per capita International airports, length of railway network Tourist sights on the UNESCO World Heritage List European Destinations of Excellence in Slovenia Top ten municipalities by population Lake Cerknica (intermittent), 26 km2 15 protected areas and natural monuments; ha protected in total (13,3 % of the surface of Slovenia) 26.6 km of watercourses; Sava (221 km) 1.67,69 EUR millions EUR; 2.951, EUR GDP per capita 3 international airports, km = length of railway network Škocjan Caves, Prehistoric Pile Dwellings around the Alps Ljubljana Moors, heritage of Mercury Idrija, Škofja Loka Passion Play, Ancient and Primeval Beech Forests of the Carpathians and Other Regions of Europe Krokar and Snežnik-Ždrocle Soča valley, Solčavsko, Kolpa, Idrija, Laško, Brda, Koper Ljubljana Maribor Kranj Koper Celje Novo mesto Domžale Velenje Nova Gorica Kamnik Global image of Slovenia The Travel & Tourism Competitiveness Index (WEF): rank 41/139 countries Global Peace Index: ranked as 7th safest country in the world/163 countries Global Terrorism Index: rank 13 (last place no impact of terrorism) Source: Global Peace Index 217; Global Terrorism Index 217; WEF, #ifeelslovenia

5 INTERNATIONAL TOURISM Arrivals of international tourists in global regions Number of arrivals Share Growth Europe 671 mio 51% +8% Asia-Pacific 324 mio 24% +6% North, Central and South America 27 mio 16% +3% Africa 63 mio 5% +9% Middle East 58 mio 4% +4% ,323 bn $ +7% International tourist arrivals and growth 217/216 Increase in arrivals of international tourists % 2 18% % 12% 7% 8% 6% 6% 6% 6% 5% 1% Slovenia World Europe N Europe W Europe E Europe S Europe Asia America Africa Middle East World top tourism spenders, USD 258 bn China 135 bn USA 84 bn Germany 63 bn United Kingdom 41 bn France Sours: UNWTO,

6 TOURISM IN SLOVENIA IN 217 Tourist arrivals and overnight stays TOTAL FOREIGN DOMESTIC Share and growth of tourist arrivals 217/ ,5% +6,% +18,3% 27,5% TOTAL FOREIGN DOMESTIC Share and growth of overnight stays 217/ % 68% +4,7% +16,8% Domestic Foreign Tourist arrivals Overnight stays Accommodation facilities and number of overnight stays Accommodation facilities Number of beds Number of overnight stays Hotels Motels Boarding houses Inns Overnight accommodation Apartment settlements Camping sites Tourist farms with accommodation Youth hostels Private accommodation - rented rooms, dwellings Mountain huts Company vacation facilities and vacantion facilities for youth Other accommodation facilities Temporary accommodation facilities and marinas Total Overnight stays Beds In health (spa) resorts, 49,5 % of beds are in hotels. Macro destination with the most accommodation facilities is Alpine Slovenia it has beds. Municipality with the most accommodation facilities is Piran, followed by Ljubljana and Bohinj. 6 #ifeelslovenia

7 TOURISM IN SLOVENIA IN 217 Accommodation facilities by type of municipality Seaside resorts Mountain resorts Health (spa) resorts Urban municipalities Other municipalities Ljubljana % 4% 19% 21% 19% 37% 3% 2% 24% 24% 11% 6% 2% 14% 49% % 1% 39% 11% 44% 29% 17% 5% 49% % 12% 19% 3% 22% Hotels Apartment settlements Camping sites Private accommodation/rented rooms Others Tourist arrivals of domestic and foreign tourists Domestic Foreign Tourist arrivals of domestic and foreign tourists Spring Summer Autumn Winter Domestic Foreign 7

8 TOURISM IN SLOVENIA IN 217 Number of overnight stays by month for Piran, Bled, Ljubljana Overnight stays by month for Piran Piran In Piran, the highest number of overnight stays by far was generated by domestic tourists, followed by Austrians and Italians. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Overnight stays by month for Bled Bled In Bled, most overnight stays were generated by guests from United Kingdom, followed by those from Germany and Italy. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Overnight stays by month for Ljubljana Ljubljana In Ljubljana, the highest number of overnight stays was generated by Italians, followed by Germans and guests from United Kingdom. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 8 #ifeelslovenia

9 TOURISM IN SLOVENIA IN 217 Country Tourist arrivals 217 Share (%) Index 217/216 Overnight stays Share (%) Index 217/216 from Austria ,8 112, ,79 11,91 from Belgium ,29 128, ,83 127,76 from Bulgaria ,9 93, ,59 95,96 from Bosnia and Herzegovina ,4 116, ,35 121,1 from Cyprus 1.426,4 128, ,5 115,1 from Chech Republic ,27 127, ,38 125,64 from Moontenegro 1.818,3 19, ,28 16,78 from Denmark 2.37,56 114, ,69 17,26 from Estonia 4.38,12 113, ,11 13,9 from Finland 19.76,53 11, ,56 15,77 from France ,93 115, ,66 116,71 from Greece 11.12, 15, ,27 15,75 from Croatia ,88 114, ,58 111,58 from Ireland 14.43,4 14, ,44 16,53 from Iceland 3.57,9 122, ,12 124,67 from Italy ,63 16, ,14 15,93 from Latvia 6.197,17 12, ,16 14,79 from Lithuania 6.186,17 113, ,16 12,31 from Luxembourg 3.21,8 147, ,9 149,82 from Hungary ,46 122, ,7 121,22 from Macedonia ,51 15, ,45 16,99 from Malta 5.975,17 12, ,32 124,28 from Germany ,95 127, ,1 126,39 from Netherlands ,68 138, ,5 135,28 from Norway 11.68,32 113, ,34 16,12 from Poland ,61 127, ,38 125,87 from Portugal 1.788,3 124, ,27 123,3 from Romania ,14 112, ,1 117,65 from Russian Federation ,55 127, ,29 134,27 from Slovakia ,25 124, ,23 119,27 from Serbia ,13 19, ,24 111,46 from Spain ,63 129, ,48 129,66 from Sweden ,77 125, ,72 124,37 from Switzerland ,54 117, ,37 115,44 from Turkey ,82 13, ,61 128,85 from Ukraine ,79 15, ,96 19,79 from United Kingdom ,6 117, ,31 115,86 from other European countries ,62 19, ,64 19,26 from South Africa 3.295,9 146, ,9 141,51 from other African countries 6.12,17 18, ,2 88,83 from Australia ,2 123, ,83 123,24 from New Zealand 6.532,18 115, ,14 15,2 from other countries of Oceania 578,2 128, ,1 133,58 from Israel ,68 9, ,29 83,19 from Japan ,89 18, ,6 11,79 from China ,8 142, ,4 136,97 from Korea (Republic of) ,16 131, ,9 13,54 from other Asian countries ,2 141, ,38 131,19 from Brazil ,33 121, ,28 125,3 from other countries of South and Middle America ,48 112, ,4 18,34 from Canada ,6 125, ,54 126,47 from United States ,84 125, ,58 12,82 from other countries of North America 11, 157,14 13, 76,47 9

10 MACRO DESTINATIONS Accommodation facilities/beds Total Of which hotels Of which camping sites Other Arrivals 217 total Overnight stays 217 total Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists Overnight stays of foreign tourists Bled (41.731) Kranjska Gora ( ) Bohinj ( ) Municipalities with the highest number of arrivals ALPINE SLOVENIA In macro destination Alpine Slovenia, foreign tourists generated almost three times more arrivals and overnight stays than domestic tourists. The number of tourist arrivals and overnight stays of foreigners increased by more than 2% compared to 216. THE MEDITERRANEAN & THE KARST IN SLOVENIA Foreign tourists generated approximately twice as much arrivals and overnight stays as domestic tourists. Total number of overnight stays rose by 12,3% and total number of arrivals by 14,9% compared to 216. Accommodation facilities/beds Total Of which hotels Of which camping sites Other Arrivals 217 total Overnight stays 217 total Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists Overnight stays of foreign tourists Municipalities with the highest number of arrivals Piran ( ) Izola ( ) Nova Gorica (96.28) 1 #ifeelslovenia

11 MACRO DESTINATIONS Brežice ( ) Moravske Toplice ( ) Podčetrtek (14.3) Municipalities with the highest number of arrivals Accommodation facilities/beds Total Of which hotels Of which camping sites Other Arrivals 217 total Overnight stays 217 total Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists Overnight stays of foreign tourists THERMAL PANNONIAN SLOVENIA The number of arrivals and overnight stays is almost the same for domestic and foreign tourists, but the number of arrivals of foreign tourists rose much more than other indicators (by 14,5% compared to 216). Total number of tourist arrivals rose by 8,2% and total number of overnight stays by 5,7%. LJUBLJANA & CENTRAL SLOVENIA The difference between domestic and foreign tourists is much bigger than in other macro destinations foreigners generate more than nine times more arrivals than domestic tourists and 8,5 times more overnight stays. Vir: SURS, 218 Municipalities with the highest number of arrivals Ljubljana (841.32) Cerklje na Gorenjskem (39.269) Kamnik (3.158) Accommodation facilities/beds Total Of which hotels 8.66 Of which camping sites Other Arrivals 217 total Overnight stays 217 total Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists Overnight stays of foreign tourists

12 UVODNIK SPRING - 19,4% OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality March April May Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 1% 21% 22% 18% 19% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality March April May Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 8% 21% 7% 3% 2% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Piran/Pirano Ljubljana Bled Moravske Toplice Brežice Kranjska Gora 9.77 Podčetrtek Maribor Rogaška Slatina Izola/Isola Country Number of overnight stays Domestic Italy Austria Germany Croatia Russian Federation Serbia United Kingdom Korea (Republic of) Hungary #ifeelslovenia

13 SPRING Arrivals March-May Overnight stays March-May ,2% ,3% Growth Growth Overnight stays of domestic tourists Overnight stays of foreign tourists % 8% 3% 2% 47% Domestic Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic % 1% 21% 22% 19% Foreign Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic % Other munic % Other munic Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Share of overnight stays 35% 65% Domestic65+35 Foreign Occupancy rate (%) % Hotels 48,9 Motels 12,2 Boarding houses 24,2 Inns 13,1 Overnight accommodation 18,1 Apartment settlements 28,1 Camping sites 1,8 Tourist farms with accommodation 9,8 Youth hostels 29,1 Private accommodation - rented rooms, dwellings 17,8 Mountain huts 3,6 Company vacation facilities and vacation facilities for youth 21,9 Other accommodation facilities 3,2 Temporary accommodation facilities and marinas 3,7 13

14 UVODNIK SUMMER - 43,6% OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality June July August Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 8% 14% 16% 17% 34% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality June July August Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 6% 21% 11% 23% 32% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Piran/Pirano Ljubljana Bled Brežice Bohinj Kranjska gora Bovec Izola/Isola Radovljica Ankaran/Ancarano Country Number of overnight stays Domestic Germany Italy Netherlands Austria Belgium Czech Republic United Kingdom Hungary France #ifeelslovenia

15 SUMMER Arrivals June-August Overnight stays June-August ,6% ,% Growth Growth Overnight stays of domestic tourists Overnight stays of foreign tourists % 6% 3% 1% 38% Domestic Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic % 6% 15% 15% 36% Foreign Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic % Other munic % Other munic Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Share of overnight stays % 72% Domestic Foreign Occupancy rate (%) % Hotels 71,2 Motels 31,2 Boarding houses 52,6 Inns 28,3 Overnight accommodation 27, Apartment settlements 58,5 Camping sites 54,2 Tourist farms with accommodation 26,7 Youth hostels 56,7 Private accommodation - rented rooms, dwellings 47,7 Mountain huts 14, Company vacation facilities and vacation facilities for youth 36,6 Other accommodation facilities 27,5 Temporary accommodation facilities and marinas 25,3 15

16 UVODNIK AUTUMN - 2,9% OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality September October November Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 21% 11% 19% 23% 16% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality September October November Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 8% 8% 14% 2% 2% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Ljubljana Piran/Pirano Bled Moravske toplice Brežice Kranjska Gora Podčtrtek Maribor Rogaška Slatina 73.8 Izola/Isola Country Number of overnight stays Domestic Austria Germany Italy United Kingdom Croatia Serbia 6.46 USA Other Asian countries Russian Federation #ifeelslovenia

17 AUTUMN Arrivals September-November Overnight stays September-November ,5% ,5% Growth Growth Source: Vir: SURS, 218 Overnight stays of domestic tourists Overnight stays of foreign tourists % 7% 5% 2% 49% Domestic Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic % 1% 21% 23% 17% Foreign Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic % Other munic % Other munic Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Source: Vir: SURS, 218 Share of overnight stays % 67% Domestic Foreign Occupancy rate (%) % Hotels 52,4 Motels 18,9 Boarding houses 27,3 Inns 15,1 Overnight accommodation 18, Apartment settlements 28,4 Camping sites 12,1 Tourist farms with accommodation 9,4 Youth hostels 29,4 Private accommodation - rented rooms, dwellings 18,1 Mountain huts 3,2 Company vacation facilities and vacation facilities for youth 21,1 Other accommodation facilities 6,9 Temporary accommodation facilities and marinas 4,4 17

18 UVODNIK WINTER - 16,1%OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality December January February Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 11% 11% 8% 24% 3% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality December January February Total Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities % 11% 9% 9% 26% 37% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Ljubljana Kranjska Gora Piran/Pirano Brežice Moravske Toplice Bled Zreče Podčtertek Maribor Laško Country Number of overnight stays Domestic Italy Croatia Austria Serbia Germany Hungary United Kingdom Russian Federation Bosnia and Herzegovina #ifeelslovenia

19 WINTER Arrivals December-February Overnight stays December-February ,9% ,7% Growth Growth Overnight stays of domestic tourists Overnight stays of foreign tourists % 5% 4% 2% 26% 5% Domestic Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic % 12% 6% 28% Foreign Health (spa) res Mountain resorts Seaside resorts Ljubljana Urban munic Other munic % 26% Other munic Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Share of overnight stays % 58% Occupancy rate (%) % Hotels 46,5 Motels 1,3 Boarding houses 19,6 Inns 1,3 Overnight accommodation 13, Apartment settlements 33,9 Camping sites 8,1 Tourist farms with accommodation 7,8 Youth hostels 19,5 Private accommodation - rented rooms, dwellings 18,7 Mountain huts 7,3 Company vacation facilities and vacation facilities for youth 23, Other accommodation facilities 6,9 Temporary accommodation facilities and marinas 1,7 19

20 GREEN SCHEME OF SLOVENIAN TOURISM Green scheme of Slovenian tourism green scheme of slovenian tourism 37 destinations 22 accommodation providers 3 natural parks 2 tourists agencies The Green Scheme of Slovenian Tourism is a tool and a certification programme developed at the national level that brings together all efforts directed towards the sustainable development of tourism in Slovenia, offers tools to destinations and service providers that enable them to evaluate and improve their sustainability endeavours and promotes these endeavours through the SLOVENIA GREEN brand. Destinations Accommodation providers Ljubljana Podčetrtek Bled Rogaška Slatina Komen Idrija, Kamnik, Radlje ob Dravi, Rogla-Zreče, Cerkno, Nova Gorica, Brda, Kranjska Gora, Maribor, Ptuj, Slovenj Gradec, Bela Krajina, Vipavska dolina, Logarska dolina, Solčavsko, Šentjur, Novo mesto, Bohinj, Škofja Loka, Sevnica, Šmarješke Toplice, Koper, Hrpelje-Kozina Laško, Žalec, Celje, Velenje, Polhov Gradec, Kočevsko, Ljutomer, Litija in Šmartno pri Litiji, Sežana, Divača Farm Stay Urška (EU Ecolabel), Country Estate Trnulja (Bio Hotels), Terme Snovik (EU Ecolabel), Thermana park Laško (EU Ecolabel), Camp Koren Kobarid (EU Ecolabel), Hotel Park Ljubljana (Travelife), Design rooms Pr gavedarjo (Travelife), Hotel Jožef Idrija (EU Ecolabe), Hotel St. Daniel (Bio Hotels), Hotel Savica (EU Ecolabel), Hotel Astoria Bled (EU Ecolabel), Hotel Bioterme Mala Nedelja (EU Ecolabel), Ramada Resort Kranjska Gora (Travelife), Holiday houses in Slovenian Istria (Travelife), Farm Stay Marjanca (EU Ecolabel), Eco boutique hotel A.M.S. Beagle (EU Ecolabel), Hotel Atrij Superior Terme Zreče (EU Ecolabel), Hotel Natura Rogla (EU Ecolabel), Terme Dobrna (EU Ecolabel), Vila Mila Bled (EU Ecolabel), Vila Angelina (EU Ecolabel), Hotel Mond (EU Ecolabel). Parks Agencies In the process of evaluation TRAVEL AGENCY Triglav National Park, Kozjansko Regional Park, Škocjan Caves Regional Park Roundabout Travel, Visit GoodPlace Kostanjevica na Krki, Lenart, Sveta Ana, Luče, Brežice, Postojna, Miren - Kostanjevica, Moravske Toplice, Ljubno, Kranj, Rečica, Kanal ob Soči, Logar Valley Landscape park Source: Portal Slovenia.info, #ifeelslovenia

21 DIGITAL Visitor frequency to the official Slovenian tourism portal Number of unique users and page views 46,8% 6 Share of views via mobile devices Number of new stories 12 Number of digitised publications 1299 Number of new photographs in the media library Source: Google Analytics, 217 Social media activities social media Total number of posts Total number of interactions Total number of followers Number of followers on Facebook Number of followers on Instagram Source: Google Analytics, 217; SocialBakers, 217 Digital campaign Visitor frequency to the portal by month Slovenia. Make New Memories 21 countries 13 languages 115 million users article views likes on Facebook views onyoutube clicks on advertisements on Google and Yandex ,83 EUR (excluding VAT) value of public service contract JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Source: Slovenska turisticna organizacija, 217; SocialBakers,

22 EVENTS & ACTIVITIES Important activities 44 BUSINESS EVENTS AND FAIRS 5 BUSINESS EVENTS ON OVERSEAS MARKETS 9 EVENTS IN SLOVENIA 7 BIGGER STUDY TRIPS FOR FOREIGN TRAVEL ENABLERS 13 WORKSHOPS AND PRESENTATIONS ON FOREIGN MARKETS 18 WORKSHOPS AND PRESENTATIONS ON OVERSEAS MARKETS 13 STUDY TRIPS FOR FOREIGN JOURNALISTS Slovenian Incoming Workshop REPRESENTATIVES OF FOREIGN BUSINESSES 146 FOREIGN BUSINESSES 13 SLOVENIAN BUSINESSES 22 REPRESENTATIVES OF SLOVENIAN TOURISM SECTOR Projects 4 AWARDS FOR INNOVATION SNOVALEC 2 AWARDS FOR INNOVATION SEJALEC Eurosport 9,3 MILLION RACE VIEWS 27,9 MILLION VIEWS OF ADVERTISEMENTS DURING THE RACE European Destinations of Excellence 1 NEW DESTINATION Source: Eurosport 218 Awards for Slovenian Tourist Board National Geographic World Legacy Award for Destination Leadership for Green Scheme of Slovenian Tourism. One of 2 best tourist organisations in the world according to Flight Network, one of the leading online tourist agencies from Canada. The Golden Gate 217 for promotional video Slovenia. Make New Memories. Crystal Triglav, award of the Association of Tourist Reporters of Slovenia #ifeelslovenia

23 KEY MARKETS ITALY - 14% of all overnight stays, 6%growth Arrivals 2,2 Average length of stay (days) Overnight stays 143 Consumption (EUR/day) Number of overnight stay by type of municipality and month MOUNTAINS GASTRONOMY OUTDOOR 2 HEALTH&WELL-BEING TOWNS&CULTURE SUN&SEA Products Urban consumers 2,% Green explorers 17,1% Sociable foodies 12,2% Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality % 17% 8% 18% 24% 21% Trend of arrivals and overnight stays of tourists Source SURS, 218 Health (spa) resorts Seaside resorts Ljubljana Urban municipalities Mountain resorts Other municipalities Arrivals Overnight stays 23

24 KEY MARKETS GERMANY - 12% of all overnight stays, 26% growth Arrivals 2,6 Average length of stay (days) Overnight stays 86 Consumption (EUR/day) 1 MOUNTAINS GASTRONOMY OUTDOOR 2 HEATH&WELL-BEING TOWNS & CULTURE TOURING Products Green explorers 17,2% Urban consumers 17,% Beauty & indulgence lovers 15,3% Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 Number of overnight stay by type of municipality and month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality % 11% 6% 7% 13% 42% Trend of arrivals and overnight stays of tourists Health (spa) resorts Ljubljana Seaside resorts Urban municipalities Mountain resorts Other municipalities Arrivals Overnight stays 24 #ifeelslovenia

25 KEY MARKETS AUSTRIA - 11% of all overnight stays, 11% growth Arrivals 2,6 Average length of stay (days) Overnight stays 91 Consumption (EUR/day) 1 HEALTH&WELL-BEING GASTRONOMY OUTDOOR 2 MOUNTAINS TOWNS&CULTURE TOURING Products Number of overnight stay by type of municipality and month 217 Beauty & indulgence lovers 22,4% Urban consumers 19,4% Green explorers 15,7% Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality % 4% 5% 6% 34% Health (spa) resorts Seaside resorts 4% Ljubljana Urban municipalities Trend of arrivals and overnight stays of tourists Source SURS, Mountain resorts Other municipalities Arrivals Overnight stays 25

26 KEY MARKETS UNITED KINGDOM - 4,3% of all overnight stays, 16% growth Arrivals 2,9 Average length of stay (days) Overnight stays 12 Consumption (EUR/day) 1 MOUNTAINS GASTRONOMY TOWNS & CULTURE 2 OUTDOOR TOURING HEALTH&WELL-BEING Products Number of overnight stay by type of municipality and month Urban consumers 19,2% Green explorers 13,6% Beauty & indulgence lovers 13,4% Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality % 3% 5% 4% Health (spa) resorts Seaside resorts 6% 44% Ljubljana Urban municipalities Trend of arrivals and overnight stays of tourists Mountain resorts Other municipalities Arrivals Overnight stays 26 #ifeelslovenia

27 KEY MARKETS FRANCE - 2,7% of all overnight 17% growth Arrivals 2,2 Average length of stay (days) Overnight stays 12 Consumption (EUR/day) 1 GASTRONOMY TOWNS & CULTURE TOURING 2 MOUNTAINS OUTDOOR HEALTH&WELL-BEING Products Number of overnight stay by type of municipality and month Urban consumers 2,3% Green explorers 17,4% Sociable foodies 9,5% Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality % 12% 27% 7% 31% 14% Trend of arrivals and overnight stays of tourists Source SURS, 218 Health (spa) resorts Ljubljana Seaside resorts Urban municipalities Mountain resorts Other municipalities Arrivals Overnight stays 27

28 KEY MARKETS RUSSIAN FEDERATION - 3% of all overnight stays, 34% growth Arrivals 5,1 Average length of stay (days) Overnight stays 351 Consumption (EUR/day) 1 HEALTH & WELL-BEING GASTRONOMY SUN & SEA 2 TOURING TOWNS & CULTURE MOUNTAINS Products Forever young 16,2% Sociable foodies 16,% Green explorers 14,8% Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 Number of overnight stay by type of municipality and month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality % 5%2% 1% Health (spa) resorts Seaside resorts 1% 46% Ljubljana Urban municipalities Trend of arrivals and overnight stays of tourists Mountain resorts Other municipalities Arrivals Overnight stays 28 #ifeelslovenia

29 DEFINITION OF TERMS, ABBREVIATIONS, REFERENCES Definition of terms Tourism is a combination of activities of people who travel and stay in a place outside their everyday environment to spend their free time, for relaxation, business or other reasons for no less than one day (with at least one overnight stay) and no more than one year (365 days) without interruption. Tourist is a person who travels due to their free time, relaxation and business, or reasons other than making profit (a tourist does not receive payment, award), and stays at least one night (but not more than 365 times consecutively) in a catering or any other accommodation facility in a place outside of their everyday environment. Overnight stay denotes every night which a tourist actually spends at an accommodation facility (overnight or only spends some time there) or if only checked-in (person s physical presence is not necessary). Tourist arrivals to an accommodation facility are defined with a number of persons arriving to the accommodation facility and checking in. Arrivals include all persons irrespective of their age (including children whose accommodation is free of charge). Sources of content Source: SURS, 217 The Bank of Slovenia, 218 ekataster jam, found in June 218 on website Global Peace Index 217 (217). Found in June 218 on website Global Terrorism Index 217 (217). Found in June 218 on website Website Slovenia.info. Found in June 218 on website Republic of Slovenia, Ministry of Economic Development and Technology, 217. Strategy for the Sustainable Growth of Slovenian Tourism for Slovenian Tourist Board. Internal sources. Ljubljana: Slovenian Tourist Board. Slovenian Tourist Board, Valicon, 218. Identification of Market Potential. SocialBakers, 217. Statistical Office of the Republic of Slovenia (SURS). Found in June 218 on website stat.si/statweb UNWTO Annual Report 217 (217). Found in June 218 on website Government of the Republic of Slovenia. Found in June 218 on website World Economic Forum, 217. The Global Competitivness Report World Travel and Tourism Council Economic Impact 218, 218 Eurosport, 218 Images Media Library STB. Found in June 217 Abbreviations SURS Statistični urad Republike Slovenije/ Statistical Office of the Republic of Slovenia UNWTO Svetovna turistična organizacija/ UN World Tourism Organization STO PDB Slovenska turistična organizacija/ Slovenian Tourist Board Povprečna doba bivanja/ Average length of stay 29

30 NOTES 3 #ifeelslovenia

31 NOTES 31

32 SLOVENIAN TOURIST BOARD Dimičeva ulica 13, SI-1 Ljubljana t +386 () f +386 () e info@slovenia.info Follow us on social media: Feel Slovenia SloveniaInfo Slovenian Tourist Board Slovenia Feel Slovenia Feel Slovenia Feel Slovenia Slovenia STB Representative Offices Abroad Italy Ufficio del Turismo Sloveno Austria Slowenisches Tourismusburo Germany Slowenisches Fremdenverkehrsamt Great Britain/Ireland Information Office inlondon Galleria Buenos Aires 1 I-2124 Milano Telefon Faks Opernring 1/R/4/447 A-11 Wien Telefon Faks Maximiliansplatz 12 a D-8333 Munchen Telefon Faks Dartmouth Street SW1H 9BL London Telefon Faks General tourist information: milano@slovenia.info General tourist information: milano@slovenia.info General tourist information: milano@slovenia.info Information for media and press slowenien.de@slovenia.info General tourist information: london@slovenia.info Published: STB, Slovenia, Slovenian Tourist Board/Editor: Maša Klemenčič/Design: Marketinške storitve, Svetlana M. Pleško s.p. Photos: STB Photo Archives/July #ifeelslovenia