Global trends in cruise

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2 Global trends in cruise Mega ships keep getting bigger. More choice on board - dining, entertainment and activities, itineraries. Millennials and Gen X are rapidly growing markets. Destinations a key driver of choice. More small ships, exclusive tours, gourmet dining, personal, precise, exclusive. Growing demand for expedition and adventure cruises. Use of travel agents still prevalent. More private islands. Celebrity chefs. Disney, Lego, Nickelodeon, Starbucks, Oprah partnering - themed shows, shops, burger bars, playgrounds. Ships designed for Intergenerational cruising

3 Australian Trends Growth is estimated at 14-18% p.a CLIA target of two million Australians cruising by international travellers in Australia p.a either by cruise or to join one Visitor demand for Tasmania is being combined with demand for cruise. 3 out of 5 Australian travellers consider cruising a good way to sample a destination. Millennials and Generation X. Expedition cruises Contemporary and premium cruise lines are building larger ships. Source: Australian Cruise Association

4 Opportunities for Tasmania Cruise visitors return as FIT tourists. Developing turn-arounds - Hobart Event cruises Expedition and Luxury small ship market Provedore supply solutions for specialty products Princess Partnership Refresh of shore excursion program

5 Who are cruisers and what to they want? Relaxation, being looked after or spoilt is more important for less frequent travellers/cruisers Bonding with friends is strong for men under 35 Frequent cruisers find cruising a better fit most needs including living like a local Cruisers under 35 see cruise as adventurous and engaging and a chance to revisit placed they love Families see it as a chance combine being together, freedom and recharging Travellers over 55 see cruising as relaxing and a chance to hand over to someone else Source: The Bhive Understanding future demand and needs for cruising in Australia, March To download the full report visit; search/industryreports Cruise is a form of affordable luxury for those from regional areas and those on lower income For those living in regional areas cruise provides a great way to explore new destinations Expedition/small ship cruisers feel cruise meets their needs for luxury and connecting with family

6 Not one cruise market Cruise is made up of many segments. Product that targets particular ships or clientele may yield better, as its in higher demand Not everything will fit all. Some tailoring is required. It may not be for you

7 Hobart Cruise Schedule 2018/19 19 Overnights Company # Visits Vessel(s) Passengers Amadea / Phoenix Reisen 1 MS Amadea 600 Transocean Tours 2 MS Astor 600 Royal Caribbean Azamara Cruises 3 Azamara Quest 686 Royal Caribbean Line (RCL) 4 2x Ovation, 1x Radiance, 1x Explorer 4100 / 2400 /3200 RCL Celebrity Cruises 4 Celebrity Solstice 2850 Crystal Cruises 2 Crystal Symphony & Serenity (overnights) 900 Europa 2 Europa & Europa Carnival - Carnival Australia 5 Carnival Legend & Carnival Spirit 2100 Carnival - Princess Cruises 12 7x Majestic, 1x Golden, 2x Sea & 2x Sun 1950 Carnival - Holland America 9 1x Maasdam, 8 x Noordam 1200 / 1950 Carnival P&O Australia 7 2x Pacific Eden, 5 x Pacific Jewel 1260 / 1950 Carnival Cunard 3 Queen Elizabeth 2100 Carnival Seabourn 1 Seabourn Sojourn 450 Viking Cruises 7 6 x Viking Orion, 1 x Viking Sun 930 Norwegian Jewel 1 Norwegian Cruise Line

8 Port Arthur Cruise Schedule 2018/19 Company # Visits Vessel(s) Passengers Royal Caribbean Azamara Cruises 1 Azamara Quest 686 Crystal Cruises 1 Crystal Symphony 900 Carnival - Carnival Australia 2 Carnival Spirit 2100 Carnival - Princess Cruises 4 1x Majestic, 1x Golden, & 2x Sun 3500 /1950 Carnival - Holland America 4 1x Maasdam, 3x Noordam 1200 / 1950 Carnival P&O Australia 6 2x Pacific Eden, 4x Pacific Jewel, 1260 / 1950 Carnival Cunard 2 Queen Elizabeth 2100 Carnival Seabourn 1 Seabourn Sojourn Source: Tasports cruise ship schedule:

9 Carnival Carnival Corporation is the largest cruise line in the world. The Group operates 39 cruise ships, with more than 36,000 employees worldwide delivering 25 million passenger cruise days annually. Carnival Cruise line family domestic cruising Cunard Line Large luxury, royalty, traditional ocean cruising 2200 passengers Holland America modern premium class 2000 passengers P&O Cruises (Australia & World) - family domestic cruising Princess Cruises premium brand, passengers Seabourne super luxury, high net worth individuals, passengers.

10 Royal Caribbean International (RCI) Royal Caribbean International world s second largest cruise line with a fleet of 27 ships plus 5 more on order. Royal Caribbean International Mega ships passengers Celebrity Cruises large premium 2800 passengers Pullmantur (not in Australia) Azamara Club Cruises small luxury (American) 600 passengers Now majority shareholder of Silver Sea also a small high luxury line.

11 Norwegian Norwegian Cruise lines Holdings is a global cruise company with a fleet of 26 ships plus six more on the way by 2025 Norwegian Cruise Line (NCL) Large premium market, ships getting bigger. Oceania Cruises Small Premium passengers Regent Seven Seas small luxury ships passengers

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13 Who came to the Exchange Cruise Lines: Mathew McKewen, Carnival Sheldon Thompson, Royal Caribbean. Nyree Hope, APT small ships Shore Excursion Operators: Carmen Stevenson, Bobwood Cruise Group Karin Ohman & Mathew Ellis Intercruises Jeff Barnard, Akorn (Abercrombie & Kent) Cos Matteo, Holidays of Australia Cruise Exchange Purpose; Meaningful engagement between tourism operators, cruise company destination managers and shore excursion operators. Relationship Building Showcase new and refreshed product

14 Thankyou & Questions?