Royal Caribbean Cruise Lines. Kristin Hohlier Jaclyn McCabe Ross Hyndman Peter Morri

Transcription

1 Royal Caribbean Cruise Lines Kristin Hohlier Jaclyn McCabe Ross Hyndman Peter Morri

2 Outline Overview of Company Organizational Environment Organizational Culture Organizational Structure and Design Current leaders Major Topic Management Concepts References Question/Answer Class Activity

3 Company Overview Vision Statement Our vision is to empower and enable our Employees to deliver the best vacation experience to our Guests, thereby generating superior returns to our Stakeholders and enhancing the wellbeing of our Communities.

4 Company Overview Misc. Information Operate 2 brands, Royal Caribbean International and Celebrity Cruises 29 cruise ships, 60,590 berths, 160 Destinations World s 2 nd largest cruise company Carried over 3 million passengers in 2004 Listed as RCL on NY Stock Exchange

5 Company Overview Founded in 1968 by Edwin W. Stephan

6 Company Overview Why did Mr. Edwin W Stephan start Royal Caribbean International? In the 1960s. Mr. Stephan joined Yarmouth Steamship Company and later Commodore Cruise Line. Idea for a ship Ship designed for pleasure cruises in the Caribbean. He enlisted the support of three Norwegian ship owners Royal Caribbean Cruise Line was born January 31, 1969.

7 Company Overview Why we chose Royal Caribbean We chose Royal Caribbean Cruise Lines because we are interested in the Cruise Line industry and we wanted to gain information on how one operates. We also thought this topic would be Intriguing to our audience.

8 Destinations Alaska Bahamas Bermuda Canada New England Caribbean Europe Hawaii Mexico Pacific Northwest Panama Canal Transatlantic

9 Organizational Environment Primary Competitor Carnival Corporation Market Cap: 9.35B 43.76B Employ-ees: 3,670 N/A Qtrly Rev Growth (yoy): 8.40% 14.50% Revenue (ttm): 4.84B 11.09B Gross Margin (ttm): 70.28% 54.25% EBITDA (ttm): 1.26B 3.53B Oper Margins (ttm): 17.69% 23.80% Net Income (ttm): M 2.26B EPS (ttm): P/E (ttm): PEG (5 yr expected): P/S (ttm): Net Income: million (Royal Caribbean) 2.26 billion (Carnival Cruise Lines)

10 Organizational Environment Secondary Competitors NCL Corporation Star Cruises Limited

11 Organizational Environment Sector: Services Industry: General Entertainment

12 Financial Information RCL Last Trade:44.51 TradeTime:1:45PM Day's Range: wk Range:

13 Financial Information

14 Stakeholders MAJOR DIRECT HOLDERS Holder Shares Reported WILHELMSEN, ARNE A. 2, Sep-05 WILHELMSEN, A. AS 42,966,472 2-Feb-05 OSIRIS HOLDINGS INC. 3,000,000 2-Feb-05 CRUISE ASSOCIATES 33,281,900 2-Feb-05 LAVIADA, LAURA 27,582, Sep-05 % of Shares Held by All Insider and 5% Owners: % of Shares Held by Institutional & Mutual Fund Owners: % of Float Held by Institutional & Mutual Fund Owners: 39% 59% 96% Number of Institutions Holding Shares: 234

15 Organizational Culture Save the Waves Three key principles are to: 1. Reduce the creation or generation of waste material 2. Recycle as much as possible 3. Ensure the proper disposal of any remaining waste

16 Organizational Design and Structure Royal Caribbean manages its business with a talented, competent team of professionals, who operate with a philosophy of social responsibility, environmental protection and good corporate citizenship. We are committed to timely, honest and forthright communications with our employees, guests, shareholders, suppliers and travel partners. And, we will continue to seek the counsel of experts in the environmental field. By maintaining a productive, ongoing dialogue with all of these stakeholders, we will continue to do the best we can to preserve and protect the environment.

17 Current Leaders/Management Richard D. Fain Chairman, CEO Luis Leon Exec. V.P., Chief Financial Officer Adam M. Goldstein President

18 Leadership Style and Mission We always provide service with a friendly greeting and a smile. We anticipate the needs of our customers. We make all effort to exceed our customers' expectations. We take ownership of any problem that is brought to our attention. We engage in conduct that enhances our corporate reputation and employee morale. We are committed to act in the highest ethical manner and respect the rights and dignity of others. We are loyal to Royal Caribbean and Celebrity Cruises, and strive for continuous improvement in everything we do.

19 References cruiseweb.com/rci.htm