Haglöfs L.I.M classic concept in new design

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1 Press release March 5, 2014 Haglöfs L.I.M classic concept in new design For many, the best piece of equipment is the one that is noticed the least. The less weight to carry, the easier and longer you can continue your outdoor activity. Haglöfs L.I.M product concept has honed this to perfection. For the spring/summer of 2014, Haglöfs is introducing what might be its most classic product concept, L.I.M, in a new design with a completely new collection of clothing, shoes and backpacks. A cornerstone of Haglöfs design and development work is to only have the functions a product really needs and not add any extras. This has never been more evident than in L.I.M Less Is More. Developed for speed hiking Haglöfs L.I.M is a collection of Haglöfs most lightweight, most minimalistic and most packable Trekking products. The development of the new collection focused on one of the strongest trends in Trekking right now: speed hiking. From village to village, cabin to cabin, mountain station to mountain station. The speed hiker carries minimal packing and wants to have lightweight, fast equipment to get the most out of his/her activity. Haglöfs L.I.M is also suitable for the experienced outdoor enthusiast, who knows how equipment is optimized and therefore can get just as much out of a slightly longer Trekking adventure with equipment that weighs less. New lightweight jackets An iconic, test-winning and appreciated Haglöfs product has been made even lighter for the spring/summer of L.I.M III Jacket is a minimalistic wind and waterproof, bluesign -approved shell jacket in Gore-tex Paclite. One chest pocket for absolute necessities; everything else has been dropped. The result is an ultra light jacket that is also very easy to pack. New for the spring/summer of 2014 is that the L.I.M line is gaining a parka. New L.I.M Parka is a wind and waterproof, bluesign -approved, technical shell jacket in Gore-tex Paclite with a minimalistic design that makes it very light and packable. It has all of the functions and features required of a shell garment during a trek. Another new product is Haglöfs lightest down jacket, L.I.M Essens Jacket, which symbolizes everything that L.I.M stands for. Every detail has been carefully reviewed to Haglöfs is one of the world s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since CONTACTS: PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se

2 create a wind resistant, minimalistic, ultra light and very packable down jacket that weighs only 185 grams 40 per cent lighter than the Essens Down Jacket. The jacket is insulated with bluesign -approved and fully traceable 800 CUIN fill power goose down of the highest quality. Haglöfs first speed hiking shoe One of the most exciting news for the spring/summer of 2014 is Haglöfs line of L.I.M shoes. The shoes are the first development project where ASICS and Haglöfs together developed a sole unique to Haglöfs shoes. The L.I.M shoes come with a lower profile on the midsole giving the wearer a better feel of the surface and a more natural step. The lightest model is called L.I.M Low and weighs only 195 grams. The shoe contains several well-known ASICS technologies and combines extremely low weight with grip and comfort. Small, sharp particles (rice husks) were mixed with the sole s rubber, which breaks the surface tension on wet stones and ground and improves grip. In L.I.M Low all of the details have been minimized from a weight perspective all the way down to the shoestrings, which are thinner. The shoe has a soft heel, which makes it extremely packable. L.I.M Low is therefore also well suited as a base camp shoe, for instance replacing a sandal. Text and images are available at For more information please contact: Sara Skogsberg Cuadras PR & Media Manager sara.skogsberg-cuadras@haglofs.se Haglöfs is one of the world s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since CONTACTS: PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se

3 L.I.M III JACKET/ L.I.M III Q JACKET Minimalist and supremely packable, the L.I.M III Jacket offers the essential features without the weight. Wind- and waterproof, it has a hood and full articulation, and Haglöfs have taken the environment into high account in the design and manufacture. Made in a super lightweight yet durable 20D Gore-Tex Paclite Three way adjustable hood with reinforced peak Water resistant zippers throughout No shoulder, side or inner sleeve seam to avoid chafing and enhance durability One chest pocket Extra sleek, laminated inner placket Articulated sleeves Elastic cuffs with thumb hole Integrated, single-hand adjustable hem draw cord Dropped rear hem Rear hanging L.I.M loop Centre back length 80 cm men s size L, and 71.5 cm women s size M Color men: Weight: Dynamite, Gale Blue, Ginko Green, Sun, True Black 245 g in Men s size L Colors women: Dynamite, Ginko Green, Imperial Purple, True Black Weight: 215 g in Women s size M Gore-Tex Paclite 100% polyamide, super light 20D ripstop weave, eptfe membrane with a carbon reinforcement instead of a backer, 79 g/m², bluesign Hydrostatic head: > mm, RET: <4

L.I.M PARKA/ L.I.M Q PARKA This minimalistic, versatile and packable lightweight parka with great comfort through Gore-Tex Paclite technology offers all the essential features for a protective trekking shelter.

4 L.I.M PARKA/ L.I.M Q PARKA This minimalistic, versatile and packable lightweight parka with great comfort through Gore-Tex Paclite technology offers all the essential features for a protective trekking shelter. Made in a super lightweight yet durable 30D Gore-Tex Paclite Three way adjustable hood with reinforced peak Water resistant zippers throughout No shoulder, side or inner sleeve seam to avoid chafing and enhance durability Two zippered side pockets Extra sleek, laminated inner placket Articulated sleeves Elasticated cuffs Integrated, single-hand adjustable hem draw cord Dropped rear hem Mid thigh length Rear hanging L.I.M loop Centre back length 97 cm men s size L, and 84.5 cm women s size M Colors men: Weight: Dune, Gale Blue/ Dynamite, True Black 295 g in Men s size L Colors women: Imperial Purple/ Dynamite, True Black Weight: 260 g in Women s size M Gore-Tex Paclite 100% polyamide, light and smooth 30D plain weave, eptfe membrane with a carbon reinforcement instead of a backer, 84 g/m², bluesign Hydrostatic head: > mm, RET: <4

L.I.M ESSENS JACKET/ L.I.M Q ESSENS JACKET The L.I.M Essens Jacket is Haglöfs premier down jacket when each gram counts. Every detail is attended to resulting in a weight less than 200 grams.

5 L.I.M ESSENS JACKET/ L.I.M Q ESSENS JACKET The L.I.M Essens Jacket is Haglöfs premier down jacket when each gram counts. Every detail is attended to resulting in a weight less than 200 grams. Extreme lightweight face fabric and lining in a 7 Denier construction with PFOA free DWR treated surface Mini box quilted construction stabilizes the premium quality 800 CUIN fill power goose down Full length main zipper with wind baffle and integrated chin guard Two hand warmer pockets Elasticated sleeve and bottom hems give comfortable closure without adding weight Articulated sleeves Rear hanging loop Colors men: Weight: Dynamite, True Black 185 g in Men s size L Colors women: Dynamite, True Black Weight: 170 g in Women s size M 100% polyamide, ultra light down proof 7D mini ripstop fabric, 19 g/m² 90/10 goose down, traceable and bluesign approved, 800 CUIN fill power (European) Down weight: 70 g (size L), 58 g (size Q M)

L.I.M FLEX HOOD/ L.I.M Q FLEX HOOD The L.I.M Flex Jacket is Haglöfs lightest, most packable and flexible soft shell that on top of it all has been classified a bluesign garment.

sleeve seams to avoid chafing and enhance durability Two zippered torso pockets Extra sleek laminated inner placket Articulated sleeves Elasticated cuffs with thumb grip Elasticated hem Dropped rear

6 L.I.M FLEX HOOD/ L.I.M Q FLEX HOOD The L.I.M Flex Jacket is Haglöfs lightest, most packable and flexible soft shell that on top of it all has been classified a bluesign garment. Made in a lightweight three layer soft shell quality with superior stretch and weather resistance PFOA free DWR treated surfaces Elastic, snug fit hood with reinforced peak No shoulder, side or inner sleeve seams to avoid chafing and enhance durability Two zippered torso pockets Extra sleek laminated inner placket Articulated sleeves Elasticated cuffs with thumb grip Elasticated hem Dropped rear hem Rear hanging L.I.M loop Colors men: Weight: Gale blue, Sun/ Ginko Green, True Black 315 g in Men s size L Colors women: Ginko Green/ Imperial Purple, True Black Weight: 260 g in Women s size M 79% polyester, 21% polyurethane, very flexible soft shell fabric, consisting of fine gauge single jersey stretch knits as face and backer which are laminated to a PU membrane, 114 g/m², bluesign

7 HAGLÖFS L.I.M LOW/ HAGLÖFS L.I.M LOW Q Developed in cooperation with ASICS this extremely light shoe is focused on speed and support. Every component is chosen out of weight and strength. Reduced stitching to prevent the possibility of irritation Stretch panel on forefoot for best comfort and flexibility Synthetic leather reinforced toe for increased protection Synthetic leather reinforced forefoot for increased stability and best fit Mesh gusset keeps stones away and holds tongue in place Reflective 3M on heel Soft upper makes the shoe easy to store AHAR+ Asics High Abrasion Resistance Rubber used on the heavy contact areas of the outsole HAGLÖFS L.I.M LOW Wet Grip Rubber with rice husk for improved grip in wet conditions Solyte midsole material with improved cushioning, lower weight and decreased breakdowns GEL rear foot cushioning for good shock absorption 5 mm heel drop Colors men: Dune/ Dynamite, Ginko Green/ Gale Blue, True Black/ Dynamite Weight: 195 g (½ pair size UK 8) Colors women: Dynamite/ Imperial Purple/ Imperial Purple/ Ginko Green, True Black/ Dynamite Weight: 155 g (½ pair size UK 5) HAGLÖFS L.I.M LOW Q Upper: Polyester mesh, nylon stretch tricot and synthetic leather Lining: Polyester mesh Footbed: Perforated EVA sockliner Outsole: Haglöfs L.I.M GEL

8 HAGLÖFS L.I.M LOW GT/ HAGLÖFS L.I.M LOW Q GT Developed with ASICS, Haglöfs L.I.M Low GT trail shoe delivers speed in a waterproof package. In creating this shoe, every component was carefully selected for its weight and strength. Reduced stitching to prevent the possibility of irritation Synthetic leather reinforced toe for increased protection Synthetic leather reinforced upper for increased stability and best fit Reflective 3M on heel TPR heel counter for great stability AHAR+ Asics High Abrasion Resistance Rubber used on the heavy contact areas of the outsole Wet Grip Rubber with rice husk for improved grip in wet conditions HAGLÖFS L.I.M LOW GT Solyte midsole material with improved cushioning, lower weight and decreased breakdowns GEL rear foot cushioning for good shock absorption 5 mm heel drop Colors men: Dynamite/ Gale Blue, Ginko Green/ Sun, True Black/ Gale Blue Weight: 250 g (½ pair size UK 8) Colors women: Dynamite/ Dune, Imperial Purple/ Ginko Green, True Black/ Imperial Purple Weight: 205 g (½ pair size UK 5) Upper: Polyester mesh and synthetic leather Lining: Gore Tex Extended Comfort Footbed: Perforated EVA sockliner Outsole: Haglöfs L.I.M GEL HAGLÖFS L.I.M LOW Q GT

9 HAGLÖFS L.I.M MID/ HAGLÖFS L.I.M MID Q Developed with ASICS, Haglöfs L.I.M trail shoe is focused on speed hiking. Every detail has been considered making it as light as possible with reinforcements for strength and a GEL heel cushion for comfort. Reduced stitching to prevent the possibility of irritation Synthetic leather reinforced toe for increased protection Synthetic leather reinforced upper for increased stability and best fit Reflective 3M on heel TPR heel counter for great stability AHAR+ Asics High Abrasion Resistance Rubber used on the heavy contact areas of the outsole Wet Grip Rubber with rice husk for improved grip in wet conditions HAGLÖFS L.I.M MID Solyte midsole material with improved cushioning, lower weight and decreased breakdowns GEL rear foot cushioning for good shock absorption 5 mm heel drop Colors men: Gale Blue/ Ginko Green, True Black/ Sun Weight: 230 g (½ pair size UK 8) Colors women: Imperial Purple/ Ginko Green, True Black/ Dynamite Weight: 185 g (½ pair size UK 5) Upper: Polyester mesh and synthetic leather Lining: Polyester mesh Footbed: Perforated EVA sockliner Outsole: Haglöfs L.I.M GEL HAGLÖFS L.I.M MID Q

L.I.M SUSA 40 L.I.M Susa 40 is a lightweight trekking pack for fast and light hiking. It features many details that maximize ventilation, accessibility and performance without adding weight.

10 L.I.M SUSA 40 L.I.M Susa 40 is a lightweight trekking pack for fast and light hiking. It features many details that maximize ventilation, accessibility and performance without adding weight. Top loaded Quick-drying back panel made from ventilating mesh Perforated padding in shoulder straps to reduce weight and increase airflow Attachment loops on right shoulder strap for fastening accessories Quick and easy pole attachment Safety whistle on chest strap Zipped hip belt pockets in stretch mesh that is easy to open with one hand Forward pulling compression waist strap for easy and precise adjustment Internal hydration system sleeve with attachment points for different types of bladders Two top pockets, one with key holder Hidden compression system on front Large mesh pockets on front and on each side Reflective hits and logo Tow loop Colors: Dune/ Dynamite, Dynamite/ Sun, True Black/ Dynamite Weight: 730 g Only available in men s style 100D HT Robic

ARDENT 15 OUTSTANDING OUTDOOR EQUIPMENT. Panel loaded. Perforated padding in back and shoulder straps to reduce weight and increase airflow

ARDENT 15 OUTSTANDING OUTDOOR EQUIPMENT. Panel loaded. Perforated padding in back and shoulder straps to reduce weight and increase airflow ARDENT 15 Ardent 15 is designed with the epic cyclist in mind. It features multiple pockets and sleeves for tools and snacks and comes with a 2L HydraPak for hands-free drinking. Panel loaded Perforated