Lifetime Brands Introduces New Flatware Patterns Under its Mikasa, Sasaki, Wallace Home and Pfaltzgraff Everyday Brands

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2 Lifetime Brands Introduces New Flatware Patterns Under its Mikasa, Sasaki, Wallace Home and Pfaltzgraff Everyday Brands New York, April 2011 Lifetime Brands is pleased to introduce a variety of new flatware patterns at New York Tabletop Market under its Mikasa, Sasaki, Wallace Home and Pfaltzgraff Everyday brands. Mikasa Love Story flatware joins the highly-popular Love Story dinnerware, glassware and giftware collection, while Mikasa Rockford adds a modern twist to the current flatware offering. The new Sasaki Axis, Aria, Palazzo and Drama flatware patterns make a bold and dramatic statement on the table. The Wallace Home patterns Loft, Exeter, Orleans and Newcastle add an elegant touch to everyday dining. The Pfaltzgraff Everyday patterns Alliance, Juniper and Mirage feature frosted transitional designs that work well for everyday and formal dining. These premium-quality stainless steel flatware patterns cater to a wide variety of tastes and styles, adding the perfect finishing touch to the table. # # # 2

3 Mikasa Love Story Introducing Mikasa Love Story flatware, the perfect complement to the ever-popular Love Story dinnerware, accessories and giftware collection. Love Story flatware features a contemporary design crafted from highly polished, forged stainless steel. Dishwasher safe and never needs polishing, this beautiful pattern adds a lovely touch to any table setting. Available as a five-piece place setting for a manufacturers suggested retail price of $ Accessory pieces include a 5-piece hostess set, which includes 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon. 3

4 Mikasa Rockford Mikasa Rockford flatware, crafted from highly polished forged stainless steel, features a contemporary design that complements a wide variety of table settings. Clean lines highlighted by a slight edge at the base of each piece gives Rockford a unique look. Dishwasher safe, Mikasa Rockford flatware never needs polishing, so it not only looks great, but is also easy to maintain. The 45-piece set includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturers suggested retail price of $ piece sets, open stock, 4-piece place settings and 5-piece place settings are also available. 4

5 Sasaki Drama Sasaki Drama is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, four-piece place settings and fivepiece place settings are also available. However extravagant or intimate, whatever the occasion, Sasaki flatware will help you create a dining experience that exceeds your expectations. 5

6 Sasaki Axis Sasaki Axis is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, four-piece place settings and fivepiece place settings are also available. However extravagant or intimate, whatever the occasion, Sasaki flatware will help you create a dining experience that exceeds your expectations. 6

7 Sasaki Aria Sasaki Aria is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, four-piece place settings and fivepiece place settings are also available. However extravagant or intimate, whatever the occasion, Sasaki flatware will help you create a dining experience that exceeds your expectations. 7

8 Sasaki Palazzo Sasaki Palazzo is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, four-piece place settings and fivepiece place settings are also available. However extravagant or intimate, whatever the occasion, Sasaki flatware will help you create a dining experience that exceeds your expectations. 8

9 Wallace Home Loft Wallace Home Loft is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, four-piece sets and five-piece sets are also available. Wallace Home flatware, crafted from premium-quality stainless steel, is dishwasher safe and never need polishing. An appreciation of timeless design, an admiration of beauty in any form Wallace stainless steel flatware creates an elegant statement of character and taste. 9

10 Wallace Home Exeter Wallace Home Exeter is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, fourpiece sets and five-piece sets are also available. Wallace Home flatware, crafted from premium-quality stainless steel, is dishwasher safe and never need polishing. An appreciation of timeless design, an admiration of beauty in any form Wallace stainless steel flatware creates an elegant statement of character and taste. 10

11 Wallace Home Orleans Wallace Home Orleans is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, fourpiece sets and five-piece sets are also available. Wallace Home flatware, crafted from premium-quality stainless steel, is dishwasher safe and never need polishing. An appreciation of timeless design, an admiration of beauty in any form Wallace stainless steel flatware creates an elegant statement of character and taste. 11

12 Wallace Home Newcastle Wallace Home Newcastle is available as a 45-piece set, which includes: 8 salad forks, 8 dinner forks, 8 dinner knives, 8 dinner spoons, 8 teaspoons, 1 tablespoon, 1 pierced tablespoon, 1 cold meat fork, 1 butter knife and 1 sugar spoon for a manufacturer s suggested retail price of $ piece sets, open stock, fourpiece sets and five-piece sets are also available. Wallace Home flatware, crafted from premium-quality stainless steel, is dishwasher safe and never need polishing. An appreciation of timeless design, an admiration of beauty in any form Wallace stainless steel flatware creates an elegant statement of character and taste. 12

13 Pfaltzgraff Everyday Alliance Pfaltzgraff Everyday Alliance features a frosted transitional design that works well for everyday and formal dining. Crafted from highquality 18/0 stainless steel, Alliance is dishwasher safe for easy care. Alliance is available as a 20-piece set (4 knives, 4 forks, 4 teaspoons, 4 tablespoons) for a manufacturer s suggested retail price of $

14 Pfaltzgraff Everyday Juniper Pfaltzgraff Everyday Juniper features a transitional design that works well for everyday and formal dining. Crafted from highquality 18/0 stainless steel, Juniper is dishwasher safe for easy care. Juniper is available as a 20-piece set (4 knives, 4 forks, 4 teaspoons, 4 tablespoons) for a manufacturer s suggested retail price of $

15 Pfaltzgraff Everyday Mirage Pfaltzgraff Everyday Mirage features a transitional design that works well for everyday dining. Crafted from high-quality 18/0 stainless steel, Mirage is dishwasher safe for easy care. Mirage is available as a 20-piece set (4 knives, 4 forks, 4 teaspoons, 4 tablespoons) for a manufacturer s suggested retail price of $

16 About Lifetime Brands, Inc. Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware, KitchenAid, Pfaltzgraff, Mikasa, Cuisinart, Calvin Klein, CasaModa, Gorham, Hoffritz, International Silver, Kirk Stieff, Nautica, Pedrini, Sabatier, Sasaki, Towle TM Silversmiths, Tuttle, Wallace and Vasconia. Lifetime's products are distributed through most major retailers in North America. Contact: Lisa Lochner Public Relations Manager Lifetime Brands, Inc Follow us: *Please note that all information, product names and pricing contained in this book are published to the best of our knowledge as of April 1, We retain the right to make changes to this information as new information becomes available. Please be sure to fact check all information with Lisa Lochner. Thank you. The trademarks and TM and logos appearing herein are the property of Lifetime Brands, Inc. and/or their respective owners Lifetime Brands, Inc. All rights reserved. 16