Miscellaneous Publishing

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1 Miscellaneous Publishing NAICS Exclusive Commentary from Dr. Joe Webb and Richard Romano 1

2 Exclusive Commentary Miscellaneous Publishers [NAICS 51119] The Bureau of the Census definition for this business classification: This industry comprises establishments known as publishers (except newspaper, magazine, book, directory, mailing list, and music publishers). These establishments may publish works in print or electronic form. (This category includes publishers of art prints, greeting cards, calendars, and others.) Geographic Distribution California (13.8%), New York (9.1%), and Florida (8.6%) are the three biggest states for the miscellaneous publishers in this category. New York-Newark-Jersey City (9.8%%), Los Angeles-Long Beach-Anaheim (6.0%), and Miami-Fort Lauderdale-West Palm Beach (3.6%) are the top three metro areas for the miscellaneous publishers in this category. The Western states were the top region for non-employer establishments (sole proprietors or individuals operating small publishing businesses): 21.4% of all non-employer periodical establishments. In general, Metropolitan Statistical Areas (MSAs) are urbanized areas that have at least 50,000 people. Combined Statistical Areas (CSAs) are much larger metropolitan population regions that include MSAs as well as associated bordering areas. For more details, please refer to the Key Terms and Definitions beginning on page 6 of this report. The top combined statistical areas (CSAs) are: Combined Statistical Area % of All Establishments Establishments Employees Payroll Sales Capital Expenditures New York Los Angeles 11.2% $57 Million $189 Million $1 Million 7.2% $21 Million $82 Million $1 Million NAICS

3 Commentary (continued) Demographics Establishments In 2015, there were 814 miscellaneous publishers. From 2013 to 2015, miscellaneous publishing establishments declined by 3.1%. This is a publishing segment with very few large establishments; most are in the under-100 -employee range. Publishers in this loosely defined category have fared better than other publishing segments; overall establishments are up +0.7% from 2014 to 2015 although they have dropped by one-fifth (-20.0%) since to 4-employee and 20- to 49-employee establishments grew by +2.4% and +4.5%, respectively. That only translated to a few establishments, given the low base. In 2015, there were an estimated 2,873 non-employer establishments in this category. Employees In 2015, there were a total of 20,548 employees in miscellaneous publishing companies. Overall employment is down -6.4% from 2014 to 2015, with modest growth in the 1- to 4employee and 20- to 49-employee categories. Payroll is down only slightly compared to employment. It only dropped -0.6% from 2014 to 2015, and grew +6.7% among 1- to 4-employee establishments, 10.2% among 10- to 19-employee establishments, and +6.1% among 20- to 49-employee establishments. Revenues/Value of Shipments In 2015, miscellaneous publishers reported revenues of $6.1 billion. Large publishers accounted for 88% of revenues, even though they only account for 6% of establishments. Regionally, miscellaneous publishers in the South Eastern region accounted for 30.9% of revenues. Publishers in the South Western states only accounted for 2.8% of revenues. Non-employer establishments reported an estimated $62 million in revenues in Capital Expenditures In 2015, miscellaneous publishers spent $44 million on capital expenditures. 88% of those outlays were by large (50+-employee) publishers, 7% by mid-size publishers, and 5% by small publishers. NAICS

4 Commentary (continued) Technology Impacts and Competitive Trends Given the miscellaneous nature of this category, different segments have been impacted in different ways. Traditional print greeting cards are still fairly strong. According to the Greeting Card Association (GCA, which does an annual survey with Stationery Trends magazine), women are the top demographic for greeting cards. LEDs, audio, and other electronic/rich media elements have made their way into printed greeting cards. The GCA has also been tracking a heightened interest in hand-lettered greeting cards, unique shapes, foils, and other special effects. Ecards have not taken off, despite a strong push by Hallmark and others a decade or so ago. Christmas cards are increasingly customized/personalized, featuring the sender s family and printed via digital print services such as Shutterfly. Today, birthday greetings are more often than not expressed via Facebook rather than cards. Print postcards have been replaced by posting pictures of trips and events on social media sites. Art prints are increasingly produced digitally on inkjet equipment like Epson SureColor units. Wall and page-a-day calendars are still strong, despite electronic calendars. Printed maps almost entirely replaced by GPS/GoogleMaps. NAICS

5 Key Terms and Definitions Annual Survey of Manufactures (Source) - The Annual Survey of Manufactures (ASM) provides key intercensal measures of manufacturing activity, products, and location for the public and private sectors. The ASM provides the best measure of current U.S. manufacturing industry outputs, inputs, operating status, and is the primary basis for updates of the Longitudinal Research Database (LRD). Census Bureau staff and academic researchers use the LRD for micro data analysis. Statistics are available on a sample universe of manufacturing establishments with one or more paid employees at any time during the year for manufacturing classified in NAICS sectors Employment, payroll, hours, cost of materials, receipts, value added, capital expenditures, and relative standard errors data are available for the U.S. and states at the 2- through 4digit NAICS levels. Product shipments value data are available at the 6-digit North American Industry Classification System (NAICS) level and 7-digit NAICS product class levels based on NAICS. The ASM is conducted annually, except for years ending in 2 and 7, at which time ASM data are included in the manufacturing sector of the Economic Census. Consolidated (or Combined) Statistical Area (CSA) - Consolidated Statistical Areas are a combination of metropolitan areas that have significant economic interaction and dependency. PrintStats includes the top five CSAs in each report based on total population, without regard to the number of industry establishments. These CSAs are very large, and in fact, larger than many countries. These are the details of their composition: New York CSA is the combination of these Metropolitan and Micropolitan Statistical Areas: New York-NewarkJersey City, Bridgeport-Stamford-Norwalk, New Haven-Milford, Allentown-Bethlehem-Easton, Trenton, Torrington, Kingston, East Stroudsburg Los Angeles CSA includes: Los Angeles-Long Beach-Anaheim, Riverside-San Bernardino-Ontario, OxnardThousand Oaks-Ventura Chicago CSA includes: Chicago-Naperville-Elgin, Ottawa-Peru, Kankakee, Michigan City-La Porte Washington D.C. CSA includes: Washington-Arlington-Alexandria, DC-VA-MD-WV, Baltimore-ColumbiaTowson, Hagerstown-Martinsburg, Chambersburg-Waynesboro, Winchester, California-Lexington Park, Easton, Cambridge San Francisco CSA includes: San Francisco-Oakland-Hayward, San Jose-Sunnyvale-Santa Clara, Stockton-Lodi, Santa Rosa, Vallejo-Fairfield, Santa Cruz-Watsonville, Napa (see also Metropolitan Statistical Area) Content Creation (Source) - The contribution of information to any medium/media, especially to digital media for an end-user/audience in specific contexts. Content can be text, photographic images, illustrations, graphic design, video, or any other intellectual property. Typical forms of modern content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. County Business Patterns [CBP] (Source) - CBP is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll. NAICS

6 Key Terms and Definitions (continued) Demographics (Source) - The statistical characteristics of human populations (such as age or income) used especially to identify markets. In business, a particular market or segment of the population. Economic Census (Source) - The Economic Census is the U.S. Government's official five-year measure of American business and the economy. It is conducted by the U.S. Census Bureau, and response is required by law. Employee (Source) - An individual hired by another individual or business usually for wages or salary and in a position below the executive level. Establishment (Source) - An establishment is a single physical location at which business is conducted or where services or industrial operations are performed. It is not necessarily identical with a company or enterprise, which may consist of one or more establishments. Estimate (Source) - A value that is usable for some purpose even if input data may be incomplete, uncertain, or unstable. The value is nonetheless usable because it is derived from the best information available. Typically, deriving an estimate involves using the value of a statistic derived from a sample to estimate the value of a corresponding population parameter. The sample provides information that can be projected, through various formal or informal processes, to determine a range most likely to describe the missing information. Forecast (Source) - Forecasting is the use of historic data to determine the direction of future trends. Businesses use forecasting to determine how to allocate their budgets or plan for anticipated expenses for an upcoming period of time. This is typically based on the projected demand for the goods and services they offer. In terms of PrintStats, the forecasts are limited to statistical trends based on past statistical data. They are not forecasts based on industry surveys or assessment of economic, social, or technological changes. The PrintStats forecast data should be viewed only as a starting point for a formal forecast process. M3 Manufacturing Survey (Source) - The Manufacturers Shipments, Inventories, and Orders (M3) survey provides broad-based, monthly statistical data on economic conditions in the domestic manufacturing sector. The survey measures current industrial activity and provides an indication of future business trends. Metropolitan Area (Source) A metropolitan area, sometimes referred to as a metro area or commuter belt, is a region consisting of a densely populated urban core and its less-populated surrounding territories, sharing industry, infrastructure, and housing. A metro area usually comprises multiple jurisdictions and municipalities: neighborhoods, townships, boroughs, cities, towns, exurbs, suburbs, counties, districts, states, and even nations like the eurodistricts. As social, economic, and political institutions have changed, metropolitan areas have become key economic and political regions. Metropolitan areas include one or more urban areas, as well as satellite cities, towns, and intervening rural areas that are socio-economically tied to the urban core, typically measured by commuting patterns. NAICS

7 Key Terms and Definitions (continued) Metropolitan Statistical Area [MSA] (Source) - In the United States, a metropolitan statistical area (MSA) is a geographical region with a relatively high population density at its core and close economic ties throughout the area. Such regions are neither legally incorporated as a city or town would be, nor are they legal administrative divisions like counties or separate entities such as states. As such, the precise definition of any given metropolitan area can vary with the source. A typical metropolitan area is centered on a single large city that wields substantial influence over the region (e.g., Chicago or Atlanta). However, some metropolitan areas contain more than one large city with no single municipality holding a substantially dominant position (e.g., Dallas Fort Worth metroplex, Norfolk-Virginia Beach [Hampton Roads], Riverside San Bernardino [Inland Empire], or Minneapolis Saint Paul). MSAs are defined by the Office of Management and Budget (OMB) and used by the Census Bureau and other Federal government agencies for statistical purposes. (See also Consolidated Statistical Area) NAICS (Source) - The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Nonemployer Statistics (Source) - Nonemployer Statistics is an annual series that provides subnational economic data for businesses that have no paid employees and are subject to Federal income tax. The data consist of the number of businesses and total receipts by industry. Most nonemployers are self-employed individuals operating unincorporated businesses (known as sole proprietorships), which may or may not be the owner's principal source of income. The majority of all business establishments in the United States are nonemployers, yet these firms average less than 4 percent of all sales and receipts nationally. Due to their small economic impact, these firms are excluded from most other Census Bureau business statistics (the primary exception being the Survey of Business Owners). The Nonemployers Statistics series is the primary resource available to study the scope and activities of nonemployers at a detailed geographic level. For complementary statistics on the firms that do have paid employees, refer to the County Business Patterns. Additional sources of data on small businesses include the Economic Census, and the Statistics of U.S. Businesses. Packaging (Source) - Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. In the graphic arts, packaging refers to the design, manufacturing, and decoration (usually via printing and related technologies) of corrugated paperboard containers, folding cardboard cartons and containers, paper bags, flexible plastic packaging, and other paper, paperboard, and plastic materials. Payroll (Source) - Payroll is the sum total of all compensation a business must pay to its employees for a set period of time or on a given date. Payroll is reported before deductions for social security, income tax, insurance, union dues, etc. This definition of payroll is the same as that used by the Internal Revenue Service. NAICS

8 Key Terms and Definitions (continued) Quarterly Census of Employment and Wages [QCEW] (Source) - The Quarterly Census of Employment and Wages (QCEW) program publishes a quarterly count of employment and wages reported by employers covering more than 95 percent of U.S. jobs, available at the county, MSA, state, and national levels by industry. Quarterly Services Survey (Source) - The Quarterly Services Survey (QSS) is the only source of service industry indicator performance providing timely estimates of revenue and expenses for selected service industries. The QSS is a principal economic indicator series that produces, for selected service industries, quarterly estimates of total operating revenue and the percentage of revenue by class of customer (government, business, consumers, and individuals). The survey also produces estimates of total operating expenses from tax-exempt firms in industries that have a large not-for-profit component. In addition, for hospital services, the survey estimates the number of inpatient days and discharges. Region (Source) - Census Regions are groupings of states and the District of Columbia that subdivide the United States for the presentation of Census data. There are four Census regions Northeast, Midwest, South, and West. Each of the four Census regions is divided into two or more Census divisions. Each Census region is identified by a single-digit Census code. Puerto Rico and the Island Areas are not part of any Census region or Census division. PrintStats uses eight regions based on industrial economic activity rather than the Census regions. The 50 U.S. states and District of Columbia are allocated as follows: New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont Mid-Eastern: Delaware, District of Columbia, Maryland, New Jersey, New York, Pennsylvania, West Virginia South Eastern: Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia Great Lakes: Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin North Central: Idaho, Iowa, Kansas, Missouri, Montana, Nebraska, North Dakota, South Dakota, Wyoming South Central: Arkansas, Louisiana, Oklahoma, Texas South Western: Arizona, Colorado, Nevada, New Mexico, Utah Western: Alaska, California, Hawaii, Oregon, Washington NAICS

9 Miscellaneous Publishing (NAICS 51119) Baseline data from County Business Patterns This workbook contains the following datasheets (click to open) Establishments 2015 (Summarized Size Classes) Establishments 2013 (Summarized Size Classes) Establishments 2015 Changes (Summarized Size Classes) Establishments 2015 (Detailed Size Classes) Establishments 2013 (Detailed Size Classes) Establishments 2015 Changes (Detailed Size Classes) Employees 2015 (Summarized Size Classes) Employees 2015 (Detailed Size Classes) Payrolls 2015 (Summarized Size Classes) Payrolls 2015 (Detailed Size Classes) Sales 2015 (Summarized Size Classes) Sales 2015 (Detailed Size Classes) Capital Expenditures 2015 (Summarized Size Classes) Capital Expenditures 2015 (Detailed Size Classes) Top 15 States 2015 Top 25 Metros 2015 Top 5 Major Metropolitan Areas (Combined Statistical Areas) Estimates and Statistical Trend Non-Employer Establishments npessupport@sfminc.com Produced exclusively for NPES Copyright 2017, Non-Routine LLC and Strategies for Management, Inc. 9

10 US States + District of Columbia Ranked by Number of Establishments % of Total Miscellaneous Publishing (NAICS 51119), 2015 Number of Establishments Region Rank and State Rank All Sizes Small: 1-9 Medium: Large: >50+ Avg. Employees/ Estab. U.S. states + DC 100.0% New England 9.1% Connecticut 1.7% Maine 2.1% Massachusetts 3.2% New Hampshire 0.5% Rhode Island 0.7% Vermont 0.9% Mid-Eastern 17.1% Delaware 0.5% Washington DC 0.9% Maryland 0.9% New Jersey 2.9% New York 9.1% Pennsylvania 2.7% West Virginia 0.1% South Eastern 18.3% Alabama 1.0% Florida 8.6% Georgia 2.2% Kentucky 0.6% Mississippi 0.1% North Carolina 2.0% South Carolina 0.2% Tennessee 1.1% Virginia 2.5% Great Lakes 14.3% Illinois 3.7% Indiana 1.4% Michigan 2.6% Minnesota 4.1% Ohio 1.8% Wisconsin 0.7% North Central 6.9% Idaho 0.5% Iowa 0.9% Kansas 1.4% Missouri 3.1% Montana 0.5% Nebraska 0.2% North Dakota 51 South Dakota 0.2% Wyoming 0.1% South Central 6.4% Arkansas 0.7% Louisiana 0.6% Oklahoma 0.6% Texas 4.4% South Western 6.9% Arizona 2.0% Colorado 2.8% Nevada 0.9% New Mexico 0.5% Utah 0.7% Western 21.1% Alaska 0.2% California 13.8% Hawaii 0.2% Oregon 3.6% Washington 3.3%

11 US States + District of Columbia Ranked by Number of Establishments % of Total Miscellaneous Publishing (NAICS 51119), 2013 Number of Establishments Region Rank and State Rank All Sizes Small: 1-9 Medium: Large: >50+ Avg. Employees/ Estab. U.S. states + DC 100.0% New England 9.0% Connecticut 1.9% Maine 1.9% Massachusetts 3.0% New Hampshire 0.6% Rhode Island 0.7% Vermont 1.0% Mid-Eastern 17.1% Delaware 0.4% Washington DC 0.7% Maryland 1.0% New Jersey 2.9% New York 8.9% Pennsylvania 3.2% West Virginia 0.1% South Eastern 17.0% Alabama 0.8% Florida 7.5% Georgia 1.7% Kentucky 0.8% Mississippi 0.2% North Carolina 2.1% South Carolina 0.6% Tennessee 1.0% Virginia 2.3% Great Lakes 15.4% Illinois 4.4% Indiana 1.5% Michigan 2.9% Minnesota 3.8% Ohio 1.8% Wisconsin 1.0% North Central 7.3% Idaho 0.6% Iowa 1.1% Kansas 1.7% Missouri 2.6% Montana 0.4% Nebraska 0.4% North Dakota 51 South Dakota 0.2% Wyoming 0.4% South Central 7.1% Arkansas 0.8% Louisiana 0.7% Oklahoma 0.8% Texas 4.8% South Western 6.9% Arizona 1.5% Colorado 3.1% Nevada 0.8% New Mexico 0.4% Utah 1.1% Western 20.1% Alaska 0.2% California 13.8% Hawaii 0.1% Oregon 2.6% Washington 3.3%

12 US States + District of Columbia Ranked by Change in Number of Establishments Region Rank and State Rank Miscellaneous Publishing (NAICS 51119), 2015 Change in Number of Establishments All Sizes Small: 1-9 Medium: Large: >50+ Avg. Employees/ Estab. U.S. states + DC - (26) (7) (12) (7) (0.8) New England 3 (2) (1) (1) 6.4 Connecticut 7 (2) (1) (1) (8.1) Maine (5.2) Massachusetts New Hampshire 6 (1) (1) 2.5 Rhode Island Vermont 7 (1) (1) 1.1 Mid-Eastern 4 (5) 1 (7) Delaware Washington DC Maryland 7 (1) (1) 8.3 New Jersey 6 1 (2) 1 (1.2) New York 7 (1) 1 (2) (0.4) Pennsylvania 10 (5) (3) (2) 2.7 West Virginia 6 1 (1) South Eastern (3) (1) 3.3 Alabama (1) 10.6 Florida Georgia (0.8) Kentucky 8 (2) (2) Mississippi 7 (1) (1) North Carolina 8 (2) (2) (0.4) South Carolina 8 (3) (2) (1) (14.0) Tennessee (1) 45.6 Virginia Great Lakes 6 (13) (9) (2) (2) 3.3 Illinois 11 (7) (6) (1) 20.2 Indiana 8 (2) (2) 4.2 Michigan 9 (3) (2) 1 (2) (8.7) Minnesota (1) 1.0 Ohio 6 (0.3) Wisconsin 8 (2) (1) (1) 0.2 North Central 5 (5) 1 (3) (3) (21.1) Idaho 7 (1) (1) 2.0 Iowa 8 (2) (2) (1) Kansas 9 (3) 2 (2) (3) (89.2) Missouri (1) Montana Nebraska 7 (1) (1) North Dakota 6 South Dakota 6 Wyoming 8 (2) (2) South Central 5 (8) (6) (2) 22.6 Arkansas 7 (1) (1) Louisiana 7 (1) (1) (3.4) Oklahoma 8 (2) (2) 3.6 Texas 9 (4) (3) (1) 0.5 South Western 4 (2) (3) Arizona Colorado 9 (3) (4) 1 (0.2) Nevada 6 (0.1) New Mexico Utah 9 (3) (3) 35.5 Western (1) (0.3) Alaska 6 California 10 (4) (5) 3 (2) (0.4) Hawaii Oregon (0.3) Washington 7 (1) (2)

13 US States + District of Columbia Ranked by Number of Establishments % of Total Region Rank and State Rank All Sizes 1-4 Miscellaneous Publishing (NAICS 51119), 2015 Number of Establishments U.S. states + DC 100.0% New England 9.1% Connecticut 1.7% Maine 2.1% Massachusetts 3.2% New Hampshire 0.5% Rhode Island 0.7% Vermont 0.9% Mid-Eastern 17.1% Delaware 0.5% Washington DC 0.9% Maryland 0.9% New Jersey 2.9% New York 9.1% Pennsylvania 2.7% West Virginia 0.1% South Eastern 18.3% Alabama 1.0% Florida 8.6% Georgia 2.2% Kentucky 0.6% Mississippi 0.1% North Carolina 2.0% South Carolina 0.2% Tennessee 1.1% Virginia 2.5% Great Lakes 14.3% Illinois 3.7% Indiana 1.4% Michigan 2.6% Minnesota 4.1% Ohio 1.8% Wisconsin 0.7% North Central 6.9% Idaho 0.5% Iowa 0.9% Kansas 1.4% Missouri 3.1% Montana 0.5% Nebraska 0.2% North Dakota 51 South Dakota 0.2% Wyoming 0.1% South Central 6.4% Arkansas 0.7% Louisiana 0.6% Oklahoma 0.6% Texas 4.4% South Western 6.9% Arizona 2.0% Colorado 2.8% Nevada 0.9% New Mexico 0.5% Utah 0.7% Western 21.1% Alaska 0.2% California 13.8% Hawaii 0.2% Oregon 3.6% Washington 3.3% Avg. Employees/ Estab. 13

14 US States + District of Columbia Ranked by Number of Establishments % of Total Region Rank and State Rank All Sizes 1-4 Miscellaneous Publishing (NAICS 51119), 2013 Number of Establishments U.S. states + DC 100.0% New England 9.0% Connecticut 1.9% Maine 1.9% Massachusetts 3.0% New Hampshire 0.6% Rhode Island 0.7% Vermont 1.0% Mid-Eastern 17.1% Delaware 0.4% Washington DC 0.7% Maryland 1.0% New Jersey 2.9% New York 8.9% Pennsylvania 3.2% West Virginia 0.1% South Eastern 17.0% Alabama 0.8% Florida 7.5% Georgia 1.7% Kentucky 0.8% Mississippi 0.2% North Carolina 2.1% South Carolina 0.6% Tennessee 1.0% Virginia 2.3% Great Lakes 15.4% Illinois 4.4% Indiana 1.5% Michigan 2.9% Minnesota 3.8% Ohio 1.8% Wisconsin 1.0% North Central 7.3% Idaho 0.6% Iowa 1.1% Kansas 1.7% Missouri 2.6% Montana 0.4% Nebraska 0.4% North Dakota 51 South Dakota 0.2% Wyoming 0.4% South Central 7.1% Arkansas 0.8% Louisiana 0.7% Oklahoma 0.8% Texas 4.8% South Western 6.9% Arizona 1.5% Colorado 3.1% Nevada 0.8% New Mexico 0.4% Utah 1.1% Western 20.1% Alaska 0.2% California 13.8% Hawaii 0.1% Oregon 2.6% Washington 3.3% Avg. Employees/ Estab. 14

15 US States + District of Columbia Ranked by Change in Number of Establishments Region Rank and State Rank All Sizes 1-4 Miscellaneous Publishing (NAICS 51119), 2015 Change in Number of Establishments 5-9 U.S. states + DC - (26) (2) (5) (14) 2 (4) (2) (1) (0.8) New England 3 (2) 2 (3) 1 (1) (2) Connecticut 7 (2) (1) 1 (1) (1) (8.1) Maine (1) (5.2) Massachusetts (4) 1 (1) New Hampshire 6 (1) 1 (2) 2.5 Rhode Island 5 (2) Vermont 7 (1) (1) 1.1 Mid-Eastern 4 (5) (8) 9 (6) (1) 2 (1) 0.2 Delaware Washington DC Maryland 7 (1) (1) 8.3 New Jersey 6 1 (1) (1) 1 (1.2) New York 7 (1) (4) 5 (1) (1) (0.4) Pennsylvania 10 (5) (5) 2 (3) 1 1 (1) 2.7 West Virginia 6 1 (1) South Eastern (6) 3 (1) 3.3 Alabama (2) Florida (1) Georgia (2) (0.8) Kentucky 8 (2) (2) Mississippi 7 (1) (1) North Carolina 8 (2) (2) (0.4) South Carolina 8 (3) (2) (1) (14.0) Tennessee (1) 45.6 Virginia 5 1 (2) Great Lakes 6 (13) (3) (6) (4) 2 (1) (2) Illinois 11 (7) (3) (3) (1) (1) Indiana 8 (2) (2) 4.2 Michigan 9 (3) (2) (1) 2 (1) (1) (8.7) Minnesota (1) (1) 1.0 Ohio 6 2 (2) (0.3) Wisconsin 8 (2) (1) (1) 0.2 North Central 5 (5) 1 (1) (2) 1 (1) (1) (2) (21.1) Idaho 7 (1) (1) 2.0 Iowa 8 (2) (1) (1) (1) Kansas 9 (3) 1 1 (1) (1) (1) (2) (89.2) Missouri (1) Montana Nebraska 7 (1) (1) North Dakota 6 South Dakota 6 Wyoming 8 (2) (2) South Central 5 (8) (5) (1) (1) (1) 22.6 Arkansas 7 (1) (1) Louisiana 7 (1) 2 (2) (1) (3.4) Oklahoma 8 (2) (2) 3.6 Texas 9 (4) (4) 1 (1) 0.5 South Western 4 (2) 1 (4) 2 (1) 3.7 Arizona Colorado 9 (3) (3) (1) 2 (1) (0.2) Nevada 6 (0.1) New Mexico Utah 9 (3) (3) 35.5 Western (1) 1 3 (1) (0.3) Alaska 6 California 10 (4) (4) (1) 3 (2) (0.4) Hawaii Oregon (1) 1 (0.3) Washington 7 (1) (2) Avg. Employees/ Estab. 15

16 US States + District of Columbia Ranked by Number of Employees % of Total Miscellaneous Publishing (NAICS 51119), 2015 Number of Employees Region Rank and State Rank All Sizes Small: 1-9 Medium: Large: >50+ U.S. states + DC 100.0% - 20,548 1,596 2,196 16,756 New England 5.3% 7 1, Connecticut 0.2% Maine 1.6% (3) Massachusetts 3.1% (3) New Hampshire 0.0% (4) Rhode Island 0.1% (4) Vermont 0.3% (4) Mid-Eastern 6.8% 5 1, Delaware 0.1% (3) Washington DC 0.2% (3) Maryland 0.3% (4) New Jersey 1.7% (3) New York 2.5% (3) Pennsylvania 1.9% (3) West Virginia 0.0% (3) South Eastern 29.2% 1 6, ,333 Alabama 0.4% (3) Florida 2.7% (3) Georgia 0.1% (4) Kentucky 23.0% 2 4, ,710 (3) Mississippi 0.0% (3) North Carolina 0.3% (3) South Carolina 0.0% (3) Tennessee 2.0% (4) Virginia 0.7% (4) Great Lakes 13.5% 4 2, ,138 Illinois 9.2% 4 1, ,742 (3) Indiana 0.2% (3) Michigan 1.6% (3) Minnesota 1.7% (3) Ohio 0.5% (4) Wisconsin 0.2% (3) North Central 14.5% 3 2, ,804 Idaho 0.0% (4) Iowa 0.3% (4) Kansas 1.9% (3) Missouri 12.2% 3 2, ,422 (3) Montana 0.0% (4) Nebraska 0.0% (3) North Dakota 51 South Dakota 0.0% (3) Wyoming 0.0% (3) South Central 26.3% 2 5, ,084 Arkansas 23.5% 1 4, ,822 (4) Louisiana 0.2% (3) Oklahoma 0.1% (4) Texas 2.6% (3) South Western 3.1% Arizona 0.1% Colorado 1.7% (3) Nevada 0.2% (3) New Mexico 0.0% Utah 1.0% (3) Western 5.8% 6 1, Alaska 0.0% (3) California 4.4% (4) Hawaii 0.1% (3) Oregon 0.4% Washington 0.9% (3) 3: One or more entries were estimated using national averages. Stated US totals may not match exactly. ESTIMATED entries shown in italics and underlined. 4: One datum was not provided by Census Dept. but was inferred from other data 16

17 US States + District of Columbia Ranked by Number of Employees % of Total Region Rank and State Rank All Sizes Miscellaneous Publishing (NAICS 51119), 2015 Number of Employees 1-4 U.S. states + DC 100.0% - 20, ,491 1,555 1, ,310 New England 5.3% 7 1, Connecticut 0.2% Maine 1.6% (3) Massachusetts 3.1% (3) New Hampshire 0.0% (4) Rhode Island 0.1% (4) Vermont 0.3% (3) Mid-Eastern 6.8% 5 1, Delaware 0.1% (3) Washington DC 0.2% (3) Maryland 0.3% (4) New Jersey 1.7% (3) New York 2.5% (3) Pennsylvania 1.9% (3) West Virginia 0.0% (3) South Eastern 29.2% 1 6, ,710 Alabama 0.4% (3) Florida 2.7% (3) Georgia 0.1% (4) Kentucky 23.0% 2 4, ,710 (3) Mississippi 0.0% (3) North Carolina 0.3% (3) South Carolina 0.0% (3) Tennessee 2.0% (4) Virginia 0.7% (4) Great Lakes 13.5% 4 2, ,459 Illinois 9.2% 4 1, ,459 (3) Indiana 0.2% (3) Michigan 1.6% (3) Minnesota 1.7% (3) Ohio 0.5% (3) Wisconsin 0.2% (3) North Central 14.5% 3 2, ,355 Idaho 0.0% (4) Iowa 0.3% (4) Kansas 1.9% (3) Missouri 12.2% 3 2, ,355 (3) Montana 0.0% (4) Nebraska 0.0% (3) North Dakota 51 South Dakota 0.0% (3) Wyoming 0.0% (3) South Central 26.3% 2 5, ,143 Arkansas 23.5% 1 4, ,143 (3) Louisiana 0.2% (3) Oklahoma 0.1% (4) Texas 2.6% (3) South Western 3.1% Arizona 0.1% Colorado 1.7% (3) Nevada 0.2% (3) New Mexico 0.0% Utah 1.0% (3) Western 5.8% 6 1, Alaska 0.0% (3) California 4.4% (4) Hawaii 0.1% (3) Oregon 0.4% Washington 0.9% (3) : One or more entries were estimated using national averages. Stated US totals may not match exactly. ESTIMATED entries shown in italics and underlined. 4: One datum was not provided by Census Dept. but was inferred from other data 17

18 US States + District of Columbia Ranked by Payrolls % of Total Miscellaneous Publishing (NAICS 51119), 2015 Total Payrolls ($Millions) Region Rank and State Rank All Sizes Small: 1-9 Medium: Large: >50+ U.S. states + DC 100.0% - $858 $77 $133 $648 New England 9.7% 6 $83 $7 $9 $67 Connecticut 0.3% 26 $3 $3 Maine 1.7% 16 $14 $1 $13 (3) Massachusetts 7.2% 5 $62 $2 $6 $54 (3) New Hampshire 0.1% 40 $0 $0 (4) Rhode Island 0.1% 39 $1 $1 (4) Vermont 0.3% 25 $3 $0 $3 (4) Mid-Eastern 9.9% 5 $85 $18 $27 $40 Delaware 0.2% 32 $2 $0 $1 (3) Washington DC 0.2% 30 $2 $0 $2 (3) Maryland 0.4% 23 $3 $1 $3 (4) New Jersey 2.9% 10 $25 $2 $4 $18 (3) New York 4.1% 8 $35 $12 $13 $10 (3) Pennsylvania 2.2% 13 $19 $2 $4 $12 (3) West Virginia 0.0% 42 $0 $0 (3) South Eastern 26.1% 1 $224 $13 $23 $188 Alabama 0.6% 21 $5 $1 $4 (3) Florida 4.5% 7 $39 $7 $9 $22 (3) Georgia 0.1% 34 $1 $1 (4) Kentucky 18.6% 1 $159 $0 $159 (3) Mississippi 0.0% 49 $0 $0 (3) North Carolina 0.3% 27 $3 $1 $2 (3) South Carolina 0.0% 44 $0 $0 (3) Tennessee 1.0% 19 $9 $0 $1 $7 (4) Virginia 0.9% 20 $8 $2 $6 (4) Great Lakes 11.5% 4 $99 $9 $22 $68 Illinois 6.1% 6 $52 $3 $5 $44 (3) Indiana 0.2% 31 $2 $0 $1 (3) Michigan 2.1% 14 $18 $2 $6 $10 (3) Minnesota 2.5% 11 $21 $2 $5 $14 (3) Ohio 0.4% 24 $3 $1 $2 (4) Wisconsin 0.3% 28 $2 $1 $2 (3) North Central 12.6% 2 $108 $3 $7 $99 Idaho 0.0% 41 $0 $0 (4) Iowa 0.2% 29 $2 $0 $2 (4) Kansas 1.9% 15 $16 $1 $2 $13 (3) Missouri 10.3% 2 $89 $1 $5 $83 (3) Montana 0.0% 48 $0 $0 (4) Nebraska 0.0% 44 $0 $0 (3) North Dakota 51 South Dakota 0.0% 44 $0 $0 (3) Wyoming 0.0% 49 $0 $0 (3) South Central 12.1% 3 $103 $6 $14 $84 Arkansas 8.2% 3 $70 $0 $70 (4) Louisiana 0.1% 38 $1 $0 $0 (3) Oklahoma 0.1% 37 $1 $0 $1 (4) Texas 3.7% 9 $32 $5 $13 $14 (3) South Western 3.7% 8 $32 $3 $3 $26 Arizona 0.1% 36 $1 $1 Colorado 2.3% 12 $20 $1 $2 $17 (3) Nevada 0.1% 33 $1 $0 $1 (3) New Mexico 0.0% 43 $0 $0 Utah 1.1% 17 $10 $0 $9 (3) Western 9.1% 7 $78 $18 $26 $35 Alaska 0.0% 44 $0 $0 (3) California 7.5% 4 $65 $14 $19 $32 (4) Hawaii 0.1% 35 $1 $0 $1 (3) Oregon 0.4% 22 $4 $2 $2 Washington 1.0% 18 $9 $2 $4 $3 (3) 3: One or more entries were estimated using national averages. Stated US totals may not match exactly. ESTIMATED entries shown in italics and underlined. 4: One datum was not provided by Census Dept. but was inferred from other data 18

19 US States + District of Columbia Ranked by Payrolls % of Total Region Rank and State Rank All Sizes Miscellaneous Publishing (NAICS 51119), 2015 Total Payrolls ($Millions) 1-4 U.S. states + DC 100.0% - $858 $39 $38 $40 $93 $90 $110 $30 $418 New England 9.7% 6 $83 $5 $2 $3 $6 $15 $7 $45 Connecticut 0.3% 26 $3 $2 $1 Maine 1.7% 16 $14 $1 $0 $7 $7 (3) Massachusetts 7.2% 5 $62 $2 $1 $4 $8 $45 (3) New Hampshire 0.1% 40 $0 $0 $0 (4) Rhode Island 0.1% 39 $1 $0 $0 (4) Vermont 0.3% 25 $3 $0 $1 $2 (3) Mid-Eastern 9.9% 5 $85 $7 $12 $12 $15 $25 $15 Delaware 0.2% 32 $2 $0 $1 (3) Washington DC 0.2% 30 $2 $0 $2 (3) Maryland 0.4% 23 $3 $1 $3 (4) New Jersey 2.9% 10 $25 $1 $1 $2 $2 $9 $9 (3) New York 4.1% 8 $35 $3 $9 $7 $5 $10 (3) Pennsylvania 2.2% 13 $19 $1 $2 $1 $3 $6 $6 (3) West Virginia 0.0% 42 $0 $0 (3) South Eastern 26.1% 1 $224 $8 $5 $6 $16 $7 $15 $7 $159 Alabama 0.6% 21 $5 $0 $1 $1 $3 (3) Florida 4.5% 7 $39 $5 $3 $3 $7 $7 $15 (3) Georgia 0.1% 34 $1 $1 $0 (4) Kentucky 18.6% 1 $159 $0 $0 $159 (3) Mississippi 0.0% 49 $0 $0 (3) North Carolina 0.3% 27 $3 $1 $0 $2 (3) South Carolina 0.0% 44 $0 $0 (3) Tennessee 1.0% 19 $9 $0 $1 $7 (4) Virginia 0.9% 20 $8 $1 $1 $2 $4 (4) Great Lakes 11.5% 4 $99 $4 $4 $4 $18 $8 $19 $5 $36 Illinois 6.1% 6 $52 $1 $1 $0 $5 $4 $5 $36 (3) Indiana 0.2% 31 $2 $0 $0 $1 (3) Michigan 2.1% 14 $18 $1 $1 $1 $5 $3 $7 (3) Minnesota 2.5% 11 $21 $2 $0 $1 $5 $5 $9 (3) Ohio 0.4% 24 $3 $0 $1 $1 $1 (3) Wisconsin 0.3% 28 $2 $0 $0 $2 (3) North Central 12.6% 2 $108 $2 $1 $2 $5 $8 $11 $79 Idaho 0.0% 41 $0 $0 $0 (4) Iowa 0.2% 29 $2 $0 $2 (4) Kansas 1.9% 15 $16 $0 $0 $0 $1 $3 $11 (3) Missouri 10.3% 2 $89 $1 $1 $1 $4 $4 $79 (3) Montana 0.0% 48 $0 $0 $0 (4) Nebraska 0.0% 44 $0 $0 (3) North Dakota 51 South Dakota 0.0% 44 $0 $0 (3) Wyoming 0.0% 49 $0 $0 (3) South Central 12.1% 3 $103 $2 $4 $2 $12 $10 $7 $7 $60 Arkansas 8.2% 3 $70 $0 $3 $7 $60 (3) Louisiana 0.1% 38 $1 $0 $0 $0 (3) Oklahoma 0.1% 37 $1 $0 $1 (4) Texas 3.7% 9 $32 $2 $3 $1 $12 $7 $7 (3) South Western 3.7% 8 $32 $2 $1 $3 $3 $23 Arizona 0.1% 36 $1 $1 Colorado 2.3% 12 $20 $1 $0 $2 $17 (3) Nevada 0.1% 33 $1 $0 $0 $1 (3) New Mexico 0.0% 43 $0 $0 Utah 1.1% 17 $10 $0 $0 $3 $6 (3) Western 9.1% 7 $78 $9 $9 $7 $18 $17 $18 Alaska 0.0% 44 $0 $0 (3) California 7.5% 4 $65 $6 $7 $2 $17 $15 $18 (4) Hawaii 0.1% 35 $1 $0 $1 (3) Oregon 0.4% 22 $4 $1 $1 $2 Washington 1.0% 18 $9 $1 $0 $3 $1 $3 (3) : One or more entries were estimated using national averages. Stated US totals may not match exactly. ESTIMATED entries shown in italics and underlined. 4: One datum was not provided by Census Dept. but was inferred from other data 19

20 US States + District of Columbia Ranked by Sales % of Total Miscellaneous Publishing (NAICS 51119), 2015 Value of Sales/Shipments ($Millions) Region Rank and State Rank All Sizes Small: 1-9 Medium: Large: >50+ U.S. states + DC 100.0% - $6,113 $292 $446 $5,375 New England 4.9% 6 $298 $23 $24 $251 Connecticut 0.1% 31 $8 $8 Maine 1.4% 15 $87 $5 $81 Massachusetts 3.1% 6 $187 $5 $12 $169 New Hampshire 0.0% 40 $2 $2 Rhode Island 0.0% 39 $3 $3 Vermont 0.2% 25 $12 $1 $12 Mid-Eastern 5.3% 5 $325 $60 $83 $182 Delaware 0.1% 34 $6 $1 $5 Washington DC 0.1% 30 $8 $2 $7 Maryland 0.2% 27 $12 $3 $9 New Jersey 1.5% 14 $91 $7 $13 $71 New York 1.8% 10 $108 $37 $32 $39 Pennsylvania 1.6% 12 $99 $10 $17 $72 West Virginia 0.0% 43 $1 $1 South Eastern 30.9% 1 $1,890 $47 $83 $1,759 Alabama 0.3% 22 $17 $3 $14 Florida 2.1% 7 $130 $24 $33 $73 Georgia 0.1% 35 $5 $5 Kentucky 25.8% 2 $1,575 $2 $1,573 Mississippi 0.0% 49 $0 $0 North Carolina 0.2% 26 $12 $4 $8 South Carolina 0.0% 45 $1 $1 Tennessee 2.0% 9 $122 $1 $8 $113 Virginia 0.5% 20 $28 $8 $20 Great Lakes 13.2% 4 $810 $41 $83 $686 Illinois 9.9% 4 $604 $9 $21 $574 Indiana 0.1% 29 $9 $3 $6 Michigan 1.4% 17 $83 $6 $23 $54 Minnesota 1.4% 16 $86 $12 $16 $58 Ohio 0.3% 21 $18 $8 $10 Wisconsin 0.2% 28 $9 $2 $7 North Central 15.7% 3 $958 $18 $27 $913 Idaho 0.0% 42 $1 $1 Iowa 0.3% 24 $16 $2 $14 Kansas 1.7% 11 $106 $2 $9 $94 Missouri 13.6% 3 $832 $10 $18 $804 Montana 0.0% 41 $2 $2 Nebraska 0.0% 45 $1 $1 North Dakota 51 South Dakota 0.0% 45 $1 $1 Wyoming 0.0% 49 $0 $0 South Central 28.2% 2 $1,726 $19 $46 $1,661 Arkansas 26.0% 1 $1,589 $1 $1,588 Louisiana 0.1% 33 $6 $3 $3 Oklahoma 0.1% 38 $4 $1 $3 Texas 2.1% 8 $127 $14 $40 $73 South Western 2.8% 8 $171 $16 $12 $143 Arizona 0.1% 36 $5 $5 Colorado 1.6% 13 $99 $5 $8 $86 Nevada 0.1% 32 $7 $2 $4 New Mexico 0.0% 44 $1 $1 Utah 1.0% 18 $59 $2 $57 Western 4.3% 7 $264 $68 $87 $109 Alaska 0.0% 45 $1 $1 California 3.3% 5 $203 $48 $64 $92 Hawaii 0.1% 37 $4 $1 $2 Oregon 0.3% 23 $16 $9 $7 Washington 0.7% 19 $41 $9 $14 $18 20

21 US States + District of Columbia Ranked by Sales % of Total Region Rank and State Rank All Sizes Miscellaneous Publishing (NAICS 51119), 2015 Value of Sales/Shipments ($Millions) U.S. states + DC 100.0% - $6,113 $150 $143 $142 $304 $409 $569 $295 $4,101 New England 4.9% 6 $298 $14 $9 $11 $13 $54 $43 $153 Connecticut 0.1% 31 $8 $3 $5 Maine 1.4% 15 $87 $4 $1 $38 $43 Massachusetts 3.1% 6 $187 $5 $6 $6 $16 $153 New Hampshire 0.0% 40 $2 $1 $1 Rhode Island 0.0% 39 $3 $1 $2 Vermont 0.2% 25 $12 $1 $5 $7 Mid-Eastern 5.3% 5 $325 $24 $37 $34 $49 $106 $76 Delaware 0.1% 34 $6 $1 $5 Washington DC 0.1% 30 $8 $2 $7 Maryland 0.2% 27 $12 $3 $9 New Jersey 1.5% 14 $91 $3 $4 $7 $6 $33 $38 New York 1.8% 10 $108 $12 $25 $18 $15 $39 Pennsylvania 1.6% 12 $99 $3 $7 $5 $12 $34 $38 West Virginia 0.0% 43 $1 $1 South Eastern 30.9% 1 $1,890 $29 $19 $23 $60 $22 $51 $113 $1,573 Alabama 0.3% 22 $17 $1 $2 $2 $12 Florida 2.1% 7 $130 $15 $9 $6 $27 $22 $51 Georgia 0.1% 35 $5 $4 $1 Kentucky 25.8% 2 $1,575 $1 $1 $1,573 Mississippi 0.0% 49 $0 $0 North Carolina 0.2% 26 $12 $3 $1 $8 South Carolina 0.0% 45 $1 $1 Tennessee 2.0% 9 $122 $1 $8 $113 Virginia 0.5% 20 $28 $4 $4 $6 $14 Great Lakes 13.2% 4 $810 $20 $21 $19 $64 $34 $103 $61 $487 Illinois 9.9% 4 $604 $4 $5 $2 $19 $25 $61 $487 Indiana 0.1% 29 $9 $1 $2 $6 Michigan 1.4% 17 $83 $2 $4 $5 $18 $16 $38 Minnesota 1.4% 16 $86 $8 $4 $2 $13 $18 $41 Ohio 0.3% 21 $18 $4 $4 $4 $6 Wisconsin 0.2% 28 $9 $1 $1 $7 North Central 15.7% 3 $958 $10 $8 $7 $20 $49 $77 $787 Idaho 0.0% 42 $1 $1 $1 Iowa 0.3% 24 $16 $2 $14 Kansas 1.7% 11 $106 $1 $1 $2 $6 $17 $77 Missouri 13.6% 3 $832 $5 $5 $5 $13 $18 $787 Montana 0.0% 41 $2 $0 $1 Nebraska 0.0% 45 $1 $1 North Dakota 51 South Dakota 0.0% 45 $1 $1 Wyoming 0.0% 49 $0 $0 South Central 28.2% 2 $1,726 $7 $12 $10 $36 $65 $39 $173 $1,384 Arkansas 26.0% 1 $1,589 $1 $31 $173 $1,384 Louisiana 0.1% 33 $6 $1 $3 $3 Oklahoma 0.1% 38 $4 $1 $3 Texas 2.1% 8 $127 $5 $9 $5 $36 $34 $39 South Western 2.8% 8 $171 $12 $4 $12 $17 $125 Arizona 0.1% 36 $5 $5 Colorado 1.6% 13 $99 $4 $1 $8 $86 Nevada 0.1% 32 $7 $1 $1 $4 New Mexico 0.0% 44 $1 $1 Utah 1.0% 18 $59 $1 $1 $17 $40 Western 4.3% 7 $264 $33 $35 $23 $64 $72 $38 Alaska 0.0% 45 $1 $1 California 3.3% 5 $203 $22 $26 $6 $58 $54 $38 Hawaii 0.1% 37 $4 $1 $2 Oregon 0.3% 23 $16 $5 $5 $7 Washington 0.7% 19 $41 $6 $3 $7 $7 $18 21

22 US States + District of Columbia Ranked by CapEx % of Total Miscellaneous Publishing (NAICS 51119), 2015 Value of Capital Expenditure ($M) Region Rank and State Rank All Sizes Small: 1-9 Medium: Large: >50+ U.S. states + DC 100.0% - $44.0 $2.1 $3.2 $38.7 New England 4.9% 6 $2.1 $0.2 $0.2 $1.8 Connecticut 0.1% 31 $0.1 $0.1 Maine 1.4% 15 $0.6 $0.0 $0.6 Massachusetts 3.1% 6 $1.3 $0.0 $0.1 $1.2 New Hampshire 0.0% 40 $0.0 $0.0 Rhode Island 0.0% 39 $0.0 $0.0 Vermont 0.2% 25 $0.1 $0.0 $0.1 Mid-Eastern 5.3% 5 $2.3 $0.4 $0.6 $1.3 Delaware 0.1% 34 $0.0 $0.0 $0.0 Washington DC 0.1% 30 $0.1 $0.0 $0.0 Maryland 0.2% 27 $0.1 $0.0 $0.1 New Jersey 1.5% 14 $0.7 $0.1 $0.1 $0.5 New York 1.8% 10 $0.8 $0.3 $0.2 $0.3 Pennsylvania 1.6% 12 $0.7 $0.1 $0.1 $0.5 West Virginia 0.0% 43 $0.0 $0.0 South Eastern 30.9% 1 $13.6 $0.3 $0.6 $12.7 Alabama 0.3% 22 $0.1 $0.0 $0.1 Florida 2.1% 7 $0.9 $0.2 $0.2 $0.5 Georgia 0.1% 35 $0.0 $0.0 Kentucky 25.8% 2 $11.3 $0.0 $11.3 Mississippi 0.0% 49 $0.0 $0.0 North Carolina 0.2% 26 $0.1 $0.0 $0.1 South Carolina 0.0% 45 $0.0 $0.0 Tennessee 2.0% 9 $0.9 $0.0 $0.1 $0.8 Virginia 0.5% 20 $0.2 $0.1 $0.1 Great Lakes 13.2% 4 $5.8 $0.3 $0.6 $4.9 Illinois 9.9% 4 $4.3 $0.1 $0.1 $4.1 Indiana 0.1% 29 $0.1 $0.0 $0.0 Michigan 1.4% 17 $0.6 $0.0 $0.2 $0.4 Minnesota 1.4% 16 $0.6 $0.1 $0.1 $0.4 Ohio 0.3% 21 $0.1 $0.1 $0.1 Wisconsin 0.2% 28 $0.1 $0.0 $0.1 North Central 15.7% 3 $6.9 $0.1 $0.2 $6.6 Idaho 0.0% 42 $0.0 $0.0 Iowa 0.3% 24 $0.1 $0.0 $0.1 Kansas 1.7% 11 $0.8 $0.0 $0.1 $0.7 Missouri 13.6% 3 $6.0 $0.1 $0.1 $5.8 Montana 0.0% 41 $0.0 $0.0 Nebraska 0.0% 45 $0.0 $0.0 North Dakota 51 South Dakota 0.0% 45 $0.0 $0.0 Wyoming 0.0% 49 $0.0 $0.0 South Central 28.2% 2 $12.4 $0.1 $0.3 $12.0 Arkansas 26.0% 1 $11.4 $0.0 $11.4 Louisiana 0.1% 33 $0.0 $0.0 $0.0 Oklahoma 0.1% 38 $0.0 $0.0 $0.0 Texas 2.1% 8 $0.9 $0.1 $0.3 $0.5 South Western 2.8% 8 $1.2 $0.1 $0.1 $1.0 Arizona 0.1% 36 $0.0 $0.0 Colorado 1.6% 13 $0.7 $0.0 $0.1 $0.6 Nevada 0.1% 32 $0.0 $0.0 $0.0 New Mexico 0.0% 44 $0.0 $0.0 Utah 1.0% 18 $0.4 $0.0 $0.4 Western 4.3% 7 $1.9 $0.5 $0.6 $0.8 Alaska 0.0% 45 $0.0 $0.0 California 3.3% 5 $1.5 $0.3 $0.5 $0.7 Hawaii 0.1% 37 $0.0 $0.0 $0.0 Oregon 0.3% 23 $0.1 $0.1 $0.0 Washington 0.7% 19 $0.3 $0.1 $0.1 $0.1 22

23 US States + District of Columbia Ranked by CapEx % of Total Region Rank and State Rank All Sizes Miscellaneous Publishing (NAICS 51119), 2015 Value of Capital Expenditure ($M) U.S. states + DC 100.0% - $44.0 $1.1 $1.0 $1.0 $2.2 $2.9 $4.1 $2.1 $29.5 New England 4.9% 6 $2.1 $0.1 $0.1 $0.1 $0.1 $0.4 $0.3 $1.1 Connecticut 0.1% 31 $0.1 $0.0 $0.0 Maine 1.4% 15 $0.6 $0.0 $0.0 $0.3 $0.3 Massachusetts 3.1% 6 $1.3 $0.0 $0.0 $0.0 $0.1 $1.1 New Hampshire 0.0% 40 $0.0 $0.0 $0.0 Rhode Island 0.0% 39 $0.0 $0.0 $0.0 Vermont 0.2% 25 $0.1 $0.0 $0.0 $0.0 Mid-Eastern 5.3% 5 $2.3 $0.2 $0.3 $0.2 $0.4 $0.8 $0.5 Delaware 0.1% 34 $0.0 $0.0 $0.0 Washington DC 0.1% 30 $0.1 $0.0 $0.0 Maryland 0.2% 27 $0.1 $0.0 $0.1 New Jersey 1.5% 14 $0.7 $0.0 $0.0 $0.0 $0.0 $0.2 $0.3 New York 1.8% 10 $0.8 $0.1 $0.2 $0.1 $0.1 $0.3 Pennsylvania 1.6% 12 $0.7 $0.0 $0.1 $0.0 $0.1 $0.2 $0.3 West Virginia 0.0% 43 $0.0 $0.0 South Eastern 30.9% 1 $13.6 $0.2 $0.1 $0.2 $0.4 $0.2 $0.4 $0.8 $11.3 Alabama 0.3% 22 $0.1 $0.0 $0.0 $0.0 $0.1 Florida 2.1% 7 $0.9 $0.1 $0.1 $0.0 $0.2 $0.2 $0.4 Georgia 0.1% 35 $0.0 $0.0 $0.0 Kentucky 25.8% 2 $11.3 $0.0 $0.0 $11.3 Mississippi 0.0% 49 $0.0 $0.0 North Carolina 0.2% 26 $0.1 $0.0 $0.0 $0.1 South Carolina 0.0% 45 $0.0 $0.0 Tennessee 2.0% 9 $0.9 $0.0 $0.1 $0.8 Virginia 0.5% 20 $0.2 $0.0 $0.0 $0.0 $0.1 Great Lakes 13.2% 4 $5.8 $0.1 $0.1 $0.1 $0.5 $0.2 $0.7 $0.4 $3.5 Illinois 9.9% 4 $4.3 $0.0 $0.0 $0.0 $0.1 $0.2 $0.4 $3.5 Indiana 0.1% 29 $0.1 $0.0 $0.0 $0.0 Michigan 1.4% 17 $0.6 $0.0 $0.0 $0.0 $0.1 $0.1 $0.3 Minnesota 1.4% 16 $0.6 $0.1 $0.0 $0.0 $0.1 $0.1 $0.3 Ohio 0.3% 21 $0.1 $0.0 $0.0 $0.0 $0.0 Wisconsin 0.2% 28 $0.1 $0.0 $0.0 $0.1 North Central 15.7% 3 $6.9 $0.1 $0.1 $0.1 $0.1 $0.4 $0.6 $5.7 Idaho 0.0% 42 $0.0 $0.0 $0.0 Iowa 0.3% 24 $0.1 $0.0 $0.1 Kansas 1.7% 11 $0.8 $0.0 $0.0 $0.0 $0.0 $0.1 $0.6 Missouri 13.6% 3 $6.0 $0.0 $0.0 $0.0 $0.1 $0.1 $5.7 Montana 0.0% 41 $0.0 $0.0 $0.0 Nebraska 0.0% 45 $0.0 $0.0 North Dakota 51 South Dakota 0.0% 45 $0.0 $0.0 Wyoming 0.0% 49 $0.0 $0.0 South Central 28.2% 2 $12.4 $0.1 $0.1 $0.1 $0.3 $0.5 $0.3 $1.2 $10.0 Arkansas 26.0% 1 $11.4 $0.0 $0.2 $1.2 $10.0 Louisiana 0.1% 33 $0.0 $0.0 $0.0 $0.0 Oklahoma 0.1% 38 $0.0 $0.0 $0.0 Texas 2.1% 8 $0.9 $0.0 $0.1 $0.0 $0.3 $0.2 $0.3 South Western 2.8% 8 $1.2 $0.1 $0.0 $0.1 $0.1 $0.9 Arizona 0.1% 36 $0.0 $0.0 Colorado 1.6% 13 $0.7 $0.0 $0.0 $0.1 $0.6 Nevada 0.1% 32 $0.0 $0.0 $0.0 $0.0 New Mexico 0.0% 44 $0.0 $0.0 Utah 1.0% 18 $0.4 $0.0 $0.0 $0.1 $0.3 Western 4.3% 7 $1.9 $0.2 $0.3 $0.2 $0.5 $0.5 $0.3 Alaska 0.0% 45 $0.0 $0.0 California 3.3% 5 $1.5 $0.2 $0.2 $0.0 $0.4 $0.4 $0.3 Hawaii 0.1% 37 $0.0 $0.0 $0.0 Oregon 0.3% 23 $0.1 $0.0 $0.0 $0.0 Washington 0.7% 19 $0.3 $0.0 $0.0 $0.1 $0.0 $0.1 23

24 Top 15 US States Ranked by Number of Establishments % of Total Rank All Sizes Miscellaneous Publishing (NAICS 51119), 2015 Employees, Payrolls ($MM), Sales ($MM), CapEx ($MM) Small: 1-9 Medium: Large: >50+ Employees/ Estab. Employees Payrolls ($MM) Sales ($MM) CapEx ($MM) U.S. states + DC 100.0% ,548 $858 $6,113 $44 California 13.8% $65 $203 $1 New York 9.1% $35 $108 $1 Florida 8.6% $39 $130 $1 Texas 4.4% $32 $127 $1 Minnesota 4.1% $21 $86 $1 Illinois 3.7% ,895 $52 $604 $4 Oregon 3.6% $4 $16 $0 Washington 3.3% $9 $41 $0 Massachusetts 3.2% $62 $187 $1 Missouri 3.1% ,512 $89 $832 $6 (3) New Jersey 2.9% $25 $91 $1 Colorado 2.8% $20 $99 $1 Pennsylvania 2.7% $19 $99 $1 Michigan 2.6% $18 $83 $1 Virginia 2.5% $8 $28 $0 3: One or more entries were estimated using national averages. Stated US totals may not match exactly. ESTIMATED entries shown in italics and underlined. 24

25 Top 25 US MSAs Ranked by Number of Establishments % of Total Rank All Sizes Miscellaneous Publishing (NAICS 51119), 2015 Employees, Payrolls ($MM), Sales ($MM), CapEx ($MM) Small: 1-9 Medium: Large: >50+ Employees/ Estab. Employees Payrolls ($MM) Sales ($MM) CapEx ($MM) US Total 100.0% ,548 $858 $6,113 $44 New York-Newark-Jersey City 9.8% $52 $165 $1 Los Angeles-Long Beach-Anaheim 6.0% $16 $55 $0 Miami-Fort Lauderdale-West Palm Beach 3.6% $8 $24 $0 Minneapolis-St. Paul-Bloomington 3.6% $21 $84 $1 Chicago-Naperville-Elgin 3.4% ,550 $42 $501 $4 Boston-Cambridge-Newton 2.8% $61 $184 $1 San Francisco-Oakland-Hayward 2.6% $13 $37 $0 Seattle-Tacoma-Bellevue 2.5% $8 $38 $0 Portland-Vancouver-Hillsboro 2.5% $3 $10 $0 Washington-Arlington-Alexandria 2.3% $10 $27 $0 Detroit-Warren-Dearborn 1.7% $8 $25 $0 Kansas City 1.7% ,647 $96 $858 $6 (3) Orlando-Kissimmee-Sanford 1.7% $4 $20 $0 Philadelphia-Camden-Wilmington 1.6% $5 $17 $0 Phoenix-Mesa-Scottsdale 1.6% $1 $4 $0 Denver-Aurora-Lakewood 1.5% $2 $6 $0 Portland-South Portland 1.5% $14 $84 $1 St. Louis 1.4% $1 $5 $0 Tampa-St. Petersburg-Clearwater 1.2% $5 $20 $0 (3) Riverside-San Bernardino-Ontario 1.2% $6 $27 $0 Dallas-Fort Worth-Arlington 1.2% $18 $59 $0 Houston-The Woodlands-Sugar Land 1.1% $3 $7 $0 Bridgeport-Stamford-Norwalk 1.1% $2 $5 $0 Austin-Round Rock 1.1% $10 $57 $0 San Diego-Carlsbad 1.0% $3 $8 $0 3: One or more entries were estimated using national averages. Stated US totals may not match exactly. ESTIMATED entries shown in italics and underlined. A Metropolitan Statistical Area (MSA) is a geographic entity defined by the Office of Management and Budget for use by federal statistical agencies. An MSA consists of the county or counties (or equivalent entities) that are associated with at least one urbanized area of at least 50,000 population, plus adjacent counties that have a high degree of social and economic integration with the core as measured through studies of worker and other commuting in the area. 25

26 Top 5 Combined Statistical Areas (CSA) ranked by Population % of Total Estabs Rank (Popn.) All Sizes Miscellaneous Publishing (NAICS 51119), 2015 Employees, Payrolls ($MM), Sales ($MM), CapEx ($MM) Small: 1-9 Medium: Large: >50+ Employees/ Estab. Employees Payrolls ($MM) Sales ($MM) CapEx ($MM) US Total 100.0% ,548 $858 $6,113 $44 New York 11.2% $57 $189 $1 Los Angeles 7.2% $21 $82 $1 Chicago 3.4% ,550 $42 $501 $4 Washington D.C. 2.7% $12 $34 $0 San Francisco 4.3% $29 $112 $1 New York CSA is the combination of these Metropolitan and Micropolitan Statistical Areas: New York-Newark-Jersey City, Bridgeport-Stamford-Norwalk, New Haven-Milford, Allentown-Bethlehem-Easton, Trenton, Torrington, Kingston, East Stroudsburg Los Angeles CSA includes: Los Angeles-Long Beach-Anaheim, Riverside-San Bernardino-Ontario, Oxnard-Thousand Oaks-Ventura Chicago CSA includes: Chicago-Naperville-Elgin, Ottawa-Peru, Kankakee, Michigan City-La Porte Washington D.C. CSA includes: Washington-Arlington-Alexandria, DC-VA-MD-WV, Baltimore-Columbia-Towson, Hagerstown-Martinsburg, Chambersburg-Waynesboro, Winchester, California-Lexington Park, Easton, Cambridge San Francisco CSA includes: San Francisco-Oakland-Hayward, San Jose-Sunnyvale-Santa Clara, Stockton-Lodi, Santa Rosa, Vallejo-Fairfield, Santa Cruz-Watsonville, Napa 26

27 Miscellaneous Publishing (NAICS 51119), Summary Data, 2016 and 2017 Estimated Data, 2022 Statistical Trend Forecast Establishments 2015 Actual 2016 Estimate 2017 Estimate 2022 Forecast Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium Large New England Mid-Eastern South Eastern Great Lakes North Central South Central South Western Western Total Employment 2015 Actual 2016 Estimate 2017 Estimate 2022 Forecast Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium Large New England 1, , Mid-Eastern 1, , , , South Eastern 6, ,333 5, ,224 5, ,119 5, ,111 4,148 Great Lakes 2, ,138 2, ,904 2, ,844 2, ,250 North Central 2, ,755 2, ,034 1, ,122 South Central 5, ,084 5, ,847 4, ,876 4, ,525 South Western Western 1, , , , Total 21,474 1,591 2,183 17,700 20,074 1,591 2,216 16,268 18,027 1,623 2,274 14,130 16,274 2,275 3,339 10,660 Payrolls 2015 $MM Actual 2016 $MM Estimate 2017 $MM Estimate 2022 $MM Forecast Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium Large New England $83.0 $7.4 $8.6 $67.0 $77.2 $7.4 $8.7 $61.2 $72.3 $7.6 $9.0 $55.7 $51.8 $8.8 $10.1 $32.9 Mid-Eastern $85.2 $18.3 $26.9 $40.0 $76.1 $16.2 $24.3 $35.6 $76.2 $16.5 $24.9 $34.8 $76.5 $17.9 $27.1 $31.6 South Eastern $223.7 $12.9 $22.6 $188.2 $223.9 $14.2 $24.9 $184.8 $225.5 $16.2 $28.5 $180.9 $247.2 $35.2 $61.1 $150.8 Great Lakes $98.6 $8.8 $21.8 $68.0 $91.3 $8.5 $21.3 $61.5 $93.0 $9.3 $23.5 $60.1 $93.7 $13.8 $34.3 $45.7 North Central $107.2 $3.2 $7.2 $96.8 $80.4 $2.7 $6.0 $71.7 $45.4 $1.7 $3.9 $39.8 South Central $103.5 $5.9 $13.7 $83.9 $101.6 $6.1 $14.5 $81.0 $84.4 $5.6 $13.3 $65.5 $107.0 $11.8 $27.8 $67.4 South Western $31.6 $3.0 $3.0 $25.6 $29.8 $2.8 $2.9 $24.0 $31.4 $3.3 $3.4 $24.8 $30.4 $4.6 $4.8 $21.0 Western $78.2 $17.8 $25.6 $34.9 $85.8 $19.4 $28.4 $38.0 $81.4 $18.9 $27.7 $34.9 $77.3 $19.9 $28.9 $28.5 Total $810.9 $77.2 $129.3 $604.4 $766.2 $77.4 $131.0 $557.8 $709.6 $79.1 $134.1 $496.4 $683.9 $111.9 $194.1 $377.8 Shipments 2015 $MM Estimate 2016 $MM Estimate 2017 $MM Estimate 2022 $MM Forecast Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium Large New England $297.5 $23.1 $23.8 $250.6 $265.5 $22.0 $22.9 $220.5 $239.8 $22.0 $23.0 $194.8 $147.8 $22.1 $23.0 $102.7 Mid-Eastern $325.0 $60.3 $82.7 $181.9 $315.3 $58.2 $81.3 $175.8 $311.2 $58.8 $82.6 $169.7 $278.5 $58.5 $82.2 $137.8 South Eastern $1,889.6 $47.2 $83.3 $1,759.1 $1,665.8 $46.3 $82.3 $1,537.3 $1,484.5 $47.5 $84.6 $1,352.4 $675.4 $51.2 $90.0 $534.1 Great Lakes $809.5 $40.5 $82.9 $686.0 $746.5 $40.2 $83.1 $623.2 $674.9 $40.4 $84.0 $550.5 $391.0 $42.9 $88.0 $260.1 North Central $958.0 $18.3 $26.9 $912.9 $867.9 $18.4 $27.4 $822.2 $716.0 $17.7 $26.3 $672.0 $254.5 $15.3 $22.5 $216.7 South Central $1,725.9 $18.9 $45.8 $1,661.2 $1,516.6 $18.2 $44.8 $1,453.6 $1,295.1 $17.6 $43.7 $1,233.8 $583.0 $17.9 $43.9 $521.2 South Western $170.5 $15.5 $12.1 $142.9 $155.0 $14.4 $11.3 $129.3 $148.2 $15.1 $11.9 $121.2 $101.8 $15.3 $12.3 $74.2 Western $263.8 $68.0 $86.7 $109.1 $259.1 $66.5 $85.8 $106.8 $254.2 $66.2 $85.7 $102.3 $235.8 $65.7 $84.3 $85.7 Total $6,439.9 $291.9 $444.2 $5,703.7 $5,791.8 $284.2 $438.9 $5,068.6 $5,123.9 $285.3 $441.9 $4,396.7 $2,667.7 $288.8 $446.3 $1,932.6 Capex 2015 $MM Estimate 2016 $MM Estimate 2017 $MM Estimate 2022 $MM Forecast Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium Large New England $2.1 $0.2 $0.2 $1.8 $1.9 $0.2 $0.2 $1.6 $1.7 $0.2 $0.2 $1.4 $1.1 $0.2 $0.2 $0.7 Mid-Eastern $2.3 $0.4 $0.6 $1.3 $2.3 $0.4 $0.6 $1.3 $2.2 $0.4 $0.6 $1.2 $2.0 $0.4 $0.6 $1.0 South Eastern $13.6 $0.3 $0.6 $12.7 $12.0 $0.3 $0.6 $11.1 $10.7 $0.3 $0.6 $9.7 $4.9 $0.4 $0.6 $3.8 Great Lakes $5.8 $0.3 $0.6 $4.9 $5.4 $0.3 $0.6 $4.5 $4.9 $0.3 $0.6 $4.0 $2.8 $0.3 $0.6 $1.9 North Central $6.9 $0.1 $0.2 $6.6 $6.2 $0.1 $0.2 $5.9 $5.2 $0.1 $0.2 $4.8 $1.8 $0.1 $0.2 $1.6 South Central $12.4 $0.1 $0.3 $12.0 $10.9 $0.1 $0.3 $10.5 $9.3 $0.1 $0.3 $8.9 $4.2 $0.1 $0.3 $3.8 South Western $1.2 $0.1 $0.1 $1.0 $1.1 $0.1 $0.1 $0.9 $1.1 $0.1 $0.1 $0.9 $0.7 $0.1 $0.1 $0.5 Western $1.9 $0.5 $0.6 $0.8 $1.9 $0.5 $0.6 $0.8 $1.8 $0.5 $0.6 $0.7 $1.7 $0.5 $0.6 $0.6 Total $46.4 $2.1 $3.2 $41.1 $41.7 $2.0 $3.2 $36.5 $36.9 $2.1 $3.2 $31.7 $19.2 $2.1 $3.2 $

28 US States + District of Columbia Ranked by Number of Establishments % of Total Miscellaneous Publishing (NAICS 51119) sole practitioners, partnerships, and others without employees, 2015 Region Rank and State Rank Estimated number of business entities Estimated Receipts U.S. states + DC 100.0% - 2, New England 9.3% Connecticut 1.7% Maine 2.3% Massachusetts 4.0% New Hampshire 0.5% Rhode Island 0.3% Vermont 0.5% Mid-Eastern 20.6% Delaware 0.5% Washington DC 1.0% Maryland 2.2% New Jersey 3.1% New York 11.1% Pennsylvania 2.8% West Virginia 39 South Eastern 18.4% Alabama 0.4% Florida 9.5% Georgia 2.6% Kentucky 0.3% Mississippi 0.2% North Carolina 1.8% South Carolina 0.4% Tennessee 0.6% Virginia 2.6% Great Lakes 13.3% Illinois 2.5% Indiana 1.0% Michigan 1.3% Minnesota 4.0% Ohio 3.9% Wisconsin 0.6% North Central 5.0% Idaho 0.4% Iowa 0.7% Kansas 0.7% Missouri 2.5% Montana 0.1% Nebraska 0.2% North Dakota 40 South Dakota 0.1% Wyoming 0.2% South Central 4.3% Arkansas 0.5% Louisiana 0.4% Oklahoma 0.6% Texas 2.9% South Western 7.7% Arizona 3.3% Colorado 2.5% Nevada 0.7% New Mexico 0.6% Utah 0.6% Western 21.4% Alaska 0.3% California 14.6% Hawaii 40 Oregon 2.8% Washington 3.7%

29 Miscellaneous Publishing (NAICS 51119) Establishments by State: All 29

30 Miscellaneous Publishing (NAICS 51119) Establishments by MSA: All 30

31 Miscellaneous Publishing (NAICS 51119) Total Establishments by Region 31

32 Available Reports 17. Miscellaneous Publishing (NAICS 51119) 32

33 Available Reports (continued) 33

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