Cultural Heritage Tourism CREATING A NEW ECONOMY FOR PENSACOLA. Matthew Altier Vice President for Administrative Services

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1 Cultural Heritage Tourism CREATING A NEW ECONOMY FOR PENSACOLA Matthew Altier Vice President for Administrative Services

2 UWF, Pensacola and the Community, Through a Team Effort, Can Provide a Massive New Economy For The Region By way of the cleanest form of economic development Cultural Heritage Tourism

3 $1,000,000,000 Added to the Pensacola Economy and the Addition of 10,000 New Jobs

4 We Can Create An Exciting New Destination For The Cultural Heritage Tourist

5 Cultural Heritage TOURISM Cultural Heritage Tourism is the fastest growing segment of tourism today. Source: Heritage Tourism Handbook: A How-To-Guide For Georgia ; Georgia Department of Natural Resources, Historic Preservation Division also The Virginia Historic Triangle Tourist Satisfaction with Cultural/Heritage Sites

6 Demographic Outlook The United States is undergoing profound demographic changes as baby boomers move into and through the latter stages of their life cycles. 79,000,000 Baby Boomers Will be retiring over the next ten years. In all population segments, the number of better educated, information-seeking consumers with sizeable disposable incomes is increasing. Source: Demographics ; Louisiana Tourism Data Resources, Louisiana State University; also, Demographic Outlook U.S. and Primary Southern Market States

7 118.3 Million Adult Leisure Travelers (U.S. Adult Population 225 Million) 78% Participate in Cultural Heritage Activities Source: The Cultural & Heritage Traveler Study ; By Rosemary McCormick, President, Shop America Alliance Cultural Heritage TRAVELER

8 Source: Heritage Tourism Guidebook ; Texas Historical Commission Slightly Older, 49 1/3 are 55 or older, 34% Likely to travel outside their region; Likely to fly rather than drive Have higher incomes ($50,000) Average spent per trip - $995 Higher Percentage are College Educated Travel Year Round Cultural Heritage TRAVELER

9 Source: The Cultural & Heritage Traveler Study ; By Rosemary McCormick, President, Shop America Alliance Seek Destination Experiences in Locations that have Retained their Historic Character Want an Educational Experience When Traveling for Leisure Spend More Money on Cultural/ Heritage Activities Pay More for Lodging that Reflects Culture/Heritage of Destination Dedicated Shoppers at Museum Stores 65% 58% 45% 37% 32% Cultural Heritage TRAVELER

10 The U.S. Historical or Cultural tourist travel activities Source: The Travel Industry Association of America

11 Cultural Heritage Tourism Benefits PROTECTS historic, cultural, and natural resources EDUCATES residents and tourists about local/regional history and traditions BUILDS closer, stronger communities PROMOTES economic and civic vitality of a community or region

12 How many Cultural Heritage Tourists actually visit small towns? Cultural Heritage TOURISM

13 3 million Cultural Heritage Tourists each year Gettysburg, PA

14 4 million Cultural Heritage Tourists each year Charleston, SC

15 6.2 million Cultural Heritage Tourists each year St. Augustine, FL

16 Pensacola Can Deliver A New Destination for this Different Kind of Tourist Cultural Heritage Tourism

17 We Need to Revitalize the Historic District Cultural Heritage Tourism

18 We Need to Enhance Downtown with New Development Specifically Designed for This New Demographic Cultural Heritage Tourism

19 Connect the Town St. Michael s Cemetery Historic Pensacola Downtown Port

20 Create a New Marketing Campaign Centered Around The Five Flags of Pensacola a journey through time a destination for history

21 Lists That Pensacola Should Be On & Could Be On

22 Source: National Trust for Historic Preservation Places That Matter

23 Florida s Top Ten Most Walkable Cities St. Augustine Key West Downtown Fernandina Beach Orlando St. Petersburg Miami Beach Tallahassee Sarasota Tampa Fort Lauderdale Source: About.Com Florida Travel

24 Florida s Small Towns with Big Surprises Brooksville Cassadaga Cedar Key Christmas Fernandina Beach Lake Placid Lake Wales Largo Mount Dora Plant City Sebring Tarpon Springs Source: About.Com Florida Travel

25 Paradores of Spain One Economic Model The hotels in the Parador Group were set up by the state to use quality tourism to act as guardian of the national and artistic heritage of Spain and to assist regions with enhancement and growth of economic resources. Pensacola Parador Model with a Twist

26 This is how we do it West Florida Historic Preservation, Inc. and Downtown Proposed Projects Install new monuments/statues downtown. Enhance downtown with 645,000 sq. ft. of new brick/cobblestone street pavers (instead of asphalt). Improve downtown sidewalks and pedestrian crossings to make downtown more pedestrian friendly. Create a history path. Create 10 new bed and breakfasts and 3-5 boutique hotels in downtown (adding 300 new rooms). Make improvements to the Colonial Archaeological Trail adding reconstructions of 4 or 5 sections of the forts, and other sites and buildings. Create Ferry docking facilities: a. Fort Pickens b. Downtown Pensacola c. NAS Pensacola Create a downtown trolley system. Construct 2 new downtown parking garages and improve existing lots.

27 Downtown Pensacola

28 Downtown Pensacola Site Plan Zones

29 Zone 1

30 Zone 2

31 Streetscapes, de Luna Way, and Ferry Walk