TOURISM, ARTS & HERITAGE CABINET ECONOMIC IMPACT OF KENTUCKY S TRAVEL AND TOURISM INDUSTRY 2016 AND 2017

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1 TOURISM, ARTS & HERITAGE CABINET ECONOMIC IMPACT OF KENTUCKY S TRAVEL AND TOURISM INDUSTRY 2016 AND 2017 KentuckyTourism.com/Industry PREPARED BY CERTEC, INC. FOR KENTUCKY TOURISM, ARTS AND HERITAGE CABINET CERTEC, MAY 2018

2 EXECUTIVE SUMMARY A detailed examination of the expenditure, employment, and tax impacts generated by the Kentucky tourism and travel industry, as well as the industry structure, has been conducted for the Kentucky Tourism, Arts & Heritage Cabinet. The major findings of the 2017 study follow: The tourism and travel industry contributed over $15.0 billion to Kentucky s economy in Direct expenditures by tourists accounted for over $9.5 billion of this total an increase of 3.8 percent since The 2017 tourism industry generated over $1.57 billion in tax revenues to government - $1.37 billion to the state and over $202 million locally. This is an increase from $1.52 billion in tax revenues in All nine tourism regions showed gains in revenues between 2016 and The largest increase occurred in the Western Waterlands Region. It increased by 6.4 percent between the two years. It was followed closely by the Northern Kentucky Region with a 6.3 percent increase. A total of 195,503 jobs in Kentucky resulted from the industry in 2017 up 2,806 jobs from Direct expenditures created 136,907 of these jobs. The tourism-generated jobs provided over $3.3 billion in wages to Kentucky workers an increase of $65 million from 2016 wages.

3 KENTUCKY'S TOURISM AND TRAVEL INDUSTRY EXPENDITURES, 2016 AND Total in Kentucky $14,491,109,397 $15,041,899,991 Direct $9,218,262,975 $9,568,638,671 Indirect 1 $5,272,846,422 $5,473,531,320 Annual Change between 2016 and % (direct expenditures only) 1 The indirect and induced expenditures resulting from the initial infusion of money into the Kentucky economy were calculated using the RIMS II inputoutput (I-O) model developed by the U.S. Department of Commerce, Bureau of Economic Analysis. The output from the Certec Model served as data input for the I-O model. The latter model provided indirect expenditures resulting from the tourism industry.

4 TAX REVENUES AND WAGES GENERATED BY KENTUCKY'S TOURISM AND TRAVEL INDUSTRY, 2016 AND Total State and Local Taxes 1 $1,516,305,269 $1,574,713,457 State Taxes 1,321,250,025 1,372,135,166 Local Taxes 195,055, ,578,291 Wages 1 $3,248,390,512 $3,315,758,842 1Based on analysis using the RIMS II input-output (I-O) model developed by the U.S. Department of Commerce, Bureau of Economic Analysis. TRAVEL EXPENDITURES IN KENTUCKY BY REGION, 2016 AND 2017 Change Location ( ) STATE $9,218,262,975 $9,568,638, % WESTERN WATERLANDS 587,633, ,075, BLUEGRASS, BLUES & BARBEQUE 376,159, ,178, CAVES, LAKES & CORVETTES 451,206, ,849, BOURBON, HORSES & HISTORY 2,820,627,132 2,890,695, KENTUCKY S SOUTHERN 229,653, ,413, SHORELINES NORTHERN KENTUCKY RIVER 1,995,494,491 2,121,136, BLUEGRASS, HORSES, BOURBON 2,002,016,445 2,043,155, & BOONE KENTUCKY APPALACHIANS 418,123, ,461, DANIEL BOONE COUNTRY 337,348, ,674,

5 TRAVEL EXPENDITURES IN KENTUCKY, 2016 AND 2017 Western Waterlands Ballard 3,829,184 6,019,477 4,882,443 7,675,200 Caldwell 5,202,900 8,178,959 6,643,756 10,443,984 Calloway 54,123,446 85,082,057 57,870,853 90,972,981 Carlisle 720,912 1,133, ,398 1,446,866 Christian 92,192, ,926,840 94,905, ,191,084 Crittenden 4,564,913 7,176,043 5,567,482 8,752,082 Fulton 5,362,228 8,429,422 5,628,206 8,847,540 Graves 22,294,070 35,046,278 24,599,277 38,670,063 Hickman 489, , ,991 1,009,210 Livingston 17,906,325 28,148,743 21,833,320 34,321,979 Lyon 34,363,767 54,019,842 38,282,621 60,180,280 Marshall 95,902, ,758, ,373, ,787,405 McCracken 226,854, ,615, ,987, ,827,624 Todd 2,942,977 4,626,360 3,907,425 6,142,472 Trigg 20,884,390 32,830,261 25,031,395 39,349,353 Regional Total 587,633, ,760, ,075, ,618,123 Bluegrass Blues and Barbecue Daviess 199,635, ,826, ,638, ,688,348 Hancock 1,686,760 2,651,587 1,961,283 3,083,137 Henderson 63,550,037 99,900,658 64,076, ,729,016 Hopkins 59,866,210 94,109,682 66,114, ,932,717 McLean 1,495,259 2,350,547 1,499,748 2,357,604 Muhlenberg 31,237,882 49,105,951 33,013,139 51,896,655 Ohio 8,190,198 12,874,991 9,356,087 14,707,769 Union 7,272,176 11,431, ,413,335 Webster 3,225,407 5,070,340 3,256,709 5,119,547 Regional Total 376,159, ,322, ,178, ,928,126

6 TRAVEL EXPENDITURES IN KENTUCKY, 2016 AND 2017 Caves, Lakes, & Corvettes Allen 9,343,093 14,687,342 9,755,075 15,334,978 Barren 91,742, ,219,418 97,013, ,505,525 Butler 3,684,849 5,792,583 3,858,940 6,066,254 Edmonson 3,988,291 6,269,593 4,257,151 6,692,241 Hart 17,237,580 27,097,476 20,822,842 32,733,508 Logan 17,784,928 27,957,907 18,699,032 29,394,878 Metcalfe 3,324,530 5,226,161 3,424,266 5,382,946 Monroe 4,451,904 6,998,393 4,778,638 7,512,019 Simpson 22,514,659 35,393,044 22,428,396 35,257,439 Warren 277,133, ,654, ,811, ,294,909 Regional Total 451,206, ,296, ,849, ,174,697 Bourbon, Horses & History Breckinridge 7,801,079 12,263,296 9,002,526 14,151,971 Bullitt 94,440, ,460,082 96,657, ,945,670 Grayson 24,285,310 38,176,507 26,595,659 41,808,376 Hardin 228,893, ,821, ,753, ,324,306 Henry 4,887,677 7,683,428 5,369,831 8,441,374 Jefferson 2,197,161,484 3,453,937,853 2,234,513,230 3,512,654,798 Larue 7,259,462 11,411,874 8,157,972 12,824,332 Marion 17,972,939 28,253,460 19,910,561 31,299,402 Meade 25,147,017 39,531,111 28,185,028 44,306,864 Nelson 63,945, ,522,474 63,265,439 99,453,270 Oldham 72,494, ,960,933 75,880, ,284,390 Shelby 66,672, ,809,843 66,893, ,156,374 Spencer 4,537,720 7,133,296 5,009,090 7,874,289 Trimble 687,324 1,080, ,862 1,084,463 Washington 4,440,178 6,979,960 4,811,033 7,562,944 Regional Total 2,820,627,132 4,434,025,852 2,890,695,180 4,544,172,823

7 TRAVEL EXPENDITURES IN KENTUCKY, 2016 AND 2017 Kentucky's Southern Shorelines Adair 10,128,111 15,921,390 11,129,584 17,495,706 Casey 4,964,577 7,804,315 5,506,007 8,655,443 Clinton 11,512,052 18,096,946 12,308,361 19,348,743 Cumberland 7,938,078 12,478,659 8,730,835 13,724,873 Green 2,683,055 4,217,762 2,916,747 4,585,126 McCreary 5,184,972 8,150,776 5,802,246 9,121,131 Pulaski 84,162, ,303,735 86,551, ,059,428 Russell 36,712,573 57,712,165 39,419,559 61,967,547 Taylor 41,108,343 64,622,315 43,435,452 68,280,531 Wayne 25,259,157 39,707,395 26,612,857 41,835,411 Regional Total 229,653, ,015, ,413, ,073,939 Northern Kentucky River Boone 1,014,906,073 1,595,432,347 1,076,056,188 1,691,560,328 Bracken 1,444,387 2,270,576 1,572,937 2,472,657 Campbell 96,977, ,448, ,475, ,662,807 Carroll 32,123,524 50,498,180 34,404,294 54,083,550 Fleming 17,811,290 27,999,348 18,719,665 29,427,313 Gallatin 8,517,349 13,389,273 9,275,393 14,580,918 Grant 45,835,631 72,053,612 50,594,154 79,534,010 Kenton 715,023,651 1,124,017, ,500,188 1,197,078,296 Lewis 3,020,380 4,748,037 3,311,392 5,205,508 Mason 46,015,623 72,336,559 46,890,536 73,711,923 Owen 4,328,329 6,804,133 4,778,475 7,511,763 Pendleton 5,232,100 8,224,861 5,797,167 9,113,147 Robertson 4,258,583 6,694,492 4,761,096 7,484,443 Regional Total 1,995,494,491 3,136,917,340 2,121,136,553 3,334,426,661

8 TRAVEL EXPENDITURES IN KENTUCKY, 2016 AND 2017 Bluegrass, Horses, Bourbon, and Boone Anderson 8,635,845 13,575,548 8,307,682 13,059,676 Bourbon 21,751,257 34,192,976 20,772,451 32,654,293 Boyle 56,850,146 89,368,430 62,876,261 98,841,482 Clark 59,557,282 93,624,047 59,563,237 93,633,409 Fayette 1,302,953,956 2,048,243,619 1,324,452,697 2,082,039,640 Franklin 119,329, ,586, ,181, ,209,676 Garrard 6,422,391 10,095,999 6,627,908 10,419,071 Harrison 10,794,051 16,968,248 9,734,092 15,301,993 Jessamine 70,758, ,232,356 63,682, ,109,120 Lincoln 8,641,027 13,583,694 8,399,078 13,203,351 Madison 137,841, ,686, ,209, ,988,870 Mercer 33,431,086 52,553,667 35,938,417 56,495,192 Nicholas 2,997,933 4,712,751 2,978,331 4,681,936 Scott 112,981, ,606, ,195, ,375,350 Woodford 49,070,570 77,138,936 48,236,370 75,827,574 Regional Total 2,002,016,445 3,147,169,852 2,043,155,618 3,211,840,631 Kentucky Appalachians Bath 3,005,610 4,724,819 3,169,416 4,982,322 Boyd 111,060, ,587, ,834, ,808,532 Carter 22,564,945 35,472,094 24,144,491 37,955,140 Elliott 1,081,894 1,700,737 1,157,627 1,819,790 Floyd 49,627,695 78,014,737 54,838,603 86,206,284 Greenup 11,799,976 18,549,562 13,416,573 21,090,853 Johnson 30,634,813 48,157,926 32,779,250 51,528,981 Lawrence 15,215,532 23,918,816 15,943,336 25,062,924 Magoffin 4,362,037 6,857,122 4,667,379 7,337,120 Martin 4,671,722 7,343,947 4,998,742 7,858,022 Menifee 435, , , ,451 Montgomery 46,475,270 73,059,124 45,545,764 71,597,941 Morgan 3,374,609 5,304,885 3,561,204 5,598,213 Pike 69,523, ,291,649 72,930, ,646,941 Rowan 44,289,380 69,622,905 45,972,377 72,268,577 Regional Total 418,123, ,290, ,461, ,549,090

9 TRAVEL EXPENDITURES IN KENTUCKY, 2016 AND 2017 Daniel Boone Country Bell 29,942,866 47,070,185 30,655,526 48,190,487 Breathitt 7,067,696 11,110,418 7,235,907 11,374,846 Clay 5,710,131 8,976,326 6,366,796 10,008,603 Estill 4,444,943 6,987,450 4,550,733 7,153,752 Harlan 23,267,305 36,576,203 26,478,193 41,623,719 Jackson 2,809,503 4,416,539 3,037,073 4,774,279 Knott 4,106,682 6,455,704 4,279,163 6,726,844 Knox 14,382,809 22,609,776 14,986,887 23,559,386 Laurel 106,621, ,609, ,154, ,447,652 Lee 2,212,084 3,477,396 2,426,656 3,814,703 Leslie 2,635,404 4,142,855 2,933,597 4,611,614 Letcher 9,579,772 15,059,402 10,509,009 16,520,162 Owsley 525, , , ,530 Perry 32,861,202 51,657,810 36,233,733 56,959,428 Powell 7,045,945 11,076,226 7,870,390 12,372,253 Rockcastle 12,958,407 20,370,616 14,474,541 22,753,978 Whitley 69,451, ,178,148 67,012, ,344,173 Wolfe 1,724,857 2,711,475 1,892,168 2,974,488 Regional Total 337,348, ,311, ,674, ,115,901

10 KENTUCKY S TOURISM AND TRAVEL INDUSTRY EMPLOYMENT, 2016 AND Total Employment Statewide 192, ,503 Employment from 134, ,907 Direct Employment from 57,755 58,596 Indirect Employment from Direct by Region WESTERN WATERLANDS 11,479 11,950 BLUEGRASS, BLUES & BARBEQUE 5,192 5,140 CAVES, LAKES & CORVETTES 10,824 10,976 BOURBON, HORSES & HISTORY 39,073 39,193 KENTUCKY S SOUTHERN 9,217 9,383 SHORELINES NORTHERN KENTUCKY RIVER 17,541 18,216 BLUEGRASS, HORSES, BOURBON 27,364 27,528 & BOONE KENTUCKY APPALACHIANS 6,312 6,488 DANIEL BOONE COUNTRY 7,940 8,033

11 KENTUCKY S TOURISM AND TRAVEL INDUSTRY EMPLOYMENT BY REGION AND COUNTY, 2016 AND WESTERN WATERLANDS 11,479 11,950 Ballard Caldwell Calloway Carlisle 4 5 Christian 1,133 1,131 Crittenden Fulton Graves Hickman Livingston Lyon 1,600 1,706 Marshall 2,714 2,747 McCracken 3,098 3,123 Todd Trigg 1,256 1,432 BLUEGRASS, BLUES & BARBEQUE 5,192 5,140 Daviess 2,142 2,078 Hancock Henderson 1,093 1,064 Hopkins McLean Muhlenberg Ohio Union Webster CAVE, LAKES & CORVETTES 10,824 10,976 Allen Barren 2,659 2,709 Butler Edmonson 1,832 1,823 Hart Logan Metcalfe Monroe Simpson Warren 4,591 4,607

12 KENTUCKY S TOURISM AND TRAVEL INDUSTRY EMPLOYMENT BY REGION AND COUNTY, 2016 AND BOURBON, HORSES & HISTORY 39,073 39,193 Breckinridge Bullitt 1,746 1,732 Grayson Hardin 3,687 3,827 Henry Jefferson 27,512 27,422 Larue Marion Meade Nelson 1,436 1,354 Oldham Shelby 1,071 1,073 Spencer Trimble Washington KENTUCKY S SOUTHERN SHORELINES 9,217 9,383 Adair Casey Clinton 1,086 1,103 Cumberland Green McCreary 992 1,047 Pulaski 2,135 2,124 Russell 2,018 2,038 Taylor Wayne

13 KENTUCKY S TOURISM AND TRAVEL INDUSTRY EMPLOYMENT BY REGION AND COUNTY, 2016 AND NORTHERN KENTUCKY RIVER 17,541 18,216 Boone 6,021 6,237 Bracken Campbell 2,443 2,544 Carroll Fleming Gallatin Grant 1,435 1,455 Kenton 4,759 4,954 Lewis Mason Owen Pendleton Robertson BLUEGRASS, HORSES, BOURBON 27,364 27,528 & BOONE Anderson Bourbon Boyle Clark Fayette 15,399 15,393 Franklin 2,103 1,994 Garrard Harrison Jessamine Lincoln Madison 4,057 4,342 Mercer 1,141 1,164 Nicholas Scott 1,812 1,836 Woodford

14 KENTUCKY S TOURISM AND TRAVEL INDUSTRY EMPLOYMENT BY REGION AND COUNTY, 2016 AND KENTUCKY APPALACHIANS 6,312 6,488 Bath Boyd 1,100 1,145 Carter Elliott Floyd 1,013 1,087 Greenup Johnson Lawrence Magoffin Martin Menifee Montgomery Morgan Pike Rowan DANIEL BOONE COUNTRY 7,940 8,033 Bell 1,311 1,300 Breathitt Clay Estill Harlan Jackson Knott Knox Laurel 2,588 2,507 Lee Leslie Letcher Owsley Perry Powell Rockcastle Whitley 1,218 1,229 Wolfe