Greater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research

Size: px
Start display at page:

Download "Greater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research"

Transcription

1 March 26, of 22 Evans - Klages Market Research, Inc. Greater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research 2006 / 2007 Focus Groups March 2007

2 Research Program March 26, of 22 BACKGROUND Three focus groups sessions: two leisure travelers one meeting planner The three markets: Tampa Bay -- Nov. 3, 2006 Greater New York -- Jan. 30, 2007 Washington -- March 1, 2007

3 Market Segments March 26, of 22 Tampa Focus Group The Florida Traveler: family travel, couple travelers, day / weekend travel via car trips. Greater New York Focus Group The Vacationer from the Northeast: Tourists and vacationers who take a leisure trip and fly to area. Washington DC Focus Group The Travel Professionals: Meeting Planners who seek out destinations for group events.

4 March 26, of 22 What they are saying: Tampa Leisure Travelers: The Florida Traveler: They enjoy new and interesting places. They love local markets/fairs for the experience of the locality and seek out road trips and sight seeing. Greater New York Leisure Travelers: The Vacationer from the Northeast: Take Florida holiday breaks more frequently than travelers in other market segments. Traditional Florida East Coast orientation. Express strong interest and curiosity about the Greater Naples, Marco Island, Everglades destination. Spend more time and money on their vacation. Seek out warm weather, beaches, and want cultural diversity and vacation activities. Washington DC Meeting Professionals: The Travel Professionals: Still apprehensive about weather uncertainties. Want to limit their risks in choosing a Florida meeting venue. Often, travel groups have limited budgets. Want autonomy for their meeting environment. Gather information about destinations and the experiences they offer.

5 March 26, 2007 Executive Summary: Leisure 5 of 22 OBJECTIVES What motivates the leisure travelers to choose the Greater Naples, Marco Island, and Everglades destination for a visit? What are the vacation drivers? What trends are new? Information travelers seek.

6 March 26, of 22 Focus Group Findings The primary images that differentiate the Greater Naples, Marco Island, Everglades destination from competitors and drive visitation to the area: o Warm, relaxing, calm, and romantic atmosphere. o Luxury and upscale lifestyle. o The un-florida Florida. o Relationship renewal and re-discovery for couples and families. o Unique and unspoiled nature of the destination. o Beaches and blue Gulf waters. o Perfect romantic get-away.

7 March 26, of 22 Brand personalities:

8 What is your opinion March about 26, 2007 the 8 of 22 competitive ad messages? Tampa New York Greater Fort Lauderdale Go Beyond Naples Marco Island Everglades Florida s Last Paradise Florida Space Coast Orlando s Closest Beaches Sarasota Imagination Creation Vacation Palm Beach County The Best of Everything Daytona The Playful Side of Paradise St. Petersburg-Clearwater Florida s Beaches Florida Keys & Key West Come As You Are Ft. Myers-Sanibel What Is Right With The World St. Augustine Ponte Vedra Four Centuries, It s Still Inspiring Ratings based on a scale of 1 5, with 5 best and 1 worst.

9 March 26, 2007 What is your opinion about 9 of 22 the 6 new Naples print ads? Tampa New York Couple in the Hammocks Couple on the Jet Skis Couple s Massage on the Beach Little Girl on the Beach Couples in Beach Chairs Jet Ski through the Mangroves Ratings based on a scale of 1 5 with 5 best and 1 worst.

10 Travelers views of print ad messages: March 26, of 22 Leisure Exotic & exclusive. The un-florida Florida. The hammocks are a feeling of quiet and luxury. There is a romantic, relaxing & calm feel about the hammock ad. The spa vacation is not what I first thought of but it changed my ideas about Naples. Meeting Planners This is not for the middle age and older set. I see middle managers doing these water activities and jet skiing.

11 March 26, of 22 Florida s Last Paradise The brand campaign, Florida s Last Paradise, captures the essence of Naples, Marco Island, Everglades famous warmth and hospitality and provides a personal invitation to share in the uniquely open relaxation experience. It is defined by the local people, lifestyle, and pristine environment. This brand is about feelings. And from the respondents reactions, the feelings generated by the NMIE brand are on-target. After viewing the print ads and TV commercials, participants wanted to pack their bags! The Florida Last Paradise brand and logo features the golden twirl icon, which is helping establish recognition for Florida s Last Paradise. The golden twirl is symbolic of the warmth, energy, and forward-looking optimism which are central to the brand. It is a very effective mark. The brand identity provides a unifying link across different markets and campaigns.

12 Meeting Planners March 26, of 22 Washington DC March 3, 2007

13 Group Participants March 26, of 22

14 Brainstorming Meeting planners March 26, of 22 OBJECTIVES What motivates meeting planners to choose a destination for events? What tools can the CVB provide? What perceptions, beliefs, and trends are current?

15 March 26, of 22 Travel Professionals say: If Naples meets the Washington Post Test, my audience is interested. The regional airports are easier to connect out of. I am convinced more than ever to look for venue locations in Naples Marco Island. It would be good for our groups. You MUST get destination marketing materials in the hands of meeting planners. Increase effort and flood the market.

16 March 26, of 22 What Meeting Planners think: Communicate air lift connectivity, hotel meeting space availability and when the low and high seasons are. Tell us about access and airports. Tell us what flights are out of DC and about ground transportation. Today, in this group, I have learned that Naples is a primary destination for our group. They should highlight GOLF, GOLF, and GOLF. That sells our group.

17 Respondent Brain Writing $$ Luxury Sales Real Estate World of Disney Bring the Family Stay longer Enjoy a visit See friends and relatives Activities GOLF & Fish & GOLF March 26, 2007 CLIMATE 17 of 22 Too Hot Hurricanes Perfect Weather Warm Climate Meetings Climate Combat Humidity Five Properties Range of Properties Available Negotiations & Contracts Meetings at a Florida Beach Destination Water Activities Yacht Rentals Fishing Dinner cruise Programs Venues Available Trade Español A laid-back culture Show Space Travel Distance 2 3 hrs local traffic and directions Access and entry to area Hotel properties: Rooms and services

18 Influences on Professional Meeting Planners March 26, 2007 Familiarity with the destination Accessibility and information on lift and ground transportation Visitor culture including bringing the family, dining, shopping, meeting space, and recreation Technology, security, wireless capability On-line RFP and CVB services are less important than destination and hotel/resort information First class promotional material needs to be available on the web Services Hotel sales and catering packages are key selling points

19 Naples Print Ads March 26, of 22 Group reactions were very positive for the print campaign. It grabbed the audience s attention, being distinctive, authentic, and delivering a genuine invitation for experience seekers to come, discover, and enjoy the Greater Naples, Marco Island, Everglades destination.

20 March 26, of 22

21 March 26, of 22 TV Ad: All Three Groups The commercial reflects the tone, the personality, the images, and messages of the destination. Together, they convey a feeling of warmth and a distinctly authentic Florida beach atmosphere. It is perceived as an invitation that says, We want you to come and get relaxed now. It calls on the viewer to take action by making contact with the destination and/or using the Internet for travel information or reservations. The creative ideas of the ad effectively link potential visitors with the Last Paradise beach experience.

22 Travel Offers March 26, of 22 Incentives to choose the area were discussed: Travel offers include: Rating Tour coupon books 5.2 Spa and golf, th night free 3.6 VIP treatment, 3.5 Sweepstakes, 2.4 Ratings based on a scale of 1 5 with 5 best and 1 worst.

2005 COLLIER COUNTY HIGH SEASON VISITOR PROFILE

2005 COLLIER COUNTY HIGH SEASON VISITOR PROFILE THE KLAGES GROUP 405 NORTH REO STREET SUITE 100 TAMPA, FLORIDA 33609 TEL (813) 254-2975 FAX (813) 254-2986 2005 COLLIER COUNTY HIGH SEASON VISITOR PROFILE Prepared for: Collier County Board of County Commissioners

More information

COLLIER COUNTY 2004 WINTER VISITOR PROFILE

COLLIER COUNTY 2004 WINTER VISITOR PROFILE THE KLAGES GROUP 405 NORTH REO STREET SUITE 100 TAMPA, FLORIDA 33609 TEL (813) 254-2975 FAX (813) 254-2986 COLLIER COUNTY 2004 WINTER VISITOR PROFILE Prepared for: Collier County Board of County Commissioners

More information

January 2009 Visitor Profile

January 2009 Visitor Profile RESEARCH DATA SERVICES, INC. 3825 HENDERSON BOULEVARD SUITE 300 TAMPA, FLORIDA 33629 TEL (813) 254-2975 FAX (813) 254-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau January 2009 Visitor

More information

June 2009 Visitor Profile

June 2009 Visitor Profile RESEARCH DATA SERVICES, INC. 3825 HENDERSON BOULEVARD SUITE 300 TAMPA, FLORIDA 33629 TEL (813) 254-2975 FAX (813) 254-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau June 2009 Visitor

More information

Florida s Paradise Coast. Leading the Way to Prosperity

Florida s Paradise Coast. Leading the Way to Prosperity Florida s Paradise Coast Leading the Way to Prosperity Ten Years in Review Measure 2003 2013 Average Daily Rate $130.32 $166.10 Overnight Visitors 1,312,987 1,573,000 Direct Expenditures $581.5 M $962.5

More information

March 2011 Visitor Profile

March 2011 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 254-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau March

More information

DISCOVER YOUR LIFESTYLE AND LIVE LIFE TO THE FULLEST IN THE NEW PIER DISTRICT, DOWNTOWN ST. PETE S CONTEMPORARY GREEN BLUE EDGE.

DISCOVER YOUR LIFESTYLE AND LIVE LIFE TO THE FULLEST IN THE NEW PIER DISTRICT, DOWNTOWN ST. PETE S CONTEMPORARY GREEN BLUE EDGE. DISCOVER YOUR LIFESTYLE AND LIVE LIFE TO THE FULLEST IN THE NEW PIER DISTRICT, DOWNTOWN ST. PETE S CONTEMPORARY GREEN BLUE EDGE. A BRAND STRATEGY FOR THE ST. PETE PIER DISTRICT Cover Photo Credit: Visit

More information

Florida Beachfront Lodgings: The West Coast By Gail Bottone READ ONLINE

Florida Beachfront Lodgings: The West Coast By Gail Bottone READ ONLINE Florida Beachfront Lodgings: The West Coast By Gail Bottone READ ONLINE Ft. Lauderdale Oceanfront Condos - Fort - Ft. Lauderdale Oceanfront Condos. Oceanfront Condos in Ft. Lauderdale are of significant

More information

April 2012 Visitor Profile

April 2012 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau April

More information

Summer 2009 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau

Summer 2009 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Summer 2009 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Prepared for: Alabama Gulf Coast Convention and Visitors Bureau Prepared by: Walter J. Klages, Ph.D. President Evans - Klages,

More information

Recent Visitor and Prospect Study: Leisure Traveler Market Assessment. Prepared by

Recent Visitor and Prospect Study: Leisure Traveler Market Assessment. Prepared by Recent Visitor and Prospect Study: Leisure Traveler Market Assessment Prepared by May 2014 1 Table of Contents Introduction 3 Research Objectives 4 Methodology 6 Key Findings 10 Detailed Findings 15 Characteristics

More information

Annual Report Collier s Hospitality &Tourism Industry

Annual Report Collier s Hospitality &Tourism Industry Annual Report - 2015 Collier s Hospitality &Tourism Industry Welcome to Our Celebration of the 33 rd National Travel & Tourism Week Thank You To Our Host Today Naples Bay Resort Please Welcome John Reilly,

More information

HAMMOCK BEACH RESORT VACATION RENTAL PROGRAM

HAMMOCK BEACH RESORT VACATION RENTAL PROGRAM HAMMOCK BEACH RESORT VACATION RENTAL PROGRAM THE HOME YOU LOVE. THE VACATION THEY SEEK. We bring it all together, better. INTRODUCING THE HAMMOCK BEACH VACATION RENTAL PROGRAM. Now, renting your home can

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau January 2016 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau January 2016 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau January

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau March 2018 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau March 2018 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 2 TAMPA, FLORIDA 332 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau March 2018

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau June 2018 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau June 2018 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau June

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau January 2018 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau January 2018 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau January

More information

Advertising Opportunities & Sponsors Rate Sheet

Advertising Opportunities & Sponsors Rate Sheet Advertising Opportunities & Sponsors Rate Sheet SiestaMan s The Last Sunset in Paradise 2007 Why advertise with SiestaMan? Tourism icon with beautiful bikini co-hosts producing a unique brand of travel

More information

Amelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile

Amelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Amelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile Prepared

More information

Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau

Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau 2011-2012 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Prepared for: Alabama Gulf Coast Convention and Visitors Bureau Prepared by: Evans - Klages, Inc. www.klagesgroup.com December

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau December 2017 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau December 2017 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau December

More information

Winter 2013/14 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau

Winter 2013/14 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Winter 2013/14 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Prepared for: Alabama Gulf Coast Convention and Visitors Bureau Prepared by: Evans - Klages, Inc. www.researchdatallc.com

More information

March 2012 Visitor Profile

March 2012 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau March

More information

Fall 2013 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau

Fall 2013 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Fall 2013 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Prepared for: Alabama Gulf Coast Convention and Visitors Bureau Prepared by: Evans - Klages, Inc. www.klagesgroup.com January 2014

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau August 2018 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau August 2018 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau August

More information

October 2011 Visitor Profile

October 2011 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau October

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau October 2018 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau October 2018 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 2 TAMPA, FLORIDA 332 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau October

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau April 2013 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau April 2013 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau April

More information

Fourth Quarter 2013 Visitor Profile (October December) Amelia Island Tourist Development Council

Fourth Quarter 2013 Visitor Profile (October December) Amelia Island Tourist Development Council RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Fourth Quarter 2013 Visitor Profile (October December) Amelia Island

More information

April 2011 Visitor Profile

April 2011 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Visit St. Petersburg/Clearwater April 2011 Visitor Profile Prepared

More information

November 2011 Visitor Profile

November 2011 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau November

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau April 2014 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau April 2014 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau April

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau February 2017 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau February 2017 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau February

More information

St. Petersburg/Clearwater Area Convention and Visitors Bureau. September 2006 Visitor Profile

St. Petersburg/Clearwater Area Convention and Visitors Bureau. September 2006 Visitor Profile RESEARCH DATA SERVICES, INC. 405 NORTH REO STREET SUITE 100 TAMPA, FLORIDA 33609 TEL (813) 254-2975 FAX (813) 254-2986 St. Petersburg/Clearwater Area Convention and Visitors Bureau September 2006 Visitor

More information

Naples Marco Island Everglades CVB Florida Encounter Post FAM

Naples Marco Island Everglades CVB Florida Encounter Post FAM Naples Marco Island Everglades CVB Florida Encounter Post FAM Itinerary Contacts Debi DeBenedetto, Sales & Marketing Manager E: debide@colliergov.net O: 239-252-2379 or C: 239-734-0295 Itinerary Saturday,

More information

Opportunity DON T MISS THIS FEBRUARY 8-10, Ohio Expo Center Cardinal Hall NEW LOCATION

Opportunity DON T MISS THIS FEBRUARY 8-10, Ohio Expo Center Cardinal Hall NEW LOCATION Opportunity DON T MISS THIS NEW LOCATION FEBRUARY 8-10, 2019 Ohio Expo Center Cardinal Hall GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION AND! Ohioans spend more than $1.5 billion on vacation travel and

More information

NOT YOUR TYPICAL AIRPORT HOTEL

NOT YOUR TYPICAL AIRPORT HOTEL NOT YOUR TYPICAL AIRPORT HOTEL Unique lakeside ambiance, resort-like amenities and award winning service. Find it all just minutes from the airport and miles from the typical airport feel. FLY ABOVE EVERY

More information

#NOTYOURTYPICALAIRPORTHOTEL

#NOTYOURTYPICALAIRPORTHOTEL NOT YOUR TYPICAL AIRPORT HOTEL Unique lakeside ambiance, resort-like amenities and award winning service. Find it all just minutes from the airport and miles from the typical airport feel. #NOTYOURTYPICALAIRPORTHOTEL

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau March 2013 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau March 2013 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau March

More information

3. Accommodation services

3. Accommodation services 11 3. Accommodation services When one travels to another city or country, one usually has different needs and demands for the destination one is travelling to. Trying to meet these needs and demands is

More information

2003 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau

2003 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau 2003 Visitor Profile Alabama Gulf Coast Convention & Visitors Bureau Prepared for: Alabama Gulf Coast Convention and Visitors Bureau Prepared by: Walter J. Klages, Ph.D. President Evans - Klages, Inc.

More information

JANUARY 19-21, 2018 GREATER COLUMBUS CONVENTION CENTER GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION & TRAVEL SPENDING!

JANUARY 19-21, 2018 GREATER COLUMBUS CONVENTION CENTER GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION & TRAVEL SPENDING! DON T MISS This Opportunity GREATER COLUMBUS CONVENTION CENTER GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION & TRAVEL SPENDING! Ohioans spend more than $1.5 billion on vacation travel and accommodations

More information

TABLE OF CONTENTS. Florida Department of Transportation Analysis of Scheduled Air Service in Florida

TABLE OF CONTENTS. Florida Department of Transportation Analysis of Scheduled Air Service in Florida TABLE OF CONTENTS Analysis of Scheduled Commercial Air Service In Florida... 1 Characteristics Impacting Commercial Airline Service in Florida... 2 Low Yield Market... 2 Low Cost Carriers... 3 Changes

More information

PERCEPTIONS & DIFFERENTIATION STUDY

PERCEPTIONS & DIFFERENTIATION STUDY PERCEPTIONS & DIFFERENTIATION STUDY Agenda Study Overview Detailed Findings Nomenclature Perceptions & Differentiation Synergy Implications & Considerations Appendix 2 STUDY OVERVIEW Primary Objectives

More information

May 2009 Visitor Profile

May 2009 Visitor Profile RESEARCH DATA SERVICES, INC. 3825 HENDERSON BOULEVARD SUITE 300 TAMPA, FLORIDA 33629 TEL (813) 254-2975 FAX (813) 254-2986 Visit St. Petersburg/Clearwater May 2009 Visitor Profile Prepared for: Pinellas

More information

March 2011 Visitor Profile

March 2011 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Visit St. Petersburg/Clearwater March 2011 Visitor Profile Prepared

More information

Panama City Beach CVB Travel Market Visitor Profile & Economic Impact Report

Panama City Beach CVB Travel Market Visitor Profile & Economic Impact Report Panama City Beach CVB 2017 Travel Market Visitor Profile & Economic Impact Report Presented by: Berkeley Young, President Young Strategies, Inc. Prepared by: Larry D. Gustke, PhD Steve Morse, PhD Prepared

More information

2014 North Carolina Image & Advertising Accountability Research

2014 North Carolina Image & Advertising Accountability Research 2014 North Carolina Image & Advertising Accountability Research January 2015 Table of Contents Introduction........ 3 Purpose.. 4 Methodology.. 5 Destination Past Visitation and Interest.......... 7 Travel

More information

First Quarter 2014 Visitor Profile (January March) Amelia Island Tourist Development Council

First Quarter 2014 Visitor Profile (January March) Amelia Island Tourist Development Council RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 First Quarter 2014 Visitor Profile (January March) Amelia Island Tourist

More information

Pre- FAM Elite Meetings Alliance

Pre- FAM Elite Meetings Alliance Pre- FAM Elite Meetings Alliance Itinerary Contact Debi DeBenedetto Sales & Marketing Manager P: 239-252-2379 C: 239-734-0295 E: debide@colliergov.net Itinerary Wednesday, October 31, 2018 12:00PM Go Platinum

More information

to Market Your Travel Products and Services to Ohio s Most Sought-After Travel Enthusiasts!

to Market Your Travel Products and Services to Ohio s Most Sought-After Travel Enthusiasts! This Opportunity to Market Your Travel Products and Services to Ohio s Most Sought-After Travel Enthusiasts! GREATER COLUMBUS CONVENTION CENTER GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION & TRAVEL SPENDING!

More information

Third Quarter 2015 Visitor Profile (July-September) Amelia Island Tourist Development Council

Third Quarter 2015 Visitor Profile (July-September) Amelia Island Tourist Development Council RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) 254-2975 FAX (813) 223-2986 Third Quarter 215 Visitor Profile (July-September) Amelia Island Tourist

More information

LEISURE TRAVEL. June 2010 Prepared By: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada

LEISURE TRAVEL. June 2010 Prepared By: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada LEISURE TRAVEL June 2010 Prepared By: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada RECAP Trade Shows/Missions June 2010 6/2-3 AAA Auto Club South Sales Blitz Tampa, Bradenton, Sarasota 6/9-10

More information

LEISURE TRAVEL. October 2018 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada

LEISURE TRAVEL. October 2018 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada LEISURE TRAVEL October 2018 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada RECAP Trade Shows/ Missions/ Events October 2018 10/1-2 Professional Travel Agents of North America

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau January 2013 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau January 2013 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau January

More information

2019 Conference and Trade Show MAY MEMPHIS, TN

2019 Conference and Trade Show MAY MEMPHIS, TN 2019 Conference and Trade Show MAY 15-19 MEMPHIS, TN Creating Global Relationships in the Travel Industry SPONSORSHIP OPPORTUNITIES WWW.TPOCASSOCIATION.COM TPOCAssociation CONTENTS 1 TPOC Conference &

More information

The Face (and Wallet) Behind the Suitcase: Assessing the Customer Base of Tourist Locations

The Face (and Wallet) Behind the Suitcase: Assessing the Customer Base of Tourist Locations The Face (and Wallet) Behind the Suitcase: Assessing the Customer Base of Tourist Locations Brian J. Schumacher ICSC Research Connections Conference Program Planning Committee Senior Manager, Real Estate

More information

Tastefully updated and decorated pool home in convenient location!

Tastefully updated and decorated pool home in convenient location! Tastefully updated and decorated pool home in convenient location! Summary "PINK STREET PARADISE" Description This beautiful home is located in the desirable "Pink Street" Neighborhood at the southernmost

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau September 2013 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau September 2013 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau September

More information

**************************************************************************************

************************************************************************************** Leisure Travel Sales Opportunities October 1-December 31 2010 ************************************************************************************** OCTOBER GOGO Worldwide Vacations Learning Conference

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau February 2013 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau February 2013 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau February

More information

Tourism Impacts and Second Home Development in Pender County: A Sustainable Approach

Tourism Impacts and Second Home Development in Pender County: A Sustainable Approach Tourism Impacts and Second Home Development in Pender County: A Sustainable Approach (Funded by North Carolina Sea Grant) Center for Sustainable Tourism Division of Research and Graduate Studies East Carolina

More information

Luxury Hotels Golf Resorts READ ONLINE

Luxury Hotels Golf Resorts READ ONLINE Luxury Hotels Golf Resorts READ ONLINE Luxury hotel and golf resort welcomes new owners. Adv: Jul 06, 2015. Adv: ENNISKILLEN, Northern Ireland - Purchase of Lough Erne Resort, the five-star luxury hotel

More information

LEISURE TRAVEL April 2010 Rosemarie Payne Sales Director

LEISURE TRAVEL April 2010 Rosemarie Payne Sales Director LEISURE TRAVEL April 2010 Rosemarie Payne Sales Director RECAP TRADESHOWS/SALES MISSIONS APRIL 2010 4/6-8 GOGO Worldwide Vacations Travel Agent Tradeshow Boston, MA 4/5-7 Sales Mission Nashville, TN 4/8-12

More information

Naples, Marco Island, Everglades Convention and Visitors Bureau November 2012 Visitor Profile

Naples, Marco Island, Everglades Convention and Visitors Bureau November 2012 Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau November

More information

Second Quarter 2015 Visitor Profile (April-June) Amelia Island Tourist Development Council

Second Quarter 2015 Visitor Profile (April-June) Amelia Island Tourist Development Council RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) 254-2975 FAX (813) 223-2986 Second Quarter 215 Visitor Profile (April-June) Amelia Island Tourist

More information

Publicity Report April-June 2016

Publicity Report April-June 2016 Publicity Report April-June 2016 APRIL-JUNE 2016 TABLE OF CONTENTS MEDIA GROUP: INTERNET 31 ITEMS A SPICY PERSPECTIVE: Amelia Island Getaway 5 ATLANTA JOURNAL-CONSTITUTION ONLINE: Shrimp Festival 5 CONDÉ

More information

Thomas Roth, President Community Marketing, Inc. September 7, Co-Op Marketing Plan 08: Gay Days & Nights Las Vegas

Thomas Roth, President Community Marketing, Inc. September 7, Co-Op Marketing Plan 08: Gay Days & Nights Las Vegas Thomas Roth, President Community Marketing, Inc. September 7, 2007 Thank you. Many partners joined together to make Las Vegas 2007 a success. We all agree that it could not have even been possible without

More information

DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION BOARD MEETING CALENDAR

DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION BOARD MEETING CALENDAR Halsey Beshears, Secretary Ron DeSantis, Governor DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION BOARD MEETING CALENDAR Division of Professions Boards: Architecture & Interior Design Auctioneers Barbers

More information

LEISURE TRAVEL DEPARTMENT SALES PLAN

LEISURE TRAVEL DEPARTMENT SALES PLAN LEISURE TRAVEL DEPARTMENT 20132014 SALES PLAN Prepared by: Lorrie Allen, Director of Leisure Sales CONSUMER TRAVEL GOAL: Participate in highly targeted, regional consumer travel shows that attract specific

More information

LEISURE TRAVEL DEPARTMENT FEBRUARY 2007 REPORT

LEISURE TRAVEL DEPARTMENT FEBRUARY 2007 REPORT LEISURE TRAVEL DEPARTMENT FEBRUARY 2007 REPORT Recap of Trade Shows/Missions Attended See details below February 2007 2/6-11 St Louis Sport & Boat Show 2/8-12 Southern Women s Show-Savannah, GA 2/15-19

More information

Life. Classically Balanced. Away from it all is closer than you think.

Life. Classically Balanced. Away from it all is closer than you think. Life. Classically Balanced. Away from it all is closer than you think. Experience Life. Classically Balanced. Retreat to the ambience of a French manor house. Meander past beautiful pond gardens inspired

More information

Meetings & Events RESORTS OF PELICAN BEACH. Destin, Florida

Meetings & Events RESORTS OF PELICAN BEACH. Destin, Florida Meetings & Events RESORTS OF PELICAN BEACH Destin, Florida WELCOME TO PELICAN BEACH Pelican Beach is a gated beachfront resort in the heart of Destin... considered by many to be Florida's single most picturesque

More information

2019 Marketing Plan. Muskoka Tourism Marketing Agency

2019 Marketing Plan. Muskoka Tourism Marketing Agency 2019 Marketing Plan Muskoka Tourism Marketing Agency 2019, 2020, 2021 Strategic Priorities In order to capitalize on Muskoka Tourism s competitive advantage we ve identified strategic priorities which

More information

Charlotte County Fourth Quarter 2016 Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau

Charlotte County Fourth Quarter 2016 Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau Charlotte County Fourth Quarter 2016 Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. March 2017 A. Key Visitor Metrics (Overnight Visitors Staying in Charlotte

More information

Fall 2015 Brand & Advertising Tracking Study Report US Near Markets

Fall 2015 Brand & Advertising Tracking Study Report US Near Markets Fall 2015 Brand & Advertising Tracking Study Report US Near Markets 1 STUDY BACKGROUND & METHODOLOGY Methodology & Sample profile Methodology: Online Survey Eligibility: Overnight Pleasure Travelers (have

More information

2014 West Virginia Image & Advertising Accountability Research

2014 West Virginia Image & Advertising Accountability Research 2014 West Virginia Image & Advertising Accountability Research November 2014 Table of Contents Introduction....... 3 Purpose... 4 Methodology.. 5 Executive Summary...... 7 Conclusions and Recommendations.....

More information

INSPIRATION REDISCOVERED Meetings, Incentives, Conferences & Exhibitions

INSPIRATION REDISCOVERED Meetings, Incentives, Conferences & Exhibitions INSPIRATION REDISCOVERED Meetings, Incentives, Conferences & Exhibitions 2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Le Méridien and its logos are the trademarks of Starwood Hotels

More information

Second Quarter 2014 Visitor Profile (April June) Amelia Island Tourist Development Council

Second Quarter 2014 Visitor Profile (April June) Amelia Island Tourist Development Council RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Second Quarter 2014 Visitor Profile (April June) Amelia Island Tourist

More information

The Bottom Line: The spa industries future is bright if we want it to be!

The Bottom Line: The spa industries future is bright if we want it to be! The trends and research shows that we are in the midst of a shift and it is up to each and every one working in the industry to embrace the shift and develop your spa, or to stand still and watch others

More information

Charlotte County 2017 Summer Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau

Charlotte County 2017 Summer Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau Charlotte County 2017 Summer Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. November 2017 Summer Season April September 2017 Research Data Services, Inc.

More information

St. Petersburg/Clearwater: January 14

St. Petersburg/Clearwater: January 14 Januaryy 2014 Visitor Profile Presented to: Pinellas County Tourist Development Council and Visit St. Petersburg/Clearwate er Research Data Services, Inc. March 2014 Economicc Indicators St. Petersburg/Clearwater:

More information

LUXURY 10BR 8 bath Solterra Resort home w'private pool & spa and Ping Pong from $315nt

LUXURY 10BR 8 bath Solterra Resort home w'private pool & spa and Ping Pong from $315nt LUXURY 10BR 8 bath Solterra Resort home w'private pool & spa and Ping Pong from nt Summary Amazing 10 bedroom 8 bath luxury pool home with ping pong table by pool. Located in Solterra Resort, just minutes

More information

The Case of Athens The destination marketing strategy & the city break product

The Case of Athens The destination marketing strategy & the city break product The Case of Athens The destination marketing strategy & the city break product The Case of Athens The destination marketing strategy & the city break product Guilty of city product development? I LOVE

More information

Welcome to MEININGER Hotels - The Urban traveller s home -

Welcome to MEININGER Hotels - The Urban traveller s home - Welcome to MEININGER Hotels - The Urban traveller s home - Concept MEININGER Hotels The urban traveller s home Each of the hotels reflect the unique MEININGER concept, offering a modern and youthful design-led

More information

NATIONAL TRAVEL & TOURISM WEEK. The State of Tourism

NATIONAL TRAVEL & TOURISM WEEK. The State of Tourism NATIONAL TRAVEL & TOURISM WEEK The State of Tourism 2017-18 Welcome From Snail Mail to Smart Phones Welcome has invited visitors to Florida for decades Our Brand Theme for 2018 is Love, Paradise A Welcoming

More information

LEISURE TRAVEL FEBRUARY Rosemarie Payne Sales Director

LEISURE TRAVEL FEBRUARY Rosemarie Payne Sales Director LEISURE TRAVEL FEBRUARY 2009 Rosemarie Payne Sales Director RECAP Recap of Trade Shows/Missions February 2009 1/31-2/2 St Louis Travel Show-St Louis, MO 2/6-2/8 Southern Women s Show-Savannah, GA 2/1-3

More information

What IS Our Experience? The Gulf Shores & Orange Beach Area Destination Brand Tourism Summit

What IS Our Experience? The Gulf Shores & Orange Beach Area Destination Brand Tourism Summit What IS Our Experience? The Gulf Shores & Orange Beach Area Destination Brand 2018 Tourism Summit EXCITEMENT FOR BEACH DESTINATIONS Destination Excitement RESEARCH OBJECTIVES Research Objectives Evaluate

More information

2019 SPONSORSHIP OPPORTUNITIES November 2-4, 2019 Reno-Sparks Convention Center, Reno, Nevada

2019 SPONSORSHIP OPPORTUNITIES November 2-4, 2019 Reno-Sparks Convention Center, Reno, Nevada CONVENTION 2019 SPONSORSHIP OPPORTUNITIES November 2-4, 2019 Reno-Sparks Convention Center, Reno, Nevada CONVENTION CONVENTION Now in its sixth year, the Angus Convention is headed west. The industry-leading

More information

DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION BOARD MEETING CALENDAR

DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION BOARD MEETING CALENDAR Jonathan Zachem, Secretary Rick Scott, Governor DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION BOARD MEETING CALENDAR Division of Professions Boards: Architecture & Interior Design Auctioneers Barbers

More information

Welcome to Marco Island

Welcome to Marco Island Marco Island is located in Southwest Florida, on the Gulf of Mexico, 178 miles south of Tampa,16 miles south of Naples, and 104 miles due west of Miami. Marco is the northern most and largest of the famous

More information

Fall 2015 Brand & Advertising Tracking Study Report Ontario Market

Fall 2015 Brand & Advertising Tracking Study Report Ontario Market 1 Fall 20 Brand & Advertising Tracking Study Report Ontario Market STUDY BACKGROUND & METHODOLOGY Methodology & Sample Profile Methodology: Online survey Eligibility: Residents of Ontario Overnight Pleasure

More information

Exclusive Esplanade Hotel Rates

Exclusive Esplanade Hotel Rates Exclusive Esplanade Hotel Rates Your Lifestyle Team is excited to provide exclusive hotel rates for our Esplanade communities through our Concierge Program. As a VIP resident in Esplanade, you can take

More information

Hidden In The Everglades (Mills & Boon Love Inspired Suspense) (Guardians, Inc., Book 3) By Margaret Daley

Hidden In The Everglades (Mills & Boon Love Inspired Suspense) (Guardians, Inc., Book 3) By Margaret Daley Hidden In The Everglades (Mills & Boon Love Inspired Suspense) (Guardians, Inc., Book 3) By Margaret Daley Fort Lauderdale Hotels - Hotels in Fort - Enjoy unique culinary delights and fruity cocktails

More information

Naples & Marco Island premier transportation service

Naples & Marco Island premier transportation service Naples & Marco Island premier transportation service The information contained within this package is deemed to be reliable, but not guaranteed. Purchaser should verify all information and assumes all

More information

LEISURE TRAVEL MARCH Rosemarie Payne Sales Director RECAP

LEISURE TRAVEL MARCH Rosemarie Payne Sales Director RECAP LEISURE TRAVEL MARCH 2009 Rosemarie Payne Sales Director RECAP Recap of Trade Shows/Missions March 2009 3/2-3 National Trade Show (NTS)-Cocoa Beach and West Palm Beach, FL 3/3-6 Funjet-Texas 3/4 VISIT

More information

Kissimmee Visitor Profile

Kissimmee Visitor Profile RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Kissimmee Visitor Profile April 2017 Prepared for: Experience Kissimmee

More information

INTERACTION INNOVATE LEARN ACHIEVE

INTERACTION INNOVATE LEARN ACHIEVE INTERACTION INNOVATE LEARN ACHIEVE Ontario Physiotherapy Association SPONSORSHIPS AND EXHIBITS April 13 14, 2018 Marriott Toronto Airport Hotel Toronto, ON 1 ABOUT InterACTION InterACTION is the premier

More information

The MAIN Attraction Inc.

The MAIN Attraction Inc. The Beach Spa * The Spa Garden * Sunset's Watersports * Passports The MAIN Attraction Inc. Charity T. Cain Presents For Palm Island Resort Designing & Development for Revenue Generating Attractions for

More information

libro-la-manga-part1 28/10/10 12:55 Página 1

libro-la-manga-part1 28/10/10 12:55 Página 1 libro-la-manga-part1 28/10/10 12:55 Página 1 2.4 Hotel facilities and services There are two types of accommodation within La Manga Club, both ideally placed to make the most of the resort's facilities:

More information