TUESDAY 10 - THURSDAY 12 JULY 2018

Transcription

1 TUESDAY 10 - THURSDAY 12 JULY 2018

2 We commissioned drone filming for the first time. This was used for social media as well as in TV news bulletins and programmes including Songs of Praise. Fantastic competitions, stunning sunshine, a Royal visit and a wedding combined to make the 160th Show a special one with 134,421 visitors attending over the three days, compared to last year s figures of 133,542. There were also some firsts with Lizzie Jones making history as the first ever singer to perform in the Main Ring at the Show, the Craven Heifer sculpture took prime position on the President s Lawn alongside a Big Screen showing Yorkshire Film Archive footage. We were honoured to have a Royal visit with HRH The Princess Royal taking a tour of the Show, including the cattle section where we had three national cattle breed shows for the first time ever; including the UK Beef Shorthorn Championships the British Simmental Society Show and the National Charolais Show. There was also a visit by Farming Minister George Eustice who met representatives from YAS, NFU and CLA as well as touring the Food Hall. Competition was fierce in the judging rings.

3 Picture by James Hardisty Yorkshire Post Newspapers

4 There was a nail-biting finish with an all-yorkshire jump off in the prestigious Ripon Select Foods Cock O The North showjumping class, this year marking its 50th anniversary. The Yorkshire riders were the only three to jump clear in the first round of the Cock O The North in front of a packed grandstand and Hudderfield rider Joe Clayton riding Via Van Der Karmenhoek Z took the honours. The Cuddy Supreme In-hand Championship qualifier went to a Welsh Section C mare with foal at foot, Popsters Megastar, owned by Horse of the Year Show chief Mr Sandy Anderson, and shown by Will Perrins of Wakefield. Reserve was David Dixon and Jerome Harforth s Riding Pony brood mare, Dance All Night. Judge Gill Evans said the standard had been exceptionally high and her final line-up of six was of outstanding quality. The Supreme Sheep at the show was Paul Tippetts of Shropshire s Beltex, while the Pig of the Year title went to Robert Emmerson s Large White gilt, Maple Leaf, from Leicestershire. The Supreme Dairy Champion was an Ayrshire, Willowfields Winnie II, owned by Bill Lindsay and Howard Batty, of Lanarkshire. There was tough competition for the Supreme Beef title, with the Champion named as Boden and Davies Ltd of Stockport s British Charolais cow Sportsmans Maisie. Reserve went to R and J Graham of Stirling s British Limousin heifer, Grahams Melody. We now look forward to planning next year s Great Yorkshire Show which will be held on Tuesday 9 to Thursday 11 July 2019.

5 KEY PR COVERAGE FOR GYS 2018 DURING SHOW DURING SHOW KEY PR COVERAGE FOR GYS 2018 DURING SHOW KEY COVERAGE TV CREWS The Times BBC Look North Daily Telegraph ITV Calendar The Guardian (twice) BBC Songs of Praise (August 19) Independent BBC 2 Farming Country Showdown Yorkshire Post (+ FULL MAG) ITV The Yorkshire Dales and Lakes Radio 5 LIVE Channel 5 Yorkshire Vet Country Special BBC Radio 2 PRE SHOW key coverage PRE SHOW key coverage GYSheifer Fashion GYSheifer Lizzie Fashion Jones Anita Lizzie Rani Jones Anita Rani Royal visit Royal visit Yorkshire Film Archive Yorkshire Film Archive Machinery (innovation) Machinery (innovation) YORKSHIRE YORKSHIRE POST POST We secured a full Saturday magazine take over We secured for the a first full time, Saturday supplying six features: magazine take over for the first Fashion time, supplying six features including Behind the scenes o Fashion Celebrity o Behind interview the scenes My Yorkshire o Celebrity interview Young o Farmers My Yorkshire History o of Young GYS Farmers o History of GYS 238 MEDIA ATTENDED IN TOTAL

6 KEY PR COVERAGE FOR GYS 2018 FASHION KEY PR COVERAGE FOR GYS 2018 GYSHEIFER Media coverage included Look North, Forces TV, front page of Yorkshire Post, Farmer s Guardian, Farmer s Mart, Northern Farmer and Farming UK as well as regional papers from Craven Herald to Whitby Gazette, Wakefield Express to Northern Echo due to the project covering all corners of Yorkshire. BBC radio stations also picked up on the story including BBC Manchester, BBC Lancashire and BBC Shropshire who are all talking about the Great Yorkshire Show creating a giant cow to celebrate our anniversary. We ve also had interest from German farming magazine, Agrarheute. (Farming Today) Media coverage Media coverage in the Guardian, in the Guardian, ITV Calendar, ITV Calendar, BBC 2 BBC Farming 2 Farming Country Country Showdown, BBC Radio York, BBC Radio Sheffield and Yorkshire Post during Show Kuoni headline sponsor with VIP drinks at 2pm on Tuesday followed by one off celebrity special which went down a storm. Waiting list for the VIP reception. Celebrity endorsement was very successful for both celebs on catwalk as well as in audience ie Hannah Cockroft tweeting Yorkshire Post and GYS ran Facebook Lives of the launch at the Barracks and that generated Yorkshire Post and GYS ran Facebook Lives of the launch at the Barracks and that generated thousands of views from across the world with viewers watching in Australia, Canada and Spain. Online videos: BBC online = 19.2k views Yorkshire Post = 9.2k views, GYS = 3.9k views

7 TUESDAY 9 - THURSDAY 11 JULY 2019 GREATYORKSHIRESHOW.CO.UK The Great Yorkshire Show raises funds for the Yorkshire Agricultural Society to help support farming and the countryside. Registered Charity Number Registered in England as a company limited by guarantee Registered Number