YABUN FESTIVAL SPONSORSHIP OPPORTUNITIES

Transcription

1 YABUN FESTIVAL SPONSORSHIP OPPORTUNITIES

2 A CELEBRATION OF CULTURE Yabun Festival is the largest celebration of Aboriginal and Torres Strait Islander cultures in New South Wales, and one of the most prolific Indigenous events in the world. Yabun (meaning music to a beat in Gadigal language) is a free event that draws thousands of people from across the country each year. The festival takes place at Victoria Park in Sydney on January 26 th. It features a vibrant live music lineup of Aboriginal and Torres Strait Islander artists, a bustling arts and stalls market, children s activities, community forums, and unique performances of traditional Aboriginal culture. In 2017, Yabun Festival was attended by over people.

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5 OUR HISTORY First held at Redfern Park in 2003, Yabun was created to continue in the long tradition of Sydney s Survival Day concerts. We celebrate the survival of our cultures, customs and the sharing of these ancient rites through dance and song. Yabun started out with a single stage and under 10 stalls, and quickly grew to become Sydney s major Indigenous event which gives an elevated platform for our artists to showcase their talents. In its present home in Victoria Park, Camperdown, Yabun features two performance stages, a corroboree ground, over 100 stalls as well as dedicated offerings catering to children, youth and the elderly. Yabun at Redfern Park in 2006

6 MUSIC + PERFORMANCE Yabun means music to a beat in the Gadigal language. Along with the iconic performers, Yabun also provides a platform for the next generation of Indigenous artists to showcase their talents on our dedicated youth stage. Over the years, Yabun has had some of the most prominent Indigenous acts in the country including: Dan Sultan Coloured Stone Casey Donovan Frank Yamma Salt Water Band Archie Roach Bart Willoughby Nokturnl Christine Anu Jessica Mauboy Kev Carmody Ruby Hunter Troy Cassar-Daley Thelma Plum Jimmy Little George Rrurrambu

7 Jess Mauboy at Yabun 2012

8 CORROBOREE GROUND The Corroboree Ground has earned a reputation for providing one of Sydney s most unique cultural experiences. Indigenous dance groups from across the country perform their traditional dances, telling stories and sharing their ancient cultures. The Corroboree runs for the duration of the festival day.

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10 Stalls at Yabun 2016

11 MARKETPLACE Yabun hosts a thriving stalls market, featuring a wide range of food and merchandise stalls, a dedicated arts quarter, as well as stalls operated by community organisations promoting local services and programs.

12 SPEAKOUT Leaders and members of Sydney s Indigenous community hold panel discussions on a range of issues affecting the Aboriginal and Torres Strait Islander community. Everyone is welcome at the Speakout tent and are encouraged to add their voices to the discussion. For non-indigenous festival goers, the Speakout tent provides an opportunity to hear Indigenous perspectives on a range of issues. Audience at Speakout Tent 2017

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14 JARJUMS The Jarjums ( Children s ) area is a popular spot for little ones and their parents. It features arts and crafts activities, Dreamtime storytelling, sing alongs and a visit by the Taronga Zoo Mobile where children meet, learn about and interact with native animals. On the Green is an area geared for the sporting enthusiasts, where the NSW AFL and the NRL offer sports clinics, fun activities, games and a chance to meet Indigenous stars from both the NRL and AFL. ON THE GREEN On the Green is an area geared for the sporting enthusiasts, where the NSW AFL and the NRL offer sports clinics, fun activities, games and a chance to meet Indigenous stars from both the NRL and AFL.

15 LIVE BROADCAST Yabun festival is broadcast live in Sydney on Koori Radio 93.7FM and across Australia via the National Indigenous Radio Service. It is streamed globally from the Koori Radio website and highlights from the day are then re-broadcast on the station throughout the year. The live radio broadcast includes sponsor ship announcements made by the MCs from the main performance stage. Koori Radio Outside Broadcast Van 2017

16 OUR STATS 285k listeners per month on Koori Radio 93.7FM 38,000 attendees in ,000 organic Facebook visits on festival day Over 3000 Facebook mentions on festival day #Yabun 2017 top 10 trend on Twitter Listed as an Official City of Sydney Australia Day event and given extensive promotion through their media channels Representation on AustraliaDay.com OUR PARTNERS KOORI RADIO 93.7 F M

17 Flash Mob on the Corroboree 2017

18 SPONSORSHIP PACKAGES We offer a limited number of sponsorship packages that will suit a range of potential patrons for this unique event. YELLOW PACKAGE RED PACKAGE BLACK PACKAGE

19 THE YELLOW PACKAGE ON THE DAY Banner display on your choice of stage Free Promotional Stall 2.4m x 2.4m Backstage passes and opportunity for you or your clients to meet the artists (up to 2 people) ONLINE Links to your company s home page from Yabun Website (until July 2018) Mentions and tags in our Social media in the lead up to and on event day (x10 mentions, can be pre-scheduled and targeted) ON AIR 10 x 30 Second spots for your Sponsorship campaigns on Koori Radio (100k active listeners) OTHER MEDIA Logo on Festival program

20 THE RED PACKAGE ON THE DAY Premier Banner display on your stage - choose from Youth Stage OR Speak Out Tent OR Corroboree Ground Free Promotional Stall in the marketplace 2.4m x 2.4m Backstage passes and opportunity for you or your clients to meet the artists (up to 5 people) ONLINE Links to your company s home page from Yabun Website (until July 2018) Mentions and tags in our Social media in the lead up to and on event day (x15 mentions, can be pre-scheduled and targeted) ON AIR 20 x 30 Second spots for your Sponsorship campaigns on Koori Radio 93.7FM (100k active listeners) OTHER MEDIA Logo on Festival program

21 THE BLACK PACKAGE ON THE DAY Premier banner display on Main Stage Free promotional stall in the marketplace or marquee 4.8m x 2.4m Backstage passes and opportunity for you or your clients to meet the artists (up to 10 people) ONLINE Links to your company s home page from Yabun Website main banner (until July 2018) Logos on Yabun Social media pages (until March 2018) Mentions and tags in our Social media in the lead up to and on event day (x20 mentions, can be pre-scheduled and targeted) ON AIR 30 x 30 Second spots for your Sponsorship campaigns on Koori Radio 93.7FM (100k active listeners) Interview with broadcaster / program of your choice about your company Mentions by all Koori Radio broadcasters live at Yabun, and opportunity for live interviews OTHER MEDIA Prominent logo on all Festival advertising - poster, program, banners and promotional material Premier Acknowledgment in all Media releases

22 SPONSORSHIP PACKAGE PRICING YELLOW PACKAGE $5, Packages Available RED PACKAGE $10,000 5 Packages Available BLACK PACKAGE $15,000 1 Package Available * Aside from the above packages on offer we can also negotiate a custom sponsorship arrangement based on your needs and to suit your budget.

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24 TESTIMONIALS Wonderful day with amazing dancing and great music. The most inclusive atmosphere I ve never experienced in a festival. Anne van Dongen Spending time with people, great food, great stalls and experiencing the most beautiful culture with those people both non- indigenous and indigenous who truly appreciate it in ones heart and soul. Fantastic vibe the whole day. There s nowhere else I d rather be on 26 Jan! Anonymous My daughter and I had a wonderful day, so many relaxed people, no agro anywhere! Beautiful dancers, great vibes all round, great mix of peoples and so welcoming. Will be gathering friends and family next year to join us at the festival. Congratulations to all involved bringing this event together. Natalie Velthuyzen What a wonderful, magical day! It was such a loving, inclusive, peaceful and (to add to my lingo!) deadly celebration! Thanks for the experience and to all the wonderful dancers, singers and volunteers for the event! Vashi Sarna

25 VOLUNTEERING Options for corporate volunteering are also available. All volunteers get a free t-shirt and are required to attend a brief (30 minutes) induction in the week prior to the event. There are a range of volunteer roles available on the day and also opportunities to assist with bump-in on the 25 th January and bumpout on the 27 th January.

26 ABOUT GADIGAL INFORMATION SERVICE GIS is one of Australia s leading Aboriginal arts and media organisations. Since 1993, we have provided not for profit community based media, arts and information service for the Greater Sydney region. Our radio programs are syndicated across Australia and internationally. GIS plays a leading role in developing and promoting the careers of our musicians, through the delivery of the following programs and services: Yabun Festival Koori Radio YBD - The Young Black and Deadly program for young emerging artists Klub Koori - music event series To discuss becoming a sponsor, please contact yabun@gadigal.org.au or call Jodie Choolburra, Interim Gadigal CEO, on Image is from the exterior facade of GIS in Redfern