Tasmanian Tourism Snapshot

Transcription

1 Tasmanian Turism Snapsht Year ending December 2014 Intrductin The Tasmanian Turism Snapsht is published every quarter, using the latest figures frm the Tasmanian Visitr Survey, the Internatinal Visitr Survey and the Natinal Visitr Survey, t prvide yu with a statistical verview abut internatinal and interstate visitrs t Tasmania, as well as intrastate travel by Tasmanians. Infrmatin abut these three surveys is cntained at the back f the Snapsht. A cmmentary n the data is prvided as a separate dcument n Turism Tasmania s website. While the Tasmanian Turism Snapsht prvides a useful verview f visitrs t Tasmania, mre detailed statistics are available at Turism Tasmania s crprate website at The TVS database service prvides yu with easy nline access t a range f ther useful statistics and tables abut ur visitrs which yu can investigate and print fr yur wn use. Ttal Visitatin t Tasmania (Surce: Tasmanian Visitr Survey) Key Results: Fr the year ending December 2014, there were 1,068,100 visitrs, up 3 per cent frm 1,033,600 fr the previus year. Ttal nights spent by visitrs in the state increased by 4 per cent t 9.31 millin. Visitr expenditure increased by 11 per cent t $1.757 billin. The number f interstate visitrs t Tasmania increased by 2 per cent t 918,600 (was 897,200). Summary: In terms f visitr numbers frm Tasmania s key markets, Victria remained steady, New Suth Wales remained steady, and Queensland increased by 13 per cent. Hliday visitrs increased by 16 per cent fr the year ending December 2014, hliday nights increased by 13 per cent and hliday expenditure increased by 19 per cent. Thse wh came t visit friends and relatives (VFR) decreased by 1 per cent fr the year. The number f nights VFR visitrs spent in Tasmania increased by 1 per cent while VFR expenditure increased by 14 per cent. The ttal number f visitrs hlidaying in Tasmania during the year ending December 2014 was 505,800, up 16 per cent cmpared t the previus year (was 435,100). The ttal number f nights spent by hliday visitrs t Tasmania fr the year ending December 2014 was 4.6 millin, up 13 per cent frm the previus year (was 4.1 millin). Hliday visitr expenditure fr the year was up 19 per cent t $1 billin (was $968 millin). Of all visitrs, 174,000 (dwn 9 per cent) were n business while 28,800 (dwn 13 per cent) were travelling t attend a cnference r cnventin. Fr the year ending December 2014, data frm the TVS fr the fur turism regins reprted the fllwing changes in visitr numbers: Suthern, up 6 per cent; East Cast, up 8 per cent; Nrthern, up 2 per cent; Cradle Cast, up 6 per cent. Fr the year ending December 2014, 89 per cent f all visitrs t Tasmania travelled by scheduled air services and 10 per cent travelled by sea. The ttal number f visitrs travelling by scheduled air was up 3 per cent and sea services was up 4 per cent frm the previus year. 1

2 Interstate Visitatin t Tasmania (Surce: Tasmanian Visitr Survey) The ttal number f interstate visitrs t Tasmania fr the year ending December 2014 was 918,600, up 2 per cent frm 897,200 the previus year. The ttal number f nights spent by interstate visitrs t Tasmania fr the year ending December 2014 was 7.08 millin, up 3 per cent frm the previus year (was 6.90 millin). Interstate visitr expenditure increased by 13 per cent t $1.48 billin (was $1.31 billin in the year ending December 2013). Of all interstate visitrs, 398,000 were n hliday (up 16 per cent), 279,000 were visiting friends r relatives (dwn 2 per cent), 165,000 were n business (dwn 8 per cent), and 26,000 were travelling t attend a cnference r cnventin (dwn 13 per cent). In terms f visitatin t Tasmania frm the key interstate markets, Victria remained steady t 401,700, NSW remained steady t 229,400, and Queensland increased by 13 per cent t 148,600. Tgether, these markets accunted fr 85 per cent f interstate visitatin in the year ending December Internatinal Visitatin (Surce: Internatinal Visitr Survey) NOTE: The Internatinal Visitr Survey results belw refer t the year ending September Due t a delay in finalising results, the year ending December 2014 results will nt be published until July Summary Australia A ttal f 6 millin internatinal visitrs came t Australia in the year ending September 2014, up 8 per cent frm the year ending September Hliday visitrs t Australia increased by 9 per cent t 2.84 millin, while VFR visitrs increased by 14 per cent t 1.74 millin. Internatinal visitr nights spent in Australia increased by 3 per cent t 221 millin. Ttal expenditure by internatinal visitrs in Australia fr the year ending September 2014 increased by 5 per cent t $20 billin 1 (including package expenditure). Hliday spend was $7 billin (including package expenditure) fr the year, increased by 8 per cent frm the year ending September Fr Australia s largest surce markets, the fllwing changes t visitr numbers t Australia were recrded: New Zealand, up 4 per cent; China, up 10 per cent; United Kingdm, up 6 per cent and the USA, up 11 per cent. Summary Tasmania Tasmania received 167,800 internatinal visitrs during the year ending September 2014, up 8 per cent frm 155,300 the previus year. The number f nights that internatinal visitrs spent in Tasmania increased by 2 per cent t 2.98 millin, and the average length f stay decreased by 6 per cent t 18 nights. Expenditure by internatinal visitrs increased by 13 per cent t $254 millin 2. Hliday visitrs t Tasmania increased by 13 per cent t 125,100, while VFR visitrs increased by 6 per cent t 31,600. Hliday nights decreased by 3 per cent t 1.44 millin, while the average length f stay fr hliday visitrs decreased by 14 per cent t 12 nights. Ttal expenditure by internatinal hliday visitrs increased by 16 per cent t $144 millin. 1 Expenditure fr Ttal Australia (nt mdelled) includes small amunts that cannt be allcated t a particular state/territry 2 Mdelled expenditure (includes package expenditure) 2

3 Fr Tasmania s largest surce markets, the fllwing changes t visitr numbers t the State were recrded: China, up 61 per cent; United Kingdm, up 6 per cent; the USA, up 3 per cent; New Zealand, up 14 per cent; Hng Kng, up 5 per cent. Tasmania s share f all internatinal visitrs t Australia fr the year ending September 2014 was 2.7 per cent, shwing n significant change cmpared with 2.7 per cent fr the year ending September Intrastate Visitatin 3 (Natinal Visitr Survey) The number f vernight intrastate hliday trips in Tasmania increased by 10 per cent, VFR increased by 20 per cent, and vernight business trips increased by 9 per cent in the year ending December 2014 In the year ending December 2014, the number f intrastate day trips in Tasmania decreased by 2 per cent t 4.65 millin, whilst intrastate vernight trips increased by 12 per cent t 1.3 millin cmpared t the year ending December Ttal spend by vernight intrastate visitrs in Tasmania decreased by 2 per cent t $368 millin fr the year ending December Travel undertaken by a visitr in their hme state 3

4 Ttal Visitrs t Tasmania Table 1. Ttal visitrs t Tasmania n scheduled air and sea services Visitrs YE Dec 2013 YE Dec 2014 % change Visitrs n scheduled air and sea services 1,033,600 1,068,100 3% Table 2. Ttal visitrs t Tasmania n scheduled air and sea services YE Dec 2013 YE Dec 2014 % change Visitrs Day visitrs 23,000 26,500 15% Overnight visitrs 1,010,500 1,041,500 3% Ttal visitrs 1,033,600 1,068,100 3% Nights Nights (millin) % Average length f stay (nights) % Expenditure Expenditure ($millin) $1,582 $1,757 11% Average spend per visitr $1,530 $1,645 8% Average spend per night $177 $189 7% Hliday spend ($millin) $968 $1,155 19% Purpse f Visit Hliday 435, ,800 16% Visit friends r relatives (VFR) 309, ,400-1% Ttal leisure (Hliday+VFR) 744, ,300 9% Business r emplyment 191, ,000-9% Cnventin/cnference/seminar 33,200 28,800-13% Regins Visited Suthern 809, ,600 6% East Cast 264, ,300 8% Nrthern 554, ,500 2% Cradle Cast 401, ,400 6% Mde f departure Air visitrs 926, ,800 3% Sea visitrs 107, ,200 4% Surce: Tasmanian Visitr Survey (TVS), Turism Tasmania 4

5 Interstate Visitrs t Tasmania Table 3. Interstate visitrs t Tasmania n scheduled air and sea services YE Dec 2013 YE Dec 2014 % change Visitrs Day visitrs 22,800 26,000 14% Overnight visitrs 874, ,600 2% Ttal visitrs 897, ,600 2% Nights Nights (millin) % Average length f stay (nights) % Expenditure Expenditure ($millin) $1,308 $1,475 13% Average spend per visitr $1,458 $1,606 10% Average spend per night $190 $208 10% Hliday spend ($millin) $787 $939 19% Purpse f Visit Hliday 343, ,000 16% Visit friends r relatives (VFR) 284, ,000-2% Ttal leisure (Hliday+VFR) 628, ,100 8% Business r emplyment 179, ,000-8% Cnventin/cnference/seminar 30,000 26,000-13% Regins Visited Suthern 684, ,000 6% East Cast 203, ,300 4% Nrthern 471, ,400 1% Cradle Cast 335, ,600 4% Mde f departure Air visitrs 796, ,800 2% Sea visitrs 100, ,800 3% Surce: Tasmanian Visitr Survey (TVS), Turism Tasmania 5

6 Table 4. Origin f interstate visitrs t Tasmania YE Dec 2013 YE Dec 2014 % change Victria 399, ,700 0% N.S.W. 229, ,400 0% Queensland 131, ,600 13% Suth Australia 45,900 47,600 4% Western Australia 53,600 55,800 4% A.C.T. 24,200 22,200-8% N.T. 6,300 7,700 22% Ttal interstate visitrs 897, ,600 2% Surce: Tasmanian Visitr Survey (TVS), Turism Tasmania Internatinal Visitrs t Tasmania NOTE: The Internatinal Visitr Survey results belw) refer t the year ending September Due t a delay in finalising results, the year ending December 2014 results will nt be published until July Table 5. Internatinal visitrs t Tasmania t Australia YE Sep 2013 YE Sep 2014 % Change YE Sep 2013 YE Sep 2014 % Change Visitrs Internatinal visitrs 155, ,800 8% 5,789,900 6,263,000 8% Nights Nights ('000s) 2,924 2,980 2% 213, ,565 3% Average length f stay (nights) % % Expenditure Expenditure ($millin) $225 $254 13% $19,067 $20,091 5% Average spend per visitr $1,449 $1,512 4% $3,293 $3,208-3% Average spend per night $77 $85 11% $89 $91 2% Hliday spend ($millin) $125 $144 16% $6,878 $7,411 8% Purpse f Visit Hliday 111, ,100 13% 2,597,800 2,841,300 9% Visit friends r relatives (VFR) 29,700 31,600 6% 1,523,900 1,739,000 14% Business 12,200 11,200-8% 811, ,200 3% Educatin 4,700 5,300 11% 368, ,300 0% Emplyment 3,700 3,300-11% 225, ,900-1% Other Reasn 1,200 1,400 18% 262, ,300-2% Ttal 155, ,800 8% 5,789,900 6,263,000 8% Surce: Internatinal Visitr Survey (IVS), Turism Research Australia * Mdelled expenditure including package expenditure. The ttal expenditure in Australia des nt include small amunts that cannt be allcated t a particula ** The sum f the reasns fr visiting Tasmania may be greater than the ttal as a visitr can give mre than ne reasn fr their visit. 6

7 Table 6. Internatinal visitrs t States/Territries YE Sep 2013 YE Sep 2014 % Change YE Sep 2013 % Pint YE Sep 2014 difference State/territry visited Visitrs Market Share New Suth Wales 2,959,500 3,156,200 7% 51% 50% -1% Victria 1,900,300 2,098,200 10% 33% 34% 1% Queensland 2,046,800 2,120,600 4% 35% 34% -1% Suth Australia 363, ,300 8% 6% 6% 0% Western Australia 751, ,000 7% 13% 13% 0% Tasmania 155, ,800 8% 3% 3% 0% Nrthern Territry 258, ,100 8% 4% 4% 0% Australia Capital Territry 177, ,700 2% 3% 3% 0% Ttal visitrs t Australia 5,789,900 6,263,000 8% 100% 100% 0% Surce: Internatinal Visitr Survey (IVS), Turism Research Australia % pint difference - the difference between tw percentages (i.e. the difference between 3% and 3.5% is 0.5 percentage pints) 7

8 Table 7. Origin f internatinal visitrs t Tasmania YE Sep 2013 YE Sep 2014 % Change YE Sep 2013 % Pint YE Sep 2014 difference Cuntry f rigin Visitrs Natinal Market Share New Zealand 14,900 16,900 14% 1% 2% 0% Japan 4,400 6,600 49% 1% 2% 1% Hng Kng 15,400 16,300 5% 10% 9% -1% Singapre 5,200 8,500 61% 2% 3% 1% Malaysia 5,500 7,000 25% 2% 2% 0% Indnesia % 1% 0% 0% Taiwan 3,800 4,200 9% 4% 4% 0% Thailand 1,100 1,700 59% 2% 2% 1% Krea 900 1, % 0% 1% 1% China 12,900 20,800 61% 2% 3% 1% India 3,800 1,900-51% 2% 1% -1% Other Asia 3,400 1,600-52% 2% 1% -1% USA includes Hawaii 18,400 19,000 3% 4% 4% 0% Canada 3,900 5,200 34% 3% 4% 1% United Kingdm 18,800 20,000 6% 3% 3% 0% Germany 7,900 8,500 7% 5% 5% 0% Scandinavia 3,500 1,500-56% 4% 2% -2% France 6,300 4,700-25% 6% 4% -2% Italy 2,300 2,700 16% 4% 4% 0% Netherlands 2,200 1,700-23% 5% 4% -1% Switzerland 4,000 2,800-29% 9% 6% -3% Other Eurpe 9,900 6,100-38% 5% 3% -2% Other Cuntries 6,000 8,100 37% 2% 2% 0% Ttal 155, ,800 8% 3% 3% 0% Surce: Internatinal Visitr Survey, Turism Research Australia np - nt published as the sample size is t small t be reliable. % pint difference - the difference between tw percentages (i.e. the difference between 3% and 3.5% is 0.5 percentage pints) 8

9 Intrastate Visitrs Table 8. Intrastate OVERNIGHT Travel Tasmania Australia YE Dec 2013 YE Dec 2014 % change YE Dec 2013 YE Dec 2014 % change Visitrs Overnight visitrs ('000s) 1,138 1,270 12% 51,281 55,509 8% Nights Nights ('000s) 2,770 3,055 10% 160, ,527 11% Average length f stay (nights) % % Expenditure Expenditure ($millin) $377 $368-2% $21,411 $22,710 6% Spend per visitr $331 $290-12% $418 $409-2% Spend per night $136 $121-11% $134 $127-5% Purpse('000s) Hliday % 23,653 23,282-2% Visit friends &/r relatives (VFR) % 17,831 20,304 14% Business % 7,383 9,284 26% Other reasn % 3,004 3,199 6% Ttal vernight intrastate visitrs 1,138 1,270 12% 51,281 55,509 8% Surce: Natinal Visitr Survey (NVS), Turism Research Australia Table 9. Intrastate DAY Travel Tasmania Australia YE Dec 2013 YE Dec 2014 % change YE Dec 2013 YE Dec 2014 % change Visitr Day visitrs ('000s) 4,745 4,648-2% 155, ,611 0% Ttal intrastate Day+Overnight visitrs ('000s) 5,883 5,918 1% 206, ,120 2% Expenditure Expenditure ($millin) $497 $517 4% $18,276 $17,969-2% Spend per visitr $105 $111 6% $118 $115-2% Purpse('000s) Hliday 2,387 2,306-3% 72,967 71,937-1% Visit friends &/r relatives (VFR) 1,205 1,175-2% 47,866 47,402-1% Business % 15,366 16,031 4% Other reasn % 19,266 20,242 5% Ttal day intrastate visitrs 4,745 4,648-2% 155, ,611 0% Surce: Natinal Visitr Survey (NVS), Turism Research Australia 9

10 Quarter ending December 2014 The TVS reprts the fllwing key findings fr visitrs during the Octber - December 2014 quarter. The ttal number f visitrs t Tasmania fr the December quarter 2014 was 282,000, up 2 per cent frm 276,900 the previus year (Fig. 1). The ttal number f nights spent by visitrs t Tasmania fr the December quarter 2014 decreased by 1 per cent t 2.17 millin (was 2.20 millin) (Fig. 2). Visitr expenditure was $460 millin, up 4 per cent frm the same quarter f the previus year (was $444.5 millin) (Fig. 3). Of all visitrs fr the quarter, 137,900 (up 11 per cent) were n hliday, 80,000 (up 1 per cent) were visiting friends r relatives, 43,200 (dwn 7 per cent) were n business, and 9,400 (dwn 24 per cent) were travelling t attend a cnference r cnventin (Fig. 4). Fig. 1. Ttal Visitrs t Tasmania by Quarter Fig. 2. Ttal Nights by Quarter * Fig. 3. Ttal Expenditure ($ millins) by Quarter * Fig. 4. Ttal Hliday Visitrs by Quarter * Graphs present data fr the last five quarters, n visitrs travelling t Tasmania via scheduled services. Data surce: Tasmanian Visitr Survey. 10

11 Where d the statistics cme frm? Tasmanian Visitr Survey (TVS) The TVS is an exit survey designed t prvide a prfile f the characteristics, travel behaviur and expenditure f internatinal and dmestic visitrs t Tasmania. It is natinally acknwledged as the mst reliable surce f statistical data abut visitrs t Tasmania, being based n a sample f mre than 9,000 visitrs per year. As an island, Tasmania has a natural advantage ver ther destinatins when it cmes t surveys f this type, because visitrs can be mre accurately cunted as they depart via air and sea prts. Mre detailed statistics frm the TVS are als available thrugh Turism Tasmania s crprate website at The TVS Analyser service prvides yu with easy nline access t a range f ther useful visitr statistics and tables frm the TVS which yu can investigate and print fr yur wn use. Internatinal Visitr Survey (IVS) The IVS is administered by Turism Research Australia. The IVS is the mst cmprehensive surce f infrmatin n internatinal visitrs t Australia. The survey gathers infrmatin frm visitrs abut, amng ther things; the number f nights they stayed in Australia, travel arrangements, reasns fr visiting, places visited, infrmatin surces they used t find ut abut Australia prir t leaving hme, impressins f aspects f Australia, incme earned and expenditure n the trip. The IVS samples 40,000 departing, shrt-term internatinal travellers in the departure lunges f eight internatinal airprts acrss Australia - Sydney, Melburne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gld Cast. Natinal Visitr Survey (NVS) The NVS is als administered by Turism Research Australia. The NVS measures the characteristics and travel patterns f dmestic turists within Australia, including intrastate day and vernight travel. The survey results cme frm telephne interviews cnducted with an annual sample f 120,000 Australian residents. The survey cllects details abut their recent travel fr day trips, trips invlving vernight stays and verseas travel. The NVS prvides the nly surce f infrmatin abut day and vernight travel by Tasmanians in their wn state. Why the TVS and IVS figures dn t match up Each survey is cnducted by a different rganisatin which uses different sampling and weighting methds t determine ttal numbers. As a result, the statistics frm each survey will give differing results fr identical subjects and are unlikely t tally if added tgether. Cautin: Yu are advised t exercise care when interpreting figures cntained in this reprt r TVS Analyser. These figures are cllected frm a sample f visitrs. They may be different frm the real figure if data frm 100 per cent f all visitrs culd have been cllected. Therefre, these estimates may be subject t chance variatin, r sampling errr. Smaller estimates under 1000 must be treated with greater cautin. 11