c o n v e n t i o n c e n t e r portabledesign conference & exhibition conference and exhibition Sales Kit sponsored by

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1 santa clara october 3rd - 4th 2007 c o n v e n t i o n c e n t e r and exhibition & exhibition Sales Kit 07 sponsored by

2 NEW 2007 & exhibition We invite you to join in a unique vendor showcase targeted to the fastest growing segment in the electronics industry! Portable is white hot, and the Portable Design Conference & Exhibition (PDCE) is your avenue to that design community. As the portable market has exploded over the last 10 years, Portable Design has been serving this market with practical, application-oriented articles, and we re the only magazine that does so exclusively. We carry more articles exclusively for designers of portable electronic products than any other, with detailed advice from industry experts to help engineers solve the issues they face in designing cutting edge consumer, industrial, medical and military devices. Now we re going live and in person, bringing all our resources, contacts and expertise together on-site at the high-tech Santa Clara Convention Center on October 3rd & 4th. Not only is this a significant opportunity to meet leading design engineers in the portable arena, we have co-located our PDCE event with the ARM Developers Conference and ArrowFest, which together will draw in over 6,000 engineers. >07 To understand the enormity of the portable space, the Consumer Electronics Association is projecting CE sales of $155B in Consumer electronics are fueling the growth of the electronics industry worldwide, with portable audio, video and other entertainment devices making up a significant portion of that market. According to In-Stat, MP3 players are nearly 90% of the $6B mobile entertainment market, which is expected to grow over 44% per year to 286M units by Mobile video for entertainment purposes is expected to grow annually to $6 billion+ by Portable gaming consoles alone are projected to be a $3B market by next year. And in 2006 cell phones were a $143.7B market worldwide (that s over 2.6B units shipped). These numbers are more than staggering; they are solid indicators why the Portable Design Conference & Exhibition is going to be a very strong influence on your growth and revenue. If you or your company is involved in any way with portable designs, then the Portable Design Conference & Exhibition in October 2007 is essential to your future. We invite your immediate consideration before space sells-out. -John Donovan Editor-in-Chief, Portable Design Technical Advisor, Portable Design Conference & Exhibition PORTABLE DESIGN and exhibition SANTA CLARA, CA OCTOBER

3 Increase your product sales and company s market position in the fastest growing segment in the electronics industry! Agenda Overview Exhibition Keynotes / General Sessions Breakout Sessions Panel Discussions Wednesday, October 3rd Power Management Opening day spotlights the general session on Power Management, the single biggest challenge for engineers designing converged mobile devices that need to operate for many hours on tiny batteries. Afternoon breakout sessions highlights: Portable Power and Consumer Electronics, concluding with a Panel Discussion in each session room. A Networking Reception in the Exhibition Hall immediately follows the sessions. Exhibits open at 8:00 am 7:00 pm. Exhibitors are invited to attend keynotes and general sessions; and as space permits in the breakout sessions and panel discussions. Thursday, October 4th Wireless Communications Thursday s spotlight is Wireless Communications, where a wide range of evolving RF interfaces continue to step on and over each other in the search for new markets. Industry experts will attempt to sort out the conflicting claims; look at the state of play of the major wireless technologies and where they re going; and recommend how to integrate them into your next portable design. The afternoon breakout sessions highlight: Wireless Communications and Consumer Electronics, with the former track focusing more on the technologies and the latter on their CE applications, and concluding with a Panel Discussion in each session room. Exhibits open at 10:00 am 6:00 pm. Exhibitors are invited to attend keynotes and general sessions; and as space permits in the breakout sessions and panel discussions.

4 Participate in dozens of sessions over the two-day, including: General Sessions and Key Notes A wide variety of track sessions on: Portable Power Consumer Electronics Wireless Communications Panels chaired by editors and industry leaders: The Challenge of Ultra-mobile Devices Mobile Handset integration issues Winners and losers in the wireless world...and much more! This is your one opportunity to reach engineers with portable applications across a wide range of industries, from automotive to cell phones, computers, medical, and others--all converging at one event! Maximize your ROI: The PDCE event is co-located with the ARM Developers Conference, and Arrow s ArrowFest Santa Clara, which together attract over 6,000 engineers. Participation is scaled to provide everyone with an opportunity to market their products: Sponsorships range from only $3,000 to $10,000. The PDCE event is produced by Portable Design Magazine, the largest and most influential publication in the US handheld and portable industry. With a database of over 85,000 and a publication reaching 30,000 engineers and technical managers who design, test and manufacture portable products, Portable Design s influence and editorial strength is unmatched in the industry. Everybody who purchases a sponsorship receives: Their company logo on all ads in major industry publications Banners on Portable Design and other industry sites Ad in Show Guide and Portable Design magazine Table-top display in exhibition center Access to press and analysts Private meeting room for a designated time period Delegate Passes Post event contacts/leads and more! Portable Design and exhibition SANTA CLARA, CA OCTOBER Reach your target audience, interact with industry players, and immerse yourself in tomorrow s technologies!

5 Platinum Sponsorship Gold Sponsorship Silver Sponsorship 2 tabletop exhibit spaces: choose from 1 on the show floor and 1 in the center, or both together on the show floor! 4 delegate passes to the full 4 exhibitor (full ) passes Full page ad in Portable Design Full page ad in the Show Guide Private Meeting Room for 2 days 15% Discount on all additional 4 x 8 poster at event entrance (you provide) 1 datasheet item inserted in portfolio 1 tabletop exhibit 3 delegate passes to the full 3 exhibitor (full ) passes 1/2 page ad in Portable Design 1/2 page ad in the Show Guide Private Meeting Room for 1 day 12% Discount on all additional 4 x 4 poster at event entrance (you provide) 1 datasheet item inserted in portfolio $7, tabletop exhibit 2 delegate passes to the full 2 exhibitor (full ) passes 1/2 page ad in the Show Guide Private Meeting Room for 1/2 day 10% Discount on all additional 2 X 4 Pillar Wrap at event entrance (you provide) 1 datasheet item inserted in portfolio $5,000. $10,000. REACH ENGINEERS WHO DESIGN PORTABLE PRODUCTS IN ALL APPLICATIONS 13.5% AUTOMOTIVE 12.3% CELL PHONES 16.1% 21.3% 20.6% 21.9% COMPUTERS CONSUMER ELECTRONICS MEDICAL 29% 36.1% MILITARY/AEROSPACE OTHER WIRELESS COMMUNICATIONS (besides cell phones) INDUSTRIAL/CONTROL NUMBER OF NEW PORTABLE PRODUCTS PLAN TO DESIGN WITHIN NEXT YEAR 1-5 PRODUCTS 77% 6-10 PRODUCTS 14% MORE THAN 20 PRODUCTS 7% PRODUCTS 1% PRODUCTS 1% Standard Sponsorship 1 tabletop exhibit 1 delegate pass to the full 1 exhibitor (full ) pass 1/4 page ad in the Show Guide 10% Discount on all additional $3,000. Special a la carte Sponsorships Increase your visibility during the show! Attendee Conference Portfolio (300) Including company Logo $10,000 Portfolio insert $500 ea. 300 Personalized badge lanyards $2,000 Coffee Cart Daily Sponsor $6,500 Luncheon Daily Sponsor $8,000 Networking Evening Reception $10,000 Plasma Screen Spots in Lobby of ARM DevCon (call for details) $700-$1,200 Additional 2-Day Delegate Passes $350 ASK ABOUT ADDITIONAL OPPORTUNITIES! & exhibition santa clara c o n v e n t i o n c e n t e r october 3rd - 4th 2007

6 10 >07 PORTABLE DESIGN and exhibition SANTA CLARA, CA OCTOBER com contact: & exhibition mike miller: sponsorship sales michael bognacki: sales, portable design magazine location: santa clara convention center 5001 Great America Parkway Santa Clara, CA organizers: The RTC Group Focusing our attention on providing the most efficient, cost-effective tools for sales and marketing in the marketplace. 10 >07 santa clara c o n v e n t i o n c e n t e r october 3rd - 4th 2007