37th. 36th. 24th 30th 450, , , ,000. Holiday Arrivals 250, , , ,000 50,000 USA. Sweden. Israel. Italy.

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3 Australia China USA UK Japan Germany Korea Canada Singapore France Malaysia Hong Kong India Taiwan Netherlands New Caledonia French Polynesia Switzerland Thailand Indonesia Sweden Spain Denmark Brazil Austria Ireland Italy Israel Fiji Argentina Belgium Finland Czech Republic South Africa Russia Chile Mexico Holiday Arrivals 450, , , , ,000 37th 200, ,000 36th 100,000 50,000 24th 30th 0

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5 Tourists Brazil 14,000 12,000 10,000 8,000 6,000 10,336 5,680 Total 3 Year AAGR Total -4.3% Holiday -2.0% 4,000 Holiday 2,000 0 YE May

6 10% 1% 2% 17% 15% 55% Holiday VFR Business Conference Education Other 0.3% of holiday arrive on work visas

7 Days

8 Arrivals Length of Stay Pure Holiday Only Length of Stay in NZ

9 Percent of Market 30% Gender 25% 20% 15% 10% 5% Brazil Total - All Markets 55% 45% Male Female 0% Note: Pure holiday only. Working holiday removed

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11 Tourists Chile 6,000 5,000 4,000 3,000 2,000 1,000 5,296 2,304 Total Holiday 3 Year AAGR Total 4.6% Holiday 4.0% 0 YE May

12 3% 6% 24% 8% 43% Holiday VFR Business Conference Education Other 16% 10% of holiday arrive on work visas

13 Days

14 Arrivals Day Length of Stay Pure Holiday Only Days Days Days Days Days Days Days Days Days Days Days Days Days Days days Length of Stay in NZ

15 Percent of Market 35% 30% 25% Gender 20% 15% 10% Chile Total - All Markets 47% 53% Male Female 5% 0% Under 10 Years Years Years Years Years Years Years Years 79 plus Note: Pure holiday only. Working holiday removed

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17 Tourists Argentina 12,000 10,000 8,000 6,000 4,000 2,000 3,024 5,216 Total Holiday 3 Year AAGR Total 5.2% Holiday 4.9% 0 YE May

18 1% 4% 14% Holiday 3% VFR Business 20% 58% Conference Education Other 15% of holiday arrive on work visas

19 Days

20 Arrivals 350 Length of Stay Pure Holiday Only Day Days Days Days Days Days Days Days Days Days Days Days Days Days Days days Length of Stay in NZ

21 Percent of Market 30% 25% Gender 20% 15% 10% 5% Argentina Total - All Markets 50% 50% Male Female 0% Note: Pure holiday only. Working holiday removed

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23 Tourists 4,000 3,500 3,000 2,500 2,000 1,500 1,000 Mexico 3,344 2,272 Total Holiday 3 Year AAGR Total 2.7% Holiday 2.2% YE May

24 2% 7% 4% 10% 9% 68% Holiday VFR Business Conference Education Other 0.7% of holiday arrive on work visas

25 Days

26 Arrivals 300 Length of Stay Pure Holiday Only Day 3 Days 5 Days 7 Days 9 Days 11 Days 13 Days 15 Days 17 Days 19 Days Length of Stay in NZ 21 Days 23 Days 25 Days 27 Days 29 Days 30+ days

27 Percent of Market 40% Gender 35% 30% 25% 20% 54% 46% Male Female 15% 10% 5% Mexico Total - All Markets 0% Note: Pure holiday only. Working holiday removed

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29 Average Spend Per Person All Markets Argentina Brazil Chile Mexico L.A. $2,900 $2,100 $2,400 $1,700 $2,300 $2,300 Sample size 25, = caution extremely low sample size = caution low sample size Note: Tourism expenditure is based on 10 years of IVS to boost sample size. (YE Mar 04-13)

30 Travel Style People Travelled With 1% 15% Independent Tour Group Package Traveller 14% 12% 41% Partner/Spouse Travelled Alone Family/Whanau Friends 84% 29%

31 Travel Style People Travelled With 1% 12% Independent Tour Group Package Traveller 11% 18% 19% Partner/Spouse Travelled Alone Family/Whanau Friends 87% 46%

32 Travel Style People Travelled With 6% Independent Tour Group Package Traveller 25% 27% Partner/Spouse Travelled Alone Family/Whanau Friends 100% 36%

33 Travel Style People Travelled With 2% 17% Independent Tour Group Package Traveller 18% 9% 41% Partner/Spouse Travelled Alone Family/Whanau Friends 81% 31%

34 Argentina Brazil 22% Visited Another Country 13% Visited Another Country 78% No Other Countries Visited 88% No Other Countries Visited Chile 3% Mexico 45% Visited Another Country Visited Another Country 55% No Other Countries Visited 97% No Other Countries Visited

35 5% 4% 5% 5% 6% 9% Argentina 83% Australia Thailand Fiji Cook Islands Indonesia (Incl Bali) Other Asia French Polynesia 4% 7% 4% 8% 8% 14% Brazil 95% Australia Other Americas Thailand Indonesia (Incl Bali) South Africa Singapore Other Asia 6% 6% Chile 7% 11% 12% 85% 13% Australia Fiji Indonesia (Incl Bali) Other Asia Other Americas Thailand Singapore 4% 3% 2% 4% Mexico 9% 19% 94% Australia USA (Excluding Hawaii) French Polynesia Fiji Thailand Canada Europe

36 Argentina 12% Brazil 9% First Visit Not First Visit First Visit Not First Visit 88% 91% Chile Mexico 33% 67% First Visit Not First Visit 28% 73% First Visit Not First Visit

37 Argentina Brazil 21% Backpacker 34% Backpacker 79% Non-Backpacker 66% Non-Backpacker Chile Mexico 43% Backpacker 28% Backpacker 57% Non-Backpacker 72% Non-Backpacker

38 9% 2% 8% Argentina Holiday Honeymoon 1% 4% 4% Brazil Holiday Honeymoon 80% Publicised Special Event Recreation 80% Publicised Special Event Recreation 6% 1% 1% Chile Holiday 15% 0% 0% Mexico Holiday Honeymoon Honeymoon 84% Publicised Special Event Recreation 76% Publicised Special Event Recreation

39 Percent of Tourists 0% 10% 20% 30% 40% 50% 60% Geothermal Attractions Botanical Gardens/Private Gardens Beaches Scenic Boat Cruise Museums (Eg Te Papa) Sightseeing Tour (Land) Maori Performances Bar/Nightclub Gondola/Cable Car/Tram Ride Waterfalls Scenic Drive Glow Worm Caves Bush Walk 1/2 Hr Visit Friends/Family/People Zoos/Wildlife/Marine Parks Sporting Event Historic Buildings Jet Boating Trekking/Tramp (At Least 1 Full Day) Historic Sites

40 Percent of Tourists 0% 10% 20% 30% 40% 50% Beaches Scenic Boat Cruise Geothermal Attractions Museums (Eg Te Papa) Botanical Gardens/Private Gardens Bar/Nightclub Gondola/Cable Car/Tram Ride Sightseeing Tour (Land) Bungy Jumping Glow Worm Caves Historic Buildings Maori Performances Visit Friends/Family/People Glacier Walk Historic Sites Jet Boating Art Galleries Hot Pools Zoos/Wildlife/Marine Parks Bush Walk 1/2 Day

41 Percent of Tourists 0% 10% 20% 30% 40% 50% 60% Beaches Museums (Eg Te Papa) Surfing Parachuting Zoos/Wildlife/Marine Parks Sightseeing Tour (Land) Glow Worm Caves Visit Friends/Family/People Trekking/Tramp (At Least 1 Full Day) Scenic Drive Maori Performances Bar/Nightclub Geothermal Attractions Scenic Boat Cruise Botanical Gardens/Private Gardens Gondola/Cable Car/Tram Ride Art Galleries Scenic Train Trip Whale Watching Bush Walk 1/2 Hr

42 Percent of Tourists 0% 10% 20% 30% 40% 50% Scenic Boat Cruise Museums (Eg Te Papa) Glow Worm Caves Jet Boating Historic Buildings Gondola/Cable Car/Tram Ride Botanical Gardens/Private Gardens Geothermal Attractions Beaches Bar/Nightclub Maori Performances Sightseeing Tour (Land) Sky Diving Bush Walk 1/2 Hr Glacier Walk Scenic Drive Glaciers Milford Sound Rafting - White Zoos/Wildlife/Marine Parks

43 Percent of Tourists 0% 10% 20% 30% 40% 50% 60% 70% 80% Hotel Backpackers/Hostels Private Home Of Friend/Relative Motels Farm And Home Stay Employer Provided Accommodation Private Hotels/Guest Houses Bed And Breakfasts

44 Percent of Tourists 0% 10% 20% 30% 40% 50% 60% 70% Hotel Backpackers/Hostels Private Home Of Friend/Relative Motels Farm And Home Stay Rented Home/Bach/Crib Resorts, Luxury Lodges, Retreats Serviced Apartments

45 Percent of Tourists 0% 10% 20% 30% 40% 50% 60% Backpackers/Hostels Hotel Motels Private Home Of Friend/Relative Bed And Breakfasts Cabin Serviced Apartments Free Camping (Tent Or Campervan)

46 Percent of Tourists 0% 10% 20% 30% 40% 50% 60% 70% Hotel Backpackers/Hostels Motels Private Home Of Friend/Relative Free Camping (Tent Or Campervan) Tent Site Resorts, Luxury Lodges, Retreats