Tourism in Figures 2013 the New Zealand market in Flanders
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1 Tourism in Figures 2013 the New Zealand market in Flanders
2 TABLE OF CONTENT A. ECONOMIC INDICATORS 5 B. THE NEW ZEALAND MARKET IN FLANDERS 7 1. Key figures 7 2. Distribution within Flanders 7 3. Trends Motive of stay Type of accommodation Seasonality Distribution in the Flemish countryside Country benchmark 21 C. CONCEPTS AND DEFINITIONS 23 D. LIST OF FIGURES AND TABLES 24 3
3 A. ECONOMIC INDICATORS Table 1: Trend of the New Zealand economy GDP, real (x NZD) ,7% Consumer spending (x NZD) ,6% Consumer Price Index (base 2005) 112,3 114,9 119,6 120,8 122,2 +9,8% Source: VISITFLANDERS based on TDM Figure 1: Trend of the New Zealand economy Source: VISITFLANDERS based on TDM 5
4 Table 2: Trend of the New Zealand population Population ,2% Population, ,8% 13,0% 13,3% 13,7% 14,0% +1,2* Unemployement rate 6,1% 6,5% 6,5% 6,9% 6,2% +0,1* *in percentage point Source: VISITFLANDERS based on TDM Figure 2: New Zealand Outbound Travel (spending in USD) Source: VISITFLANDERS based on TDM 6
5 B. THE NEW ZEALAND MARKET IN FLANDERS 1. Key figures Table 3: Total foreign and New Zealand market in Flanders 2013 Ranking New Overall total New Zealand % New Zealand Zealand foreign travellers travellers market arrivals ,1% 51th overnight stays ,1% 48th length of stay (nights) 2,1 2,3 - -! this is excluding New Zealand overnights in rental accommodations at the coast. They are not included in the regular statistics of the commercial accommodations in Flanders. 2. Distribution within Flanders Table 4: The New Zealand market in Flanders by region 2013 arrivals % overnights % Flemish region % % Brussels region % % Flanders % % Figure 3: The New Zealand market in Flanders by region 2013 (arrivals (left) and overnights (right)) 7
6 Figure 4: New Zealand overnights in Flanders 2013 Flanders Coast Art cities Flemish countryside Walloon Region Table 5: The New Zealand market in Flanders by destination 2013 overnights % Coast 113 1% Art Cities % Flemish countryside % Flanders % Table 6: The New Zealand market in the Art cities 2013 overnights % Antwerp % Bruges % Brussels % Ghent 750 6% Leuven 176 1% Mechelen 215 2% Art Cities % 8
7 Figure 5: New Zealand overnights in the art cities
8 3. Trends Table 7: Trend of New Zealand overnights, arrivals and average length of stay in Flanders Overnights (x1.000) ,1% Arrivals (x1.000) ,2% Average length of stay* 2,02 1,97 2,19 2,08 2,00 1,94 1,95 2,33 2,21 2,35 +6,4% *nights Figure 6: Trend of New Zealand overnights in Flanders
9 Figure 7: Trend of New Zealand arrivals in Flanders Figure 8: Trend of the average length of stay of New Zealand in Flanders
10 12
11 Table 8: Trend of New Zealand overnights in Flanders Coast ,2% Art cities ,3% Antwerp ,3% Bruges ,5% Brussels ,6% Ghent ,8% Leuven ,7% Mechelen ,8% Flemish countryside ,2% Flanders ,4% Figure 9: Trend of New Zealand overnights in Brussels and Bruges
12 Figure 10: Trend of New Zealand overnights in Antwerp, Ghent, Leuven, Mechelen Surce: VISITFLANDERS based on GDS 14
13 4. Motive of stay Table 9: The New Zealand market in Flanders by motive of stay 2013 (overnights) Leisure Congress, conference and seminar Other business Coast % 8 7% 4 4% % Art cities % % % % Flemish countryside % % % % Flanders % % % % Total Figure 11: The New Zealand market in Flanders by motive of stay 2013 (overnights) 15
14 5. Type of accommodation Table 10: The New Zealand market in Flanders by type of accommodation 2013 (overnights) Coast % Art cities % Flemish countryside % Flanders % Hotel 82 73% % % % B&B 2 2% 361 3% % % Camp site 20 18% 216 2% 175 8% 411 3% Holiday park 0 0% 0 0% 48 2% 48 0% Acc. for groups 9 8% % 120 5% % Total % % % % Figure 12: The New Zealand market in Flanders by type of accommodation of stay 2013 (overnights) 16
15 6. Seasonality Figure 13: New Zealand overnights in Flanders seasonality 2013 Figure 14: New Zealand overnights in Bruges and Brussels seasonality
16
17 Figure 15: New Zealand overnights in Antwerp, Ghent, Leuven, Mechelen seasonality
18 7. Distribution in the Flemish countryside Table 11: the New Zealand market in the Flemish countryside, 2013 overnights % Westhoek % Vlaamse Ardennen % Groene Gordel % Other % Flemish countryside % Figure 16: New Zealand overnights in the Flemish countryside,
19 8. Country benchmark Table 12: Trend and forecast of the New Zealand market in Flanders and Western Europe ( , x1.000, in arrivals) destination Flanders ,3% +26,8% Western Europe ,03% +56,8% Source: VISITFLANDERS based on TDM and GDS 21
20 Figure 17: Trend and forecast of the New Zealand market in Flanders and Western Europe ( , in arrivals) Source: VISITFLANDERS based on TDM and GDS 22
21 C. CONCEPTS AND DEFINITIONS In Belgium, the FPS Economy, Directorate-general Statistics is authorised to demand from all commercial lodging facilities each month the number of persons who stayed in the facility for payment. Two basic indicators are obtained in this way: the number of arrivals and the number of overnight stays. Along with the division by accommodation form (hotels, camp sites, holiday parks and accommodations for target groups), the Directorate-general Statistics statistics give volume characteristics (the number of arrivals and overnight stays), trip characteristics (length of stay, motive of stay, period of stay, place of stay) and personal characteristics (country of origin of the residential tourist). In 2010, a new decree concerning the accommodation sector reorganized the different types of accommodations. B&B's could register their figures starting 2012 in the new category 'b&b'. Before 2012, only b&b's with a hotel licence were represented in the statistics, in the category 'hotel'. Because of this change, there is a deviation in the trend between 2011 and Please use the five-year trend with caution. Roughly speaking, the number of arrivals corresponds with the number of residential tourists, with the qualification that each tourist is counted as an arrival each time he or she uses a new accommodation. For this reason, the number of arrivals does not precisely correspond to the number of holidays or business trips in our country. An example: hikers can generate several arrivals during 1 holiday, by staying in different successive lodging facilities. The volume of overnight stays is the sum of all overnight stays which are coupled with the registered arrivals. The data in this report are excluding overnights in accommodations for rent. Flanders = Brussels + Flemish Region. For more detailed figures see Tourism in figures XL (in English) or contact kennisbeheer@toerismevlaanderen.be. 23
22 D. LIST OF FIGURES AND TABLES Figure 1: Trend of the New Zealand economy Figure 2: New Zealand Outbound Travel (spending in USD)... 6 Figure 3: The New Zealand market in Flanders by region 2013 (arrivals (left) and overnights (right))... 7 Figure 4: New Zealand overnights in Flanders Figure 3: New Zealand overnights in the art cities Figure 6: Trend of New Zealand overnights in Flanders Figure 7: Trend of New Zealand arrivals in Flanders Figure 8: Trend of the average length of stay of New Zealand in Flanders Figure 9: Trend of New Zealand overnights in Brussels and Bruges Figure 10: Trend of New Zealand overnights in Antwerp, Ghent, Leuven, Mechelen Figure 11: The New Zealand market in Flanders by motive of stay 2013 (overnights)...15 Figure 12: The New Zealand market in Flanders by type of accommodation of stay 2013 (overnights)...16 Figure 13: New Zealand overnights in Flanders seasonality Figure 14: New Zealand overnights in Bruges and Brussels seasonality Figure 15: New Zealand overnights in Antwerp, Ghent, Leuven, Mechelen seasonality Figure 16: New Zealand overnights in the Flemish countryside, Figure 18: Trend and forecast of the New Zealand market in Flanders and Western Europe ( , in arrivals)...22 Table 1: Trend of the New Zealand economy Table 2: Trend of the New Zealand population Table 3: Total foreign and New Zealand market in Flanders Table 4: The New Zealand market in Flanders by region Table 5: The New Zealand market in Flanders by destination Table 6: The New Zealand market in the Art cities Table 7: Trend of New Zealand overnights, arrivals and average length of stay in Flanders Table 8: Trend of New Zealand overnights in Flanders Table 9: The New Zealand market in Flanders by motive of stay 2013 (overnights)...15 Table 10: The New Zealand market in Flanders by type of accommodation 2013 (overnights)...16 Table 11: the New Zealand market in the Flemish countryside, Table 12: Trend and forecast of the New Zealand market in Flanders and Western Europe ( , x1.000, in arrivals)...21 July
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