8 Water Street, PO Box 667 Windsor, NS B0N 2T0 P: F: ; novascotiatourismagency.ca
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1 8 Water Street, PO Box 667 Windsor, NS B0N 2T0 P: F: ; novascotiatourismagency.ca Updated: November 27, 2014 Employee Title & Role Office Mobile Patrick Sullivan Michelle Lassaline Page 1 of 6 CEO OFFICE MANAGEMENT & ADMINISTRATION (Overall responsibility for the NSTA in the delivery of Provincial Tourism Development, Marketing and Sales, Quality Assurance and Visitor Services) Manager, Administrative Services (Responsible for coordination of all budget and administrative issues for the NSTA) Patrick.Sullivan@novascotia.ca Michelle.Lassaline@novascotia.ca Sonya Horsburgh Director, Communications Sonya.Horsburgh@novascotia.ca Bronwyn Campbell & Reception Bronwyn.Campbell@novascotia.ca Martha Stevens Katie Parker MARKETING Nancy MacIsaac MARKETING, SALES & DECISION SUPPORT Director, Marketing, Sales and Decision Support (Overall responsibility for consumer marketing, sales and trade marketing, digital experience and research.) (Provides administrative support to the Marketing, Sales & Decision Support division) Manager, Marketing (Overall management of tourism advertising campaigns and tourism literature) Martha.Stevens@novascotia.ca Katie.Parker@novascotia.ca Nancy.MacIsaac@novascotia.ca
2 Meaghan Ferdinand Dana Edgar Hannah Crawford SALES & MEDIA Kim Jardine Linda Murphy VACANT Pam Wamback Licia Elder Jeanette O Rourke Marketing Supervisor (Marketing literature production outside of Agency contract, advertising campaigns and promotions) Advertising Officer (Liaison with AOR, assists in coordinating advertising campaigns and promotions) Audio Visual Clerk (Image and video requests from travel media, editorial and convention clients. Database administrator for numerous tourism databases. Assist with website data integrity) Manager, Sales & Media (Responsible for travel trade sales and travel media marketing activity; leads efforts in overseas markets) Program Administrative Officer, Canada/ Cruise (Responsible for the sales to the geographic area of Canada and the cruise niche market in all of Nova Scotia s markets) Program Administrative Officer (Responsible for the sales and travel trade activity to the geographic area of USA) Media Officer (Travel Media relations and Editorial Program in Nova Scotia s North American geographic markets) Media Officer (Travel Media relations and Editorial Program in Nova Scotia s international geographic markets, specifically UK and Germany) Sales & Media Clerk (Coordinates the Tourism Operator Partnership Program, travel trade and travel media familiarization tours (FAMS) and provides support to travel trade and media officers) Meaghan.Ferdinand@novascotia.ca Dana.Edgar@novascotia.ca Hannah.Crawford@novascotia.ca Kimberly.Jardine@novascotia.ca Linda.Murphy@novascotia.ca Pamela.Wamback@novascotia.ca Licia.Elder@novascotia.ca Jeanette.ORourke@novascotia.ca Page 2 of 6
3 DECISION SUPPORT Anna Moran Ashley Boyce VACANT Manager, Research, Planning and Decision Support (Responsible for tourism research and developing research plans) Research and Statistics Officer (Provide support for tourism research function and answering enquiries) Research and Statistics Officer Aaron Hatt DIGITAL MARKETING Tanya Johnson Research Coordinator (Provide support for tourism research function and answering enquiries) Manager, Digital Marketing (Webmaster for NovaScotia.com and E-marketing) Michelle Sears Digital Marketing Officer Cynthia Bragg Digital Marketing Officer (Social Media) Katherine Wadden Program Administrative Officer (Database administrator for numerous tourism databases. Assist with website data integrity) (located in Centennial Building 1660 Hollis Street, 6 th floor, Halifax) Bob Book VISITOR SERVICES, QUALITY SERVICES & EVENTS Director, Quality, Visitor Services, Major Events and Signature Resorts Katherine.Wadden@novascotia.ca Bob.Book@novascotia.ca Page 3 of 6
4 Jennifer Halliwell (Provide administrative support to Director of Quality, Visitor Services, Major Events and Signature Resorts, Manager and staff of Visitor Services, and Manager and staff of Quality Services. Contact for Tourism Brochure Program and Order of Good Cheer Certificates.) VISITOR SERVICES (located in Centennial Building 1660 Hollis Street, 6 th floor, Halifax) April Hannah Peter Johnson Shannon Holmes Laura Pierce Manager, Visitor Services (Responsible for 8 Provincial Visitor Information Centres, Tourism Contact Centre and Literature Distribution Centre) Coordinator, Visitor Services (Provincial Visitor Information Centres, Tourism Contact Centre and Literature Distribution Centre and Staff Development) Visitor Services Assistant (Support for Manager and Coordinator of Visitor Services, Provincial Visitor Information Centres, Tourism Contact Centre and Literature Distribution Centre) Visitor Services Assistant (Support for Manager and Coordinator of Visitor Services, Provincial Visitor Information Centres, Tourism Contact Centre and Literature Distribution Centre) QUALITY SERVICES (located in Centennial Building 1660 Hollis Street, 6 th floor, Halifax) Lisa MacIsaac Manager, Quality Services (Manages Tourist Accommodations Act and Regulations and Tourism Industry Development Program. Contact for Signature Resorts and Tourism Human Resource Council) Jennifer.Halliwell@novascotia.ca April.Hannah@novascotia.ca Peter.Johnson@novascotia.ca Shannon.Holmes@novascotia.ca Laura.Pierce@novascotia.ca Lisa.MacIsaac@novascotia.ca Judy Henman Licensing Clerk (Administers accommodations database and files accommodation licensing and provides support to Quality Services programs) Judy.Henman@novascotia.ca Page 4 of 6
5 Janette Wallace Jennifer McKeane (on parental leave) Lyn Miles Planning & Development Officer Highway Attraction signage and Industry Development programs, such as Best Practice Missions and other professional development opportunities) Quality Services Officer EVENTS (located in Windsor 8 Water Street) (First point of contact for New accommodation start up. Inspects new fixed roof and campground accommodations; reviews construction and renovations plans for all accommodations; visitor comments) Janette.Wallace@novascotia.ca Lyn.Miles@novascotia.ca Neal Alderson Manager, Events Neal.Alderson@novascotia.ca Angela Dennison Events Development Angela.Dennison@novascotia.ca Sue Salsman Darlene MacDonald Sue Salsman PRODUCT DEVELOPMENT Heather Yule Heather Yule Page 5 of 6 (Provide administrative support to Events) Acting Director, Product Development & Partnerships PRODUCT DEVELOPMENT & PARTNERSHIPS (Director of Product Development & Partnerships) (Provides administrative support to Product Development & Partnerships division) Acting Manager, Product Development (Manages product development initiatives, Tourism Development Investment programs, and tourism development officers) South Shore, Halifax Metro, Cycling, Watchable Wildlife, Sustainable/Green Tourism and TDI projects) Sue.Salsman@novascotia.ca Darlene.MacDonald@novascotia.ca Sue.Salsman@novascotia.ca Heather.Yule@novascotia.ca Heather.Yule@novascotia.ca
6 Nick Fry Erin Hume Mike MacKenzie PARTNERSHIPS Kelli MacDonald Sarah Hennebury VACANT Bay of Fundy & Annapolis Valley, Agri-tourism, Bay of Fundy Partnership, culinary/wine-based tourism and TDI projects) Eastern Shore, Cape Breton Island, Aqua-tourism, including aquaculture and paddling and TDI projects) Northumberland Shore, Yarmouth & Acadian Shores, Acadian Cultural Experiences, Ici en parle francais program, Bienvenue program, Acadian Tourism Advisory Council, l Acadie product club and Acadian Tourism Commission of Atlantic Canada) Manager of Partnerships (Responsible for marketing partnerships with key industry organizations including the Regional Tourism Industry Associations, the Tourism Industry Association of Nova Scotia and Taste of Nova Scotia. The Tourism Marketing Funding programs, promotion of festival and events, airline agreements and cruise partnerships also fall under this unit) Industry Partnerships Officer (Coordinates the Tourism Experiences Marketing Program and liaises with the RTIAs to manage the Festival and Events Marketing Program. Maintains the Festivals and Events database.) Industry Partnerships Officer Nick.Fry@novascotia.ca Erin.Hume@novascotia.ca Mike.D.MacKenzie@novascotia.ca Kelli.MacDonald@novascotia.ca Sarah.Hennebury@novascotia.ca Page 6 of 6
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