Tourism in Figures 2013 the Indian market in Flanders

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1 Tourism in Figures 2013 the Indian market in Flanders

2 TABLE OF CONTENT A. ECONOMIC INDICATORS 5 B. THE INDIAN MARKET IN FLANDERS 7 1. Key figures 7 2. Distribution within Flanders 7 3. Trends Motive of stay Type of accommodation Seasonality Country benchmark 18 C. PROFILE OF THE INDIAN LEISURE MARKET IN FLANDERS 21 D. CONCEPTS AND DEFINITIONS 22 E. LIST OF FIGURES AND TABLES 23 3

3 A. ECONOMIC INDICATORS Table 1: Trend of the Indian economy GDP, real (x INR) ,5% Consumer spending (x INR) ,1% Consumer Price Index 135,7 152,0 165,4 180,8 200,5 +64,9% Source: Tourism Flanders based on TDM Figure 1: Trend of the Indian economy Source: Tourism Flanders based on TDM 5

4 Table 2: Trend of the Indian population Population (x1000) ,4% Population, 65+ 4,9% 4,9% 5,0% 5,1% 5,2% +0,3* Unemployment rate 12,5% 12,5% 12,5% 12,5% 12,5% +0,0* * in percentage point Source: Tourism Flanders based on TDM Figure 2: Indian outbound travel (spending, USD) Source: Tourism Flanders based on TDM 6

5 B. THE INDIAN MARKET IN FLANDERS 1. Key figures Table 3: Total foreign and Indian market in Flanders 2013 Overall total Indian % Indian Ranking Indian foreign travellers travellers market arrivals ,7% 20th overnight stays ,7% 21th length of stay (nights) 2,1 2, Distribution within Flanders Table 4: The Indian market in Flanders by region 2013 arrivals % overnights % Flemish region % % Brussels region % % Flanders % % Figure 3: The Indian market in Flanders by region 2013 (arrivals (left) and overnights (right)) 7

6 Figure 4: Indian overnights in Flanders 2013 Flanders Coast Art cities Flemish countryside Walloon Region Table 5: The Indian market in Flanders by destination 2013 overnights % Coast 813 1% Art cities % Flemish countryside % Flanders % Table 6: The Indian market in the Art cities 2013 overnights % Antwerp % Bruges % Brussels % Ghent % Leuven % Mechelen % Art cities % 8

7 Figure 5: Indian overnights in the Art cities

8 3. Trends Table 7: Trend of Indian overnights, arrivals and average length of stay in Flanders * 2013* Overnights (x1.000) ,1% Arrivals (x1.000) ,4% Aver. length of stay** 2,48 2,52 2,63 2,26 1,96 2,00 2,02 2,18 2,18 2,11-15,1% *B&Bs included **nights Figure 6: Trend of Indian overnights in Flanders

9 Figure 7: Trend of Indian arrivals in Flanders Figure 8: Trend of the average length of stay of Indians in Flanders

10 Table 8: Trend of Indian overnights in Flanders * Coast ,7% Art cities ,9% Antwerp ,4% Bruges ,9% Brussels ,6% Ghent ,7% Leuven ,7% Mechelen ,2% Flemish countryside ,5% Flanders ,5% *B&Bs included Figure 9: Trend of Indian overnights in Brussels and Antwerp

11 Figure 10: Trend of Indian overnights in Bruges, Ghent, Leuven, Mechelen

12 4. Motive of stay Table 9: The Indian market in Flanders by motive of stay 2013 (overnights) Leisure Congress, conference and seminar Other business Total Coast % 36 4% 34 4% % Art cities % % % % Antwerp % % % % Bruges % % 162 5% % Brussels % % % % Ghent % % % % Leuven % % % % Mechelen % % % % Flemish countryside % % % % Flanders % % % % Figure 11: The Indian market in Flanders by motive of stay 2013 (overnights) 14

13 5. Type of accommodation Table 10: The Indian market in Flanders by type of accommodation 2013 (overnights) Coast % Art cities % Flemish % Flanders % countryside Hotel % % % % Bed & Breakfast 11 1% 423 1% 574 2% % Camp site 0 0% 6 0% 12 0% 18 0% Holiday park % 0 0% 75 0% 579 1% Acc. for groups 21 3% % 292 1% % Total % % % % Figure 12: The Indian market in Flanders by type of accommodation 2013 (overnights) 15

14 6. Seasonality Figure 13: Indian overnights in Brussels and Antwerp seasonality 2013 Figure 14: Indian overnights in Bruges, Ghent, Leuven, Mechelen seasonality

15 Figure 15: Trend Indian overnights in Flanders seasonality

16 7. Country benchmark Table 11: Trend and forecast of the Indian market in Flanders and competitive destinations ( , x1.000, in arrivals) destination Flanders ,7% Western Europe ,1% sum competitors ,3% France ,4% Italy ,6% Switzerland ,1% Turkey ,3% Source: Tourism Flanders based on TDM and GDS 18

17 Figure 16: Trend and forecast of the Indian market in Flanders, Western Europe and competitive destinations ( , in arrivals) Source: Tourism Flanders based on TDM and GDS 19

18 Figure 17: Trend and forecast of the Indian market in Flanders and competitive destinations ( , in arrivals) Source: Tourism Flanders based on TDM and GDS 20

19 C. PROFILE OF THE INDIAN LEISURE MARKET IN FLANDERS This part is based on the holiday maker in Flanders 2011, an extensive market study carried out every five years in Flanders. In this section we focus on the main characteristics of the Indian leisure market in Flanders. The Indian market accounts for 94,000 overnight stays in Flanders. Almost half are recorded as leisure stays. The Indian tourists in the art cities come mostly from Mumbai and Delhi. In no other nationality is the age group so well represented (16% as opposed to the 9% average). Yet the average age is no different. For no other nationality do family, friends and acquaintances feature so highly as a reason for visiting (34%). The Indians also cite this as their main source of information. Indian tourists research very few sources on average. It is noticeable how little they use the Internet when booking their trip. They do not stand out when it comes to activities. The Indian tourist appears to be, along with the Russian, the least satisfied with the value for money offered. They score the art cities 3.0 out of 5, which is less than the average of 3.4. Indians spend more than any other tourists on their accommodation (68 euros per person per night). In other areas, however, they spend rather little, with the result that their total spending is fairly low. 21

20 D. CONCEPTS AND DEFINITIONS In Belgium, the FPS Economy, Directorate-general Statistics is authorised to demand from all commercial lodging facilities each month the number of persons who stayed in the facility for payment. Two basic indicators are obtained in this way: the number of arrivals and the number of overnight stays. Along with the division by accommodation form (hotels, camp sites, holiday parks and accommodations for target groups), the Directorate-general Statistics statistics give volume characteristics (the number of arrivals and overnight stays), trip characteristics (length of stay, motive of stay, period of stay, place of stay) and personal characteristics (country of origin of the residential tourist). In 2010, a new decree concerning the accommodation sector reorganized the different types of accommodations. B&B's could register their figures starting 2012 in the new category 'B&B'. Before 2012, only B&Bs with a hotel licence were represented in the statistics, in the category 'hotel'. Because of this change, there is a deviation in the trend between 2011 and Please use the five-year trend with caution. Roughly speaking, the number of arrivals corresponds with the number of residential tourists, with the qualification that each tourist is counted as an arrival each time he or she uses a new accommodation. For this reason, the number of arrivals does not precisely correspond to the number of holidays or business trips in our country. An example: hikers can generate several arrivals during 1 holiday, by staying in different successive lodging facilities. The volume of overnight stays is the sum of all overnight stays which are coupled with the registered arrivals. The data in this report are excluding overnights in accommodations for rent. Flanders = Brussels + Flemish Region. For more detailed figures see Tourism in figures XL (in English), (in Dutch) or contact kennisbeheer@toerismevlaanderen.be. 22

21 E. LIST OF FIGURES AND TABLES Figure 1: Trend of the Indian economy Figure 2: Indian outbound travel (spending, USD)... 6 Figure 3: The Indian market in Flanders by region 2013 (arrivals (left) and overnights (right))... 7 Figure 4: Indian overnights in Flanders Figure 3: Indian overnights in the Art cities Figure 6: Trend of Indian overnights in Flanders Figure 7: Trend of Indian arrivals in Flanders Figure 8: Trend of the average length of stay of Indians in Flanders Figure 9: Trend of Indian overnights in Brussels and Antwerp Figure 10: Trend of Indian overnights in Bruges, Ghent, Leuven, Mechelen Figure 11: The Indian market in Flanders by motive of stay 2013 (overnights) Figure 12: The Indian market in Flanders by type of accommodation 2013 (overnights) Figure 13: Indian overnights in Brussels and Antwerp seasonality Figure 14: Indian overnights in Bruges, Ghent, Leuven, Mechelen seasonality Figure 15: Trend Indian overnights in Flanders seasonality Figure 16: Trend and forecast of the Indian market in Flanders, Western Europe and competitive destinations ( , in arrivals) Figure 17: Trend and forecast of the Indian market in Flanders and competitive destinations ( , in arrivals) Table 1: Trend of the Indian economy Table 2: Trend of the Indian population Table 3: Total foreign and Indian market in Flanders Table 4: The Indian market in Flanders by region Table 5: The Indian market in Flanders by destination Table 6: The Indian market in the Art cities Table 7: Trend of Indian overnights, arrivals and average length of stay in Flanders Table 8: Trend of Indian overnights in Flanders Table 9: The Indian market in Flanders by motive of stay 2013 (overnights) Table 10: The Indian market in Flanders by type of accommodation 2013 (overnights) Table 11: Trend and forecast of the Indian market in Flanders and competitive destinations ( , x1.000, in arrivals) July

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