More fun at the Museumsuferfest

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1 Best of 201

2 More fun at the Museumsuferfest Tourism Board of the Philippines For the Tourism Board of the Philippines it s clear that it s more fun in the Philippines but we also wanted to spread that message across Museumsuferfest Frankfurt. Lukas Janisch, The Voice Kids winner, sang during the event for a cheering audience and a Filipino street dance group heated up the crowd. We organized a photo contest on Facebook and provided a photobox with accessories to take pictures which were uploaded on Facebook. Users were invited to share and like the images - the one with most likes won a prize. Our campaign was accompanied by the Hashtag #itsmorefuninthephilippines. The website was opened 31,143 times during the competition and all photos together have received 7,621 likes.

3 Top media trip We organized an exclusive press trip for a small group of five selected media to raise awareness for the West of Iceland in general and the latest attraction Into the Glacier in particular. Among the results was a multimedia story on Spiegel Online, one of the biggest German news platforms that included a photo gallery with as much as eleven pictures and two videos besides the actual article. Our objective of reaching different target groups through a handpicked media mix was reached by further results like a five-pages article in a glossy woman s magazine as well as in the biggest German daily BILD and three wide-reach regional newspapers and their online editions. Overall, the generated AVE was more than 616,000 Euros, the reach of the participating media extended to 47,77 million readers in total. Promote Iceland

4 Korea invites Germany Korea Tourism Organization For Korea Tourism Organization we organized a mega fam trip with more than 60 participants including journalists, travel agencies and tour operator. The group discovered myriad attractions of the capital city Seoul, explored the Olympic sites of Pyeongchang and went on the famous fish market in Busan. The fam trip was supported by Korean Air and Asiana Airlines as well as Lotte Hotels and helped to develop tours and generate publicity on the country as a preferred destination for leisure and business.

5 Opinion Leader meeting in China For the Destination Forum, that was held in the Chinese province Gansu, we organized the first meeting between the Chinese National Tourism Office and the German travel association DRV and the travel newspaper FVW in March 2016 in Berlin at the ITB. Before the Destination Forum we helped with the invitations, the selection of the participants and the overall organization and communication between the partners. In Gansu during and after the conference we set up interviews, organized presentations, speeches and dialogs on stage. Due to our organization beforehand and our help in Gansu we made sure that the event and the fam trips went smoothly. China National Tourism Office

6 High. Higher. Israel. Israeli Ministry of Tourism Our objective was to organize a special influencer project with two parkour athletes to showcase the beauty and diversity of the Israeli cities Jerusalem and Tel Aviv. We found two perfect candidates for our client, won them for the project and were in charge of the basic arrangements. The result of the project Running Israel was an amazing output on the athletes social media channels that created a lot of buzz and could be shared via the Israeli Ministry of Tourism s own channels as well. In addition, the project raised awareness within the country itself that among others lead to a TV feature on ZDF about it generated by the client s domestic staff.

7 Let s celebrate Palm Springs BZ.COMM came up with the idea to highlight Palm Springs on a party boat, the MS Catwalk, in Frankfurt. This idea fits perfectly to the customer s target group, as it appeals to young and middle-aged travelers with a relatively high income. The goal is to sell the image of a cool travel destination, where, among plenty of other things, various pool parties take place throughout the year. Palm Springs Bureau of Tourism We realized a raffle where participants could register with their addresses and the winner was informed about the prize at the end of the evening.

8 Indian zest for life at CMT Ministry of Tourism, Government of India India was the partner country at the CMT fair 2016 in Stuttgart. For the opening ceremony, we have coordinated a dance performance and activities at the booth like henna painting, palm reading, Bollywood performances and yoga classes. We also organized a special partner country press conference and media relations, Facebook competition, media interviews as well as tour operator meetings.

9 Building a bridge between cultures BZ.COMM organized an evening event at the Fraport Forum, an event location at the international airport in Frankfurt to promote the Airline and to inform about recent developments. For the event we rented furniture, organized a DJ and service staff, a photo booth with photo folders and took care of the decoration and the invitation before the event. At the day of the event we helped with the final organization and the rundown of the evening. Air China

10 BZ.COMM GmbH Gutleutstr. 16a Frankfurt Tel.: Sven Meyer, Managing Director Bildrechte: Titelseite Emily Dyan Ibarra, ediphotoey, Tourism Board of the Philippines Holger Peters, Promote Iceland Visit West Iceland und Richard Mayr, China National Tourism Office FVA China, Israeli Ministry of Tourism Emily Dyan Ibarra, ediphotoey, Air China FVA China

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