2015 Brand Promotion Plan 2017 Road Show Proposal

Transcription

1 2015 Brand Promotion Plan 2017 Road Show Proposal

2 Objective Further expand your retail channels Exhibition is an traditional way for you to meet with huge amount of retailer channel in short period of time, but we think that we could do more. Roadshow is a further assistance for expanding your retail channel. Whole year marketing event In addition to the show itself, roadshow provide an additional chance in rest of the month to present your product and extend your retail network. Development at new potential cities Yangtze River Delta, Pearl River Delta and Central China is the potential city with growing of high value product consumption willingness. Roadshows will be held in this area which assisting your retail channel development in those potential city. Getting a better understanding on market Meet with local retailer people face to face. Their direct response and comment is a valuable marketing information for a reference.

3 2016 Events Review Chengdu Yan Ji You

4 2016 Events Review Wuhan Hi Department

5 2016 Events Review Chongqing Chongqing Book-selling Centre

6 2016 Events Review Xi An Yan Ji You

7 2016 Reports Comments from road show participant TVS Regional Manager - Mrs. Sophie Shu: The performance of Wuhan Roadshow is excellent. I am glad that I joined the upcoming roadshow at Shanghai, Chongqing. Brabantia Sales Director - Mr. Stefan Kersten: It is a great idea to organize a roadshow event at 2 nd tier cities prior to ILC exhibition at Shanghai. We got a beneficial from this road show.

8 2017 Road Show Schedule (preliminary) Date City Mar. 24th Nanjing Apr. 21st Shenzhen Jun. 2nd Guangzhou Jul. 7th Suzhou Aug. 18th Changsha *Above date is subject to change based on actual situation

9 2017 Road Show Venue Retail experience store household brand integrated store hotel according to the characters of the events)

10 Road Show Detail Display Full day product presentation, open to public Workshop & Networking Scale: 50~100 attendees Activities: 2017 Global lifestyle trend presentation By professors to share the global lifestyle trends from Ambiente 2017, and to explain the latest design ideas in Europe and America. Brand presentation (10 mins per brand) Networking at product presentation zone Dinner party

11 Who is attending Local Retail Associations and their members Buyer from local Departments store and Shopping Centers ILC VIP buyer club member Local Media

12 Road Show Rundown (Preliminary) Description Time Afternoon 13: Global lifestyle trend presentation 20mins 2 Interior Lifestyle China 2017 updates 10mins 3 Brands presentation 10mins/brand 4 Local market information sharing from local association leader 10mins 5 Tea time - Networking section 30mins Evening 18:00 Dinner party 100mins

13 Cost: RMB$5,000 per session Included: 1. 1m x 1m area for product display 2. Brand / product presentation (10 mins) 3. Promotion material distribution: Each participate will received a folder which included your company / product information (material is provided by company / brand) 4. Dinner party (2 persons for each company / brand)

14 Valued-added Service Wechat Promotion Interior Lifestyle China and Messe Frankfurt exhibition visitor center, these two wechat platform, will report on road shows and introduce the involved brands. EDM Promotion Interior Lifestyle China will report on road shows and introduce the involved brands. Getting Business Card Brands who attend the road shows will get scanned business cards of all the audience after the events.

15 Contact us To get further information, please contact: Messe Frankfurt (Shanghai) Co Ltd 11th floor, Building 1, Century Avenue 1229, Pudong New Area, Shanghai Phone: to 275 Fax: Contact:Mr. Leo Gu Interior Lifestyle China

16 2015 Thank Brand you! Promotion Plan