VISIT FLORIDA Research

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Cori Harrington
5 years ago
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1 VISIT FLORIDA Research Quarter One Visitor Numbers for 2013* Total Visitors 100.0% January March 26.0 million 4.7% Air Visitors 52.2% January March 13.6 million 3.7% Non Air 47.8% January March 12.4 million 5.9% Visitors *preliminary Calendar Year Visitor Numbers for 2012* Total Visitors 100.0% January December 91.4 million 4.6% Air Visitors 50.8% January December 46.5 million 1.7% Non Air Visitors 49.2% January December 45 million 7.8% Quarter Four Visitor Numbers for 2012* Total Visitors 100.0% October December 21.4 million 1.7% Air Visitors 54.8% October December 11.7 million 2.4% Non Air Visitors 45.2% October December 9.7 million 0.8% Quarter Three Visitor Numbers for 2012* Total Visitors 100.0% July September 22.5million 5.9% Air Visitors 44.8% July September 10.1 million 0.7% Non Air Visitors 55.2% July September 12.4million 10.5% Quarter Two Visitor Numbers for 2012** Total Visitors 100.0% April June 22.8 million 4.3% Air Visitors 51.0% April June 11.6 million 0.2% Non Air Visitors 49.0% April June 11.2 million 8.9% * Quarter One Visitor Numbers for 2012** Total Visitors 100.0% January March 24.8 million 6.5% Air Visitors 55.7% January March 13.1 million 3.3%

2 Non Air Visitors 47.3% January March 11.7 million 10.2% * Calendar Year Visitor Numbers for 2011 Total Visitors 100.0% January December 87.3 million 6.1% Air Visitors 52.2% January December 45.6 million 5.1% Non Air Visitors 47.8% January December 41.7 million 7.2% Historic Visitor Numbers (in millions) Year Domestic Overseas Canadian Total * ** *In 2009, VISIT FLORIDA changed its visitor estimation methodology; therefore, estimates made prior to that year are not directly comparable. **Preliminary, subject to revision Historic Economic Impact Total Tourism Spending (Tourism/Recreation Taxable Sales) : 2002 $51.1 billion 2003 $51.5 billion* 2004 $57.1 billion 2005 $62.0 billion 2006 $65.0 billion 2007 $65.5 billion 2008 $65.2 billion 2009 $60.9 billion

3 2010 $62.7 billion 2011 $67.2 billion 2012 $71.8 billion * Beginning in 2003, DOR revised this calculation to include 12 kind codes versus 14. **Preliminary, subject to revision Total State Sales Tax Revenues from Tourism : 2002 $3.0 billion 2003 $3.1 billion 2004 $3.4 billion 2005 $3.7 billion 2006 $3.9 billion 2007 $3.9 billion 2008 $3.9 billion 2009 $3.7 billion 2010 $3.8 billion 2011 $4.0 billion 2012 $4.3 billon **preliminary, subject to revision Number of Persons Directly Employed by Tourism Industry : , , , , , , ,007, , , ,016, ,058,000 Top Origin States by Percentage of Total Domestic Visitors (2011): Georgia New York Texas Illinois New Jersey Michigan Ohio Alabama North Carolina Pennsylvania 10.6% 8.9% 5.7% 5.6% 4.5% 4.4% 4.4% 4.2% 4.1% 3.9% Top International Markets by Number of Visitors (2012):

4 Canada** Brazil United Kingdom Argentina Venezuela *Preliminary, subject to revision 3.61 million 1.60 million 1.58 million 603, ,000 Seasonality of Visitation to Florida by Quarter (2011): January to March (Quarter 1) April to June (Quarter 2) July to September (Quarter 3) October to December (Quarter 4) 26.7% 25.0% 24.3% 24.1% Florida Travel Facts: DOMESTIC VISITORS IN Florida's domestic visitors said their primary reason for coming to the Sunshine State was for leisure (88%). The major type of lodging used by domestic visitors was hotel/motel (54%). The average length of stay for a domestic visitor to Florida was 4.9 nights. The top activities domestic visitors enjoyed while in Florida were shopping, beaches, touring/sightseeing, and going to a theme/amusement park. The top origin Designated Market Areas (DMAs) for total visitors to Florida were New York, Atlanta, and Chicago. Top origin DMAs for visitors who came to Florida by air were New York, Chicago, and Boston; for auto visitors to Florida, the top three origin DMAs were Atlanta, New York, and Chicago. CANADIAN VISITORS IN 2011* 2 The primary purpose for Canadians was Pleasure/Recreation/Holiday (82.1%). The major type of lodging used by Canadian visitors was hotel (28.7%). The average length of stay for Canadian visitors was 18.0 nights, but the median length of stay was 9.0 nights. OVERSEAS VISITORS IN 2011* 3 The primary trip purpose for overseas visitors was leisure/recreation/holiday (68.5%). The major type of lodging used by overseas visitors was hotel/motel (75.7%). The average length of stay for overseas visitors to Florida was 11.2 nights, while the median length of stay was of 8.0 nights.

5 Sources: 1 D.K. Shifflet and Associates; TNS TravelsAmerica, Travel Industry Association 2 Statistics Canada 3 U.S. Department of Commerce, ITA, Tourism Industries 4 Agency for Workforce Innovation

Overseas Visitation Estimates for U.S. States, Cities, and Census Regions: 2015

Overseas Visitation Estimates for U.S. States, Cities, and Census Regions: 2015 U.S. Department of Commerce International Trade Administration National Travel and Tourism Office Overseas Estimates for U.S. States, Cities, and Census Regions: Overseas to U.S. States, Cities, and Census