For Period of October-December 2013

Transcription

1 Total Audience Profile Cygnus Business Media 1233 Janesville Ave., Fort Atkinson, WI Cygnus.com For Period of October-December 2013 Profile of Market Served: The Cygnus Aviation Group, through its website, AviationPros.com, and its publications, Aircraft Maintenance Technology, Airport Business and Ground Support Worldwide, is in place to serve the scope of industry professionals who provide products and services to the aviation industry. Audience Profile for Quarterly Period: Frequency Qualified Distribution Aircraft Maintenance Technology Print & Digital Version - November/Decmeber 2013 Issue 10 43,000 Airport Business Print & Digital Version - November 2013 Issue 8 18,274 Ground Support Worldwide Print & Digital Version - November 2013 Issue 10 16,754 E-Newsletters: Aircraft Maintenance Technology Daily 33,545 Society Newsletter Monthly 39,850 Airport Business Daily 17,414 Airport Newsletter 13,706 FBO Newsletter 3,708 Ground Support Worldwide 3x/Week 10,400 Marketing: Aircraft Maintenance Technology 26,462 Airport Business 14,223 Ground Support Worldwide 14,717 Social Media: AviatonPros Facebook Likes 1,551 Twitter Followers 2,104 Aircraft Maintenance Technology Twitter Followers 677 Airport Business Facebook Likes 1,020 LinkedIn Discussion Group Members 2,910 Twitter Followers 3,868 FBO Business Facebook Likes 73 Ground Support Worldwide Facebook Likes 296 LinkedIn Discussion Group Members 1,014 Twitter Followers 293 Society LinkedIn Discussion Group Members 2,715 1

2 Website metrics Visits Visitors Pageviews Average Time On Site Registered/ Identified Users* Aviationpros.com October 169, , ,152 0:01:59 34,071 November 157, , ,549 0:02:06 34,846 December 151, , ,727 0:02:02 35,739 Average for Period 159, , ,809 0:02:02 34,885 Society.org October 2,568 2,061 12,900 0:02:16 November 2,832 2,236 14,380 0:02:18 December 2,891 2,220 17,897 0:03:08 Average for Period 2,764 2,172 15,059 0:02:34 Source: Google Analytics *Publisher s own data Visits: Total number of visits to the site. Visitors: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages viewed on the site. Average Time On Site: The average time a person spends on the website each visit, otherwise known as Average Visit Duration. Registered/Identified Users: A user has signed up for an account and/or taken an action on a website airport business Print/Digital Issue Distribution November 2013 Issue AND INDUSTRY PRINT DIGITAL Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non- Titled Airport Operations 7, % 6, ,952 2, Consulting Firms 1, % 1, , Airport Authority / Commission % Airline: Major / Regional / Commuter / Cargo % FBO / Airport Based Businesses 4, % 3, ,548 1, Contract Service Provider 1, % 1, Distributor, Supplier, Manufacturer, Dealer % Aviation or Flight School % Government: Federal / State / Military % QUALIFIED CIRCULATION 18, % 14,100 4,174 10,130 6, PERCENT 100.0% 77.2% 22.8% 55.4% 33.7% 4.5% 0.7% 1.3% 4.4% 2

3 airport business Print/Digital Issue Geographical Distribution November 2013 Issue Geographical Breakout REGION PRINT DIGITAL Asia % Middle East % - 49 Europe % Africa % - 37 North America 17, % 14,100 3,789 Caribbean 9 0.0% - 9 Central America 6 0.0% - 6 South America % - 37 Far East / Pacific % - 24 QUALIFIED CIRCULATION 18, % 14,100 4,174 PERCENT 100.0% 77.2% 22.8% airport daily E-newsletter Distribution Airport Daily Enewsletter AND INDUSTRY Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non-Titled Airport Operations 2, % 1, Consulting Firms 1, % Airport Authority / Commission % Airline: Major / Regional / Commuter / Cargo 1, % Contract Service Provider 1, % Distributor, Supplier, Manufacturer, Dealer % Government: Federal / State / Military % Others Allied to the Field 4, % ,161 QUALIFIED CIRCULATION 13, % 4,513 3, ,873 PERCENT 100.0% 32.9% 25.8% 3.1% 2.1% 0.5% 35.6% 3

4 FBO daily E-newsletter Distribution FBO Daily Enewsletter AND INDUSTRY Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non-Titled FBO/Aviation Service Center 1, % 1, Air Taxi / Charter Operator / Fractional Operator / Aircraft Mgmt % Corporate Flight Facility % FBO - Also Manage the Airport % Aviation or Flight School % QUALIFIED CIRCULATION 3, % 2,085 1, airport business marketing PERCENT 100.0% 56.2% 29.4% 2.2% 5.1% 1.1% 6.0% Marketing Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non-Titled AND INDUSTRY Airport Operations 2, % 1, Consulting Firms 1, % Airport Authority / Commission % Airline: Major / Regional / Commuter / Cargo 1, % FBO / Airport Based Businesses 3, % 2, Contract Service Provider 1, % Distributor, Supplier, Manufacturer, Dealer % Aviation or Flight School % Government: Federal / State / Military % Others Allied to the Field 1, % QUALIFIED CIRCULATION 14, % 7,537 3, ,850 PERCENT 100.0% 53.0% 27.3% 3.3% 2.8% 0.6% 13.0% 4

5 Aircraft maintenance technology Print/Digital Issue Distribution Nov/Dec 2013 Issue AND INDUSTRY PRINT DIGITAL Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 12, % 9, , , Fixed Base Operation 11, % 9, , , Corporate Flight / Business / Fractional / Charter Operator 7, % 5, , , Airline: Major or Cargo 6, % 5, , , Airline: Regional / Commuter 1, % Federal / State Government / Military 2, % 1, , Schools: Maintenance / Technical % SUB 41, % 33,990 7,411 8,142 9,681 1,107 21, Student % Society Members and Others Allied to the Field 1, % 10 1, QUALIFIED CIRCULATION 43, % 34,000 9,000 8,375 9,992 1,145 22, PERCENT 100.0% 79.1% 20.9% 19.5% 23.2% 2.7% 52.4% 0.6% 1.6% Aircraft maintenance technology Print/Digital Issue Geographical distrubution Nov/Dec 2013 Issue Geographical Breakout REGION PRINT DIGITAL Asia % Middle East % Europe 3, % 2,255 1,188 Africa % North America 37, % 30,750 6,694 Caribbean % - 20 Central America % - 29 South America % Far East / Pacific % QUALIFIED CIRCULATION 43, % 34,000 9,000 PERCENT 100.0% 79.1% 20.9% 5

6 aircraft maintenance technology E-newsletter Distribution Enewsletter AND INDUSTRY Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 9, % 2,432 4, , Fixed Base Operation 4, % 1,121 1, , Corporate Flight / Business / Fractional / Charter Operator 4, % 1,349 1, , Major / Regional Airline 1, % 333 1, Airline: Major or Cargo 2, % 519 1, Airline: Regional / Commuter % Federal / State Government / Military 3, % 659 1, Schools: Maintenance / Technical % SUB 27, % 6,652 11, , ,229 Student % Society Members and Others Allied to the Field 5, % ,324 QUALIFIED CIRCULATION 33, % 6,992 12, , ,185 PERCENT 100.0% 20.8% 37.0% 2.4% 23.3% 0.9% 15.5% aircraft maintenance technology E-newsletter Geographical Breakout Enewsletter Geographical Breakout REGION Asia 2, % Middle East % Europe 2, % Africa % North America 26, % Caribbean % Central America % South America % Far East / Pacific % Unknown % QUALIFIED CIRCULATION 33, % 6

7 aircraft maintenance technology marketing Marketing AND INDUSTRY Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 7, % 1,867 3, , Fixed Base Operation 4, % 840 1, , Corporate Flight / Business / Fractional / Charter Operator 3, % , Major / Regional Airline 1, % Airline: Major or Cargo 2, % Airline: Regional / Commuter % Federal / State Government / Military 2, % 482 1, Schools: Maintenance / Technical % SUB 22, % 4,899 8, , ,305 Student % Society Members and Others Allied to the Field 3, % , ,263 QUALIFIED CIRCULATION 26, % 5,137 9, , ,039 PERCENT 100.0% 19.4% 35.4% 2.6% 30.3% 0.8% 11.5% Society E-newsletter Distribution Enewsletter AND INDUSTRY Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 11, % 2,804 4, , Fixed Base Operation 6, % 1,428 1, , Corporate Flight / Business / Fractional / Charter Operator 5, % 1,549 1, , Major / Regional Airline 1, % 317 1, Airline: Major or Cargo 3, % 644 1, , Airline: Regional / Commuter % Federal / State Government / Military 3, % 773 1, Schools: Maintenance / Technical % SUB 32, % 7,796 12,559 1,003 10, ,250 Student % Society Members and Others Allied to the Field 6, % ,155 QUALIFIED CIRCULATION 39, % 8,159 13,269 1,055 10, ,077 PERCENT 100.0% 20.5% 33.3% 2.6% 27.4% 0.9% 15.2% 7

8 ground support worldwide Print/Digital Issue Distribution November 2013 Issue AND INDUSTRY PRINT DIGITAL Administration Purchasing Maintenance Engineering Operations Services Sales/ Marketing Airline: Major/ Regional/ Commuter/Cargo 4, % 3, , Ground Handler / Service Provider 6, % 5,414 1,047 4, FBO 1, % 1, Airport 1, % 1, Distributor / Supplier / Manufacturer / Dealer 2, % 1, Government/ Military 1, % QUALIFIED CIRCULATION 16, % 13,300 3,454 10, , ,767 1,059 PERCENT 100.0% 79.4% 20.6% 61.0% 2.9% 8.8% 4.5% 16.5% 6.3% ground support worldwide Print/Digital Issue Geographical Distribution November 2013 Issue Geographical Breakout REGION PRINT DIGITAL Asia % Middle East % Europe 3, % 2,198 1,408 Africa % North America 11, % 10,352 1,255 Caribbean % 9 9 Central America % 7 10 South America % Far East / Pacific % QUALIFIED CIRCULATION 16, % 13,300 3,454 PERCENT 100.0% 79.4% 20.6% 8

9 ground support worldwide E-newsletter Distribution Enewsletter AND INDUSTRY Administration Purchasing Maintenance Engineering Operations Services Sales/ Marketing Other Titled & Non-Titled Airline: Major/ Regional/Commuter/ Cargo 1, % Ground Handler / Service Provider 1, % FBO % Airport % Distributor / Supplier / Manufacturer / Dealer 1, % Government/Military % Others Allied to the Field 3, % ,751 QUALIFIED CIRCULATION 10, % 3, , , ,927 PERCENT 100.0% 30.0% 3.2% 13.7% 5.3% 12.4% 7.2% 28.1% ground support worldwide E-newsletter Geographical Distribution Enewsletter Geographical Breakout REGION Asia % Middle East % Europe 1, % Africa % North America 7, % Caribbean % Central America % South America % Far East / Pacific % Unknown % QUALIFIED CIRCULATION 10, % 9

10 ground support worldwide marketing Marketing AND INDUSTRY Administration Purchasing Maintenance Engineering Operations Services Sales/ Marketing Other Titled & Non-Titled Airline: Major/ Regional/Commuter/ Cargo 2, % Ground Handler / Service Provider 2, % 1, FBO 1, % Airport 1, % 1, Distributor / Supplier / Manufacturer / Dealer 1, % Government/Military 1, % Others Allied to the Field 2, % 1, ,597 QUALIFIED CIRCULATION 14, % 6, , , ,906 PERCENT 100.0% 44.2% 3.2% 15.2% 5.0% 13.2% 6.2% 13.0% The data reflected within this report is provided in good faith as an accurate representation of the audience served for the Cygnus Aviation Group. Gloria Cosby, Executive Vice President Total Audience Profile report provided by Cygnus Analytics, a division of Cygnus Business Media 1233 Janesville Ave., Fort Atkinson WI Cygnus.com Copyright 2013 Cygnus Business Media. All rights reserved. 10