We transform travel companies into travel retailers

Transcription

1 Company profile Founded in 2002 Head Office address Ireland (Dublin) Countries with offices 4 countries (Ireland, Spain, Hong Kong SAR, Poland, China) OpenJaw Technologies is a market leading ecommerce software provider for airlines, loyalty companies and online travel agencies. Guided by the OpenJaw four principles of Main activities travel retailing, and leveraging the power of the dynamic travel retailing platform, the t- Retail Platform, OpenJaw is dedicated to helping airlines, and other large travel companies, to become travel retailing innovators. Number of employees 242 Countries with operations Ireland, Spain, Hong Kong SAR, Poland, China Global revenues Not Specified Main references in airline industry The OpenJaw customer portfolio includes: British Airways, Iberia, Cathay Pacific, Cathay Dragon, S7 Airlines, Hainan Airlines, Sichuan Airlines and Kulula. Intended positioning on the market We transform travel companies into travel retailers

2 Product name : OpenJaw t-retail NDC Addressed clients : Airlines Value proposition Overall: Control the offer; Expand revenue making opportunities; Overcome legacy technology constraints Direct Distribution: Direct connect to distribution partners of choice using the NDC API; Create Branded Storefronts; Enable 3rd party innovation; Distribution cost savings Differentiate airlines offers: Improved customer experience; More relevant and personalized, offers; Customer Data acquisition; Leverage consistent end-to-end integration in the Altéa Passenger Service System Currently in production with Current NDC offer OpenJaw t-retail NDC, a flexible solution that can handle all NDC use cases. Offer Management: Offer rules configuration in t-retail xdistributor Business Rules Engine; Rich and Personalized Offer Response using NDC API (e.g. fare families, ancillary services, rich media) Order Management: Order creation for flights and air ancillaries against the airlines PSS; Support for Non Air Order Management against the t-retail Order record What differentiates this solution By choosing OpenJaw airlines for retailing strategy of Air and Non Air Products, airlines can launch NDC and then continue to expand the retailing strategy to the full range of travel products including Air Ancillaries, Hotel, Car and Attractions. With OpenJaw t-retail: Control the offer with the completely open and flexible platform and powerful business rules engine Retail all the travel products from a single platform Expand the retailing across channels and touchpoints Lower distribution costs e.g. through cost effective Fare Search NDC Roadmap V17.1 schema upgrade (from 15.2) BSP Payment (NDCLink) Agent security tokens Branded Fares Ancillary Bundles Additional servicing capability JSON/REST Modules bringing most value Air Ancillary Services Dynamic Pricing Personalization NDC perception Main pain points heard from industry Relationship with their PSS provider Business case for NDC not made No clear view on how to transition Areas of innovations Merchandizing capabilities Order management functions Artificial intelligence Connectivity (with sellers and aggregators)

3 Value chain Architecture Offer Mgt Content Mgt Order Mgt API Mgt Airline.com Airlines interline Integ. Mgt Aggregators Aggregation Sellers Tools for sellers Covered Not covered Functional coverage BRD NDC use cases coverage 38 % BRD use cases covered 100 % Shopping 69 % Booking 100 % Payment & ticketing 0 % 0 % Interline Market presence 0 N/A N/A airlines aggregators sellers 10 working on NDC 0%-50% in next 2 years (target) Engagement N/A NDC bookings 10-15% in 2 years (target) Key points Flexible solution Offer and Order Management Helping airlines: Control the offer Expand revenue making opportunities Overcome legacy technology constraints

4 Sellers Aggr. Airlines OpenJaw Technologies Functional coverage Covered Not covered Use cases Functional items Offer Mgt Air ancillaries Non-air ancillaries Personalization Dynamic pricing Rich media Affinity shopping New offer logic Content Mgt Reference in NDC message Text Video Picture Multi-language Order Mgt Order creation Post-booking ancillaries Order change Order cancellation Payment Order repository One Order Airline API Mgt Direct connect Integration Aggregators Integration Network Airline.com B2C web site and mobile app B2B web site and mobile app Interline Offer Interlining Order Interlining Integration Mgt CRM integration Loyalty integration PNR synchronization Analytics RMS integration CMS integration Aggregation Offer messages Order Messages Rich media Tools for sellers based on NDC messages Travel agency solutions Self Booking Tool TMC solutions OTA solutions MSE solutions Two-way translation

5 Architecture CBT OTA TMC Travel Agent B2C / B2B Distribution NDC Aggregator NDC XML API Airline.com Pricing Revenue Management Offer Management & Merchandizing Order Management Rich Media Integration Layer Passenger Services System Revenue accounting Fulfillment platform CRM / Loyalty Reservation Payments Analytics Ticketing Inventory DCS