Ministry of Land, Infrastructure, Transport and Tourism Airport Forum. Jetstar Presentation 8 March 2011
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1 資料 5 Ministry of Land, Infrastructure, Transport and Tourism Airport Forum Jetstar Presentation 8 March 2011
2 Welcome to Jetstar
3 Jetstar is the leading Asia Pacific LCC Continuously profitable since 2004 launch Jetstar is one of the fastest growing airlines in the region Operations based across two continents and four countries Servicing 17 countries, 52 cities Combined operating fleet of 78 aircraft flights per day and growing Jetstar - Growing Network of Routes Including Jetstar Pacific aircraft H
4 Asia Pacific growth represents opportunity for Jetstar and the Japanese aviation industry... Commercial Jet Market Size CAGR (09-29) Low Cost Carrier Market Share 36,300 Africa Middle East 3.0% 4.8% % total seat capacity provided by LCCs Australia Latin America 46% 4.6% CIS 0.6% UK Europe 34% Asia Pacific 5.6% 18,890 United States 22% 23% 21% Europe 2.8% Global l Asia Pacific 35% 25% North America 1.6% but the industry must adapt to serve the LCC market Note: Australian data interpolated Source: PhocusWright Online Travel Overview, Euromonitor; CAPA, Annual reports, Frost & Sullivan, 2010 Boeing Market Outlook
5 How can the Japanese aviation industry adapt to meet the needs of a changing global industry? Deregulate Tariff Structure Extend Aviation Liberalisation Policy Remove restrictions on foreign investment Joint approach to driving growth from Airports, Government & Tourist bodies Combine management of Airport Terminals & Ramp facilities Airport Operators working with Airlines in partnership for growth
6 Real opportunity for innovative airports to take greater share of growth Airport related charges make up 25% of LCC controllable costs* Japanese Airports are high cost relative to other markets Landing Fees, Terminal Charges, Security Ground Handling Services Transport links Jetstar, like all LCCs, will seek cheapest airport in region Leisure segment are price conscious and airport ambivalent Innovative airports will be rewarded Market stimulation Infrastructure utilisation Regional airports have most to gain from partnering with LCCs * Controllable costs exclude fuel
7 We look for 4 key principals in our airport deals that facilitate cost reduction Long Term Partnership Shared Benefits Simple Pricing and Incentive Structure Reducing Unit Price 7
8 In addition to pricing, the right infrastructure is also critical Sufficient Counters / Gates / Stands Flexibility for new technology Kiosks well placed for pax flows New Gate Scanners Airlines own technology (not SITA/ARINC) Capability for front and rear stairs boarding Preference power in/out bays GSE storage areas Quick taxi / no congestion
9 Benefits to Airport of LCC growth Airport Value Driver Passenger Growth LCC Benefits Stimulate market through low fares Spend per passenger LCC passenger can drive airport revenue: Parking Likely to be on longer holidays Retail good demographic Advertising Aeronautical revenue Discounted to drive volume Capital investment LCC utilises airport capital efficiently i 30mins turn around times Low number of check-in desks augmented by technology No requirement for aerobridges Fixtures & fittings don t need to be gold plated!
10 Summary What happens when we get it right! JQ unit costs & fares reduce Airport pax numbers rise Stimulates pax growth Airline JQ adds capacity Airport grows market Additional revenue through car parking, retail, etc,.. JQ builds Long term deal schedule / destination (rewards growth) & Efficient use of Right Infrastructure relevance infrastructure Further cost/ fares reduction Airport value grows (esp. non aero rev) The right deal can add value to both the LCC and the Airport
11 Case Study Gold Coast Airport, Queensland Gold Coast (to Melbourne & Sydney) FY04-FY09 FY09 CAGR: 11% Jetstar commenced OOL flying 2004 FY98-FY03 CAGR: 1% 13 Destinations from OOL 8 Domestic 3 New Zealand 2 Japan 24 Departures per day Features of Jetstar & Gold Coast deal Long term contract Incentives for passenger growth Involvement in infrastructure decisions Joint marketing approach Benefits to Jetstar Reducing unit costs each year Long term stability Incentive to grow Benefits to OOL Airport Passenger growth Increased revenue Aeronautical Non-aeronautical Incentive to expand High gate utilisation International growth
12 Phenomenon occurs across the Jetstar network FY04-FY09 CAGR: 36% wcastle New FY98-FY03 CAGR: 12% FY04-FY09 CAGR: 17% Sunshine Coast FY98-FY03 CAGR: 8%
13 Summary The Low Cost Carrier revolution is happening across Asia Pacific The Japanese Aviation Industry can adapt to embrace this opportunity A collaborative approach from airports & local regions is required Airports who adopt innovative pricing & infrastructure strategies will gain most from LCCs The right deal can add long term value to both the LCC and the Airport
14 Questions?
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