5 th Airline Marketing Workshop. Zoom in 2004 Zoom out 2005

Transcription

1 5 th Airline Marketing Workshop Zoom in 2004 Zoom out 2005

2 Key Market Developments & Prospects What we will discuss: 2004: a year of records Passengers Travelling Patterns What will the future bring?

3 Key Market Developments & Prospects 2004: a year of records

4 Highest number of aircraft movements ever 250, % 200,000 Flights 150, ,000 50,000 83, % % 92,499 86,557 98, , , Domestic International Total

5 Athens is the fastest growing major airport in Europe ATH VIE MAN LIS DUS MUC ORY AGP HEL ARN OSL PMI CPH MAD EUROPE FRA ST N BCN FCO LGW LHR DUB AMS CDG MXP BRU ZRH TXL % flight growth 2004/

6 Strong increase in uplifted cargo volumes 140, , % + 8.4% 100,000 Tons 80,000 60,000 40, % 87,544 94, , ,999 20, ,197 24,714 Domestic International Total

7 Record levels on international and total passengers 16,000,000 14,000, % Passengers 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000, ,365, ,109,135 7,887, % 8,553,196 12,252,394 Domestic International Total 13,662,

8 thens is the 2 nd fastest growing major airport in Europe VIE ATH STN LIS MUC HEL OSL MAN DUB BCN ARN CPH MAD ORY EUROPE FCO DUS AMS PMI LHR FRA CDG MXP LGW AGP BRU ZRH TXL % pax growth 2004/

9 Scheduled services counteracting charter decline 8,600,000 8,400,000 8,200,000 8,000, % -157,000 pax 417,713 7,800,000 7,600,000 7,400,000 7,200,000 7,000,000 6,800,000 6,600,000 6,400,000 7,199, , % +846,000 pax 8,045, Intl scheduled Intl charter

10 With LCCs increasing by 34% their market share 2003 Intl charter 7% 2004 Intl low-cost 7% Intl scheduled 86% Intl lowcost 9% Intl charter 5% Intl scheduled Intl low -cost Intl charter Intl scheduled 86%

11 Sharp improvement for Eastern Europe 8,000,000 7,000, % +7.5% Passengers 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000, ,326,453 6,727, % 558, ,400 6,885,428 7,401,361 W est ern Europe East ern Europe Tot al Europe

12 Strong increase for all regions Passengers 400, , , , , , ,000 50, , % 355, % 157, , , % 356, , ,593 0 Middle East Rest of Asia North America Africa

13 ST, LCA & MUC enjoyed outstanding capacity growth 1,200, % 1,000,000 Passengers 800, , % +11.6% -2.6% % +23.5% 400, , % +4.7% +26.8% 0 London Larnaca Paris Frankfurt Rome Milan Munich Amsterdam Brussels Istanbul

14 New York Cairo Tel Aviv Bangkok Dubai Toronto Singapor e Johannesburg Bahrain Beirut Passengers 300, , , , ,000 50,000 0 New York and Cairo on top and growing +23.8% +25.6% % +5.1% % % n.a

15 Key Market Developments & Prospects Passengers Travelling Patterns

16 Continuous increase of business travellers % +8.6% Business pax travelling to Greece USA/Canada Middle East ASP % 28% 57% 29% % 22% 53% 38% Personal reasons Business purpose

17 Holidaymakers hold their market share Personal reasons for travel Middle East ASP Other European ASP USA/Canada Middle East VFR % 42% Holiday / tourism % 72% % 36% 49% 46% % 69% 67% Holidays/tourism VFR

18 Connecting passengers steadily above 2 O&D 77% Transfer 23% Movement of transfer passengers Domestic to International International to Domestic Domestic to Domestic International to International % 14% 9% % 28% 28% 17% 13%

19 17% of passengers reached their destination indirectly % Europe ASP USA/Canada- Middle East Africa Main indirect destinations 2004 Lisbon Sydney Chicago New York Oslo Boston Tokyo Montreal London Helsinki Dublin Direct traffic Indirect traffic

20 Key Market Developments & Prospects What will the future bring?

21 4.3% AAGR for international scheduled passengers in Greece Passenger growth 2004/ % 4.2% 3.7% 3.4% Domestic International

22 AIA projects 2005 as a year of rationalisation Passengers (in 000s) 5,200 5,000 4,800 4,600 4,400 4,200 4,000 4,365 Domestic Market % % 96 4, % 4, , % 8,600 8,400 8,200 8,000 7,800 7,600 7,400 Total Passenger traffic International Market 7, % + 2.4% 410 8, % - 2.1% 8, Direct OG impact Market Development 13,600 13,200 12,800 12,400 12,000 11,600 11,200 12, % % + 6.5% 13,052 13, %

23 predicting an AAGR of 5.1% for , , % 15, , % 12,000 10,000 8,000 11, % 10.7% Post OG effect -2.7% 8.4% 6.3% Annual Growth Passengers (in 000) 12.0 %

24 Strong airport growth is expected relying on AIA s s infrastructure & capacity Successful implementation of AIA s s aeronautical strategy High level of services offered by the airport community Development plans of airlines Positive impact of the Olympic Games on tourism development