Making Cooperation Work COMCEC STRATEGY. For Building an Interdependent Islamic World COMCEC TOURISM OUTLOOK 2016

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1 COMCEC TOURISM OUTLOOK 2016 Aslı TAŞMAZ DADAKOĞLU COMCEC Coordination Office February 2016

2 OUTLINE The Importance of Tourism for Development Tourism Trends (Demand & Supply Sides) Overview of International Tourism in the World International Tourism in the OIC Member Countries 1

3 The Importance of Tourism for Development A remarkable socio-economic phenomena A critical sector in both advanced and developing economies Related to more than 185 supply-side economic activities, with direct and indirect effects 2

4 The Importance of Tourism for Development 9 % GDP (Direct, Indirect and Induced) 1/11 JOBS US $ 1.5 TRILLION IN EXPORTS 6% OF WORLD S TRADE 30 % OF SERVICES EXPORTS Source: UNWTO Tourism Highlights, 2015 Edition 3

5 Key Tourism Trends Demand Side Share of global population over the age of 60 8 % 12 % 21 % Active travelers Highly personalized services Soft adventure for «feeling young» Health and wellness products Source: Horwart HTL Tourism Megatrends,

6 Key Tourism Trends Demand Side Generation Y (Millennials) 50 % of all travelers by 2025 Technology is essential!!! Generation Z (igen 6-20 ages) Different from Generation Y Spend parents money faster High level of involvement in digital trends Higher access to information A more dynamic lifestyle Source: Horwart HTL Tourism Megatrends,

7 Key Tourism Trends Demand Side Middle Class Population (in billion) The increase in average income results in a growing middle class Look for value for Money (choose low cost airlines, trains etc. & discounted tickets) Source: Horwart HTL Tourism Megatrends,

8 Key Tourism Trends Demand Side Increase in the weight of emerging economies 10 cities are from the Middle East and Asia in the top 20 global destinations by international overnight visitors. Emerging Destinations Source: Horwart HTL Tourism Megatrends, % of Total Arrivals

9 Key Tourism Trends Supply Side INTERNET INFORMATION SOURCES Others 33% Sites with Official Tests of Institutes Articles in Internet Magazines 2% 4% Official Websites of Embassies Website for Price Comparison 7% 10% Website of Tour Operators 16% Reservation/Booking Websites 20% Website of Fligtht/Train etc. 25% Social Media 30% Website of Accommodation/Hotel Website of Country /Destination 35% 35% Source: ITB World Travel Trends Report

10 Key Tourism Trends Supply Side Global Hotel Groups Market Capitilisation vs Airbnb (Billion US $) ACCORHOTELS 12,9 WYNDHAM HOTEL GROUP 15,3 STARWOOD HOTELS&RESORTS 16,3 «Sharing Economy» MARRIOTT INTERNATIONAL 25,4 Airbnb (Accommodation Sharing) AIRBNB HILTON WORLDWIDE 25,5 39,5 Uber (Car Sharing) Source: Hospitality On,

11 Key Tourism Trends Supply Side Tourism Sustainable Tourism Sustainable Tourism is defined as: «tourism that respects both local people and the traveler, cultural heritage and the environment» 10

12 International Tourist Arrivals (Millions) 8, , , , , ,7 4,3 4,4-3, * Number of tourists (millions of people) * Forecast Source: World Tourism Organization Tourists' Annual change (percent) 11

13 International Tourism- Market Share Tourist Arrivals Middle East 4% Africa 4% Americas 19% Middle East 5% Africa 5% Americas 16% Europe 57% 2000 Asia/ Pacific 16% Europe 51% 2015 Asia/ Pacific 23% Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 14, January 2016

14 International Tourism Receipts (Billion $) ,2 7,3 7,7 6,3 4,5 4,8 5, , * Tourism receipts (billion dollars) Receipts' Annual change (percent) * Forecast Source: World Tourism Organization 13

15 International Tourism- Market Share Tourism Receipts Middle East Africa 3% 2% Americas 28% Middle East 4% Africa 3% Americas 22% Europe 49% 2000 Asia/ Pacific 18% Europe 41% 2014 Asia/ Pacific 30% Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 13, December

16 International Tourism in the OIC Member Countries (Millions) 180 (Billion $) OIC Tourist Arrivals (millions) OIC Tourism Receipts (Billion $)

17 Tourist Arrivals in OIC Regions (OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa) (Millions) OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA 16

18 47 Tourism Receipts in OIC Regions (OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa) (Billion $) OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA 17

19 Top 10 OIC Tourism Destinations in International Tourist Arrivals (2014) (Thousands) *2013 data Top-10 countries hosted million international tourist in

20 Top 10 OIC Tourism Earners in International Tourism (2014) 29,6 21,8 (Billion $) 14,0 9,8 8,2 7,2 7,1 5,0 4,6 4,4 Top-10 countries earned US$ billion as international tourism receipts in

21 2015 Global Destination Cities Index 2015 Rank City Country 2015 Arrivals 2015 Receipts (Billion) 1 (1) London United Kingdom $ (2) Bangkok Thailand $ (3) Paris France $ (4) DUBAI UAE $ (7) ISTANBUL TURKEY $ (5) New York USA $ (6) Singapore Singapore $ (8) KUALA LUMPUR MALAYSIA $ (9) Seoul South Korea $ (10) Hong Kong Hong Kong (SAR) China Source: MasterCard, $

22 Recent Developments in the OIC Member Countries Turkey realized 1% decrease in arrivals, 8.7% decrease in tourism receipts for 10 months of EXPO 2016 in Antalya-Turkey Malaysia realized 9% decrease in arrivals, 21% decrease in receipts for 10 months of E-visa for seven major markets Egypt showed growth in arrivals (+3%) and receipts (5%) until October Source: UNWTO, BMI Research

23 Recent Developments in the OIC Member Countries Saudi Arabia recorded increase in arrivals (+15%) through November km high speed rail network Madinah-Makkah- Jeddah. Indonesia(+3%) is recovering from the impact of largescale forest fires which started in July. Visa free travel for 90 countries allowing 30 day stay Lebanon saw a healthy growth (+14%) so far. Qatar posted 5% increase in arrivals Source: UNWTO 22

24 Recent Developments in the OIC Member Countries Jordon reported 5% decrease in arrivals for the 10-months of Palestine experienced 23% decrease in arrivals. Tunisia reported 26% decrease in arrivals, 31% in receipts. Morocco (-1%) posted weaker results in arrivals and receipts. Source: UNWTO 23

25 Tourism Opportunities and Challenges for the OIC Member Countries Opportunities Challenges Natural Resources Cultural Resources Human Resources Authenticity and newness Price competitiveness Dynamism Insufficient Tourism Investment &Infrastructure Poor Tourism Planning&Product Development Travel Facilitation Problems Safety and Security Related Problems Low Tourism Service Quality Insuffıcıent Marketıng and Promotıon Insufficient Image Building and Branding LACK OF TOURISM DIVERSIFICATION 24

26 Muslim Friendly Tourism (MFT) Increasing awareness Expanding numbers of Muslim Tourists Muslim Friendly Tourism Next two meetings (2016/2 and 2017/1) will also be related to Muslim Friendly Tourism with the theme; Developing and Marketing of MFT Products & Services Regulation, Standardization and Certification for MFT 25

27 THANK YOU Aslı TAŞMAZ DADAKOĞLU COMCEC Coordination Office February 2016