3 RD ANNNUAL CHINA RESPONSIBLE TOURISM FORUM JIUZHAIGOU, CHINA

Transcription

1 3 RD ANNNUAL CHINA RESPONSIBLE TOURISM FORUM JIUZHAIGOU, CHINA Presentation by Dato Sri Dr. Ng Yen Yen Chairman, Tourism Malaysia 12 September

2 MALAYSIA STORY POPULATION 28.3 million people made up of 47 ethnic groups Malays, Chinese, Indians, Iban, Kadazan and others Population density/sqkm 88.3 LAND AREA 329,758 sq km comprising two regions Peninsular Malaysa and East Malaysia Green Area 56.4% of total land area 12 th Mega Biodiversity Spot 2

3 RESPONSIBLE TOURISM Is for life and lives of our future generations Is about the legacy and the consequences of tourism for the environment, local people and the local economies Is not limited to protecting our natural environments TamanNegara National Park By: Fiona Jeffery, Chairman of WTM 3

4 THE MALAYSIAN PERSPECTIVE Background Establishment of Tourist Development Corporation of Malaysia on 10 August 1972, (government statutory body) under Parliament Act 481. Now known as Malaysia Tourism Promotion Board (Tourism Malaysia). Establishment of Ministry of Culture, Arts and Tourism in Malaysia Government Role Formulation of tourism policy on development and promotion Regulatory and enforcement pertaining to Tour Operator and Travel Agency business, tourist guide and, tourism schools and training activities; Marketing and promotional activities; Support tourism activities by state (provincial) governments. 4

5 THE MALAYSIAN PERSPECTIVE Develop the tourism sector in a sustainable and acceptable manner, so that it will continue to contribute significantly to the economy, environment and sociocultural aspects of the country Adopted and put into place various initiatives in developing and maintaining Responsible Tourism. Regulate clear policies on environment and wildlife protection, eco tourism, rural tourism and developing programmes like our Homestay Programme, Malaysia Clean, Malaysia Green Programme and the Plant a Tree programme as part of the Government s National Key Economic Area (NKEA) blueprint. Work very closely with: Ministry of Environment Ministry of Human Resource and other Ministries NGOs and bodies e.g. WWF, UNESCO, Wild Asia State/Local councils 5

6 SUSTAINABLE DEVELOPMENT SUSTAINABLE DEVELOPMENT MALAYSIA TOURISM PHILOSOPHY Tourism Protects, Preserves & Conserves Mother Nature, Heritage and Culture Its reefs cover an area of 208 hectares. 6 6

7 MALAYSIA NATIONAL POLICY The Malaysian National Policy on the Environment is aimed at: keeping a clean, safe, healthy and productive environment for present and future generations the conservation of the country's unique and diverse culture and natural heritage with effective participation by all sectors of society sustainable lifestyle and pattern of consumption and production. 7

8 HERITAGE & CULTURE FESTIVALS Religious festivals such as Hari Raya, Christmas, Chinese New Year, Deepavali, Kaamatan are also celebrated as public holidays, making the celebrations even more special 8

9 HERITAGE & CULTURE Malaysia has four World Heritage Sites, recognised by the United Nations Educational, Scientific and Cultural Organisation's (Unesco) World Heritage List: Archaeological Heritage of the Lenggong Valley (AHLV) in Perak Historic cities of Melaka and George Town, Penang along the Straits of Melaka Gunung Mulu National Park in Sarawak Kinabalu Park in Sabah 9

10 Melaka - UNESCO World Historical City 10

11 ECO TOURISM Malaysia ranked 12th globally in terms of mega-biodiversity: More than 14,500 flowering species 3,000 species of trees 300 species of palms and 60 species of bamboos 600 species of birds 210 species of mammals and thousands of exotic insects and marine life. All wildlife in Malaysia is protected under the Wildlife Protection Act 1972, which consists of the regulation, protection, conservation and management of wildlife in Malaysia. 11

12 WORLD S OLDEST TROPICAL RAINFOREST Malaysia s 130 million years old forests range from shoreline mangrove to mountain top Malaysia s oak 130 trees million together years with old myriad forests species range from of plants shoreline and animals mangrove and to aborigines mountain top oak trees together with myriad species of plants and animals and aborigines 12 12

13 SUN, SUN, BEACH, BEACH & 847 ISLANDS! Pangkor Island & Pangkor Laut Resort, Top Three Fresh Asian Destinations Agoda.com With a total of 4,300 km of coastline, 847 islands, surrounded by warm tropical waters and abundant flora and fauna, simply retire by soaking up under the sun, lie back and relax or rev up the jet-ski, paddle a kayak or windsurf. 13

14 PROTECTION PROTECTION OF OF ISLAND ISLAND RESORTS RESORTS Our marine parks off the coastal waters of Peninsular Malaysia, Sabah and Sarawak are virtually unspoilt havens for those who want a colourful variety of marine flora and fauna and clear water to dive in. The sea life and underwater environment are remarkably diverse. Responsible Tourism- Sustainable capacity: Mabul Island: dives Sipadan Island:120 dives Kapalai Island: 130 dives 14

15 MALAYSIA TOURISM PROTECTS, PRESERVES AND CONSERVES MOTHER NATURE Public Awareness, Education and Participation Promote The Development Of Green Tourism Cycling Reduce Carbon Footprint Green Tourism Award Plant a tree programme 1Malaysia Green 1Malaysia Clean Parks and Garden Clean up projects 15

16 HOMESTAY The Homestay programme is a community-based tourism product Aimed at rejuvenating Malaysia s rural economy offers tourists a nostalgic experience of country living and the opportunity to be immersed in local cultural experiences. More than 100 villages across Malaysia 16

17 HOMESTAY PROGRAME (RURAL TOURISM DEVELOPMENT PROGRAME) Number of registered homestay as of in September 2012: 159 homestay cluster 3,424 house owners 4,717 rooms Particulars Total tourists: 161, , ,981 Domestic 130, , ,324 International 31,523 49,126 59,657 2 Total receipts (RM) 10.9 million million million 3 Occupancy (%) 20.4% 25.2% 33.1% 17

18 Malaysia awarded the First UNWTO Ulysses Award for Innovation in Public Policy and Governance for the Malaysia Homestay Experience Programme.

19 TREE PLANTING PROGRAMME In 2009, the Prime Minister of Malaysia, Datuk Seri Najib Razak pledged to reduce carbon dioxide emission to 40 per cent by 2020 at the United Nations Climate Change Conference in Copenhagen. And since then, more than eight million trees have been The Ministry of Tourism & Culture and Tourism Malaysia s tree planting campaign "Greening the Earth: One Citizen, One Tree" was launched in 2010 and was then nearing its target of 26 million trees. 19

20 GREEN HOTEL CRITERIA Environmental Policy - Actions for Hotel Operation and Human Resource Development Use of Green Products Collaboration with the Community and Local Organizations Solid Waste Management Energy Efficiency Water Efficiency Air Quality Management (Indoor And Outdoor) Noise Pollution Control Waste Water Treatment And Management Toxic And Chemical Substance Disposal Management 20

21 GREEN HOTELS The Andaman Langkawi Pulau Langkawi KEDAH DARUL AMAN Shangri La s Tanjung Aru Resort & Spa Kota Kinabalu SABAH The Frangipani Langkawi Resort & Spa Pulau Langkawi KEDAH DARUL AMAN Renaissance Kuala Lumpur Hotel KUALA LUMPUR

22 TOURISM SECTOR IS GROWING AND RESILIENT Deputy Minister Minister B 60.6B 56.5B RECEIPTS 53.4B (RM BILLION) 49.5B 46.0B 36.2B 24.2B 12.8M 25.7B 13.3M 21.2B 10.6M 29.6B 15.7M 31.9B 16.4M 17.5M 20.9M 22.05M 23.6M 24.6M 24.7M 25.03M 9/11 BOMBING BALI BOMBING SARS/IRAQ WAR TSUNAMI PANDEMIC H1N1, GLOBAL ECONOMIC CRISIS GLOBAL ECONOMIC CRISIS, JAPAN TSUNAMI

23 MALAYSIAN TOURISM STATISTIC In 2012, Malaysia recorded a total of million arrivals compared to 24.7 million arrivals for the same period in 2011, representing a growth of 1.3% in tourist arrivals. The tourist receipts for 2012 increased by 3.9%, generating RM60.6 billion to the economy as compared to RM58.3 billion in By the year 2020, Malaysia aims to achieve the targets of attracting 36 million international tourists and generating RM168 billion (USD56 billion) in terms of tourist receipts.

24 Target Tourist Arrivals (Million) Tourist Receipts (RM Billion) 24

25 WE ARE THE HOST 25

26 Tourism Protects, Preserves & Conserves Mother Nature, Heritage and Culture 1Malaysia Green 1Malaysia Clean VOLUNTOURISM INITIATIVES 1Malaysia Community Building 1Malaysia Volunsharing 26

27 IMPACT OF TOURISM Development in tourism produces both positive and negative impacts on natural resources, consumption patterns, pollution and social systems. The need for sustainable or responsible planning and management is imperative for the tourism sector to survive as awhole. A responsible stakeholder will pursue the economic benefits of tourism while maximising the positive impacts on the environment, society and culture upon which the industry is built. 27

28 IMPACT IMPACT OF OF TOURISM TOURISM Positive: Economic benefits: influx of foreign exchange tax revenues job opportunities Environmental values maintenance and development of "unspoiled natural resources establishment of national parks and protected areas Socio-cultural values traditional arts, crafts, and cultural practices preservation of historical sites and heritage buildings fostering tolerance and acceptance of different cultures Negative: Erosion of value and continued existence of environmental and socio-cultural assets e.g.: Rio Platano Biosphere Reserve, Honduras Petra in Jordan Angkor in Cambodia Through theft, development, climate change, or unsustainable tourism. This is true where tourism development is unregulated, fixed on volume growth, and focused only on short-term economic benefits. 28

29 MALAYSIA TOURISM Protects, Preserves & Conserves Mother Nature, Heritage and Culture WELCOME TO MALAYSIA 29