Importance and Developments

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1 Promoting Economic Diversity in Macedonia: the role of skills in the tourism sector Skills Policies for Economic Diversification in Republic of Macedonia Senior consultant : Nikica Mojsoska-Blazevski, PhD Junior consultant: Aleksandar Kostadinov, MA Importance and Developments Small and declining contribution to the overall economy (1.03% of GDP in 2010) Regional comparison: a medium-term goal of 2%, and widening the tourist offer The country records a positive net balance in travel services, on the balance of payments (export of mil. US$ in 2010, and import of 92 mil. US$) Increased investments in tourism The industry is dominated by small companies (99.7%) 1

2 in mil. US$ Export and Import of Travel Services and Contribution of HoReCa in GDP Share of HoReCa in GDP (rhs, in per cent) Export Import Data on Tourism In 2010, there were 586,241 tourist arrivals and 2,020,217 overnights (average of 3.44 overnights) Highest number of tourist arrivals in 2000; the level not yet reached The share of foreign tourists doubled in the period In first half of 2011, number of foreign tourist arrivals increased by 21.4 per cent (overall increase of 6.6%) 2

3 Structure and Number of Domestic and Foreign Tourist Arrivals and Overnights, % 90% 80% 70% 261, ,032 60% 50% 40% 30% 20% 324,545 1,461,185 Foreign Domestic 10% 0% Arrivals Overnights Structure of Foreign Tourists by Country of Origin, 2010 USA; 2.9 Kosovo; 3.6 Slovenia; 4.8 Netherlands; 2.5 Serbia; 13.7 Croatia; 4.9 Greece; 10.3 Bulgaria; 5.9 Albania; 6.5 Turkey; 7.7 Diversification non-traditional countries of origin; subsidy 3

4 Characteristics of the Tourists About 60% of tourists stay in hotels (foreign tourists dominate) Domestic tourists more likely to visit spa resorts, mountain and lake areas, whereas foreign tourists dominate in visits to Skopje and non touristic areas Survey on foreign tourists: - prices as expected; - nature and surrounding, quality of services from personnel and personal security as best services; - worst services are services on the roads, sports and cultural events and ecological value. Turnover in tourism sector The main categories in tourism turnover in 2009 were: Food (44%), Lodgings (20%), Beverages (5.9%), Beer (5.8%) 2009 Turnover of other Tobacco and matches goods 0% 0% Other non-market turnover 5% Beer 6% Lodgings 20% Beverages 6% Wine 3% Other spirits Brandies 3% 2% Concentrated fruit juices 1% Non-concentrated fruit juices 2% Soft drinks 6% Soda and mineral water 2% Food 44% 4

5 Seasonality of Tourism Gross capacity utilization of 15.2 per cent of the Hotels in Hotels -total Motels Spas Private rooms Seasonality of Tourism (cont.) Related to high seasonality of tourism Gross capacity utilization by month and origin in 2010: Domestic Foreign 5 0 Slightly less than half of all nights spent in a given year are in the period June-September 5

6 Employment, Wages and Skills Large discrepancy between data from LFS and administrative source 24,000 22,000 20,000 18,000 16,000 14,000 12,000 10,000 21,522 13,371 13, Hotels and Restaurants - admin. Hotels and Restaurants - LFS Employment, Wages and Skills (cont.) educational structure Without primary education Primary education year secondary 4-year secondary 67.3 Higher education Bachelor, master and doctor 6

7 Employment, Wages and Skills (cont.) net wage, in MKD 21,000 19,000 17,000 15,000 13,000 11,000 9, Manufacturing Manufacture of food and beverages Hotels and restaurants TOTAL - Declining relative wage - 40% of workers receive wage of about 50% of the national average wage - Envelope wages Employment, Wages and Skills (cont.) Education Large number of sec. schools graduates (about 7% of employment), but employees are not predominantly with the tourism-specific education Programs at VET schools: Hotel and catering technicians, Waiters, Chef and Confectioner Pastry Cook Programs are combination of: tourism-related courses, general courses, practical training and electives Employers in general not satisfied with the skills: practical training, soft skills, motivation, foreign languages 7

8 Employment, Wages and Skills (cont.) Education Increasing offer of university-level tourism-related studies Besides more traditional ones, new programs such as Tourism and business logistics, or Business logistics, gastronomy and diet Unable to assess the demand for tertiary educated workers from tourism-related programs Training programs: specific, language and ICT, soft skills Limited offer of certified (international) training Government Policy and Institutional Set-up National Strategy for Tourism Development , not yet adopted SWOT analysis improvements in product development, infrastructure, HR, marketing, investments and organisational issues Central-level Institutions: Ministry of Economy, Department for Tourism; Agency for Promotion and Support of Tourism; Committee for Tourism Annual Program for Tourist Propaganda and Informative Activity increasing financing Municipalities and the programs for tourism planning development 8

9 Issues for Discussion What are the skills in need in the tourism sector? What languages, soft skills, etc? No skills forecasting system and no data available for assessing the existent skill gaps - focus groups or surveys with the trend-setting employers? Sectoral skills committee? Reforms of the 3- and 4-year VET Certified training courses How to overcome the seasonality of tourism? Widening the tourism offer (product)? Possible changes in national legislation related to employing seasonal worker Improve services: poor services on the roads, sports, cultural events, and ecological values Improve infrastructure Increase the capacity of administration, increase/sustain financing 9

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