KEY TRENDS IN TOURISM IN AFRICA 41ST ANNUAL WORLD TOURISM CONFERENCE, KIGALI, RWANDA CHRISTY TAWII, RESEARCH ANALYST

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1 KEY TRENDS IN TOURISM IN AFRICA 41ST ANNUAL WORLD TOURISM CONFERENCE, KIGALI, RWANDA CHRISTY TAWII, RESEARCH ANALYST

2 ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD

3 ABOUT EUROMONITOR INTERNATIONAL Research Coverage 3

4 ABOUT EUROMONITOR INTERNATIONAL Research Expertise 4

5 EUROMONITOR CONSULTING COVERAGE Extensive Consulting Project Experience in the Hospitality and Tourism Industry Worldwide 5 Brand share analysis of travel related service players in the Republic of South Africa Intra-African Tourism Market Marine Hospitality Landscape Assessment in the USA Analysis of UK Travelers in the USA, Caribbean, Middle Eastern, African, and Asian destinations Competitive Profiling of Travel Providers in the USA, Australia and Greece Assessment of New Global Tourism Markets Opportunity Assessment for Inbound Tourism from Britain to Peru Live Entertainment Market Assessment in Latin America Overview of Technology Trends in the Global Hospitality Industry Russian Hotels Opportunity Analysis City-level Tourism Data in 53 Selected Cities Tourism in Argentina Inbound Tourists' Shopping in Japan Tourist Profile of Brazilian Outbound Travellers to Cuba

6 EUROMONITOR CONSULTING COVERAGE Extensive Consulting Project Experience in Sub-Saharan Africa IVORY COAST Mayonnaise & bouillon market Cocoa value chain GHANA Intra-African Tourism Market Impulse retail channel environment Cocoa value chain Fresh meat value chain Bank card segmentation ETHIOPIA Tobacco product availability and pricing Demand for packaged pasta Metal can landscape 6 LIBERIA Tobacco product availability and pricing NIGERIA Intra-African Tourism Market Fresh produce supply chains Aluminium can market Corn grits demand analysis Entertainment market analysis Snack price partitioning Skin care segmentation Bank card segmentation Portuguese French English PASSPORT ANGOLA CONGO - BRAZZAVILLE Tobacco product availability and pricing Fresh produce supply chains Flavoured powder hot drinks Demand for packaged pasta Import partner search Tobacco product availability and pricing BOTSWANA CAMEROON Intra-African Tourism Market Illicit alcohol Cocoa value chain Flavoured powder hot drinks DRC Flavoured powder hot drinks Demand for packaged pasta SOUTH AFRICA Brand share analysis of travel related service players Illicit alcohol consumption PET machines Corn grits demand analysis Commercial refrigeration Analysis of financial inclusion Carbonate drinks business case Hand tools market analysis Cold chain logistics analysis RWANDA BURUNDI Tobacco product availability and pricing ZIMBABWE KENYA Financial card usage MALAWI Illicit alcohol MOZAMBIQUE Fabric softener pricing Drinking yoghurt market Packaging markets Skin care segmentation UGANDA Illicit alcohol Bank card segmentation TANZANIA Packaging markets Private healthcare Illicit alcohol ZAMBIA Tobacco product availability and pricing Packaging markets Disposable nappies Fresh meat value chain Illicit alcohol Bank card segmentation

7 ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD

8 GLOBAL OVERVIEW Travel And Tourism Continues To Remain On Track 8 World Inbound Arrivals, Receipts and Average Spend Travel in 2022 Arrivals billion Inbound receipts - USD1.4 trillion Average pend per trip - USD963

9 GLOBAL OVERVIEW Value Sales For Travel Remain Positive Globally 9 Lodging and Airlines dominate travel sales globally

10 ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD

11 AFRICA S PERFORMANCE REVIEW Continued Growth In Africa 11 Inbound Arrivals predicted to see solid increases for the rest of 2017

12 ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD

13 Million Trips YoY Growth TOURISM TRENDS IN AFRICA Tourist Inflows Pick-up Pace In The Midst Of Challenges 13 Inbound Arrival Trips to Sub-Saharan Africa, % 14% 12% 10% 8% % -1.6% -1.3% -1.9% % 4% 2% 0% -2% *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania most of these countries accounts for over 70% of inbound trips to Sub-Saharan Africa region Sources: UNWTO, Euromonitor International

14 Million Trips TOURISM TRENDS IN AFRICA Increasing Focus on Domestic Tourism Across The Region Average Domestic Expenditure (U$) vs. Domestic Trips Average domestic travel expenditure increased from U$50.9 in 2012 to U$60.6 per person in Domestic Trips Average Domestic Expenditure *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron,, Mauritius, Tanzania Sources: Euromonitor International

15 TOURISM TRENDS IN AFRICA The Internet Is Creating A Revolution In Travel Bookings 15 Search Engines Supplier (Hotels, airlines, etc.) Supplier's Website Affiliate Websites Social Media Consumer Online Travel Agents Players such as hotels, airlines and car rental companies are making use of a variety of digital platforms to engage consumers

16 TOURISM TRENDS IN AFRICA Travel Players Implementing Multi-Channel Approaches: Online 16 Online Value Sales by Category % 25.8% 67.1% 2.3% 1.6% Airlines Other Transport Car Rental Attractions & Activities Lodging Sources: Euromonitor International

17 % Y-oY growth TOURISM TRENDS IN AFRICA Short-Term Rentals Booming 17 Growth in Short-term bookings Entry of online players such as Airbnb is boosting online sales and shaking up the lodging industry Total values Online Value Sales Offline Value Sales Sources: Euromonitor International

18 TOURISM TRENDS IN AFRICA Sharing Economy Gaining Traction Peer-to-peer brands are intensifying competition as more travellers seek cheaper options 18

19 Percentage of Value Sales- % TOURISM TRENDS IN AFRICA Growing Competition Between Low Cost Carriers and Scheduled Airlines 19 Value Sales Split by Airline Category in Sub-Saharan Africa % 90.0% 80.0% Scheduled flights continued to dominate airline sales in % 70.0% 60.0% 50.0% 40.0% Charter Low Cost Carriers Schedule 30.0% 20.0% 10.0% 0.0% 2.8% 10.1% Charter Low Cost Carriers Schedule

20 TRENDS IN SUB-SAHARAN AFRICA Expansion And Development Of Luxury Resorts And Hotels Hotel Chain Development Pipelines in Africa Top 10 Brands by Number of Rooms Pipeline Status (2016) Hotels accounted for 45% of overall lodging value sales. Category is driven by the presence of international hotel chains Source: W Hospitality Group

21 Value Sales (R- Billion) Value Growth TOURISM TRENDS IN AFRICA Luxury Travel Booming Super Luxury vs. Luxury Accommodation Value Sales Super Luxury Luxury Value growth (Super Luxury) Value growth (Luxury) *Sources: Super Luxury refers to accommodation with 5 star or more rating; Luxury refers to accommodation with a 4 star rating Multi-Millionaire visitors 2016 Country Number of visitors South Africa 15,000 Kenya 4,000 Zambia 1,000 Mauritius 3,000 Mozambique 1,000 Botswana 4,000 Tanzania 2,000 Uganda 1,000 Nigeria 1, *Sources: New World Wealth Millionaires refers to individuals with net asset of U$10 million or more

22 '000s Trips TOURISM TRENDS IN AFRICA MICE Boosting Tourism In The Region Inbound Business vs. Domestic Business Trips Business Inbound Trips Domestic Business Trips Kenyatta International Conference Centre in Nairobi, Kenya *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania accounts for over 70% of Sub-Saharan Africa travel Sources: UNWTO, Euromonitor International

23 TOURISM TRENDS IN AFRICA Niche Tourism 23 Sports Tourism Eco-tourism Cultural Tourism Medical Tourism Safari Tourism Beach Tourism

24 ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD

25 Million Trips YoY Growth LOOKING AHEAD Positive Growth To Continue Over Forecast Period Inbound Arrivals to Sub-Saharan Africa A boom in both leisure and business trips is expected over the forecast period 12% % % 8% % 6.0% 6.2% 6% % % % *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania most of these countries accounts for over 70% of inbound trips to Sub-Saharan Africa region Sources: UNWTO, Euromonitor International

26 THANK YOU FOR LISTENING Christy Tawii Research Analyst Connect with Euromonitor International

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