SWOT ANALYSIS - STRENGTHS
|
|
- Allen Reynolds
- 5 years ago
- Views:
Transcription
1
2 MISSION: The Hernando County Tourism Bureau will identify, create, support and enhance activities, consistent with community assets that increase visitation and provide local economic impact.
3 SWOT ANALYSIS - STRENGTHS Spectacular unspoiled nature; wildlife, birds, nature preserves Trails, waterfront parks Proximity to Tampa Bay; central Florida location with easy access via I-75 and Suncoast Parkway The newly expanded Visitor Information Center offers a more in-depth look at the County s tourism assets Weeki Wachee Springs State Park Croom ATV and BMX Trails; only kid-friendly park in Florida Affordable vacation and lodging choices
4 SWOT ANALYSIS - WEAKNESSES Lack of brand identity Perceived remote location Lack of multiple or larger attractions No Convention and Visitors Center; little meeting space Lack of Visitor Information throughout County Lack of larger upscale malls and outlet malls Residents concerns about Tourism s negative effects Inadequate web content; social media program still in fledgling stages Marketing dollars must target many different assets, reducing the impact over all target audiences
5 SWOT ANALYSIS - OPPORTUNITIES Florida fares better than most Visitor numbers down less than 1% in 2008 & 2009; increased 1.7% in 2010 and were up 4.4% in 2011, a record year for tourism in Florida 1/3 of all leisure travelers want to visit Florida New Consumer Changing values; spending less Redefining vacation along with other financial priorities Change in behaviors from Buying to Experiences Sports Tournaments and Racing Events Weeki Wachee Visitor Information Center Nature Coast Sports Complex Florida Blueberry Festival Chinsegut Hill Conference Center
6 SWOT ANALYSIS - THREATS Rising gas prices; continued economic stress BP Oil Spill Not receiving any funds has further eroded our share of voice in the marketplace Weather is unpredictable, particularly for summer season County budget cuts threaten our park; any further deterioration of fields will limit our ability to compete for tournaments State budget cuts left Croom ATV Park closed temporarily closed on Tues & Wed; currently back open seven days a week; there are no guarantees for how long
7 GOALS: Identify and raise awareness of Hernando County s key tourism assets, developing strategies for marketing each to the appropriate target markets. Increase visitation among resident and non-resident, domestic and international travelers, including: Attracting new travelers Encouraging current travelers to visit more often Encouraging current travelers to stay longer Increase visitation year-round especially during shoulder and off-peak seasons Increase the number of tournaments and sports events held in Hernando County; particularly during off-season months. Position ourselves as a resource for information on the area and within our niche markets. Raise awareness and understanding of Hernando County Tourism, the benefits of tourism and the use of bed taxes within the community.
8 INITIATIVES: To accomplish these goals we will: Define and build our brand within the marketplace, creating a cohesive set of marketing tools and programs that speak with a unified voice to each of our target markets. Become the leader in tourism information and dissemination about Hernando County and its tourism assets; for our potential and current visitors, our tourism partners and our elected officials. Provide value-added services to our tourism partners, offering specialized training, expanded visibility, promotions and partnership opportunities Tourism Summit scheduled for May 9, Educate the community; both our constituents and neighbors on the value and benefits of tourism, as well as our partners and visitors on the value of good stewardship and respect for our outstanding natural environment and quality of life. Survey and collect current data; about and from our visitors in an effort to further qualify the visitor to Hernando County, allowing us to maximize the investment of our resources, whether time, talent or treasure.
9 KEY TOURISM ASSETS Key marketable assets include: Weeki Wachee Springs State Park Weeki Wachee River Weeki Wachee Preserve Croom Trails & OHV Park Withlacoochee State Forest Withlacoochee River Recreation Trails Great Florida Birding Trail 10 locations in Hernando County Waterfront Parks and Boating Facilities; Pine Island, Bayport, Jenkins Creek, Linda Pederson and Rogers Park Chassahowitzka Wildlife Refuge Chinsegut Nature Center Cypress Lakes Preserve Fickett Hammock Preserve Sports Facilities and Parks; Anderson Snow, Ernie Wever, Veterans Memorial Park Florida Classic Dog Park Historic Downtown Brooksville Golf Courses Museums Art Galleries, Theatres, Fine Arts Programs
10 TARGET MARKETS Hernando County s tourism efforts are focused mainly on the leisure travel market; including both outdoor recreation and cultural heritage travel. DEMOGRAPHIC TARGET MARKETS PRIMARY Individuals Active adults, mid 30 s+, take a least two vacations per year. Interests may include hiking, camping, golf, history, wildlife viewing, relaxing, fishing, educational and others. Individuals may be traveling as groups of two or more (couples, girlfriend getaways, mancations, etc). Mature couples Active 55+ couples Interests may include outdoor activities, history, wildlife viewing, photography, golf, hiking and others (may include RV'rs). Many of these couple may be traveling as togethering groups with other friends and/or extended family. SECONDARY Families Active adults with 1+ children and multi-generation travelers; interests may include wildlife viewing, hiking, biking, history and others.
11 TARGET MARKETS GEOGRAPHIC TARGET MARKETS PRIMARY In State/In-region Georgia the top origin state and the number one drive state for Florida Tennessee Kentucky Ohio Michigan SECONDARY Canada United Kingdom Germany Brazil INTEREST/ACTIVITY TARGET MARKETS PRIMARY Sports Tournaments and Racing Events Trails Enthusiasts Bird Watching and Wildlife Viewing Boating/Fishing Golf Off-Road; BMX, ATV Riders SECONDARY History and Culture
12 SPORTS TOURNAMENTS & RACING EVENTS Sports Tournaments represent a recession-proof market; parents will encourage their children s participation even while cutting other expenses. Younger boys and girls sports generate the largest number of additional room nights; Parents and family travel in greater numbers for younger players and teenage girls; bring 2.5 family members per athlete vs 1.5 for older boys. The Nature Coast Sports Complex should be developed with the goal of increasing our ability to compete for larger tournaments; particularly softball. Extreme Racing, cross country races combined with obstacle courses, is an emerging trend that should fit well with Hernando County s tourism assets. Tourism is in conversations with SWFMD and Kip Koelsch of Endeavor Racing bring a race to the Weeki Wachee Preserve in the fall of 2012.
13 TRAILS ENTHUSIASTS Trails Enthusiasts include hikers, bikers, canoe and kayakers; all high quality target markets with minimal impact on resources. Cycling is a key target for trails and race enthusiasts; Brooksville Cycle Classic brought significant press coverage, helping promote area as a bike-friendly destination. BIRD WATCHING AND WILDLIFE VIEWING Bird-watchers are affluent, active and engaged, taking 4+ trips/yr. Hernando County boasts 10 locations along the Great Florida Birding Trail. Hernando County is home to at least three rare or endangered species; as well as many more migratory species wintering here.
14 BOATING AND FISHING Boating and Fishing continue to represent key target markets offering year-round participation. Fishing is also a gateway activity as fishermen regularly participate in other outdoor sports, often in the same trip. GOLF With 17 golf courses lying along the Brooksville Ridge, Hernando County offers golf enthusiasts unique and challenging terrain not found elsewhere in Florida. Hernando County is home to World Woods, which boasts two of the top 100 courses and the top practice facility in the country. Also home to Southern Hills Plantation, designed by renowned golf architect, Pete Dye.
15 OFF-ROAD RIDERS Croom motorcycle area, offering trails for both ATV/BMX and Mountain Biking. The only kid-friendly park where kids can ride their own bike or ATV, offers tremendous potential for increasing market share in the off-road market. Kendall Kimball, owner of croomatvrental.com; already aggressively promoting Croom ATV Park; willing to work with Tourism Bureau, participating in upcoming FAM (Familiarization)Tour for outdoor and travel writers. HISTORY AND CULTURE TOURISM Adventure Tourism combines key elements of Eco-Tourism and Culture Heritage Travel; visitors combine elements of both into their vacations. Historic Brooksville offers a wealth of historic vacation opportunities; walking tours, museums, events is the 150 th Anniversary of the Raid on Bayport; will work with Raid organizers to offer additional activities with goal of increasing bed nights.
16 STRATEGIES Visitor Information Centers Relocated, expanded presence at I-75 Satellite Visitor Information Center at Weeki Wachee Springs State Park Visitor Information Kiosk in downtown Brooksville Collateral Brochure/Map has been redesigned to be more inclusive and engaging; includes paid advertising Website Currently being redesigned and expanded; will allow for better SEO practices as well as provide more in-depth content making it a true vacation planning tool for visitors Greater in-depth content, arranged by areas of interest Include more interactive tools to make site more sticky Interactive map with search features for creation of custom itineraries and maps Weather widget enewsletter signup; build customer database, ongoing marketing opportunities Baked in buttons for social media Imagery that reflects all age-groups and interests Business Profiles for all tourism related businesses; hotels, restaurants, marinas, etc
17 STRATEGIES Social Media Facebook page is live; future plans include Twitter, YouTube, Foursquare and Pinterest, the latest in destination marketing social media tools Newsletters Visitors Tourism partners Weekly events updates to visitors and partners Will also provide additional web site content; SEO/SEM efforts Public Relations Travel writers; FOWA, SEOPA FAM Tour scheduled for May 2012 Editorial calendars; calendars of events Television; niche programs, particularly sports channels, flats class, Florida on a tankful
18 STRATEGIES Advertising and Promotion Budget currently allows for only official Visit Florida publications; Visit Florida (outof-state), Inside Florida (in-state), Visit Florida Map, UK, German & French market magazine ads Other Print: display ads, reader response programs, target markets, varies by market and budget Online: multi-faceted targeting for banner and text ads; Facebook and Google adwords Free listings, links, posts on forums, calendars of events, Wikipedia Radio/TV: Trip on a tankful strategies Billboards: Drive Market on I-75 Travel Shows Atlanta Travel Show Florida Sportsman Fishing Shows: Sarasota, Orlando Central Florida Boat & Sports Expo (Orlando) Northwest Sports Show (Minneapolis) Florida Outdoor Writers Conference Events Florida Blueberry Festival Fishing Tournament (Need to find a host organization; have potential sponsors)
19 KEY ACHIEVEMENTS NEW VISITOR INFORMATION CENTER AT I-75 Walk-in visitor numbers are up 25-36% for winter months Expanded space allows for greater display of Tourism Assets Mini-nature preserve has changed entire dynamic of beach inquiries SPORTS TOURNAMENTS Tourism support has encouraged private citizens to invest/expand soccer fields; increasing Hernando County s ability to host larger tournaments Dog Frisbee Tournament; organizers looking for a home and are thrilled with pet friendly hotels and rates, tourism support Lacrosse Tournaments; first time hosting, June 2-3 & Nov 17-18, 2012 WEEKI WACHEE SPRINGS STATE PARK Publicist John Athanason now on TDC board; increased collaboration Newton Perry inducted to Florida Tourism Hall of Fame Park is willing to host satellite Visitor Information Center
Visit McMinnville. Business Plan & Budget Fiscal Year 2019
Visit McMinnville Business Plan & Budget Fiscal Year 2019 Table of Contents Board of Directors & Staff Members s & Staff Visit McMinnville Mission Statement... 3... 4 Erin Stephenson Board Chair Co- 3rd
More informationFY19 Colorado Tourism Office Marketing Matching Grant Recipients
$25,000 Colorado Campground and Lodging Owners Association A marketing plan centered on the Camp Colorado Guide, and expanding the use of digital marketing and social media channels in order to inspire
More informationRecreation. the refreshment of body and mind...
Recreation the refreshment of body and mind......that will enhance the quality of life for the diverse population of Hernando County - by strengthening communities, responding to community challenges,
More informationEXPLORERS EDGE AGM TUESDAY JUNE 2, 2015 MUSKOKA BOAT AND HERITAGE CENTRE, 275 STEAMSHIP BAY RD, GRAVENHURST, ON
EXPLORERS EDGE AGM TUESDAY JUNE 2, 2015 MUSKOKA BOAT AND HERITAGE CENTRE, 275 STEAMSHIP BAY RD, GRAVENHURST, ON AGENDA Year in Review Ministry of Tourism, Culture and Sport 2015 2016 CONSUMER CENTRIC REGIONAL
More informationTourism Development of the RA Vision Strategy Action plan 2017
Tourism Development of the RA Vision Strategy Action plan 2017 State Committee for Tourism of the Ministry of Economic Development and Investment of Armenia AGENDA Statistics State policy goals, objectives
More information2019 Marketing Plan. Muskoka Tourism Marketing Agency
2019 Marketing Plan Muskoka Tourism Marketing Agency 2019, 2020, 2021 Strategic Priorities In order to capitalize on Muskoka Tourism s competitive advantage we ve identified strategic priorities which
More informationA short synopsis of the SANParks key markets April 2011
A short synopsis of the SANParks key markets April 2011 1. Primary Target Market 1.1 Characteristics - Predominantly English and Afrikaans speaking white families LSM 6 10 - Mature and ageing market; -
More informationNHCVA National Harbor Convention & Visitors Association
NHCVA National Harbor Convention & Visitors Association An Association Focused On Promoting the Greater National Harbor As A World-Class Resort Destination NHCVA Mission The National Harbor Convention
More informationUSING SPECIAL INTERESTS TO DRIVE TRAVEL. Chris Atkinson TNZ Marketing Communications Manager Sectors Wednesday 12 March, 9am
USING SPECIAL INTERESTS TO DRIVE TRAVEL Chris Atkinson TNZ Marketing Communications Manager Sectors Wednesday 12 March, 9am Agenda 1. Introduction 2. Special Interest (SI) overview and definition 3. Recap:
More informationMarketing. Plan. The purpose of this marketing plan is to establish a strategy for all of Glacier Country s promotional efforts.
Marketing 2015 Plan, a non-profit organization, is dedicated to a balanced partnership among eight Western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders), Glacier
More informationSnohomish County Tourism Bureau Annual Report
Snohomish County Tourism Bureau 2012 Annual Report Tourism IS Economic Development Visitors to Washington State spent $16.9 billion in 2012; accounting for nearly $1.1 billion in local/state tax revenues
More information7SILVER $ Avon Tourism Inc BRONZE $100.00
AVON TOURISM About Us In the early 90 s the Avon Valley Tourism Association was formed as an initiative of the then Toodyay Tourist Bureau, comprising of the Shires of Beverley, Brookton, Goomalling, Northam,
More informationHAWAI I TOURISM CANADA
HAWAI I TOURISM CANADA Canada Economic Overview GDP very strong 2017, 3% growth, leading the G8 Unemployment at 5.9%, lowest in 40 years Canadian Dollar is $0.79, some economists predict $0.85 later in
More informationTourism in the City of Port St. Lucie. Presented by Charlotte Bireley, County Tourism Manager St. Lucie County Tourist Development Council
Tourism in the City of Port St. Lucie Presented by Charlotte Bireley, County Tourism Manager St. Lucie County Tourist Development Council Presentation Highlights Tourism is one of the most important industries
More informationColorado Springs & Pikes Peak Region Destination Master Plan
Colorado Springs & Pikes Peak Region Destination Master Plan Overview June 19, 2018 DESTINATION MASTER PLAN What is Destination Master Planning? Focus on infrastructure, facilities, services, attractions
More information2012 A YEAR IN REVIEW
2012 A YEAR IN REVIEW What is the Dublin CVB? The Dublin Convention & Visitors Bureau was created in 1988 as the sales and marketing organization charged with selling Dublin, Ohio as a travel destination.
More informationWalton Road Scenic Byway
12:00-1:00 Promoting the Walton Road for heritage tourism 1:00-1:30 Confirmation of projects and programs to be included in the plan 1:30-2:00 Implementing byway programs and projects Walton Road Scenic
More informationProgram Cooperative Marketing. HistoricHotels.org. Membership benefits on HistoricHotels.org include: MEDIA GALLERY
EXCLUSIVE MEMBERSHIP BENEFITS HistoricHotels.org MEDIA GALLERY Displays an expansive variety of visuals of exterior, interior, and historical photography/memorabilia. EXPANDED SEARCH CAPABILITIES Allows
More information2018 Partnership Opportunities
Partnership Opportunities ACTIVITY DATE ISLANDS DESCRIPTION COST TRADE FAMILIARTIZATION TRIPS (FAMS) UK & Ireland product manager FAM to coincide with Global Tourism Summit Sept/Oct O ahu, Island Hawai
More informationVisit South Walton Visitor Tracking Study: Summer Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Anglin Downs & St.
Visit South Walton Visitor Tracking Study: Summer 2016 Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Anglin Downs & St. Germain Research Study Objectives Profile travel parties to South Walton
More information2018 Marketing Plan. Muskoka Tourism Marketing Agency
2018 Marketing Plan Muskoka Tourism Marketing Agency 2018 Marketing Plan The MTMA Board is pleased to present our 2018 programs. This information may help align priorities and create synergy with your
More informationOFFICIAL CO-OP PROGRAM
OFFICIAL CO-OP PROGRAM Monthly Campaigns as low as $333 HISTORIC HOTELS OF AMERICA HAS MORE THAN 275 HISTORIC HOTELS IN ITS WORLD-CLASS HOSPITALITY COLLECTION. is comprised of mostly independently owned
More informationADVERTISING MEDIA KIT
2019 ADVERTISING MEDIA KIT Expand Your Reach With NBAA NBAA is recognized as the premier organization that consistently brings business aviation buyers and sellers together. Whether you have a new product
More information2016 Visitor Information Centre Report
2016 Visitor Information Centre Report June 2017 Tourism Bowen Island Association 432 Cardena Drive Bowen Island, BC V0N 1G1 Ph: 604-200-2399 E: admin@tourismbowenisland.com https://www.tourismbowenisland.com/
More informationChapter 2: Amusement Park Foodservice Market Size and Forecast Market size and forecast summary
Chapter 1: Executive Summary Scope and Methodology Scope of coverage Methodology Consumer survey methodology Market size and forecast Other sources Restaurant categories Limited-service restaurant definitions
More informationLEISURE TRAVEL DEPARTMENT SALES PLAN
LEISURE TRAVEL DEPARTMENT 20132014 SALES PLAN Prepared by: Lorrie Allen, Director of Leisure Sales CONSUMER TRAVEL GOAL: Participate in highly targeted, regional consumer travel shows that attract specific
More informationADVERTISING MEDIA KIT
2018 ADVERTISING MEDIA KIT Expand Your Reach With NBAA NBAA is recognized as the premier organization that consistently brings business aviation buyers and sellers together. Whether you have a new product
More informationONTARIO TRAILS COUNCIL FAQ
Trail Facts Ontario has some of the most treasured and protected outdoor areas in the world with: 329 Provincial Parks 400 Conservation Areas 292 Conservation Reserves Many people link trails with recreation
More informationSUMMER QUARTERLY MEETING JULY 21, Tri-State Trails is made possible by the generous support of Interact for Health.
SUMMER QUARTERLY MEETING JULY 21, 2017 Tri-State Trails is made possible by the generous support of Interact for Health. AGENDA Welcome, introductions, and updates around the room Tri-State Trails Announcements
More informationFiscal Year 2013 Annual Report
Fiscal Year 2013 Annual Report Contributions to Economic Development 3.3 million visitors annually $711 million generated $23 million in tax revenue 6,000 local jobs supported 22% increase in visitor spending
More informationVisit West Lothian Strategic Action Plan
Visit West Lothian Strategic Action Plan Visit West Lothian in association with West Lothian Council Visit West Lothian s Mission, Vision & Values Our Vision is: To position West Lothian as a desirable
More informationWHO ARE FISHER? WHY SPONSOR US?
SPONSORSHIP OPPORTUNITIES WHO ARE FISHER? We are a fully supporter-owned and volunteer-run football club based in the London Borough of Southwark. We exist to provide opportunities to local people of all
More information2016 MEDIA KIT DEMOGRAPHICS ABOUT GO RIVERWALK READERSHIP & DISTRIBUTION EDITORIAL CALENDAR & CONTENT AD RATES & PROGRAM INFO
GO ABOUT GO RIVERWALK READERSHIP & DISTRIBUTION EDITORIAL CALENDAR & CONTENT AD RATES & PROGRAM INFO PHOTOS BY JASON LEIDY VOL.12 NO.4 MAY 2015 Go Riverwalk Magazine connects our readers with all facets
More informationNature s Place to Play
MEMORANDUM Hernando County Tourist Development Council Members TO: FROM: Honorable Chairman and Members of the Hernando County Tourist Development Council Tammy J. Heon, Manger, Tourism Development Therese
More informationMONROE CONVENTION CENTER EXPANSION UPDATE
NOVEMBER 28, 2017 MONROE CONVENTION CENTER EXPANSION UPDATE Monroe Convention Center & Visit Bloomington Monroe Convention Center 1991-2017 Celebrating 26 years of positive impact on commerce and culture
More informationProduct Innovation. Objective: To enhance the menu of experiences and itineraries to be promoted by DCBA based on consumer demand and research.
Industry Update June 2018 Product Innovation Product Innovation Objective: To enhance the menu of experiences and itineraries to be promoted by DCBA based on consumer demand and research. Distribution
More informationCANADIAN TRAVEL MARKET. Culture & Entertainment Activities While on Trips of One or More Nights. Overview Report.
CANADIAN TRAVEL MARKET Culture & Entertainment Activities While on Trips of One or More Nights Overview Report February 29, 2008 Prepared by Lang Research Inc. on behalf of: Ontario Ministry of Tourism,
More informationAttracting Chinese millionaires to Caribbean destinations
Sponsored by Targeting the new millionaires and upscale Chinese travelers for the Caribbean CTO Leadership Strategy Conference - Barbados, October 8-11, 2010 Pierre Gervois CEO, China Elite Focus Limited
More informationSponsorship & Partnership Opportunities
Atherton Tablelands About Us Atherton Tablelands Promotion Bureau Limited was established in 1986 under the auspice of the former four Local Government Authorities governing the geographic region of the
More informationMEMORANDUM. Hernando County Tourist Development Council Members Therese White Motel 6 Spring Hill/Weeki Wachee Chairperson
TO: FROM: SUBJECT: DATE: MEMORANDUM Honorable Chairman and Members of the Hernando County Tourist Development Council Tammy J. Heon, Manger, Tourism Development TDC Meeting September 18, 2018 Attached
More informationRCMP Plan CENTRAL OREGON FY Rev. June 7, 2012
RCMP Plan CENTRAL OREGON FY 2012-13 Rev. June 7, 2012 Central Oregon: Objectives A. Grow Destination Travel from the California Bay Area B. Develop Group & Event Business within Geo-Targeted Markets C.
More informationSCOTTISH GRAND PRIX OF THE SEA
SCOTTISH GRAND PRIX OF THE SEA INVERCLYDE 18-19 JUNE 2016 MARINE MOTORSPORT FESTIVAL COMES TO INVERCLYDE IN 2016 Powerboat P1 is delighted to confirm that the inaugural Scottish Grand Prix of the Sea will
More informationNelson Tasman Cycle Trail Trust Strategic Plan Vision: The Heart of Biking. Purpose. Principles
Vision: The Heart of Biking Nelson Tasman Cycle Trail Trust Strategic Plan 2015-20 That the Nelson- Tasman region is a premier destination for domestic and international visitors drawn by a range of world
More information2018 Partnership Opportunities
Partnership Opportunities ACTIVITY DATE ISLANDS DESCRIPTION COST TRADE FAMILIARTIZATION TRIPS (FAMS) UK & Ireland product manager FAM Germany & Switzerland product manager FAM Sept April/May O ahu Maui
More informationYear of Adventure 2016
Year of Adventure 2016 Tourism Industry Briefing Wales is where the adventure starts in 2016. Bear Grylls Background Welsh Government recently announced a series of thematic years, aimed at providing a
More information2017 Partnership Opportunities
Partnership Opportunities ACTIVITY DATE ISLANDS DESCRIPTION COST TRADE FAMILIARTIZATION TRIPS (FAMS) UK, Ireland and Scandinavia Luxury FAM May 2nd 8th Confirmed Airline partner Virgin Atlantic HTE will
More informationBRAND ATLANTA BUSINESS CASE
BRAND ATLANTA BUSINESS CASE Ken Bernhardt Regents Professor and Assistant Dean Corporate Relations Georgia State University Robinson College of Business Economic Forecasting Conference May 24, 2006 Seven
More informationMARKETING COMMITTEE. Saturday, June 21, 2008 Washington, DC
MARKETING COMMITTEE Saturday, June 21, 2008 Washington, DC CTDC s Mission: To own, promote, protect, advance and enhance the Caribbean brand. Since last we met in October Media launch of CaribbeanTravel.com
More informationAdvertising Opportunities & Sponsors Rate Sheet
Advertising Opportunities & Sponsors Rate Sheet SiestaMan s The Last Sunset in Paradise 2007 Why advertise with SiestaMan? Tourism icon with beautiful bikini co-hosts producing a unique brand of travel
More informationBOURNEMOUTH & POOLE ATTRACTIONS. Bournemouth & Poole Management Board Meeting Presentation May 2018
BOURNEMOUTH & POOLE ATTRACTIONS Bournemouth & Poole Management Board Meeting Presentation May 2018 OVERVIEW The Bournemouth & Poole area have a wide range of natural attractions, visitor attractions &
More information2017 Partnership Opportunities
Partnership Opportunities ACTIVITY DATE DESCRIPTION COST TRADESHOWS ITB, Berlin 8 th 12 th March > 185 countries exhibit through 10,000 exhibitors > 850 qualified top buyers attend > 23,000 convention
More informationMeasuring Tourism Growth. Cape May County Department of Tourism Diane Wieland, Director May 5, 2016
Measuring Tourism Growth Cape May County Department of Tourism Diane Wieland, Director May 5, 2016 Lodging Food/Bev Retail Recreation Trans $2,359.5 Billion $1,365.5 Billion $1,216.8 Billion $708.3 Million
More informationHOW TO LEVERAGE THE MARKETING INVESTMENTS OF YOUR REGIONAL TOURISM ORGANIZATION (RTO) MAY 2 ND, 2018
HOW TO LEVERAGE THE MARKETING INVESTMENTS OF YOUR REGIONAL TOURISM ORGANIZATION (RTO) MAY 2 ND, 2018 Maria V. Fortunato, Executive Director Hamilton Halton Brant Regional Tourism Association WHAT IS THE
More informationTour Illinois Marketing Plan
Tour Illinois 2017 Marketing Plan Tour Illinois Leadership Committee: Co-Chairs: Sissy McClain, Visit Alton and Jayne Nordstrom, Visit Lake County ICCVB Liaison: Jaki Berggren, Visit McHenry County IOT
More informationTourism Golden. 8th Annual General Meeting June 3 rd, 2014
Tourism Golden 8th Annual General Meeting June 3 rd, 2014 Welcome by Lynn Moffat President of the Board 8th Annual AGM June 3rd, 2014 Hard or soft, physical or mental adventurers these are people who love
More informationSOUTHPORT MARKETING MARKETING SUPPORT FOR TOURISM BUSINESSES. #SouthportTime
MARKETING SOUTHPORT MARKETING SUPPORT FOR TOURISM BUSINESSES Every effort has been made to ensure the accuracy of all information within this brochure. Marketing Southport cannot be held responsible for
More informationLEISURE TRAVEL. June 2010 Prepared By: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada
LEISURE TRAVEL June 2010 Prepared By: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada RECAP Trade Shows/Missions June 2010 6/2-3 AAA Auto Club South Sales Blitz Tampa, Bradenton, Sarasota 6/9-10
More informationTourism Update Presented to the City Council of Elizabeth City August 25, 2014
Tourism Update Presented to the City Council of Elizabeth City August 25, 2014 Tourism Economic Impact Tourism is a multimillion dollar industry in Elizabeth City In 2013, domestic tourism in Pasquotank
More informationT O U R I S M P L A N 2020
T O U R I S M P L A N 2020 2 CITY OF HOLDFAST BAY TOURISM PLAN 2020 CONTENTS Executive Summary 4 Introduction 7 Tourism at a State and National Level 7 Tourism in the City of Holdfast Bay 7 Our Focus 8
More informationMARKET TRENDS AND OPPORTUNITIES
Team North America Chicago Los Angeles New York San Francisco MARKET TRENDS AND OPPORTUNITIES Tourism Marketing Workshop Manila, Philippines 10-12 October 2012 Historical Outbound Travel Data United States,
More informationMassachusetts Office of Travel & Tourism New Bedford Tourism Summit, May 22, 2018
Massachusetts Office of Travel & Tourism New Bedford Tourism Summit, May 22, 2018 MASSACHUSETTS: THE REGIONS Marketing Regions Regional Tourism Councils MASSACHUSETTS OFFICE OF TRAVEL & TOURISM: MISSION
More informationAnalysis of the Situation: Customers, Competitors, & Environmental Factors
Executive Summary The objective of this plan is to create a new area of service (or expand upon a current area) that will include a number of restaurants, nightclubs, and stores targeted at adults, especially
More informationCrazy Sexy Fun Traveler
Media Kit Crazy Sexy Fun Traveler I live to travel, I travel to live Alexandra Kovacova Crazy Sexy Fun Traveler travel blog was created in October 2010 by a crazy Slovak girl Alex who has been traveling
More informationADVANCE FORT WORTH Community Partnership Program. Cowboys. Culture. Community. FORTWORTH.COM/PARTNERS
ADVANCE FORT WORTH Community Partnership Program Cowboys. Culture. Community. FORTWORTH.COM/PARTNERS PARTNER. Fort Worth hosts over 6.5 million visitors each year. Everyone in Fort Worth benefits from
More informationDCBA Industry Update October 2018
DCBA Industry Update October 2018 Product Innovation Product Product Innovation Innovation Objective: Enhance the Facilitate industry the partnership expansion of the tourism program season for the in
More informationTampa Bay 2014 Visitor Report
Tampa Bay 2014 Visitor Report Table of Contents Introduction...... Research Objectives 4 Methodology. 5 Size & Structure of the U.S. Travel Market.. 6 Size & Structure of Tampa Bay s Domestic Travel Market..
More informationDepartment of Agricultural and Resource Economics, Fort Collins, CO
July 2007 EDR 07-16 Department of Agricultural and Resource Economics, Fort Collins, CO 80523-1172 http://dare.colostate.edu/pubs CO LORADO S AGRITOURISTS: WHO ARE THE ADVENTURERS, THE SEEKERS AND THE
More informationOCEAN PINES SPONSORSHIP
1 OCEAN PINES SPONSORSHIP Voted #1 residential community in Worcester County. Ranked one of the top places to retire in 2017 by Forbes Magazine. Voted safest town in Maryland. 2017 PARTNERSHIP Looking
More information2008 UK & EUROPEAN MARKETING UPDATE
2008 UK & EUROPEAN MARKETING UPDATE Presented by Julia Hendry Director of Marketing UK & Europe Annual Caribbean Tourism Summit, Washington DC 21-25 June 2008 1 2008 OFF TO A GOOD START Full programme
More informationIndia. Market Conditions Source: Tradingeconomics.com, MOSPI. Airlift
India MARKET BLUEPRINT Italy Trade Flow Chart Market Conditions 9 8 7 6 5 4 INDIA GDP ANNUAL GROWTH RATE Percent Change in Gross Domestic Product 6.5 6 5.1 4.5 4.6 4.4 GDP Annual Growth Rate in India is
More informationMotion: Ayes: Noes: Absent: Motion: Ayes: Noes: Absent: Carried: Defeated: Referred to:
PLANNING COMMITTEE MEETING AGENDA Date: Wednesday, March 28, 2018 @ 1:00 PM Planning Committee Members Present: Leuer, Davis, Granger, Hastings, Brunner, Brick, King, Ryan Also Present: Department Agenda
More informationFor every budget dollar the Division of Tourism receives, $3.11 is generated in state taxes.
Growing Tourism for Missouri Missouri now ranks 10th in the nation in leisure travel for domestic person trips. In FY03 there were 34.7 million domestic person trips taken in Missouri. Travel is a $12.55
More informationLaurel Highlands Visitors Bureau. Tourism Promotional Outlook
Laurel Highlands Visitors Bureau Tourism Promotional Outlook Our Mission To promote and support tourism, tourism development, and the interests of the travel and hospitality industries in Pennsylvania's
More information2016 Marketing Initiatives
2016 Marketing Initiatives The years 2015 and 2016 will be memorable years for the Rhode Island s tourism industry and the Blackstone River Valley. While the Blackstone Valley was dealing with a reduction
More informationTravel Trade TOURISM KINGSTON 2008
Kingston s World Heritage brand is sure to spark a renewed curiousity with Tour Planners Ontario s newest must - stop group destination. Travel Trade TOURISM KINGSTON 2008 MARKETING PLAN Leisure sport
More informationEnhancing Rural Tourism In the Miss-Lou through Collaboration and Regional Planning. Rachael Carter Chance McDavid
Enhancing Rural Tourism In the Miss-Lou through Collaboration and Regional Planning Rachael Carter Chance McDavid Ten Years Looking Back History The Miss-Lou Rural Tourism Association began in 2005 as
More informationREGIONAL GROWTH VTC Economic Impact Study 2016
ANNUAL REPORT 2017 MISSION STATEMENT The Chincoteague Chamber of Commerce is an organization whereby many different business interests have joined together in a combined manner to maximize their ability
More information[Workshop 1] Theme : Communication with local community. Case-study Presentation-2 by Laura Belleville, Appalachian Trail Conservancy
[Workshop 1] Theme : Communication with local community Case-study Presentation-2 by Laura Belleville, Appalachian Trail Conservancy 2012 World Trail Conference Laura Belleville Director of Conservation
More informationMat-Su Convention & Visitors Bureau FY2017 Annual Report
Mat-Su Convention & Visitors Bureau FY2017 Annual Report Letter from the President of the Board It s been my pleasure to serve as the president of the Mat-Su CVB Board of Directors for a second year. Our
More informationLEISURE TRAVEL. October 2018 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada
LEISURE TRAVEL October 2018 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada RECAP Trade Shows/ Missions/ Events October 2018 10/1-2 Professional Travel Agents of North America
More informationEssex Merchants Group was established in the Spring of 2008 to increase and support. List of Accomplishments. Online Promotions. Essex Merchants Group
was established in the Spring of 2008 to increase and support business in the Town of Essex, Massachusetts through promotion of Essex as a destination for shopping, dining, recreation, services and appreciation
More informationVisit South Walton. Visitor Tracking & ADR Study Fall 2017
Visit South Walton Visitor Tracking & ADR Study Fall 2017 Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Anglin Hope Wiggins Downs & St. Germain Research Study Objectives Profile travel parties
More informationFY2018 Colorado Tourism Office Marketing Matching Grant Recipients
$25,000 Basalt Chamber of Commerce Partners: Town of Basalt, Eagle County, and Pitkin County Project Description: The Basalt Rocks! campaign, focuses on establishing Basalt, and the surrounding area as
More informationGreene County Tourism Economic Impact Analysis and Strategic Goals
Greene County Tourism Economic Impact Analysis and Strategic Goals Summary of Findings and Recommendations October 2010 Prepared by: Tourism Economics 121, St Aldates, Oxford, OX1 1HB UK 303 W Lancaster
More informationJANUARY 25 27, Exhibitor Welcome
JANUARY 25 27, 2019 2019 Exhibitor Welcome 2019 TRAVEL SHOW // OVERVIEW Event Overview Now entering its 16th year, The New York Times Travel Show 2019, scheduled for January 25 27, 2019, at the Jacob K.
More informationAppalachian Trail Community
Harpers Ferry, West Virginia Appalachian Trail Community A Designation Program of the Appalachian Trail Conservancy The Appalachian Trail Conservancy (ATC) mission is to preserve and manage the Appalachian
More informationAboriginal Cultural Tourism
2011 2012 Aboriginal Cultural Tourism ACtion PLAN O R Y. Y O U R E X P E R I E N C E. O R Y. Y O U R E X P E R I E N C E. Our mission is to provide training, awareness, product development and marketing
More informationFlat fees and straightforward franchising
Flat fees and straightforward franchising At Canadas Best Value Inn, guests always leave with a sense of pride knowing that they received the most for their money. It s this value that makes us such an
More informationILLINOIS RIVER CENTER AT HAVANA. Linking Resources for Success. Governor s Conference on the Management of the Illinois River System (October, 2005)
ILLINOIS RIVER CENTER AT HAVANA Linking Resources for Success Governor s Conference on the Management of the Illinois River System (October, 2005) Linking Resources For Success COMMUNITY REVITALIZATION
More informationDNE SUMMIT 101. Discover New England International Travel & Tourism.
DNE SUMMIT 101 Discover New England International Travel & Tourism Discover New England (DNE) A multi-state cooperative marketing effort to generate travel from overseas visitors Established in 1992: the
More informationCelebrating local resilience and sustainability in the ACT and surrounds. EVENT SNAPSHOT AIMS OF THE ACT PERMACULTURE FESTIVAL
Celebrating local resilience and sustainability in the ACT and surrounds. EVENT SNAPSHOT The ACT Permaculture Festival will be a celebration of local resilience and sustainability in the ACT and Capital
More informationSouth Canon City Center
South Canon City Center Canon City s Golden Triangle Thank you, Mr. Mayor, City Council and City Administration, for the opportunity to address you. I have a vision to share with you, regarding the recovery
More informationDestination Marketing, Management and Events Plan 2015 to 2018
Destination Marketing, Management and Events Plan 2015 to 2018 Ipswich.qld.gov.au AdvanceIpswich.com.au Executive Summary With a clear market positioning and an achievable set of action items, it is possible
More informationThe Vision for the San Juan Islands Scenic Byway
The Vision for the San Juan Islands Scenic Byway 2 Judd Cove, Orcas Island, Courtesy of Kurt Thorson (kurtthorson.com) and San Juan County Land Bank Vision for the San Juan Islands Scenic Byway The San
More informationINDUSTRY BAROMETER THROUGH DECEMBER 2014
Lead an efficient, high-performing organization July December 2014 source: travel portland ORGANIZATIONAL PERFORMANCE To increase organizational efficiency, Travel Portland has focused on continuously
More informationSUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM
SUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM Eastbourne is found on the south coast of the UK, and is about
More informationFlorida State Park Visitors Park Visiting Party Size
Party size is roughly the same across all regions. State Park Visitors Park Visiting Party Size Total Central Northeast Northwest Southeast Southwest (n=3972) (n=798) (n=792) (n=782) (n=796) (n=804) Avg.
More informationSPOOKY NOOK SPORTS SPONSORSHIP KIT
2018 SPOOKY NOOK SPORTS SPONSORSHIP KIT STAY. PLAY. DINE. Spooky Nook Sports was transformed into a multi-sports and events complex from an old, abandoned Armstrong World Industries Distribution Center.
More informationDOWNTOWN EVENT SERIES EVENT SPONSORSHIP GUIDE
DOWNTOWN EVENT SERIES EVENT SPONSORSHIP GUIDE BACKGROUND Each year the City of Rowlett hosts 13 events as part of its Downtown Event Series. These events are put on in large part, by local businesses and
More informationVisitGuernsey. Tourism Industry Seminar October 13 th 2015
VisitGuernsey Tourism Industry Seminar October 13 th 2015 VisitGuernsey Mike Hopkins Director Marketing & Tourism VisitGuernsey 2015 Activity & Performance Review 2015 Objectives 1. Focus on driving core
More information