Qualitätsweg and Leading Quality Trails

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1 Qualitätsweg and Leading Quality Trails CERTRESS Workshop Salzburg, 3. December 2012 Liane Jordan, Deutscher Wanderverband

2 Deutscher Wanderverband 58 member organisations Altmärkischer Wanderverein e.v. Wiehengebirgsverband e.v local groups members

3 Deutscher Wanderverband founded in 1883 as a tourist association approx members in 58 regional associations about km of walking trails trail marking volunteers guided walks Nature conservation organization according to BNatSchG (german nature conservation law) expert organization for walking in Germany

4 Einführung Qualitätsweg Wanderbares Deutschland trail assessment and evaluation system Qualitätsweg Wanderbares Deutschland Deutscher Bildautorin: Wanderverband Liane Jordan 2010

5 How to improve the hiking infrastrukture? 2001 Project DWV + DTV Qualitätsoffensive Wanderbares Deutschland Market Research Interviews Fieldworks criteria system 2004 Certification Eggeweg Frankenweg Kellerwaldsteig Criteria system based on the needs and wishes of hikers

6 Certified hiking trails have... Foto Erik Neumeyer

7 natural trails Foto Erik Neumeyer

8 narrow paths Foto Erik Neumeyer

9 user-friendly marking

10 sign-posting Foto Erik Neumeyer

11 impressive views Foto Erik Neumeyer

12 natural attractions Foto Erik Neumeyer

13 picturesque towns Foto Erik Neumeyer

14 cultural highlights Foto Erik Neumeyer

15 resting places Foto Erik Neumeyer

16 continous accessibility

17 service provisions Foto Erik Neumeyer

18 Certified hiking trails have... all you need and desire as a hiker Foto Erik Neumeyer

19

20 The Market for walking in Germany: walking frequency 30 % of all germans go for a walk at least once a month There is a huge potential for growth

21 Which direction? A trail map remains the most important tool Almost 50% are not using any aid to orientation Die Wanderkarte bleibt das wichtigste zusätzliche Orientierungsmittel

22 Signposting and trail marking signposting and trail marking constitute the backbone of the walking infrastructure

23 Trail maintenance is the foundation for walking tourism

24 Walking in Europe In many countries walking activities are booming New trails and infrastructure are developed Walking is becoming an economic factor and stimulates the development of the tourism industry Increasing pressure from (touristic) competitors Common guidelines are more and more requested

25 ERA European Ramblers Association EWV Europäische Wandervereinigung FERP Fédération Européenne de la Randonnée Pédestre 55 members 30 countries organised walkers 12 European long distance paths cross-border paths protecting the countryside a knowledge of European history and culture free access to the countryside cross-border cooperation the organisation of pan-european events

26 Leading Quality Trails October 2010 ERA Presidium decided to establish quality criteria for trails in Europe 2011 developing process, fieldwork, pilot project Lechweg

27 Leading Quality Trails Lenkungsgruppe European Ramblers Association (ERA), Denmark Deutscher Wanderverband Fédération Française de la Randonnée Pédestre Füssen Tourismus und Marketing ORT- Region Müllerthal Kleine Luxemburger Schweiz Klub českých turistů, (KČT) (club of czech tourists) Regionalentwicklung Außerfern REA, Österreich Pilot project: Lechweg, von der Quelle bis zum Fall

28 Leading Quality Trails Pilot project: Lechweg von der Quelle bis zum Fall 120 km Formarinsee/Lech (Austria) Lechfall/Füssen (Germany) 7 daily stages easy walking alpine panoramic views

29 Leading Quality Trails October 2010 ERA Presidium decided to establish quality criteria for trails in Europe 2011 developing process, fieldwork, pilot project Lechweg June 2012 award for Lechweg (Austria/Germany) Oktober 2012 award for Escapardenne (Luxemburg/Belgium) 2013 award for Kullalden (Sweden), Moselsteig (Germany)?...

30 New for trails all over Europe Since 2001 for trails in Germany

31 Criteria categories Trail type Signposting/Marking Nature/Landscape Culture Civilization Safety/Level of difficulty Service/Mobility Accessibility useful criteria for an attractive walking trail

32 Evaluation levels Overall length from start to the end Sections daily stages with transportation 4-km section - all have to achieve at least 11 points Comprehensive evaluation on different levels, adaptable on landscapes and cultural characteristics

33 4-Kilometer sections Daily-Stages Overall length of the route Stage 1 Stage 2

34 Steps in the quality process preparation and improvement Data assessment Local spot checks Application for certification Improvements Training of experts in the region Data collection by experts analysis and examination

35 Training in the region Foto Erik Neumeyer

36 Status analysis Foto Erik Neumeyer

37 Data collection

38 Filtering of strengths and weaknesses

39 Improvement of trail configuration and infrastructure old route new route

40 Data control and inspection on location Foto Erik Neumeyer

41 Handing over the certificate

42 Leading Quality Trails multiple uses for walking tourism giving the walking tourist an overview and decision aid giving regard to ecology and nature preservation involvement of all affected parties in the quality process trained and competent trail experts in the area competitive edge for the walking region in marketing

43 2 Leading Quality Trails 86 Qualitätswege

44

45 Overview of the criteria in English, Français and German

46 Thank you for your attention! New opportunities for walking in Europe Contact: Liane Jordan

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