TOURISM SAMPLE ASSESSMENT MATERIALS - EXTERNAL APPLIED. WJEC Level 3 Applied Certificate and Diploma in

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1 APPLIED WJEC Level 3 Applied Certificate and Diploma in TOURISM REGULATED BY OFQUAL DESIGNATED BY QUALIFICATIONS WALES SAMPLE ASSESSMENT MATERIALS - EXTERNAL Teaching from 2017 For award from 2019

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3 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 1 WJEC Level 3 Applied Certificate and Diploma in Tourism SAMPLE EXTERNAL ASSESSMENT For teaching from 2017 WJEC CBAC Ltd.

4 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 2 Contents Page Unit 1: The UK Tourism Product 3 Question Paper 3 Mark Scheme 15

5 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 3 Candidate Name Centre Number Candidate Number LEVEL 3 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM UNIT 1: UK TOURISM PRODUCT AM/PM [date] 1 hour 30 minutes For Examiner s use only Question Maximum Mark Mark Awarded Total 75 Instructions to candidates Answer all questions. Write your answers in the spaces provided in this booklet. Use black ink or black ball-point pen. Do not use pencil or gel pen. Do not use correction fluid. Information for candidates The total for the paper is 75 marks. The number of marks is given in brackets at the end of each question or part question. Calculators may be used. Answer all questions. WJEC CBAC Ltd.

6 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 4 1. Study Scenario 1 Scenario 1 The UK s National Parks are popular tourism destinations for millions of tourists every year. A wide variety of attractions are found in National Parks which appeal to different types of tourist. National Parks also include a range of organisations from different sectors of the tourism industry, such as accommodation providers and guiding services, which cater for the variety of tourist types. The UK s National Parks are managed by authorities which aim to: conserve and enhance the natural beauty, wildlife and cultural heritage promote opportunities for the understanding and enjoyment of the special qualities of National Parks by the public foster the economic and social well-being of local communities within the National Parks. (a) Complete the following table by giving a different type of tourist for each description. [4] Description Type of tourist I am visiting a UK National Park for a conference We are visiting a UK National Park for a mountain bike competition I am visiting a UK National Park for a few days because of its cleaner air We are visiting a UK National Park to learn about the impact of glaciations on the landscape

7 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 5 (b) Explain the appeal of natural attractions found within the UK s National Parks. Give named examples to support your answer. [8] WJEC CBAC Ltd.

8 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 6 (c) Tourist Information Centres are often found within National Parks. Describe the role of Tourist Information Centres. [4] (d) Explain the importance of managing UK National Parks for the benefit of visitors, tourism organisations and local communities. [10]

9 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 7 Total 26 WJEC CBAC Ltd.

10 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 8 2. Study Scenario 2 Scenario 2 Accommodation is one of the most important sectors of the UK s tourism industry. The sector provides a wide variety of employment opportunities which require different skills, qualities and qualifications. Due to the seasonal nature of UK tourism, employment opportunities could be permanent or temporary. (a) Evaluate the range of employment opportunities within the UK s accommodation sector. [8]

11 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 9 (b) Describe the skills, qualities and qualifications required for one job within the accommodation sector. [8] WJEC CBAC Ltd.

12 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 10 Study Fig. 1 which shows employment statistics in UK tourism industries produced by VisitBritain. Adapted source: Fig. 1

13 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 11 (c) Analyse the employment statistics given in Fig. 1 and explain their relevance to the UK tourism industry. [7] Total 23 WJEC CBAC Ltd.

14 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam Study Scenario 3 Scenario 3 The UK has many well-known cities which attract tourists from all around the world. Each of these cities has its own attractions which appeal to both domestic and inbound visitors. The UK s cities need to be marketed in a variety of ways if they are to maintain or increase their visitor numbers, especially when faced with strong competition from other tourism destinations. The UK s city tourism destinations are vulnerable to a number of factors which could affect the success of their marketing campaigns and future development. (a) For one UK city tourism destination you have studied, describe the range of built attractions which appeal to visitors. [6] Name of UK city tourism destination:

15 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 13 (b) Describe how UK city tourism destinations and their attractions are likely to be marketed to inbound visitors by different organisations. [8] WJEC CBAC Ltd.

16 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 14 (c) Discuss three factors which could impact on the future development and prosperity of UK city tourism destinations. [12] Total 26

17 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 15 Level 3 Applied Certificate and Diploma in Tourism UNIT 1 Mark Scheme Summer 2019 Question Answer LO Mark 1 (a) Q. Complete the following table by giving a different type of tourist for each description. AC1.1. Answers: Business Sports/special interest Health/medical Education 1 4 (b) 1 mark for each correct answer. Q. Explain the appeal of natural attractions found within the UK s National Parks. Give named examples to support your answer. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited description with only one or two examples of natural attractions and National Parks which appeal to tourists. Limited knowledge and understanding. 4-6 marks: Answers give a clear explanation with at least two or three examples of natural attractions and National Parks. Clear knowledge and understanding. 7-8 marks: Answers give a well-developed explanation with at least three or four examples of natural attractions and National Parks which appeal to tourists. Good knowledge and understanding with some detail. Likely answers may include: 1 8 Mountains (Snowdon) in Snowdonia National Park. The coastline (beaches, cliffs, estuaries, sea) of Pembrokeshire Coast National Park. The lakes and valleys of the Lake District. The waterways and wildlife of the Broads National Park. 15

18 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 16 Question Answer LO Mark (c) Q. Describe the role of Tourist Information Centres. AC marks: Nothing worthy of any marks. 1-2 marks: Answers give a limited description with only one or two examples of the TICs role. Limited knowledge and understanding. 3-4 marks: Answers give a clear description of at least two or three examples of the TICs role. Clear knowledge and understanding. Likely answers may include: 2 4 (d) Promotion/distribution of leaflets/brochures/flyers of attractions/destinations in the National Park area. Giving advice/information to tourists, e.g. transport methods, opening times, prices. Selling of souvenirs, maps, books, etc. Q. Explain the importance of managing UK National Parks for the benefit of visitors, tourism organisations and local communities. AC marks: Nothing worthy of any marks. 1-4 marks: Answers give a limited description with only one or two examples of key stakeholders. Limited reference to the importance of managing UK National Parks. Limited knowledge and understanding. 5-7 marks: Answers give a clear explanation with at least two or three examples of key stakeholders. Some reference to the importance of managing UK National Parks. Clear knowledge and understanding marks: Answers give a clear and well-developed explanation with at least three or four examples of key stakeholders. Clear reference to the importance of managing UK National Parks. Good knowledge and understanding with some detail. 4 10

19 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 17 Question Answer LO Mark Likely answers may include: Key stakeholders tourism organisations/businesses, non-tourism organisations/businesses, local communities and their residents, local and national governments. Importance: Economic sustainability jobs, profits, investment. Social sustainability quality of life, monitoring visitor numbers. Environmental sustainability pollution, monitoring impacts, education. Maximising positives. Minimising negatives. Total 26 17

20 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 18 Question Answer LO Mark 2 (a) Q. Evaluate the range of employment opportunities within the UK s accommodation sector. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited description of employment opportunities within the UK s accommodation providers sector. Little or no evaluation. Limited knowledge or understanding. 4-6 marks: Answers give a clear description of employment opportunities within the UK s accommodation providers sector. Clear knowledge and understanding with some evaluation. 7-8 marks: Answers give a well-developed evaluation of employment opportunities within the UK s accommodation providers sector. Good knowledge and understanding with some detail. Likely answers may include: 3 8 (b) Receptionists, managers, supervisors, spa staff, waiters/waitresses, bar staff, maintenance. Temporary opportunities. Permanent opportunities. Full time/part time. Q. Describe the skills, qualities and qualifications required for one job within the accommodation sector. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited description of the skills, qualities and qualifications required for one job within the accommodation providers sector. The description might not include all three elements. Limited knowledge or understanding. 8

21 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 19 Question Answer LO Mark 4-6 marks: Answers give a clear description of the skills, qualities and qualifications required for one job within the accommodation providers sector. The answer should include at least two elements. Clear knowledge and understanding. 7-8 marks: Answers give a well-developed description of the skills, qualities and qualifications required for one job within the accommodation providers sector. The answer should include all three elements. Good knowledge and understanding with some detail. Likely answers may include: Receptionist - customer service skills, communication skills, ICT skills, reliable honest, well organised, Level 1-3 qualifications. Manager experienced, team skills, motivator, communication skills, leadership qualities, well organised, ICT skills. (c) Q. Analyse the employment statistics given in Fig. 1 and explain their relevance to the UK tourism industry. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited description of the employment trends in Fig. 1. Limited analysis and knowledge or understanding. 4-7 marks: Answers give a clear analysis of the employment statistics in Fig. 1. Clear knowledge and understanding. Likely answers may include: The UK is more reliant on jobs in the tourism industry. Proportion/percentage of jobs to other countries Positive and negative impacts/implications for the UK economy, e.g. exchange rate fluctuations. The UK s tourism industry is growing faster than any other industry in the UK. UK employment rates drop. People have more disposable income. More seasonal/part time jobs possible negative economic impact. More flexibility within the industry. Total 23 19

22 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 20 Question Answer LO Mark 3 (a) Q. For one UK city tourism destinations you have studied describe the range of built attractions which appeal to visitors. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited description with only one or two examples of built attractions. Limited knowledge and understanding. 4-6 marks: Answers give a clear description of at least three examples of built attractions. Clear knowledge and understanding. Likely answers may include: 2 6 London St. Pauls, Tower of London, Buckingham Palace, London Dungeon, British Museum. Liverpool Walker Art Gallery, Museum of Liverpool, Beatles Story, Albert Dock, Liverpool Football Club.

23 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 21 Question Answer LO Mark (b) Q. Describe how UK city tourism destinations and their attractions are likely to be marketed to inbound visitors by different organisations. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited description with only one or two examples of how UK city tourism destinations and their attractions are likely to be marketed to inbound visitors by different organisations. Limited knowledge and understanding. 4-6 marks: Answers give a clear description of least two or three examples of how UK city tourism destinations and their attractions are likely to be marketed to inbound visitors by different organisations. Clear knowledge and understanding. 7-8 marks: Answers give a well-developed description of least three or four examples of how UK city tourism destinations and their attractions are likely to be marketed to inbound visitors by different organisations. Good knowledge and understanding with some detail Likely answers may include: Marketing initiatives/techniques: Websites Trade fairs/conferences home and abroad World Travel Market exhibition Dot London Advertising campaigns TV, radio, websites, London buses Apps, pop ups Campaigns English Gardens, Wales Year of Adventure Office and staff abroad promoting, building relationships with overseas contacts Tourist Information Centres (TICs) and visitor centres leaflets, flyers, Billboards

24 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 22 Question Answer LO Mark (c) Organisations: VisitBritain National Tourist Boards London & Partners DMOs Local councils Private sector organisations Q. Discuss three factors which could impact on the future development and prosperity of UK city tourism destinations. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited discussion of one or two factors which could impact on the future development and prosperity of UK city tourism destinations. Limited knowledge or understanding. 4-6 marks: Answers give a clear discussion of at least two factors which could impact on the future development and prosperity of UK city tourism destinations. Clear knowledge and understanding. 7-9 marks: Answers give a well-developed discussion of three factors which could impact on the future development and prosperity of UK city tourism destinations but tend to be one sided. Good knowledge and understanding with some detail marks: Answers give an excellent balanced discussion of three factors which could impact on the future development and prosperity of UK city. The discussion is detailed and very well-researched. Extensive and detailed knowledge and understanding. 4 12

25 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 23 Question Answer LO Mark Likely answers may include: Political factors legislation, taxes, Brexit Social factors stability, safety, security. Economic factors taxes, increase in oil prices, inflation, recession, expansion/boom, disposable income, employment rates Business facilities event, incentives Weather and climate global warming, seasons shortening/lengthening Image and reputation welcoming, uncertainty (students from overseas/brexit), safety Demographics age, race, religion, the increase in tourists from countries such as China, India, Brazil and Russia (BRIC). Total 26 Question Number LO1 LO2 LO3 LO4 Total 1 (a) (b) (c) (d) (a) (b) (c) (a) (b) (c) Total LO % LO 10-20% 15-25% 25-35% 20-30% 100 Marks Level 3 Applied Certificate and Diploma in Tourism esam /LG 26/09/17 23

26 APPLIED WJEC Level 3 Applied Certificate and Diploma in TOURISM REGULATED BY OFQUAL DESIGNATED BY QUALIFICATIONS WALES SAMPLE ASSESSMENT MATERIALS - INTERNAL Teaching from 2017 For award from 2019

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28 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 1 WJEC Level 3 Applied Certificate and Diploma in Tourism UNIT 2 SAMPLE INTERNAL ASSESSMENT For teaching from 2017 WJEC CBAC Ltd.

29 Contents Page Unit 2: Worldwide Tourism Destinations 3 Internal Controlled Assessment Timesheet 12 Mark Record Sheet 13 Assessment Criteria Grid 14 Appendix 1 Resource material for use with Task 1 23 WJEC CBAC Ltd.

30 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 3 Unit 2 Revised Model Assignment LEVEL 3 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM UNIT 2: WORLDWIDE TOURISM DESTINATIONS LEARNER ASSIGNMENT BRIEF APPLIED PURPOSE (AIMS) To understand that: all tourism destinations have a range of attractions and facilities destinations acquire an image and reputation that affects the types of tourists to whom they appeal. BRIEF Away You Go Tours is a medium-sized tour operator providing package tours and independent travel options to UK tourists. The company has an on-line operation only and has no high street presence. The company has built up a market by specialising in a relatively limited range of short haul and long haul destinations. Short haul destinations offered by Away you Go Tours are the cities of Paris, Rome, Berlin and Barcelona as well as the Mediterranean Islands of Crete, Cyprus, Malta and Corsica. Long haul destinations offered by Away you Go Tours are the American cities of Boston, Washington DC and Los Angeles as well as the Las Vegas & Grand Canyon region and central Florida. The city destinations of Singapore, Dubai, Melbourne and Beijing are also available. These destinations have been carefully selected by Away You Go Tours because they all offer a variety of attractions and activities which appeal to a wide range of tourist types. Within each destination a range of accommodation and activity programmes are available. Customers can build their own itineraries within the destinations based on information supplied by the company. Away You Go Tours has also prepared extensive dossiers on each of its chosen destination so that customers can have detailed information about their chosen destination. As well as information on attractions, activities and cultural events the dossiers provide advice about transport within the destination and information about the destination s climate. The majority of the company s customers travel as couples or in small groups as well as family groups. Single travellers are also catered for. WJEC CBAC Ltd.

31 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 4 The unique selling point (USP) of Away You Go Tours is that for a relatively limited number of destinations the company provides a wide range of travel options, backed up with detailed knowledge of each destination featured. The company is considering developing its portfolio by adding one long haul and one short haul destination to those already offered. You have been employed as a tourism marketing consultant to Away You Go Tours to provide background information on travel patterns and to make recommendations for new destinations to be offered by the company. Before completing your assignment you will have three supervised hours to research and gather information on your chosen short haul and long haul destinations. Any work produced during this period will be collected and stored securely until the resumption of the assignment in controlled supervised conditions. To complete the following tasks, study the enclosed tourism data for Cyprus together with the information you researched for one short haul and one long haul destination during the three supervised hours. Task 1 Analyse tourism data for Cyprus and for one chosen short haul destination. a) Explain why people travel to Cyprus and to your chosen short haul destination. (Synoptic links to Unit 1 AC 3.3). b) Assess transport methods to, and changes to the accessibility of, Cyprus and your chosen short haul destination. c) Analyse climate data for Cyprus and your chosen short haul destination. (AC s 1.1, 1.2, 2.3, 2.4) Task 2 Using the information you have research for your one chosen long haul destination: a) Describe the appeal of your chosen long haul destination, including attractions. b) Evaluate transport options within your chosen long haul destination. (Synoptic links to Unit 1 AC 1.2). (AC s 2.1, 2.2) Task 3 a) Assess the materials used in the marketing campaigns of your chosen long or short haul destination. (Synoptic links to Unit 1 AC 2.3). a) Prepare and justify a marketing campaign for your chosen destination in 3a which could be incorporated into the Away You Go Tours portfolio (Synoptic links to Unit 1 AC 2.3). (AC s 3.1, ) WJEC CBAC Ltd.

32 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 5 SUMMARY Task Number Evidence Assessment Criteria Controls Time 3 hours Resources access to class notes, internet and ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions Collaboration Individual task Destination specific data and relevant information 1 Written document 2 Written document and graphical information AC1.1 Explain the range of factors that can motivate tourists to travel to worldwide destinations AC1.2 Explain motivations of tourists to choose different types of holiday AC 2.3 Assess transport methods to, and changes in the accessibility of, short haul destinations AC 2.4 Analyse climate data for short haul tourism destinations. AC2.1 Describe the appeal of long haul tourism destinations AC2.2 Evaluate transport options for tourists within long haul tourism destinations Feedback You cannot be given feedback on the work you produce until it has been marked Time 2 hours Resources access to class notes; no access to Internet; access to ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions Collaboration Individual task Feedback You cannot be given feedback on the work you produce until it has been marked Time 3 hours Resources access to class notes; no access to Internet; access to ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions WJEC CBAC Ltd.

33 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 6 Collaboration Individual task Feedback You cannot be given feedback on the work you produce until it has been marked 3 Plan Sample campaign materials AC3.1 Prepare a marketing campaign for tourism destinations AC3.2 Assess materials used in marketing campaigns for tourism destinations AC3.3 Justify a marketing campaign for tourism destinations Time 3 hours Resources access to class notes; no access to Internet; access to ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions Collaboration Individual task Feedback You cannot be given feedback on the work you produce until it has been marked Total task time: 11 hours ASSESSOR INFORMATION WJEC Approach to Assessment Unit 2: Worldwide Tourism Destinations is internally assessed and externally moderated. The following principles apply to the assessment of each unit: All units are assessed through summative controlled assessment. Details of controls for this unit are provided in this model assignment. All assessment criteria must be met under controlled conditions, as specified in this model assignment, for the unit learning outcomes to be achieved. WJEC Level 3 qualifications in Tourism have adopted the principles of controlled assessment as set out in the Joint Council for Qualifications document GCSE, GCE, ELC, Functional skills, Principal learning in the Diploma and Project Qualifications instructions for conducting coursework. This document can be accessed through the JCQ website ( Each centre must ensure that internal assessment is conducted in accordance with these controls. There are three stages of assessment that will be controlled: Task setting Task taking Task marking WJEC CBAC Ltd.

34 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 7 Task setting WJEC have produced this model assignment for the assessment of this unit. Centres are, however, allowed to modify the assignment, as outlined in the Accepted changes to assignments section of this model assignment. This will allow centres to tailor the assessment to local needs. This model assignment has been written to ensure the following controls are in place: Each unit is assessed through one assignment. Each assignment must have a brief that sets out an applied purpose. An applied purpose is a reason for completing the tasks that would benefit a business or scientific investigation. Further details are in the Rationale in Section 1.2 of the specification. The assignment can specify a number of tasks but tasks must be coherent i.e. show how the assessment requirements all contribute to the achievement of the applied purpose of the assignment. The assignment must provide each candidate with the opportunity to address all assessment criteria and all the marks available. The assignment must indicate the acceptable forms of evidence. Where a centre has adapted the model assignment, there must be evidence of quality-assuring its fitness for purpose. Sample documentation for this activity is provided with each model assignment. How the learner assignment brief meets these controls This is a single assignment that addresses all assessment criteria for this unit. There is a clear applied purpose. The context for the task is fictitious although it has been developed in conjunction with industry representatives to ensure it is credible and appropriate for the level. The assignment brief provides learners with opportunities to engage with real employers. All tasks are coherently related to the applied purpose. The summary table makes clear the evidence requirements. Task taking There are five areas of task taking that are controlled: time, resources, supervision, collaboration and feedback. Time Time has limited control. There are 11 hours available for assessment of this unit. The learner assignment brief suggests how this time can be allocated. Resources Resources has limited control. The assignment makes clear the type of resources that learners must have access to. As the evidence for task 1 can be presented in any written format, learners should be provided with appropriate ICT software, although the evidence can be hand-written. Learners can have access to class notes, including text books, for all tasks but should not be allowed access to the Internet. WJEC CBAC Ltd.

35 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 8 Supervision Supervision has medium control. Learners must be supervised by an assessor whilst completing the initial research and completing the tasks. Any work produced during the supervised assessment time must be collected by the centre and kept securely until the next assessment period. Centres must have in place systems to ensure learners cannot access evidence they have been developing outside of supervised activities. Feedback Candidates can review and redraft evidence independently within the time controls for the assessment. Candidates cannot redraft based on feedback from an assessor. Authentication Supervision is in place to ensure the authenticity of evidence produced for summative assessment. Assessors are not expected to provide input or guidance to learners during the controlled assessment time. This includes providing formative feedback on the evidence being produced. Assessors can provide guidance on the requirements of the task and remind learners of the mark bands and how they can be interpreted. Assessors must intervene where there is a health and safety hazard observed. Learners must sign the declaration in this model assignment to confirm that all evidence submitted for moderation is their own work and that any sources used have been acknowledged. Assessors must sign the declaration in this model assignment to confirm that evidence submitted for moderation was completed under the controlled conditions set out in the model assignments. Collaboration Collaboration refers to group work and has limited control. For this model assignment group work is forbidden Task marking All marking of evidence must be made against the mark bands given in each unit of the specification. Marked evidence must comply with the controlled requirements set out in this model assignment. Written evidence must be annotated to show how it relates to the assessment criteria and mark band requirements. Marking should only be undertaken by a designated assessor. An assessor should have appropriate expertise in the subject and level for a specified unit. The assessor is responsible for ensuring that: Assessment is conducted under specified controlled conditions They are clear of the requirements of the learning outcomes, assessment criteria and mark bands prior to commencing controlled assessment WJEC CBAC Ltd.

36 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 9 Evidence presented for assessment is authentic Assessment decisions are accurately recorded Evidence is appropriately annotated Observation records contain sufficient detail for objective corroboration of decisions Judgements are only made against the assessment criteria and mark bands Synoptic assessment Synoptic assessment requires candidates to demonstrate that they can identify and use effectively, in an integrated way, an appropriate selection of skills, techniques, concepts, theories and knowledge from across the whole vocational area, which are relevant to a key task. Synoptic assessment in the Applied Certificate in Tourism is provided through Unit 2. The synoptic links to Unit 1 are summarised in the table below. Unit 2 Synoptic content Links to Unit 1 AC1.1 Explain the range of factors that can motivate tourists to travel to worldwide destinations Unit 1 AC 1.1) Types of tourists AC 2.1 Explain the appeal of long haul tourism destinations Unit 1 AC 1.2 Appeal of the UK as a tourist destination AC 2.5 Analyse climate data for short and long haul tourism destination Unit 1 AC 3.3 Data analysis WJEC CBAC Ltd.

37 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 10 Assignment Brief (Task setting) Type of evidence ACCEPTED CHANGES TO THIS MODEL ASSIGNMENT For this assignment, any format is acceptable. If any task, or part of a task, is presented orally, observation records will be needed as evidence, together with any notes produced and support materials used. Observation records will include a description of candidate performance as well as a summative statement on the quality of that performance. Where performance is observed by someone other than an assessor, the witness must complete a witness statement. Assessors will need to authenticate the statement either through scrutiny of supporting evidence and/or questioning of the learner and/or witness. If the statement is authenticated, it can be allowed to contribute to the evidence for assessment. Evidence of authentication will also need to be included. A standard pro-forma should be developed and used for all learners. Learners should receive a copy of the pro-forma in advance. The content of the observation record should focus on the content and not the style of the oral communication. Tasks Only references to the context of the assignment brief can be changed in the tasks. Purpose No changes allowed. Context The context must be realistic and credible but can be fictitious. There must be reference to an organisation. The brief must make reference to more than one destination. The destination(s) must be from the content of the unit specification. How Assessment is Managed (Task taking) Time The time suggested for each task, as set out in the learner assignment brief, takes account of the contribution of the task to the overall assessment requirements. There can be no changes to the total time available for controlled assessment, as set out in this model assignment. Centres can, however, amend the suggested time available for each task. Resources Learners must have access to an assessment grid. Details of essential resources are provided in the Summary table of the Learner Assignment Brief and the task-taking: resource section of this Assessor Guidance. There can be no changes to these. WJEC CBAC Ltd.

38 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 11 Collaboration Group work is not allowed for this unit. Supervision No changes are allowed. Feedback No changes are allowed. WJEC CBAC Ltd.

39 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 12 WJEC LEVEL 3 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM INTERNAL CONTROLLED ASSESSMENT TIMESHEET Unit 2: Worldwide Tourism Destinations Centre Name: Centre Number: Candidate Name: Candidate Number: The total time allowed must not exceed 11 hours. The timed, supervised hours took place as follows: Task Date Time Allowed: 8 hours Hour Minutes Total I certify that all candidates entered were informed of the above date Supervisor s Signature:.. Date: I confirm that the evidence submitted for assessment has been produced by me without any assistance beyond that allowed/ Candidate s Signature: Date:... WJEC CBAC Ltd.

40 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 13 UNIT: WJEC LEVEL 3 APPLIED CERTIFICATIE AND DIPLOMA IN TOURISM MARK RECORD SHEET Centre name: Candidate name: Centre no: Candidate no: NOTICE TO CANDIDATE The work you submit for assessment must be your own. If you copy from someone else, allow another candidate to copy from you, or if you cheat in any other way, you may be disqualified from at least the subject concerned. Candidate Declaration I have read and understood the Notice to Candidate (above). I have produced the attached work without assistance beyond that allowed. Candidate s Signature:... Date:... Declaration by Assessor: The assignment brief used for summative assessment is attached, together with evidence of quality assurance. I confirm that the evidence submitted by the learner has been produced under the controlled conditions set out in the qualification specification and model assignment. Assessor Name: (Please print)... Signature:... Date:... Lead Assessor Declaration: I confirm that the evidence submitted by this learner for summative assessment has been quality assured and the grade awarded is confirmed as accurate. Lead Assessor Name:(Please print)... Signature:... Date:... Overall marks awarded for this unit WJEC CBAC Ltd.

41 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 14 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks AC 1.1 Explain the range of factors that can motivate tourists to travel to worldwide destinations Limited explanation of a limited range of factors that motivate people to travel to worldwide destinations. Response is mainly descriptive and incomplete. Little or no synoptic links to appropriate theory in Unit 1 AC 1.1 are evident. Clear explanation of a range of factors that motivate people to travel to worldwide destinations. Response will include mainly appropriate judgements. Clear synoptic links to appropriate theory in Unit 1 AC 1.1 are evident. Well-developed explanation of a range of factors that motivate people to travel to worldwide destinations. Well-reasoned judgements are evident. Well-developed synoptic links to appropriate theory in Unit 1 AC 1.1 are evident. Assessor Comments AC 1.2 Explain motivations of tourists to choose different types of holiday Limited explanation of the motivation of tourists to choose different types of holiday. Response is mainly descriptive and incomplete. Clear explanation of the motivation of tourists to choose different types of holiday. Response will include mainly appropriate judgements. WJEC CBAC Ltd.

42 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 15 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks Assessor Comments AC 2.1 Describe the appeal of long haul tourism destinations A description of the appeal of long haul tourism destinations. 1-2 marks may only be a list and incomplete. 3-4 marks for a clear description. Little or no synoptic links to appropriate theory in Unit 1 AC 1.2 are evident. Assessor Comments WJEC CBAC Ltd.

43 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 16 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks AC 2.2 Evaluate transport options for tourists within long haul tourism destinations Limited evaluation of transport options for tourists within long haul destinations. Response is mainly descriptive and incomplete. Clear evaluation of transport options for tourists within long haul destinations. Response will include mainly appropriate judgements which consider some of the main transport options. Well-developed evaluation of the main transport options available for tourists within long haul destinations. Well-reasoned judgements are evident which consider a range of transport options. Excellent, detailed evaluation of the main transport options available for tourists within long haul destinations. Detailed evaluations are evident which consider a wide range of transport options. Assessor Comments WJEC CBAC Ltd.

44 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 17 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks AC 2.3 Assess transport methods to, and changes in the accessibility of, short haul destinations Limited assessment of transport methods to and changes in the accessibility of short haul destinations. Response is mainly descriptive and incomplete. Clear assessment of transport methods to and changes in the accessibility of short haul destinations. Response will include mainly appropriate judgements which consider some of the main transport methods and changes in accessibility Well-developed assessment of transport methods to and changes in the accessibility of short haul destinations. Well-reasoned judgements are evident which consider a range of transport methods and changes in accessibility Excellent, detailed assessment of transport methods to and changes in the accessibility of short haul destinations Detailed evaluations are evident which consider a wide range of transport methods and changes in accessibility Assessor Comments WJEC CBAC Ltd.

45 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 18 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks AC 2.4 Analyse climate data for short haul tourism destinations. Limited analysis of aspects of climate data for short haul tourism destinations and is mainly descriptive and incomplete. Little or no synoptic links to data analysis in Unit 1 AC 3.3 are evident. Clear analysis of climate data for short haul tourism destinations. Response will include mainly appropriate judgements. Clear synoptic links to data analysis skills in Unit 1 AC 3.3 are evident. Assessor Comments WJEC CBAC Ltd.

46 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 19 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks AC3.1 Prepare a marketing campaign for tourism destinations Limited preparation of a marketing campaign. Some appropriate aims, markets, resources, timescales and impacts may briefly be outlined but are incomplete. Little or no synoptic links to appropriate theory in Unit 1 AC 2.3 are evident. Clear preparation of a marketing campaign shows clear evidence of appropriate aims, markets, resources, timescales and impacts in some detail. Clear synoptic links to appropriate theory in Unit 1 AC 2.3 are evident. Assessor Comments AC3.2 Assess materials used in marketing campaigns for tourism destinations Limited assessment of marketing materials. Response is mainly descriptive with few judgements and is incomplete. Limited assessment of marketing materials. Response will include mainly appropriate judgements. Evidence to support the use of appropriate materials is present. Some persuasive language is present. Well-developed assessment of marketing materials. Well-reasoned judgements are evident to support the use of appropriate materials is present. Clear persuasive language is present. WJEC CBAC Ltd.

47 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 20 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks Assessor Comments AC 3.3 Justify marketing campaigns for tourism destinations Limited justification of a marketing campaign. Response is mainly descriptive with few judgements and is incomplete. Clear justification for a marketing campaign which shows reasoning. Response will include mainly appropriate judgements. Evidence to support the use of appropriate materials and information is present. Some persuasive language is present. Well-developed justification for a marketing campaign. Well-reasoned judgements are evident to support the use of appropriate materials and information is present. Clear persuasive language is present. Excellent detailed justification for a marketing campaign which is very wellreasoned. Detailed evidence to support the use of appropriate materials and information is present. Detailed, technical and persuasive language is present. WJEC CBAC Ltd.

48 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 21 Assessment Criteria Performance Bands Band marks Band marks Band marks Band marks Marks Awarded Where there is no evidence or work is not worthy of credit 0 marks Assessor Comments WJEC CBAC Ltd.

49 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 22 Appendix 1 Level 3 Applied Certificate and Diploma in Tourism Unit 2: Worldwide Tourism Destinations Resource material for use with Task 1. WJEC CBAC Ltd.

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57 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 30 WJEC Applied Tourism Unit 2 isam /HT WJEC CBAC Ltd.

58 APPLIED WJEC Level 3 Applied Certificate and Diploma in TOURISM REGULATED BY OFQUAL DESIGNATED BY QUALIFICATIONS WALES SAMPLE ASSESSMENT MATERIALS - EXTERNAL Teaching from 2017 For award from 2019

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60 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 1 WJEC Level 3 Applied Certificate and Diploma in Tourism SAMPLE EXTERNAL ASSESSMENT For teaching from 2017 WJEC CBAC Ltd.

61 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 2 Contents Page Unit 3: The Dynamic Tourism Industry Question Paper 3 Mark Scheme 16

62 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 3 Candidate Name Centre Number Candidate Number LEVEL 3 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM UNIT 3: THE DYNAMIC TOURISM INDUSTRY AM/PM [date] 1 hour 30 minutes For Examiner s use only Question Maximum Mark Mark Awarded Total 75 Instructions to candidates Answer all questions. Write your answers in the spaces provided in this booklet. Use black ink or black ball-point pen. Do not use pencil or gel pen. Do not use correction fluid. Information for candidates The total for the paper is 75 marks. The number of marks is given in brackets at the end of each question or part question. Calculators may be used. Answer all questions. WJEC CBAC Ltd.

63 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 4 1. Study Scenario 1. SCENARIO 1 Transport is a vital sector of the world s tourism industry. It is largely due to transport development that the tourism has been able to thrive and expand. The improvement in transportation methods has increased the accessibility of destinations once considered inaccessible. Also the transport sector is continually improving its use of information and communication technology in order to attract customers and meet their needs and expectations. The development of the transport sector has resulted in a range of economic, environmental and social impacts which have been both positive and negative. (a) Describe recent developments in transport which have contributed to the growth of the tourism industry. Give examples to support your answer. [6]

64 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 5 (b) Discuss how the transport sector has made use of information and communication technology in order to meet the needs and expectations of its customers. [8] WJEC CBAC Ltd.

65 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 6

66 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 7 (c) Describe a range of positive economic impacts which have resulted from transport developments within tourism destinations [8] Total 22 WJEC CBAC Ltd.

67 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 8 2. Study Scenario 2 Scenario 2 The world s tourism industry operates in a constantly changing world and the industry has little or no control over some of the changes it faces. These external pressures include economic, political and environmental pressures. In addition, the emergence of new markets such as China and India present further challenges to the UK tourism industry. (a) Describe a range of political and economic external pressures on the UK s tourism industry [6]

68 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 9 (b) Describe how the accommodation sector might need to respond in order to meet the needs and expectations of emerging new markets. [6] WJEC CBAC Ltd.

69 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 10 (c) Discuss how tourists from the emerging markets are likely to add to the negative environmental impacts of tourism [10]

70 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 11 (d) Assess how the UK s tourism industry is managing the following current issues: Movement and availability of labour Security Infrastructure planning [6] Total 28 WJEC CBAC Ltd.

71 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam Study Scenario 3. SCENARIO 3 The quality of the environment, both natural and man-made, is essential to tourism. However, tourism involves many activities that can have negative environmental impacts which can gradually destroy the environmental resources on which it depends. In addition, the increasing global awareness about the impacts of climate change taking place on our planet is fast becoming evident. Tourism can also have positive impacts on the environment by contributing to environmental protection and conservation. Tourism destinations and their attractions can raise the awareness of environmental issues and help protect the environment for future generations. (a) Explain three strategies used by heritage and cultural attractions which ensure that they are preserved for future generations. [9]

72 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 13 (b) Examine how sensitive tourism destinations, such as National Parks and Sites of Special Scientific Interest (SSSIs), are managed so that the impacts of tourism might be minimised.. [8] WJEC CBAC Ltd.

73 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 14 (c) Evaluate how different sectors of the global tourism industry have responded to the increasing threat of climate change. [8]

74 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 15 Total 25 WJEC CBAC Ltd.

75 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 16 LEVEL 3 APPLIED DIPLOMA IN TOURISM - UNIT 3 Question Answer LO Mark 1 (a) Q. Describe recent developments in transport which have contributed to the growth of the tourism industry. Give examples to support your answer. AC marks: Nothing worthy of any marks. 1-2 marks: Answers give a limited description of recent developments in transport with only one or two examples given. Limited knowledge or understanding of how developments have contributed to the growth of the tourism industry. 3-4 marks: Answers give a clear description of recent developments in transport methods Clear knowledge and understanding of how developments have contributed to the growth of the tourism industry. 5-6 marks: Answers give a detailed, well-developed description of recent developments in transport. Good knowledge and understanding of how developments have contributed to the growth of the tourism industry. Likely answers may include: Airlines Airports Terminals Bridges Roads / motorways Rail Cruise liners Fast ferries

76 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 17 Question Answer LO Mark (b) Q. Discuss how the transport sector has made use of information and communication technology in order to meet the needs and expectations of its customers. AC1.2/ AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited discussion of how the transport sector has made use of information and communication technology in order to meet the needs and expectations of its customers. Answers are mainly descriptive. Limited knowledge or understanding. 4-6 marks: Answers give a clear discussion of how the transport sector has made use of information and communication technology in order to meet the needs and expectations of its customers. Clear knowledge and understanding. 7-8 marks: Answers give a detailed, well-developed discussion of how the transport sector has made use of information and communication technology in order to meet the needs and expectations of its customers. Likely answers may include: AC1.2 Higher expectations/wider needs Equality Lifestyle changes Work patterns ethics Environmental awareness AC 2.2 GDS Databases Online bookings / payments Websites / Review / feedback sites Apps Ticketless travel Social media Pop ups WJEC CBAC Ltd.

77 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 18 Question Answer LO Mark (c) Q. Describe a range of positive economic impacts which have resulted from transport developments within tourism destinations. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited description of positive economic impacts which have resulted from transport developments within tourism destinations. Limited knowledge or understanding. 4-6 marks: Answers give a clear description of positive economic impacts which have resulted from transport developments within tourism destinations. Clear knowledge and understanding. 7-8 marks: Answers give a detailed, well-developed description of positive economic impacts which have resulted from transport developments within tourism destinations. Likely answers may include: Economic impacts Job creation construction, airports, hotels, retail Wealth tourism and non-tourism businesses Wage / Income local and non-local workers Increase in foreign currency earnings Increase in GDP Attraction of inward investment Total 22

78 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 19 Question Answer LO Mark 2 (a) Q. Describe a range of political and economic external 1 6 pressures on the UK s tourism industry. AC1.1 0 marks: Nothing worthy of any marks. 1-2 marks: Answers give a limited description of the range of political and economic external pressures on the UK s tourism industry. Limited knowledge or understanding. 3-4 marks: Answers give a clear description of the range of political and economic external pressures on the UK s tourism industry. Clear knowledge and understanding. 5-6 marks: Answers give a detailed, well-developed description of the range of political and economic external pressures on the UK s tourism industry. Likely answers may include: Political legislation, terrorism, change of government Economic tax rates, exchange rates, recession, low unemployment levels, fuel costs (b) Q. Describe how the accommodation sector might need to respond in order to meet the needs and expectations of emerging new markets. AC1.2 0 marks: Nothing worthy of any marks. 1-2 marks: Answers give a limited description of how accommodation sector might need to respond in order to meet the needs and expectations of emerging new markets. Limited knowledge or understanding. 3-4 marks: Answers give a clear description of how accommodation sector might need to respond in order to meet the needs and expectations of emerging new markets. Clear knowledge and understanding. 5-6 marks: Answers give a detailed, well-developed description of how accommodation sector might need to respond in order to meet the needs and expectations of emerging new markets. Likely answers may include: Increase in accommodation High end accommodation and products / services more affluent customers ICT services of quality and speed Employees with appropriate languages Tour operators offering appealing tours/accommodation New attractions / updated accommodation 4 6 WJEC CBAC Ltd.

79 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 20 Question Answer LO Mark (c) Q. Discuss how tourists from the emerging markets are likely to add to the negative environmental impacts of 4 10 tourism. AC4.1 0 marks: Nothing worthy of any marks. 1-4 marks: Answers give a limited discussion of how tourists from the emerging markets are likely to add to the negative environmental impacts of tourism. Limited knowledge and understanding. 5-7 marks: Answers give a clear discussion of how tourists from the emerging markets are likely to add to the negative environmental impacts of tourism. Clear knowledge and understanding marks: Answers give a detailed, well-developed discussion of how tourists from the emerging markets are likely to add to the negative environmental impacts of tourism. Likely answers may include: - Climate change / Global warming energy usage, CO2 emissions - Infrastructure - Transport road vehicles, planes CO2 emissions - Visiting natural attractions erosion of footpaths, disturbance of flora and fauna - Leisure activities in marine / coastal area cause pollution - Water resources being reduced - Deforestation and increased use of wood as a resource - Wear and tear of heritage sites

80 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 21 Question Answer LO Mark (d) Q. Assess how the UK s tourism industry is managing the following current issues: Movement and availability of labour - Security - Infrastructure planning AC4.2 0 marks: Nothing worthy of any marks. 1-2 marks: Answers give a limited assessment of how the UK s tourism industry is managing current issues. Little or no assessment. Limited knowledge or understanding. 3-4 marks: Answers give a clear assessment of how the UK s tourism industry is managing current issues. Clear knowledge and understanding with some assessment of all three issues. 5-6 marks: Answers give a detailed, well-developed assessment of how the UK s tourism industry is managing current issues. Answers should assess all three issues. Likely answers may include: - Passport and visa requirements - Regulations - Security checks - Infrastructure planning, e.g. Airport/methods of transport - Expansion - Exchange rates - Restricted access - Education Total 28 WJEC CBAC Ltd.

81 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 22 Question Answer LO Mark 3 (a) Q. Explain three strategies used by heritage and cultural attractions which ensure that they are preserved for future generations. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited explanation of one or two strategies used by heritage and cultural attractions which ensure that they are to be enjoyed and appreciated by future generations. Limited knowledge and understanding. 4-6 marks: Answers give a clear explanation of at least two strategies used by heritage and cultural attractions which ensure that they are to be enjoyed and appreciated by future generations. Clear knowledge and understanding. 7-9 marks: Answers give a detailed, well-developed explanation of three strategies used by heritage and cultural attractions which ensure that they are to be enjoyed and appreciated by future generations. Likely answers may include: Education leaflets, signage Managing visitor centres Limiting visitor numbers Restricted visiting / opening times Designation Conservation Interpretation

82 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 23 Question Answer LO Mark 3 (b) Q. Examine how sensitive tourism destinations, such as National Parks and Sites of Special Scientific Interest (SSSIs), are managed so that the impacts of tourism might be minimised. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited examination of how sensitive tourism destinations, such as National Parks and Sites of Special Scientific Interest (SSSIs), are managed so that the impacts of tourism might be minimised. Limited knowledge or understanding. 4-6 marks: Answers give a clear examination of how sensitive tourism destinations, such as National Parks and Sites of Special Scientific Interest (SSSIs), are managed so that the impacts of tourism might be minimised. Clear knowledge and understanding. 7-8 marks: Answers give a detailed, well-developed examination of how sensitive tourism destinations, such as National Parks and Sites of Special Scientific Interest (SSSIs), are managed so that the impacts of tourism might be minimised. Likely answers may include: Designation Carrying capacity Zoning Restricted access Sustainability indicators Education Rangers / wardens WJEC CBAC Ltd.

83 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 24 Question Answer LO Mark 3 (c) Q. Evaluate how different sectors of the global tourism industry have responded to the increasing threat of climate change. AC marks: Nothing worthy of any marks. 1-3 marks: Answers give a limited evaluation of how different sectors of the global tourism industry have responded to the increasing threat of climate change. Little or no evaluation. Limited knowledge or understanding. 4-6 marks: Answers give a clear evaluation of how different sectors of the global tourism industry have responded to the increasing threat of climate change. Clear knowledge and understanding with some evaluation. 7-8 marks: Answers give a detailed, well-developed evaluation of how different sectors of the global tourism industry have responded to the increasing threat of climate change Likely answers may include: Transport less CO2 emissions planes, buses, taxis Public transport less fuel used, electric buses, taxis Accommodation sustainable practices energy usage, water usage, recycling Tour operators more green tours, economical vehicles, reduced group size, links with green accommodation and transport providers Tour operators closer relations with tourism destinations Destinations excluding high co2 emission cars, electric buses, trams, metros, bike hire, tuk tuks provision, wind farms, tidal barrages Total 25

84 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM esam 25 Question Number LO1 LO2 LO3 LO4 Total 1 (a) (b) (c) (a) (b) (c) (d) (a) (b) (c) 8 8 Total LO % LO 10-20% 15-25% 25-35% 20-30% 100 Marks Level 3 Applied Certificate and Diploma in Tourism esam /HT 02/08/2017 WJEC CBAC Ltd.

85 APPLIED WJEC Level 3 Applied Certificate and Diploma in TOURISM REGULATED BY OFQUAL DESIGNATED BY QUALIFICATIONS WALES SAMPLE ASSESSMENT MATERIALS - INTERNAL Teaching from 2017 For award from 2019

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87 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 1 WJEC Level 3 Applied Certificate and Diploma in Tourism UNIT 4 SAMPLE INTERNAL ASSESSMENT For teaching from 2017

88 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 2 Contents Unit 4: Event and Itinerary Planning 3 Internal Controlled Assessment Timesheet 11 Mark Record Sheet 12 Assessment Criteria Grid 13 Appendix 1: Resource material for use with Task 2b 20 Appendix 2: Resource material for use with Task 3b 27 Page

89 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 3 LEVEL 3 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM UNIT 4: EVENT AND ITINERARY PLANNING LEARNER ASSIGNMENT BRIEF APPLIED PURPOSE (AIMS) To understand: The process of planning tourism events The nature of UK inbound and domestic tourism The process of developing itineraries for UK tours BRIEF You have been asked to plan, run and evaluate a tourism event. In planning the event you will assess a wide range of business planning elements that need to be considered if your event is to be a success. Your event could involve a trip or visit to a tourism destination for a group of customers or it could be an on-site event which has a significant tourism element. Before completing your assignment you will have two supervised hours to study the information on Canada and to research and gather information on one other inbound market. Any work produced during this period will be collected and stored securely until the resumption of the assignment in controlled supervised conditions. Task 1 You have been involved in the planning and running of a tourism event. a) Assess the contribution of the various business planning elements to the success of the event. (Synoptic links to Unit 2 AC 3.1 and Unit 3 AC 1.2). b) Explain the quantitative and qualitative data used to evaluate the tourism event. (Synoptic links to Unit 1 AC 3.3 and Unit 2 AC 2.5). (ACs 1.1,1.2) Task 2 a) Describe the types of tour operators which provide organised tours for inbound and domestic tourists. Before completing the following task, study the enclosed tourism data for Canada together with data you researched for one other inbound market during the two supervised hours. b) Analyse patterns of tourist characteristics and activities for both markets. (Synoptic links to Unit 1 AC 1.1 and AC1.2). (ACs 2.2 and 2.3)

90 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 4 Many inbound and domestic UK tourists participate in organised tours of regions of the UK. Study the information provided on two tour itineraries to complete the following task. Task 3 Evaluate the strengths and weaknesses of the two tour itineraries provided (Synoptic links to Unit 1 AC 4.1 and Unit 3 AC 3.1 and 3.2). (AC 2.4, 3.2) Task 4 a) Develop and present an itinerary for a tour of a region of the UK for a specified target group. b) Analyse and justify the tour itinerary proposed in 4a. (AC 3.1, 3.2, 3.4) SUMMARY Task Number Evidence Assessment Criteria Controls Time 2 hours Resources access to class notes, internet and ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions Collaboration Individual task Information gathered on an appropriate market 1 Written report AC 1.1 Assess the business planning elements of tourism events AC 1.2 Explain how tourism events can be evaluated Feedback You cannot be given feedback on the work you produce until it has been marked Time 2 hours Resources: access to class notes; no access to internet; access to ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions Collaboration: Individual task Feedback: You cannot be given feedback on the work you have produced until it has been marked

91 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 5 2. Written report AC 2.1 Describe the types of inbound and domestic tour operators. AC 2.2 Examine the characteristics of the UK inbound and domestic tourism markets. AC 2.3 Analyse data relating to the UK inbound and domestic tourism markets. 3. Written report AC 2.4 Assess how the range of tour itineraries offered to inbound and domestic tourists meet the needs of different customer types. AC 3.2 Explain the key elements of managing tour itineraries Time 3 hours Resources: access to class notes; no access to internet; access to ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions Collaboration: Individual task Feedback: You cannot be given feedback on the work you have produced until it has been marked Time 2 hours Resources: access to class notes; no access to internet; access to ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions 4. Itinerary with justification AC 3.1 Explain objectives of a UK tour itinerary AC 3.3 Present a UK tour itinerary AC 3.4 Justify the structure of a UK tour itinerary Collaboration: Individual task Feedback: You cannot be given feedback on the work you have produced until it has been marked Time 2 hours Resources: access to class notes; no access to internet; access to ICT software Supervision You will be supervised throughout. Any work produced will be collected and stored securely until the resumption of the assignment in controlled supervised conditions Collaboration: Individual task Feedback: You cannot be given feedback on the work you have produced until it has been marked Total task time: 11 hours

92 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 6 ASSESSOR INFORMATION WJEC Approach to Assessment Unit 4: Event And Itinerary Planning is internally assessed and externally moderated. The following principles apply to the assessment of each unit: All units are assessed through summative controlled assessment. Details of controls for this unit are provided in this model assignment. All assessment criteria must be met under controlled conditions, as specified in this model assignment, for the unit learning outcomes to be achieved. WJEC Level 3 qualifications in Tourism have adopted the principles of controlled assessment as set out in the Joint Council for Qualifications document GCSE, GCE, ELC, Functional skills, Principal learning in the Diploma and Project Qualifications instructions for conducting coursework. This document can be accessed through the JCQ website ( Each centre must ensure that internal assessment is conducted in accordance with these controls. There are three stages of assessment that will be controlled: Task setting Task taking Task marking Task setting WJEC have produced this model assignment for the assessment of this unit. Centres are, however, allowed to modify the assignment, as outlined in the Accepted changes to assignments section of this model assignment. This will allow centres to tailor the assessment to local needs. This model assignment has been written to ensure the following controls are in place: Each unit is assessed through one assignment. Each assignment must have a brief that sets out an applied purpose. An applied purpose is a reason for completing the tasks that would benefit a business or scientific investigation. Further details are in the Rationale in Section 1.2 of the specification. The assignment can specify a number of tasks but tasks must be coherent i.e. show how the assessment requirements all contribute to the achievement of the applied purpose of the assignment. The assignment must provide each candidate with the opportunity to address all assessment criteria and all the marks available. The assignment must indicate the acceptable forms of evidence. Where a centre has adapted the model assignment, there must be evidence of quality-assuring its fitness for purpose. Sample documentation for this activity is provided with each model assignment. How the learner assignment brief meets these controls This is a single assignment that addresses all assessment criteria for this unit. There is a clear applied purpose. The context for the task is fictitious although it has been developed in conjunction with industry representatives to ensure it is credible and appropriate for the level. The assignment brief provides learners with opportunities to engage with real employers. All tasks are coherently related to the applied purpose. The summary table makes clear the evidence requirements.

93 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 7 Task taking There are five areas of task taking that are controlled: time, resources, supervision, collaboration and feedback. Time Time has limited control. There are 11 hours available for assessment of this unit. The learner assignment brief suggests how this time can be allocated. Resources Resources has limited control. The assignment makes clear the type of resources that learners must have access to. As the evidence for task 1 can be presented in any written format, learners should be provided with appropriate ICT software, although the evidence can be hand-written. Learners can have access to class notes, including text books, for all tasks but should not be allowed access to the Internet. Supervision Supervision has medium control. Learners must be supervised by an assessor whilst completing the initial research and tasks. Any work produced during the supervised assessment time must be collected by the centre and kept securely until the next assessment period Centres must have in place systems to ensure learners cannot access evidence they have been developing outside of supervised activities. Feedback Candidates can review and redraft evidence independently within the time controls for the assessment. Candidates cannot redraft based on feedback from an assessor. Authentication Supervision is in place to ensure the authenticity of evidence produced for summative assessment. Assessors are not expected to provide input or guidance to learners during the controlled assessment time. This includes providing formative feedback on the evidence being produced. Assessors can provide guidance on the requirements of the task and remind learners of the mark bands and how they can be interpreted. Assessors must intervene where there is a health and safety hazard observed. Learners must sign the declaration in this model assignment to confirm that all evidence submitted for moderation is their own work and that any sources used have been acknowledged. Assessors must sign the declaration in this model assignment to confirm that evidence submitted for moderation was completed under the controlled conditions set out in the model assignments. Collaboration Collaboration refers to group work and has limited control. For this model assignment group work is forbidden.

94 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 8 Task marking All marking of evidence must be made against the mark bands given in each unit of the specification. Marked evidence must comply with the controlled requirements set out in this model assignment. Written evidence must be annotated to show how it relates to the assessment criteria and mark band requirements. Marking should only be undertaken by a designated assessor. An assessor should have appropriate expertise in the subject and level for a specified unit. The assessor is responsible for ensuring that: Assessment is conducted under specified controlled conditions They are clear of the requirements of the learning outcomes, assessment criteria and mark bands prior to commencing controlled assessment Evidence presented for assessment is authentic Assessment decisions are accurately recorded Evidence is appropriately annotated Observation records contain sufficient detail for objective corroboration of decisions Judgements are only made against the assessment criteria and mark bands Synoptic assessment Synoptic assessment requires candidates to demonstrate that they can identify and use effectively, in an integrated way, an appropriate selection of skills, techniques, concepts, theories and knowledge from across the whole vocational area, which are relevant to a key task. Synoptic assessment in the Applied Diploma in Tourism is provided through Unit 4. The synoptic links to Units 1, 2 and 3 are summarised in the table below. Unit 4 Synoptic content AC 1.1 Assess the business planning elements of tourism events AC 2.2 Examine the characteristics of the UK inbound and domestic tourism markets Links to Unit 1 Links to Unit 2 Links to Unit 3 Unit 1 AC1.1 Types of tourist Unit 1 AC1.2 Appeal of the UK as a tourist destination Unit 2 AC 3.1 Planning a marketing campaign Unit 3 AC 1.2 How tourism industries have planned to meet customer needs AC 2.3 Analyse data relating to the UK inbound and domestic tourism markets Unit 1AC 3.3 Analysis of data Unit 2 AC 2.5 Analysis of data AC 3.2 Explain the key elements of managing tour itineraries Unit 1 AC 4.1 Managing destinations Unit 3 AC 3.1 and 3.2 Attractions and destinations

95 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 9 ACCEPTED CHANGES TO THIS MODEL ASSIGNMENT Assignment Brief (Task setting) Type of evidence For this assignment, any format is acceptable. If any task, or part of a task, is presented orally, observation records will be needed as evidence, together with any notes produced and support materials used. Observation records will include a description of candidate performance as well as a summative statement on the quality of that performance. Where performance is observed by someone other than an assessor, the witness must complete a witness statement. Assessors will need to authenticate the statement either through scrutiny of supporting evidence and/or questioning of the learner and/or witness. If the statement is authenticated, it can be allowed to contribute to the evidence for assessment. Evidence of authentication will also need to be included. A standard pro-forma should be developed and used for all learners. Learners should receive a copy of the pro-forma in advance. The content of the observation record should focus on the content and not the style of the oral communication. Tasks Only references to the context of the assignment brief can be changed in the tasks. Purpose No changes allowed. Context The context must be realistic and credible but can be fictitious. There must be reference to an organisation. The brief must make reference to more than one destination. The destination(s) must be from the content of the unit specification. How Assessment is Managed (Task taking) Time The time suggested for each task, as set out in the learner assignment brief, takes account of the contribution of the task to the overall assessment requirements. There can be no changes to the total time available for controlled assessment, as set out in this model assignment. Centres can, however, amend the suggested time available for each task. Resources Learners must have access to an assessment grid. Details of essential resources are provided in the Summary table of the Learner Assignment Brief and the task-taking: resource section of this Assessor Guidance. There can be no changes to these.

96 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 10 Collaboration Group work is not allowed for this unit. Supervision No changes are allowed. Feedback No changes are allowed.

97 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 11 WJEC LEVEL 3 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM INTERNAL CONTROLLED ASSESSMENT TIMESHEET UNIT 4: EVENT AND ITINERARY PLANNING Centre Name: Centre Number: Candidate Name: Candidate Number: The total time allowed must not exceed 11 hours. The timed, supervised hours took place as follows: Task Date Time Allowed: 9 hours Hour Minutes Total I certify that all candidates entered were informed of the above dates. Supervisor s Signature:.. Date:... I confirm that the evidence submitted for assessment has been produced by me without any assistance beyond that allowed. Candidate s Signature: Date:...

98 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 12 WJEC LEVEL 3 APPLIED CERTIFICATIE AND DIPLOMA IN TOURISM MARK RECORD SHEET UNIT: Centre name: Candidate name: Centre no: Candidate no: NOTICE TO CANDIDATE The work you submit for assessment must be your own. If you copy from someone else, allow another candidate to copy from you, or if you cheat in any other way, you may be disqualified from at least the subject concerned. Candidate Declaration I have read and understood the Notice to Candidate (above). I have produced the attached work without assistance beyond that allowed. Candidate s Signature:... Date:... Declaration by Assessor: The assignment brief used for summative assessment is attached, together with evidence of quality assurance. I confirm that the evidence submitted by the learner has been produced under the controlled conditions set out in the qualification specification and model assignment. Assessor Name: (Please print)... Signature:... Date:... Lead Assessor Declaration: I confirm that the evidence submitted by this learner for summative assessment has been quality assured and the grade awarded is confirmed as accurate. Lead Assessor Name:(Please print)... Signature:... Date:... Overall marks awarded for this unit

99 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 13 Learning outcome Assessment criteria Band marks Band marks Band marks Band marks Where there is no evidence or work is not worthy of credit 0 marks LO1 Understand the process of planning tourism events AC 1.1 Assess the business planning elements of tourism events Limited assessment of a limited range of business planning elements of tourism events. Response is mainly descriptive and is incomplete. Little or no synoptic links to appropriate theory in Unit 2 AC 3.1 and Unit 3 AC 1.2 are evident. Clear assessment of a range of business planning elements of tourism events. Response will include mainly appropriate judgements. Clear synoptic links to appropriate theory in Unit 2 AC 3.1 and Unit 3 AC 1.2 are evident. Well-developed assessment of a wide range of business planning elements of tourism events. Wellreasoned judgements are evident. Well-developed synoptic links to appropriate theory in Unit 2 AC 3.1 and Unit 3 AC 1.2 are evident. Excellent detailed assessment of business planning elements of tourism events. Detailed very well-reasoned judgements are evident. Detailed synoptic links to appropriate theory in Unit 2 AC 3.1 and Unit 3 AC 1.2 are evident. AC 1.2 Explain how tourism events can be evaluated Limited explanation of how tourism events can be evaluated. Response is mainly descriptive and is incomplete. Clear explanation of how tourism events can be evaluated. Response will include mainly appropriate judgements.

100 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 14 Learning outcome Assessment criteria Band marks Band marks Band marks Band marks LO2 Understand the nature of UK inbound and domestic tourism AC 2.1 Describe the types of inbound and domestic tour operators Where there is no evidence or work is not worthy of credit 0 marks A description of the types of inbound and domestic tour operators. 1-2 Marks may be a list and incomplete. 3-4 marks for clear description. AC 2.2 Examine the characteristics of the UK and domestic tourism markets Limited examination of some characteristics of the UK domestic and inbound tourism markets. Response is mainly descriptive and is incomplete. Little or no synoptic links to appropriate theory in Unit 1 AC 1.1 and 1 AC 1.2 are evident. Clear examination of a range of characteristics of the UK domestic and inbound tourism markets. Response will include mainly appropriate judgements. Clear synoptic links to appropriate theory in Unit 1 AC 1.1 and AC 1.2 are evident.

101 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 15 AC 2.3 Analyse data relating to the UK inbound and domestic tourism markets Limited analysis of data relating to the UK domestic and inbound tourism markets. Response is mainly descriptive and incomplete. Little or no synoptic links to data analysis skills in Unit 1 AC 2.5 and Unit 2 AC 3.3 are evident. Clear analysis of data relating to the UK domestic and inbound tourism markets. Response will include mainly appropriate judgements. Clear synoptic links to data analysis skills from Unit 1 AC 2.5 and Unit 2 AC 3.3 are evident.

102 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 16 Learning outcome Assessment criteria Band marks Band marks Band marks Band marks Where there is no evidence or work is not worthy of credit 0 marks AC 2.4 Assess how the range of tour itineraries offered to inbound and domestic tourists meet the needs of different customer types Limited assessment of how the needs of different tourists are met by a limited range of tours itineraries. Response is mainly descriptive and is incomplete. Clear assessment of how the needs of different tourists are met by a range of tour itineraries. Assessments consider tours offered to inbound and domestic tourists and briefly distinguish between them. Response will include mainly appropriate judgements. Well-developed assessment of how the needs of different tourists are met by a range of tour itineraries. Wellreasoned assessments which distinguish between tours offered to inbound and domestic tourists. Excellent, detailed assessment of how the needs of different tourists are met by a range of tour itineraries. Detailed assessments which clearly distinguish between tours offered to inbound and domestic tourists.

103 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 17 Learning outcome Assessment criteria Band marks Band marks Band marks Band marks Where there is no evidence or work is not worthy of credit 0 marks LO3 Be able to develop itineraries for UK tours. AC 3.1 Explain objectives of a UK tour itinerary AC 3.2 Explain the key elements of managing tour itineraries AC 3.3 Present a UK tour itinerary Limited explanation of a UK tour itinerary. Response is mainly descriptive and is incomplete. Limited explanation of a limited range of elements of managing tour itineraries. Response is mainly descriptive and is incomplete. Little or no synoptic links to appropriate theory in Unit 1 AC 4.1 and Unit 3 AC 3.1 and 3.2 are evident. Present a limited UK tour itinerary with omissions. Clear explanation of a UK tour itinerary. Response will include mainly appropriate judgements. Some explanation of a range of elements of managing tour itineraries Response will include mainly appropriate judgements. Clear synoptic links to appropriate theory in Unit 1 AC 4.1 and Unit 3 AC 3.1 and 3.2 are evident. Present a clear UK tour itinerary. The itinerary is wellstructured, makes use of persuasive language and considers target audience.

104 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 18 AC 3.4 Justify the structure of a UK tour itinerary Limited justification of a UK tour itinerary. Response is mainly descriptive and is incomplete. Clear justification of a UK tour itinerary. Response will include mainly appropriate judgements and makes some use of persuasive language. Well-developed justification of a UK tour itinerary. Wellreasoned judgements are evident. Clear, persuasive language is present. Excellent detailed justification of a UK tour itinerary. The justification is very well-reasoned and makes excellent use of technical and persuasive language.

105 APPLIED CERTIFICATE AND DIPLOMA IN TOURISM isam 19 Appendix 1 Level 3 Applied Diploma in Tourism Unit 4: Event and itinerary planning Resource material for use with Task 2b

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