EuroVelo 13. Central & Eastern Europe

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1 EuroVelo 13 as a flagship regional development project of Central & Eastern Europe INTRODUCTION TO THE IRON CURTAIN TRAIL Andrzej B. Piotrowicz Chief Executive of the PSWE Brussels, 7th December 2011

2 AGENDA PRELIMINARY ASSUMPTIONS AN INTERNAL ASPECTS OF THE IRON CURTAIN IN POLAND HOW CAN WE DO IT? JOBS, JOBS, JOBS CONCLUDING REMARKS

3 IRON CURTAIN TRAIL EuroVelo 13

4 CENTRAL AND EAST EUROPEAN COUNTRIES (CEE 10+) Bulgaria The Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Slovakia Slovenia + Belarus and Ukraine EU members since May 2004, January 2007 and ? Source: authors own collection

5 POPULATION 7,26 M 10,22 M 1,30 M 9,93 M 2,24 M 3,56 M Bulgaria Czech Republic Estonia Hungary Latvia Lithuania 38,50 M 22,24 M 5,45 M 2,00 M 9,68 M 45,99 M Poland Romania Slovakia Slovenia Belarus Ukraine 158 M POTENTIAL CYCLISTS Source:

6 FOUNDING FATHER OF THE ICT PROJECT MICHAEL CRAMER, MEP politician, journalist, protagonist of energy efficient transport and active mobility

7 OBSERVATION & PARTICIPATION IN MAJOR TRANSITION PROCESSES Source: Department of Active Mobility of the city of Gdańsk

8 LECH WALESA HONOURABLE PATRONAGE OF THE POLISH SECTION OF THE EV13-ICT

9 SUPPORTERS OF ACTIVE MOBILITY ISSUES ON THE CENTRAL LEVEL IN POLAND KATARZYNA SOBIERAJSKA UNDERSECRETARY OF STATE, MINISTRY OF SPORT AND TOURISM

10 SUPPORTERS OF ACTIVE MOBILITY ISSUES ON THE REGIONAL LEVEL IN POLAND RYSZARD ŚWILSKI DEPUTY MARSHALL OF THE POMORSKIE REGION

11 SUPPORTERS OF ACTIVE MOBILITY ISSUES ON THE LOCAL LEVEL IN POLAND MACIEJ LISICKI DEPUTY MAYOR OF THE CITY OF GDAŃSK

12 POLISH UNION OF ACTIVE MOBILITY (PUMA)

13 PRELIMINARY ASSUMPTIONS

14 INTEGRATED APPROACH REGIONAL DEVELOPMENT IS THE AIM CYCLING TOURISM IS A WAY TO ATTAIN IT Source: BYPAD portal materials

15 PYRAMID OF GOALS IN A BICYCLE DESTINATION CYCLING TOURISTS WHO THEY ARE HOLIDAY DESTINATION SHORT TRIP DESTINATION DAY TRIP DESTINATION FOR RESIDENTS AND TOURISTS RECREATION AREA FOR THE LOCAL POPULATION EVERYDAY USE AREA FOR THE LOCAL POPULATION Source: Claudia Krieger, Touristische Projekte. Cycling Tourists, Who they are, what they want and how they improve regional economy, Velo-city Munich 2007

16 GERMAN NATIONAL CYCLING PLAN FOR THE YEARS

17 Prof. Dr. Rolf Granow THE MAIN CONCEPT ideas EuroVelo NCC ideas needs Sustainable solutions historical and culture programs entrepreneurship programs needs BUSINESS & INVESTORS LOCAL GOVERNMENT

18 THE CYCLING EV13 - ICT CULTURE [THANKS TO MANFRED NEUN, ECF & TOM HOCKADAY, ISIS INNOVATION] NETWORKS RURAL AREAS DEVELOPMENT SOUND POLITICAL SUPPORT COMMUNES WILDLIFE PROTECTION NEW JOBS EUROPEAN LEVEL HISTORICAL & CULTURAL HERITAGE TWINNED LOCAL SELF GOVENMENTS INFRASTRUCTURE & SAFETY CENTRAL LEVEL REGIONAL LEVEL TRAINING SESSIONS PUBLIC TRANSPORT MEGA-EVENTS BUSINESS MILIONS OF CYCLISTS

19 FUNDING OF THE ICT DEVELOPMENT OF SPORT AND TOURISM RURAL AREAS DEVELOPMENT DEVELOPMENT OF TRANSPORT AND TRANSPORT INFRASTRUCTURE UNEMPLOYMENT PREVENTION SUPPORT OF TECHNOLOGICAL AND SOCIAL INNOVATION ACTIVITIES SUPPORTING NATURAL CONSERVATION MEASURES FISHERIES & FISHING DEVELOPMENT SUPPORT CULTURAL & HISTORICAL HERITAGE

20 AN INTERNAL ASPECTS OF THE EV13 - ICT IN POLAND

21 THE SECRET OF SUCCESS EDUCATION EDUCATION EDUCATION Tarja Halonen The President of Finland, when asked what is the secret of Finnish success Source: authors own collection

22 OVERCOMING THE MEMORY GAP INFORMAL EDUCATION PROGRAMME PHZ (points of historical surprise) joint presentation of the history of the country with the presentation of situation prevailing in other countries THEMATIC EXHIBITIONS for instance the years 1956/68/89 co-operation with institutions such as the European Solidarity Centre mini (cycling) Iron Curtain Trail loops created in towns and cities of the countries of Central and Eastern Europe

23 FEMALE ASPECTS OF THE IRON CURTAIN TRAIL IN POLAND ROLE OF WOMEN IN THE TIME OF EXISTENCE OF THE IRON CURTAIN (located in Poland) MARKETING STRATEGY TARGETED TO WOMEN PROMOTIONAL EVENTS ORGANISED ALONG THE IRON CURTAIN TRAIL

24 HOW CAN WE DO IT?

25 OVERCOMING PRINCIPAL ORGANISATIONAL CONSTRAINTS (BARRIERS/CHALLENGES) LACK OF FINANCIAL SUPPORT FROM THE EUROPEAN AND NATIONAL LEVEL ACTIVITIES AIMED AT PROMOTION OF LOCAL COMMUNITIES LACK OF A NETWORK OF SUPPORT AT THE REGIONAL, DISTRICT AND COMMUNAL LEVELS MUTUAL SUPPORT OF PROMOTIONAL ACTIVITIES OF TWINNED LOCAL COMMUNES LACK OF TRAINING OF ELECTED LOCAL COUNCIL MEMBERS CAPACITY TO CO-OPERATE

26 SPIRAL OF DEVELOPMENT EuroVelo AT NATIONAL, REGIONAL AND LOCAL IN STRATEGIC DEVELOPMENT PROGRAMME DOCUMENTS IMPLEMENTATION, MONITORING AND EVALUATION PREPARATION OF OPERATIONAL DOCUMENTS AT ALL RELEVANT LEVELS PREPARATION OF 3 YEARS OPERATIONAL PLANS AT THE LEVEL OF COMMUNES ALLOCATION OF STABLE FUNDING SOURCES IN ANNUAL EUROPEAN, NATIONAL, REGIONAL AND LOCAL BUDGETS FOR THE NATIONAL EUROVELO COORDINATORS CENTRE OF COMPETENCE FOR LOCAL SELF-GOVERNMENTS AT LOCAL AND REGIONAL LEVELS FOUNDED BY THE NATIONAL EUROVELO COORDINATOR

27 CONTINUOUS INVOLVEMENT ON CENTRAL, REGIONAL AND LOCAL LEVELS CYCLING DEMONSTRATION COMMUNES EXCHANGE OF VISITS EXCHANGE PROGRAMMES AMONG LOCAL SELF GOVERNMENTS LOCATED ALONG THE IRON CURTAIN TRAIL SUPPORT FROM THE CYCLE MANUFACTURING RELATED BUSINESSES IN ORDER TO PROMOTE CYCLING TOURISM

28 BYPAD (MAKE IT HAPPEN) METHODOLOGY

29 BYPAD IN SMOŁDZINO

30 DEVELOPMENT OF SUSTAINABLE TRANSPORT SOLUTIONS ENHANCEMENT OF RAILWAY SYSTEM CONNECTIONS DEVELOPMENT OF INTERMODAL HUBS: BIKE AND RAIL, BIKE ON BOARD CYCLE FRIENDLY ADAPTATION OF RAILWAY STATIONS, AIRPORTS, BUS AND FERRY BOAT TERMINALS CONVERSION OF ABANDONED RAILWAY CORRIDORS AND STATION BUILDINGS BASED ON PORTUGAL AND SPANISH EXPERIENCE

31 ROAD TRAFFIC SAFETY IMPROVEMENTS TRAFFIC CALMING AND REDUCTION MEASURES CYCLING INCLUSIVE TRAFFIC SAFETY IMPROVEMENTS ROAD TRAFFIC SAFETY PROMOTION EVENTS

32 JOBS, JOBS, JOBS

33 SYNERGY WITH OTHER OUTDOOR TOURIST ACTIVITIES AND PRODUCTS Source: and

34 LEISURE TIME INDUSTRY NEW ENTERPRISES NEW EMPLOYMENT OPPORTUNITIES BUSINESS TOURISM (CONFERENCES AND CONVENTIONS) FROM OCTOBER TILL APRIL UPGRADING THE QUALITY OF TOURIST SERVICES BUSINESS TRAINING SESSIONS COMBINED WITH OUTDOOR EVENTS

35 INTERNATIONAL COOPERATION BETWEEN LOCAL SELF-GOVERNMENTS SUPPORT OF TECHNOLOGICAL AND SOCIAL INNOVATIONS SUPPORT THE SMALL AND MEDIUM- SIZED ENTERPRISES LOCATED ALONG THE IRON CURTAIN TRAIL CREATION OF NEW EMPLOYMENT OPPORTUNITIES IN PARTICULAR FOR WOMEN IN THE 50+ AGE BRACKET

36 CONCLUDING REMARKS

37 NATURAL PROTECTION AND WILDLIFE CONSERVATION SUPPORTING BIODIVERSITY ENHANCING ACTIVITIES INVOLVEMENT OF BUSINESS SECTOR IN CSR NATURAL ENVIRONMENT PROTECTION RELATED ACTIVITIES RESPONSIBLE PROMOTION OF LISTED NATURAL CONSERVATION AREAS AMONG RESIDENTS AND VISITORS

38 EUROVELO TV - A THEMATIC TV CHANNEL PROMOTING THE TRAIL ITSELF HISTORICAL EVENTS LOCAL COMMUNES CSR RELATED ACTIVITIES

39

40 THANK YOU FOR YOUR ATTENTION

41 THIS PRESENTATION WAS PREPARED BY : ANDRZEJ B. PIOTROWICZ apiotrowicz@pswe.org

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